Kodak has financial difficulties due to change in technology and change in customer's taste. Dues to these changes, people would prefer having digital cameras over disposable cameras as they have more features and people w oi uld be considered cool if they have digital cameras instead of disposable cameras.

Maintaining good customer relationship might help Kodak to have loyal customers and would still make profit and avoid bankruptcy. This loyal customers would still buy Kodak's disposable cameras so, still have profit.

They were delayed in adapting to market preferances. Not replacing their old products with new ones.

Loyal customers are variables for consistent income, it prevented KODAK from being bankrupt in that way.

Kodak's bankruptcy was mainly because they were unable to adapt to the sudden rapid change of technology development. Since they have mastered in making analog cameras, so there were unable to keep up with the trends and create digital cameras. They also receive pressure since digital camera prices is falling and they provide great advanced features.

Maintaining good customer relationship would have played a huge part on the businesses success. Since the company could have made cameras according to the customers preference. By focusing on customer needs, Kodak could have keep track on the growing demand of digital cameras allowing them to be more prepared for the sudden change in trend.

Kodak faced financial struggles primarily because it failed to adapt to the shift in technology. As consumer preferences evolved, digital cameras emerged as the new standard, making Kodak's focus on photographic film out-of-date. The company could not keep pace with the rapid technological advancements, nor did it develop products that aligned with modern trends. As a result, competitors that managed to adapt quickly overtook Kodak by offering more relevant and innovative products. 

Kodak experienced financial difficulties because of the ever changing and improvement in technology which also causes the change in trends. And as the change come, they were unable to keep up with the change and successfully adapting to it. Leading the sales of photographic films to decrease as there is an increase in sales of a more newer technology such as digital cameras.

Maintaining good customer relationships could have helped maintain stable sales as loyal customers would give trustable feedback (such as the information about the change in trends) and would still buy the disposable cameras which is important to stay alive and successful in a ever-changing market.

Kodak went bankrupt because of changes in customers' preferences and refusal to adapt to those changes, as it stuck to photographic cameras while other companies were selling digital ones, which better satisfied the customers' needs.

Maintaining a good customer relationship can build brand loyalty, which would make it so that even if the majority of customers preferred digital cameras over photographic ones, there would still be people that would buy Kodak's products. Engaging with the consumer base also helps Kodak understand what products people want, so more sales can be made.

Kodak's bankruptcy can be mainly attributed to their inability to adapt. Unlike companies such as Sony, Canon, and Samsung that realized the public's rising interest in digital cameras, and subsequently enjoyed rising sales… Kodak failed to do so. The company clung strongly to its core business of film photography, despite the growing popularity of digital cameras. This resistance to change is what ultimately led them to fail.

Had Kodak maintained customer relationships, they may have been able to mitigate the impact. Loyal customers would have been able to give feedback about the changing preferences, and help them to foster brand loyalty. Additionally, strong relationships could have helped Kodak develop innovative products that met the demands of the people.

People’s preferences start to change and technology continues to improve, changing the market. Because of this Kodak should have adapted to the changes in order to avoid financial difficulties they experienced back in 2012. Though it was a popular winning brand in the market of cameras, its inability to adapt to market changes made a huge loss that could’ve easily been avoided.

Connecting with customers to know about their preference could have been done to avoid this business failure. Products that are altered to customers preference will increase overall sales, generating profit.

Kodak faced financial difficulties due to its incapability to adapt and catch up to the changes in the market. As time goes on, technology has improved drastically and caused many changes, including change in consumer’s preferences and change in population which then led to a massive change to the market. In recent years, digital cameras were slowly taking over the market, and with the dependency of Kodak towards photographic films, the company’s sales decreased rapidly. Digital cameras come with a lot more features and benefits to its users, it is no wonder why people will choose it over Kodak’s photographic films. Moreover, photographic films are getting too old and less efficient to use, leading Kodak to bankruptcy. 

Maintaining a good customer relationship might help Kodak to avoid failure as this allows them to be more aware of the changes in the market and make appropriate actions and responses. Additionally, it can help build trust amongst its consumers and gain customer and brand loyalty which can help the business running and prevent it from going bankrupt.