NHS Analysis - Group 3 by Amit Jadeja https://padlet.com/ajadeja/nhs_group3 Made with the help of a typing monkey en-us 2018-01-08 07:56:40 UTC 2018-01-08 09:06:43 UTC hello@padlet.com Hybrid Genre. https://padlet.com/ajadeja/nhs_group3/wish/219255482 This Advert shows us a hybrid genre that combines certain conventions of Campain Videos, such as persuasive language, statistics and a powerful message, aswell  as HipHop music videos with its fast editing 
This will attract a larger audience as people who enjoy both genres will be interested and thus more people will see it]]> 2018-01-08 08:24:49 UTC https://padlet.com/ajadeja/nhs_group3/wish/219255482 https://padlet.com/ajadeja/nhs_group3/wish/219255731 The advert is about a campaign for ethnic minorities to donate blood.]]> 2018-01-08 08:26:26 UTC https://padlet.com/ajadeja/nhs_group3/wish/219255731 Lyrics https://padlet.com/ajadeja/nhs_group3/wish/219256485

The world's full of passionate people 
The passion in some is less than in others 
The balance ain't equal 
You could be a rapper and be cool 
You could be a singer in a band to a kid that's in preschool 
Whether you decide to be a pilot and fly private 
A boxer in the ring and you fight till your eyes violet 
A librarian so you light when the time's silent 
A voluntary worker the smile in a child's priceless 
The sky has no limits 
You could be an artist, painting a vivid image 
A nail technician, booking clients for the critics 
A bartender at a night club pouring spirits 
You could be an actor, could be into fashion 
You could be a dancer, ready to make it happen 
You could be going back and forth on a basketball court 
Or a chef, seasoning your  
Yeah, that's talent 
We are the sound of the streets 
We are the voice of the  
So we shout and we scream 
And we are the ones making policies 
We are the scientists who could make magic in the laboratory 
We are the tropical spirits of the island 
We are the ballers that loves striking 
But we ain't representing in another way 
It's like giving blood to make another see better days 
Pressure isn't pressure 
We all gotta take some time to make it right 
We gotta take some time 
Give blood save a life
]]> 2018-01-08 08:30:36 UTC https://padlet.com/ajadeja/nhs_group3/wish/219256485 Positive Representation https://padlet.com/ajadeja/nhs_group3/wish/219257044 Throughout the video many shots are in big spaces and in high key lighting. This connotes freedom and shows us that it is the minority’s time to “shine”. Because of this, a much more powerful message is sent. To add to this, there are many relatable scenes of different activities and famous people that the audience can relate to and enjoy more. ]]> 2018-01-08 08:33:45 UTC https://padlet.com/ajadeja/nhs_group3/wish/219257044 https://padlet.com/ajadeja/nhs_group3/wish/219259426 The video follows the conventions of a hip hop music video. It has quick cuts without transitions and is filmed in an urban place. This is done to appeal to the youth of the ethnic minorities who usually listen to hip hop music. ( no offense)]]> 2018-01-08 08:44:52 UTC https://padlet.com/ajadeja/nhs_group3/wish/219259426 Stereotypes and Message https://padlet.com/ajadeja/nhs_group3/wish/219261795 This video challenged typical stereotypes and stands out, as minorities are typically seen as not contributing to society or getting money only from the government. However this advert shows us the potential of all these minority and how they can achieve these different goals, but many people are not able to get this due to not receiving the blood they need.]]> 2018-01-08 08:55:23 UTC https://padlet.com/ajadeja/nhs_group3/wish/219261795 Costume https://padlet.com/ajadeja/nhs_group3/wish/219261892
At the beginning of the video we see Lady Leshurr wearing a tracksuit and a crop top. This is typical rap and teen culture. This is done to connect with the teenage BAME target audience and increase the chance of convincing them. Also the people used in the video look very sophisticated in terms of their clothing, this is done so the fact that they are successful is emphasized.
]]> 2018-01-08 08:55:45 UTC https://padlet.com/ajadeja/nhs_group3/wish/219261892 Miss En Scene https://padlet.com/ajadeja/nhs_group3/wish/219262802 The video is set in london I believe as we can see the Big Ben and in the background of one of the shots. I bpthink she does this because London is a very multicultural city as it is filled with people from many different countries and cultures and by filming and releasing the video with her in london appeals to that large multicultural audience she is targeting this advert towards.

]]> 2018-01-08 08:59:22 UTC https://padlet.com/ajadeja/nhs_group3/wish/219262802 Props https://padlet.com/ajadeja/nhs_group3/wish/219263651 The video uses props to convey meaning as although they are rarely used, when they are, it's to display or get a message across to the audience. They use a laboratory for when she mentions scientists, a boxing ring when mentioning boxing, and so on and so forth. So usually the props are used to display the possibilities available for people aspiring to achieve their goals which is synonymous with the message of the video.]]> 2018-01-08 09:03:06 UTC https://padlet.com/ajadeja/nhs_group3/wish/219263651 target audience https://padlet.com/ajadeja/nhs_group3/wish/219263683
Throughout the video the audience have a sense of diversity and pride. As it says 3 percent of people who donate blood are black or asian so it is kinda targeted at them, and is targeted at the small amount of people that are suffering from this, and Lady Leshurr tries to get people to donate by saying you could be and we could be these are very strong words to get somebody emotional, its a very niche audinece
]]> 2018-01-08 09:03:15 UTC https://padlet.com/ajadeja/nhs_group3/wish/219263683