https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni How are male and female athletes portrayed differently on magazine covers and headlines en-us 2023-10-12 21:49:17 UTC 2026-02-14 21:41:42 UTC hello@padlet.com chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257635 These percentages represent the total sum of each category in all the years together. ]]> 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257635 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257636 To see how many females featured on Sports Illustrated magazine covers compared to males, I went through the SI archives and counted how many covers in each of the years above had male athletes, female athletes and either both genders or neither. ]]> 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257636 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257637 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257637 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257638 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257638 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257639 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257639 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257640 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257640 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257641 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257641 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257642 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257642 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257643 From the table above, you can see there were only three covers in the year of 2019 which featured female athletes. I have shown the three below, two of which feature women's soccer. I have also included 3 of the 17 covers which featured male athletes. ]]> 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257643 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257644 American vogue, a fashion and lifestyle magazine has had few, but some athlete covers.]]> 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257644 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257645 From 2000-2022, there have 9 covers of the magazine that featured athletes:
6 female, 3 male

Serena Williams was the only athlete to feature on the cover multiple times (June 2012 with Ryan Lochte, April 2015, February 2018, September 2022).]]> 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257645 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257646 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257646 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257647 Each edition with a male athlete also features women:
- LeBron James (basketball) is pictured with Gisele Bündchen (supermodel)
- Ryan Lochte (swimming) with Hope Solo (soccer) and Serena Williams (tennis)
- Ashton Eaton (track and field) is behind Gigi Hadid (supermodel) ]]> 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257647 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257648 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257648 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257649 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257649 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257650 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257650 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257651 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257651 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257652 For this content analysis, I went through the Golf Digest covers from the years above and counted the covers with males, females and neither/both. It is important to note that every year has an 'equipment issue' which doesn't feature any people. This counts for at least 1 neither/both in each year. ]]> 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257652 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257653 Another year which was interesting was 2014, where 2 females featured on the magazine covers: Paulina Gretzky and Michelle Wie.]]> 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257653 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257654 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257654 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257655 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257655 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257656 After looking at different types of magazines (sports focused, fashion and lifestyle, and a sport specific magazine) there are some general trends.


]]> 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257656 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257657 The female athletes are generally wearing clothes not suitable for the sport they compete in, whereas the men usually in sport specific wear. Even on Vogue, which is known for its fashion insights, the male athletes are wearing clothing which they would wear to compete. ]]> 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257657 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257658 As well as the clothing, the female athletes are posed in more provocative stances. In the Sports Illustrated magazines, the male athletes are in action shots. ]]> 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257658 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257659 The titles surrounding the athletes are different by gender. Serena is describes as 'sexy', Michelle Wie's 'grit' is highlighted compared to Ashton Eaton being named the 'greatest athlete in the world' and Xander Schauffele being able to 'play cool under pressure'.]]> 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257659 chisakoasakawa https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257660 “Explore the Complete Vogue Archive.” Vogue | the Complete Archive, https://archive.vogue.com 
Golf Digest. https://reader.golfdigest.com/t/archive/2020  
Sports Illustrated. https://vault.si.com/vault/archives]]> 2023-10-12 21:49:17 UTC https://padlet.com/chisakoasakawa/5ozz8xntyjy7r2ni/wish/2744257660