https://padlet.com/jltdurham/5rbsnnmh45h Assignment 1 - Jessica Thompson en-us 2018-10-08 17:32:07 UTC 2023-07-24 10:02:37 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Bagshop.png jltdurham https://padlet.com/jltdurham/5rbsnnmh45h/wish/290415344 Anti-aging pseudoscience also targets health markets. People that care about their health, and what chemicals or products they use. Many companies claim you can get the benefits of anti-aging science naturally. On this site, all natural fruits and vitamins are displayed claiming their natural contents will reverse the signs of aging. 

]]> 2018-10-08 17:35:38 UTC https://padlet.com/jltdurham/5rbsnnmh45h/wish/290415344 jltdurham https://padlet.com/jltdurham/5rbsnnmh45h/wish/290415830 We tend to take notice of the evidence that supports our bias, and not of the many independent tests that disprove or does not support our theory. because we want to remain looking young so badly, the anti-aging movement uses this confirmation bias to sell their products. We believe in the anti-aging science, when we collect evidence. For example, when we notice dark circles are erased, or when wrinkles disappear after weeks of applying a nightly anti-aging cream. Many companies will go out of their way to attach reviews of products as so called evidence confirming their benefits. Take a look at reviews .com where as a consumer a combination of opinions confirm consumer bias.

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The anti-aging science claims use an emotional connection to our fear of aging. Targeting emotions is a way to get a buyer to commit to spending their money on a product. The deeper the emotion, the more we spend. Media and marketing drive us to look younger, creating an emotion connection to the anti-aging market. Below is a statistical site depicting the size of the anti-aging market through 2021.

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In Canada and the us our culture is obsessed with health and defying age. In fact most people consider their appearance as one of the most important investment to remaining happy. Some companies will exploit our cultural ideologies and incorporate them into the marketing of their products. People are constantly subjected to billboards, magazines, tv shows and commercials for different interventions and treatments that advertise looking and feeling younger. 




]]> 2018-10-08 17:37:43 UTC https://padlet.com/jltdurham/5rbsnnmh45h/wish/290416312 jltdurham https://padlet.com/jltdurham/5rbsnnmh45h/wish/290416384 In general, through culture and education, we are taught to trust validity or proof. Marketers know this, and attempt to manipulate our sense of authenticity using things we trust. Below is a company that sells its services to anyone that wants to claim clinical studies prove their product. 



]]> 2018-10-08 17:37:53 UTC https://padlet.com/jltdurham/5rbsnnmh45h/wish/290416384 jltdurham https://padlet.com/jltdurham/5rbsnnmh45h/wish/290417031
The department of health Canada, the Canadian food inspection agency and the  the U.S food and drug administration (FDA) are regulating agencies that approve our products for purchase. However most people don't understand to what extent these organizations regulate our beauty products. We put our trust in a higher authority that sounds like it is regulating these products. Assigning the responsibility to the agent, gives people the belief they can trust a product. 




]]> 2018-10-08 17:39:22 UTC https://padlet.com/jltdurham/5rbsnnmh45h/wish/290417031 jltdurham https://padlet.com/jltdurham/5rbsnnmh45h/wish/290417173
Perception is subjective, and is manipulative. This means that what we see can change if we want it to. There is evidence to suggest that our perception can be manipulated by the information around us. It is a mistake to assume that the changes we see are caused by the anti-aging products we use. Like the placebo affect, we want to see a positive change, so we do. Companies extort this perception, by using lighting and visual affects to alter the visible results of an anti-aging products. Below is a site dedicated to showing the results of anti-aging products. In each, you can see that the models are placed in unfavourable lighting, and without makeup. With this I wonder, is it the anti-aging science? or is it the lighting and effects?

]]> 2018-10-08 17:39:45 UTC https://padlet.com/jltdurham/5rbsnnmh45h/wish/290417173 jltdurham https://padlet.com/jltdurham/5rbsnnmh45h/wish/290417428
Many cultures have ancient remedies for reducing wrinkles and looking younger. The video below claims that women of china have flawless skin thanks to ancient Chinese skin care secrets that date back thousands of years. People can look at only a few photos of a Chinese woman with nice skin and attribute it to knowledge passed down generation by generation making them tried, tested and true. Unfortunately science shows us that regardless of cultures ancient knowledge, everyone ages, and anyone can have imperfect skin. In addition, not so ancient wisdom tells us that pollutants, such as smoke, sun rays and other environmental factors will effect our skin.]]> 2018-10-08 17:40:21 UTC https://padlet.com/jltdurham/5rbsnnmh45h/wish/290417428 jltdurham https://padlet.com/jltdurham/5rbsnnmh45h/wish/290445028 For decades cosmetic companies have claimed to be able to reduce or reverse aging skin with the use of topical creams. These companies understand the vulnerability of the consumer. The cosmetic companies target our fear of aging, and looking older, and use that weakness to sell a product. Often the language they use is medical sounding, and confusing, in hopes that the consumer will not be able to unscramble the argument. As we have learned, if there is scientific evidence to back the claim that the product will work, there should be no need to overwhelm and confuse the consumer with language they don't understand.

]]> 2018-10-08 18:36:57 UTC https://padlet.com/jltdurham/5rbsnnmh45h/wish/290445028 jltdurham https://padlet.com/jltdurham/5rbsnnmh45h/wish/308033110 Is it science or is it a scam? Most people fear aging and death, and there is a market rich with claims of science that can reverse or stop the aging process. This board will examine the reasons people believe in anti-aging pseudoscience. ]]> 2018-11-26 21:17:14 UTC https://padlet.com/jltdurham/5rbsnnmh45h/wish/308033110 jltdurham https://padlet.com/jltdurham/5rbsnnmh45h/wish/308074260 2018-11-27 00:26:21 UTC https://padlet.com/jltdurham/5rbsnnmh45h/wish/308074260