Group 4 - Consumer buying behavior by Thư Nguyễn Đỗ Vân https://padlet.com/thundv01816/5swsiv0gwmhspbqn Made with a stroke of good luck en-us 2021-11-05 00:14:59 UTC 2021-11-05 16:21:38 UTC hello@padlet.com Search the phone stores on the internet and compare the prices between different stores thaontx08732 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868700774 2021-11-05 00:25:48 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868700774 Choose the store with the cheapest price and near home thundv01816 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868705281 2021-11-05 00:28:06 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868705281 Choose the color and the data needed thundv01816 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868708077 Consulted by the staff to choose the final product]]> 2021-11-05 00:29:34 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868708077 Buy the Iphone 13 thundv01816 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868709429 2021-11-05 00:30:15 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868709429 CULTURAL impacts thaontx08732 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868845899 Social class: Most people in urban areas use iPhones.  iPhone is aimed at young users.  With an extremely user-friendly operating system platform, Iphone is always the number one choice for most Vietnamese people.  Since then, iPhone has created a trend of smartphones in Vietnam.]]> 2021-11-05 01:33:04 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868845899 PERSONAL impacts thaontx08732 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868846716 Economic situation: High income so can buy latest and expensive phones. Owning an iPhone represents a modern lifestyle. The price of a new iPhone 13 costs from 30 million to 50 million. Therefore, the economic situation of each individual must have a high income to be able to buy and use it.
When using a new IPhone 13, it represents a modern, cutting-edge lifestyle and has its own substance. Since it is a smartphone it has everything I need and fulfills all my needs. Modern, not robot]]> 2021-11-05 01:33:26 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868846716 PSYCHOLOGYCAL impacts thaontx08732 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868847362 Whenever a new iPhone lineup appears, they always give consumers a better version such as: innovation of camera, superior performance, excellent battery life, and brighter display with dynamic refresh rate. By those evolution, people will feel there is a lack in their current items so that it makes them change a new version of phone so as to catch up with the modernization.]]> 2021-11-05 01:33:43 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868847362 STEP 1: NEED RECOGNITION thundv01816 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868975071 2021-11-05 02:30:06 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868975071 STEP 2: INFORMATION SEARCH thundv01816 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868979381 2021-11-05 02:31:56 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868979381 STEP 3: ALTERNATIVE EVALUATION thundv01816 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868980477 2021-11-05 02:32:25 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868980477 STEP 4: PURCHASE DECISION thundv01816 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868981365 2021-11-05 02:32:49 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868981365 STEP 5: POST PURCHASE BEHAVIOR thundv01816 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868982328 2021-11-05 02:33:14 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1868982328 Search different brand that sell smartphones (Samsung, Apple, Sony, etc.) thundv01816 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1869013073 2021-11-05 02:46:55 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1869013073 Choose to buy iPhone 13 after making consideration thundv01816 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1869018184 2021-11-05 02:49:22 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1869018184 Setting basic information, installing apps and sharing experience thundv01816 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1869030600 Setting iCloud, password, etc.
Downloading Facebook, Instagram, Tik Tok, etc.
Sharing experience with friends via social media

]]> 2021-11-05 02:55:06 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1869030600 SOCIAL impacts thundv01816 https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1869090004 Family, friends, and colleagues also use iPhones.
It is easy to see groups of people all using iPhones. This can make people want to have an Iphones to be like other people. 

Roles and status: For some reason, people see iPhone users as some upper-class people. So having an iPhone makes people feel good.

Online social network: iPhone is very popular on social networking sites, people on social media/KOLs talk a lot about iPhone. Many famous people like idols, celebs use iPhones to take selfies, showing their cool, luxurious life with their iPhones. It makes many people have a desire of having that luxurious phone.]]> 2021-11-05 03:24:26 UTC https://padlet.com/thundv01816/5swsiv0gwmhspbqn/wish/1869090004