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      <title>The role of the marketing consultancy by </title>
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      <description>Learning Outcome L01</description>
      <language>en-us</language>
      <pubDate>2023-10-12 08:37:25 UTC</pubDate>
      <lastBuildDate>2024-01-08 00:36:54 UTC</lastBuildDate>
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         <title>Director, Marketing &amp; Communications - UK, Ireland &amp; Nordics London, United KingdomTiffany &amp; Co.</title>
         <author>4t7pgvzy2y</author>
         <link>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2743299494</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.businessoffashion.com/careers/job/252528/director-marketing-and-communications-uk-ireland-and-nordics" />
         <pubDate>2023-10-12 09:02:46 UTC</pubDate>
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         <title>Tiffany &amp; Co- Director, Marketing &amp; communications</title>
         <author>4t7pgvzy2y</author>
         <link>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840744972</link>
         <description><![CDATA[<p><strong>Qualifications</strong><br></p><ul><li><p>10+ years of marketing and communications experience, within luxury retail, agency experience a plus.</p></li><li><p>10+ years of leadership experience.</p></li><li><p>Bachelor's degree / MBA.</p></li><li><p>Ability to work cross-functionally across different departments to eliminate silos and achieve aligned objectives.</p></li><li><p>Flawless attention to detail, be a team player, multi-tasker, creative thinker and excellent communicator.</p></li><li><p>A natural relationship -builder with the ability to work well with a strong network of peers and partners.</p></li><li><p>Experienced in digital analytics and social listening tools, measuring campaign ROI and analyzing metrics to support overall influencer strategy.</p></li><li><p>Understanding of financial and operational performance to ensure quality work and budget adherence.</p></li><li><p>Strong knowledge of digital and social and emerging technologies</p></li><li><p>Strong analytical skills.</p></li><li><p>Experience in managing large, complex media budgets. Strict financial stewardship and oversight</p></li><li><p>Strong creativity and communication skills.</p></li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-07 21:57:51 UTC</pubDate>
         <guid>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840744972</guid>
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         <title>Coach- Director, Global influencer and creator marketing</title>
         <author>4t7pgvzy2y</author>
         <link>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840745891</link>
         <description><![CDATA[<p><br></p><ul><li><p>Bachelor's Degree preferred</p></li><li><p>10+ years of relevant experience in developing and delivering global influencer marketing strategies in a dynamic, fast-paced environment</p></li><li><p>Proven track record of managing successful digital campaigns across social platforms (Instagram, TikTok, YouTube, Twitter)</p></li><li><p>Passionate and adept at building communities with the ability to market at the speed of culture</p></li><li><p>Sharp business acumen, strategic thinking, and analytical skills; proven ability to drive both brand and commercial outcomes and deliver on program KPIs and ROI goals</p></li><li><p>Strong relationship skills, adept at negotiation, deal-making and closing deals</p></li><li><p>Demonstrated ability to leverage real-time customer insight and analysis to drive customer-centric outcomes/innovation</p></li><li><p>Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment</p></li><li><p>Adept at managing multi-stakeholder initiatives and solving problems/removing obstacles to get work done/drive execution</p></li><li><p>Self-starter with strong initiative, ownership and accountability for business outcomes</p></li><li><p>Demonstrated ability to effectively build relationships and collaborate across a matrixed global organization and to organize and lead teams who do not directly report to you</p></li><li><p>Excellent written and verbal communication skills</p></li><li><p>Experience in the fashion industry a plus</p></li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-07 22:01:33 UTC</pubDate>
         <guid>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840745891</guid>
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         <title>Moncler- Store Manager, Toronto, Canada</title>
         <author>4t7pgvzy2y</author>
         <link>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840747309</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.businessoffashion.com/careers/job/258692/store-manager-temporary-bloor-street/" />
         <pubDate>2024-01-07 22:07:15 UTC</pubDate>
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         <title>Moncler- Store manager</title>
         <author>4t7pgvzy2y</author>
         <link>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840747684</link>
         <description><![CDATA[<ul><li><p>Bachelor's degree or equivalent</p></li><li><p>Minimum of 5 years of Retail Management experience, luxury experience preferred</p></li><li><p>Proven track record of successful sales generation, building clientele and employee development and relations</p></li><li><p>Results-driven and customer focused</p></li><li><p>Problem solver</p></li><li><p>Impeccable communication skills at all levels, with team, executive leadership team, and cross-functional partners.</p></li><li><p>Possess strong leadership qualities and can galvanize a team around company initiatives</p></li><li><p>Possess strong attention to detail and business acumen</p></li><li><p>Ability to analyze business and take business driving actions</p></li><li><p>Ability to stand and walk for majority of a 40-hour work week</p></li><li><p>Passion for the Fashion Industry</p></li><li><p>Flexibility to work a retail schedule which will include evenings, weekends and holidays.</p></li><li><p>Proficient in Microsoft Office, POS, CRM &amp; Inventory Management systems</p></li><li><p>Ablility to work in a contract or Temporary Role.</p></li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-07 22:08:27 UTC</pubDate>
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         <title>Carhartt- Digital Marketing Manager, NYC</title>
         <author>4t7pgvzy2y</author>
         <link>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840748320</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://www.businessoffashion.com/careers/job/165540/digital-marketing-manager-m-f-x-/" />
         <pubDate>2024-01-07 22:11:07 UTC</pubDate>
         <guid>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840748320</guid>
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      <item>
         <title>Carhartt- Digital Marketing Manager</title>
         <author>4t7pgvzy2y</author>
         <link>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840748671</link>
         <description><![CDATA[<ul><li><p><br>3+ years experience in digital marketing for a direct-to-consumer fashion brand or digital agency.</p></li><li><p>Proven experience in building and leading successful paid performance marketing campaigns and budgets.</p></li><li><p>Outstanding analytical skills and knowledge of key industry metrics (Impressions, CTR, CAC, CPC, ROAS, CPO, CRR, LTV etc); full proficiency with Google Analytics required.&nbsp;&nbsp;</p></li><li><p>Technical knowledge of Google Adwords, Bing Ads &amp; Facebook Business Manager required.</p></li><li><p>Experience working with external agencies and managing budgets.</p></li><li><p>Deep understanding of the end to end consumer experience, knowledge of customer segmentation, channel attribution models and A/B testing.</p></li><li><p>A strong communicator, ability to build business cases and articulate ideas to all levels of the organization.</p></li><li><p>Proven written communication skills, with an understanding of brand tone of voice.</p></li><li><p>Detail driven and solutions-oriented, ability to be adaptable to change.</p></li><li><p>Intermediate to advanced proficiency in Excel required.&nbsp; Experience in other reporting tools such as Google Data Studio, Tableau a plus.</p></li><li><p>Proficiency with Photoshop or Sketch a plus.</p></li><li><p>Experience with marketing automation tools (Smartly, Listrak, Salesforce Marketing Cloud) a plus.</p></li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-07 22:12:31 UTC</pubDate>
         <guid>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840748671</guid>
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         <title>Coach- Director, Global Influencer and Creator Marketing, NYC</title>
         <author>4t7pgvzy2y</author>
         <link>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840749461</link>
         <description><![CDATA[<p>Coach</p><p>New York, NY, US</p>]]></description>
         <enclosure url="https://careers.tapestry.com/coach/job/New-York-Director%252C-Global-Influencer-and-Creator-Marketing-NY-10001/979197800/" />
         <pubDate>2024-01-07 22:16:04 UTC</pubDate>
         <guid>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840749461</guid>
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         <title></title>
         <author>4t7pgvzy2y</author>
         <link>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840750736</link>
         <description><![CDATA[]]></description>
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         <pubDate>2024-01-07 22:21:19 UTC</pubDate>
         <guid>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840750736</guid>
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         <title>Tiffany &amp; Co- Director, Marketing &amp; Communications Uk</title>
         <author>4t7pgvzy2y</author>
         <link>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840751718</link>
         <description><![CDATA[<p><strong>Lead Media Transformation for UK, Ireland, and the Nordics</strong><br></p><ul><li><p>Expertise of media landscape across the region: omnichannel view, platform efficiency, innovation, audiences.</p></li><li><p>Guide annual media strategy with a view to driving concrete business objectives.</p></li><li><p>Ensure that every investment has a positive ROI (data, commercial, brand equity)</p></li><li><p>Understand how media can best be leveraged to boost brand equity.</p></li><li><p>Customer data expertise: ability to analyse profiles to determine market segment requirements.</p></li><li><p>Strong knowledge of our competitive landscape to enable accurate external benchmarking.</p></li><li><p>Be the authority on the changes and trends within the industry that have impact on our business.</p></li><li><p>Leverage external relationships / establish partnerships to identify, negotiate and secure first to market opportunities for the brand that have significant business impact.</p></li><li><p>Work with internal cross-functional team to flawlessly execute programs.</p></li></ul><p><br></p>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-07 22:25:01 UTC</pubDate>
         <guid>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840751718</guid>
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         <title>Coach- Director, Global influencer and creator Marketing, NYC</title>
         <author>4t7pgvzy2y</author>
         <link>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840752501</link>
         <description><![CDATA[<p><strong>Primary Purpose:</strong> The Director, Global Influencer &amp; Creator Marketing is a key leader on the Global Marketing team responsible for developing and driving execution of Coach global influencer and creator marketing strategies that support the overall brand vision and business objectives. This leader will build and nurture a growing constellation of brand ambassadors and drive impactful initiatives that drive brand love and cultural relevance and build Gen Z community, engagement and purchase intent. This person will partner closely with NA and International Business Unit teams to develop influencer and creator marketing strategies tailored to specific market and audience needs by region—and will drive execution in NA across all channels.</p><p>&nbsp;</p><p>This role reports to the SVP, Global Marketing, Creative &amp; Sustainability and will collaborate closely with cross-functional partners across Marketing, PR &amp; Celebrity Relations, Social, Creative, Special Events, Visual Merchandising, Design, Legal, Merchandising, and Business Unit teams. This leader will develop and mentor a team and will also manage a network of external agency partners.</p>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-07 22:28:35 UTC</pubDate>
         <guid>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840752501</guid>
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         <title>Moncler- Store Manager, Toronto, Canada</title>
         <author>4t7pgvzy2y</author>
         <link>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840752860</link>
         <description><![CDATA[<p><strong>RESPONSIBILITIES:</strong><br></p><ul><li><p>Ensure the Moncler Americas Sales and Service standards are embodied consistently by all store employees.</p></li><li><p>Drive Store sales and productivity through key KPI management (e.g., Store Sales, UPT, Conversion, Repurchase Rate, Productivity and Inventory management).</p></li><li><p>Conduct business analysis and develop and implement action plans in collaboration with the Regional Director to strategically grow business.</p></li><li><p>Flawless in-store execution of Company strategic initiatives, Company policies &amp; procedures.</p></li><li><p>Demonstrate sales leadership by playing an active role on the sales floor through CEM segments and engagement with our top clients &amp; VIC's, ensuring the highest level of customer service is provided and Moncler "Vibes" shop goals are met.</p></li><li><p>Lead the team to consistently establish client relationships and propose local events &amp; consignment through continuous networking; support product launches that promote high client attendance and strong sales results.</p></li><li><p>Effectively coach and ensure all store staff complies with company initiatives (Training and Selling Programs, CEM, CRM etc.) - Majors Program; Ensuring execution of all deliverables.</p></li><li><p>Directly responsible for the development of team and playing an active role in their growth. Manage employee performance to ensure individual growth, employee engagement and career pathing for future leaders using consistent communication i.e. One to One touch-bases, goal setting, annual performance appraisal process, team meetings, management meetings, Individual development plans.</p></li><li><p>Provide motivation to sales team and lead by example at all times, exhibit a sales floor presence and deliver in the moment coaching as necessary.</p></li><li><p>Proactively, attract, recruit and hire a team of high caliber talent. Build a talent pipeline through networking and competitive shopping.</p></li><li><p>Ensure a consistent and Branded on-boarding experience for all new hires.</p></li><li><p>Partner with Regional Director and Human Resources Director for all employee relations issues to ensure effective resolution.</p></li><li><p>Responsible for the daily operations &amp; on-going operational excellence in your 4 walls; ensuring efficiency and protection of company assets through schedule management, payroll records, inventory management, cash management, shipping and receiving, adhering to business needs and company policies and procedures.</p></li><li><p>Monitor store expenses and maintain store operating budget while aiming to reduce overall cost.</p></li><li><p>Responsible for the oversight of the in-store after sales operations ensuring efficiency and a positive client experience.</p></li><li><p>Responsible for oversight of in-store consignment program; maximizing client engagement and providing unique, and personal experiences for our top clients.</p></li><li><p>Support and maintain visual merchandising standards set by HQ &amp; the Americas visual team; Execute floor change overs as necessary.</p></li><li><p>Analyze reporting and support stock levels through communication with key business departments to maintain a high sell-through as well as alignment with new product launches and key investments; provide product feedback in order to maximize sales.</p></li><li><p>Train and communicate current product knowledge to all associates to ensure the team is fully educated on brand pillars and season strategy by partnering with the appropriate internal departments for product support.</p></li><li><p>Understand and proactively respond to the competitive environment, trends and identify future opportunities.</p></li><li><p>Additional responsibilities as assigned.</p></li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-07 22:30:22 UTC</pubDate>
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         <title>Carhartt- Digital Marketing Manager, NYC</title>
         <author>4t7pgvzy2y</author>
         <link>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840753025</link>
         <description><![CDATA[<p><strong>Core Responsibilities:&nbsp;</strong></p><ul><li><p>Develop, refine and execute seasonal digital marketing strategies across paid and organic channels, including but not limited to: SEO, Paid Search, Facebook, Instagram, Pinterest, YouTube, Spotify, Tik Tok, Twitch and Display advertising.</p></li><li><p>Establish comprehensive reporting and dashboards of all digital marketing channels to track KPI performance and communicate analysis on a weekly, monthly &amp; seasonal basis.</p></li><li><p>Lead day to day communications with external agency partner and key Global &amp; New York team members, tailoring tactics for the North American market with focus on key cities, in order to drive performance.</p></li><li><p>Research and evaluate new &amp; emerging digital marketing channels and identify opportunities for growth.</p></li><li><p>Partner with the merchandising team to ensure product specific strategies and campaigns are aligned with inventory.</p></li><li><p>Develop a clear understanding of the WIP customer and determine opportunities for segmentation, targeting and measurement.</p></li><li><p>Design and execute A/B and multivariate testing for paid digital marketing campaigns applying learned insights to future marketing strategies.</p></li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2024-01-07 22:31:06 UTC</pubDate>
         <guid>https://padlet.com/4t7pgvzy2y/5q1aggg3tikr0ch3/wish/2840753025</guid>
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         <title>Group Reflection</title>
         <author>4t7pgvzy2y</author>
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         <pubDate>2024-01-07 23:50:23 UTC</pubDate>
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         <title>Individual Reflection</title>
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         <pubDate>2024-01-08 00:13:52 UTC</pubDate>
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         <title>Curated workshops and network events, led by industry experts covering a wide range of topics.</title>
         <author>4t7pgvzy2y</author>
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         <pubDate>2024-01-08 00:17:26 UTC</pubDate>
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         <title>A wealth of resources, from research insights, future opportunities, and connections to potential employers</title>
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         <pubDate>2024-01-08 00:18:15 UTC</pubDate>
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         <title>People of Interest: Personalised guidance and mentorship to support you in navigating into an evolving industry</title>
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         <pubDate>2024-01-08 00:19:21 UTC</pubDate>
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         <pubDate>2024-01-08 00:20:52 UTC</pubDate>
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         <pubDate>2024-01-08 00:23:28 UTC</pubDate>
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         <author>4t7pgvzy2y</author>
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         <pubDate>2024-01-08 00:26:06 UTC</pubDate>
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         <title>Sustainable fashion in 2023</title>
         <author>4t7pgvzy2y</author>
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         <pubDate>2024-01-08 00:27:18 UTC</pubDate>
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         <title>Fashions race for new materials</title>
         <author>4t7pgvzy2y</author>
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         <pubDate>2024-01-08 00:28:00 UTC</pubDate>
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         <title>The state of fashion in 2024</title>
         <author>4t7pgvzy2y</author>
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         <pubDate>2024-01-08 00:28:44 UTC</pubDate>
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         <title></title>
         <author>4t7pgvzy2y</author>
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