-Very few TV adverts/Billboards advertisements- mostly fashion magazine print advertisements or banners on 

-The brand also appears at fashion shows around the world without fail and also showcase their own new lines

- Buberry rely largely on celebrity endorsements (Kate Moss/Agyness Deyn/Rosie Huntington-Whitely) to keep the brand fresh and appealing.

 

- Targeted audience is Men and Women and celebrities around the age of 25-35

- High disposable income with high fashion consciousness with no children and a good career

- Soon they will aim to target the upper class American women 

-They originally  designed for men but is now a female dominant targeted audience
 
- Coats and dresses have exclusive and high end appeal.

-Bags and shoes are still expensive they're more accessible and affordable than other garments which broadens the brands target audience.

-Burberry also sells perfumes and fragrances which are very much in ordinary peoples price range, this means the brand is affordable and accessible to everyone in some way