The last one is the pollution to the environment due to the excessive use of natural resources and cheap materials that are in need to supply the demand. The process of using cotton creates big damage to the water and energy. The synthetic material that some cloth is made has a large time for decomposition and it will remain as trash for a prolonged period of time. (Joy et al., 2012).

The government's response to these concerns has created a dilemma due to their lack of reaction, they cannot intervene because most of the clothes are made outside of the country. It is almost impossible to know if a cloth was made with quality work and resources. The study wants to be one of the first to emphasize the mental side of the customer and create a culture in which buyers empower customers to have ethical purchasing behaviour.

It is important to consider that even though there are some similarities in the short term impacts, the long term impacts is when they start to differentiate.  The unsustainable fast fashion factories will create more problems resulting in the least greatest goods for the individuals.

Additionally, the United States Department of Labor provides information on its web page that cotton is still one of the products with more labour exploitation in  India. Sadly still 1.4% of all children in the country are being exploited in their labour. Cotton is one of the main products that children work in. 

Co-operation and Development, 2014).

Create more rigid laws, punishments and advertising of environmental laws. The correct supervision of this needs to be transparent and rigid in order to create a change. The changing of a law is a long process that needs to be controlled. The corruption of the government needs to be taken care of in order to have transparent law enforcers who will not give free passes to the big companies that have been harming the environment with their practices. 

To contribute to our daily activities by reducing, reusing, recycling. The main goal of this is to minimize the waste of our habits and create green and mindful consumption.  As a society, we need to aim to get a circular economy in which all materials are used more sustainably. In order to reduce pollution we need to question ourselves and our needs and wants, making better conservation of our natural resources and reducing pollution from the factories. In recycling, we need to have a conscience about our daily activities involving the recycling process to conserve resources and reduce energy consumption. The last is reuse and this will involve finding creative ways to give materials a second life,  not just throw them in the bin, for example our starbucks cup can become a water bottle for at least two days and not buy plastic bottles.