Shein industry by https://padlet.com/a01360558/5omrm259dcldoeak Lina Fernanda González en-us 2020-08-19 02:17:56 UTC 2026-02-26 13:21:51 UTC hello@padlet.com https://padlet.net/icons/png/1f45a.png what is shein? a01360558 https://padlet.com/a01360558/5omrm259dcldoeak/wish/686381639 https://www.shein.com.mx/?utm_source=admitad.com&utm_medium=affiliate&admitad_uid=1d1d2ab4d2d138916e3edee5deecd4e1&affiliateID=1383101&url_from=admitad.com&tagtag_uid=1d1d2ab4d2d138916e3edee5deecd4e1
Shein is an online store that offers clothing, accessories, products for school and home, makeup and clothing for men, babies and children]]> 2020-08-19 02:20:15 UTC https://padlet.com/a01360558/5omrm259dcldoeak/wish/686381639 Where is shein from? a01360558 https://padlet.com/a01360558/5omrm259dcldoeak/wish/686383639 The brand was created in October 2008 in China with the motto "everyone has the right to enjoy the beauty of fashion."]]> 2020-08-19 02:22:30 UTC https://padlet.com/a01360558/5omrm259dcldoeak/wish/686383639 Value propositions a01360558 https://padlet.com/a01360558/5omrm259dcldoeak/wish/686387242 - Shein specializes in trendy women’s clothes that are mostly priced below US$20, with some items even selling for less than US$5. It also offers cheap household products, men’s wear, and electronics like keyboards, earbuds and smartphone accessories.

- One of the successes of shein, in addition to its prices, is that there are products for everyone and for all sizes, as well as designs that are very liked and accepted by its community.

- You also receive points, which are converted into money, when you access their application or make a purchase, they always seek to remunerate their customers and their new customers, and they also give coupons from time to time.


]]> 2020-08-19 02:26:26 UTC https://padlet.com/a01360558/5omrm259dcldoeak/wish/686387242 Customer segments a01360558 https://padlet.com/a01360558/5omrm259dcldoeak/wish/686391400 - It adds value to the resellers of the product and to people who want beautiful and cheap clothes that also adapt to their needs and preferences.

- The most important customers are women between the ages of 22 and 39, but it is also sold to young men, babies and children.]]> 2020-08-19 02:29:46 UTC https://padlet.com/a01360558/5omrm259dcldoeak/wish/686391400 Customer relationships a01360558 https://padlet.com/a01360558/5omrm259dcldoeak/wish/686393032 It can be considered good, you can contact them through the support they have in their online store, they respond to you in 24 hours maximum and always offer you a solution, they also consider any questions and concerns that the customer has and when there are tax problems, loss of merchandise or damaged merchandise, you will always get your money back without the process being long or tedious.

]]> 2020-08-19 02:31:02 UTC https://padlet.com/a01360558/5omrm259dcldoeak/wish/686393032 Channels a01360558 https://padlet.com/a01360558/5omrm259dcldoeak/wish/686393600 - Everything is through their website or their application, they do not have any physical store.

- They also have social networks to show their products and they use it as a channel to notify their customers about future important events, such as dynamics, games, coupons, free shipping, etc.
]]> 2020-08-19 02:31:40 UTC https://padlet.com/a01360558/5omrm259dcldoeak/wish/686393600 Key activities a01360558 https://padlet.com/a01360558/5omrm259dcldoeak/wish/686394889 To produce the cheapest products, in order to ensure low prices

]]> 2020-08-19 02:33:02 UTC https://padlet.com/a01360558/5omrm259dcldoeak/wish/686394889 Costs a01360558 https://padlet.com/a01360558/5omrm259dcldoeak/wish/686396385 - Shein has a design department and deals directly with suppliers, does not have stores and does not have to distribute its clothes to everyone, 
so that makes the costs go down.

- In addition, its great advantage is that it is an ecommerce, in other words,  sales are made through the internet, there is no physical store, and that has helped them reduce many costs.


 
]]> 2020-08-19 02:34:38 UTC https://padlet.com/a01360558/5omrm259dcldoeak/wish/686396385 Key resources a01360558 https://padlet.com/a01360558/5omrm259dcldoeak/wish/686400669 - Shein's key resource is its mobile app, where the access to its products is very easy and fast.

- Also direct dealings with suppliers, their sale is a highly vertical system in which they are able to reduce many commissions, shein avoids a material supplier, who sells to the textile factory, who sells to the brand, who sells to a distributor, who sells to a retailer, who ultimately sells to the public; In addition to that, in each process shipments, taxes, warehouse costs, inventory, personnel, store rent, sales personnel, etc. are paid, but shein does not pay for this.

]]> 2020-08-19 02:39:15 UTC https://padlet.com/a01360558/5omrm259dcldoeak/wish/686400669 Promotion a01360558 https://padlet.com/a01360558/5omrm259dcldoeak/wish/686402576 One of its successes is in promotion, especially with influencers on social networks, it has become a boom on YouTube and Instagram to show the purchases that are made, these are called "try on haul Shein", Shein has been able to use very well this at its convenience, because in these videos the youtubers or influencers usually show the quality of the clothes, the veracity of the size, the prices, how it looks on the internet vs how it looks in reality, and to these influencers, Shein gives them a special discount so that all their viewers can use it in their purchases.

]]> 2020-08-19 02:40:30 UTC https://padlet.com/a01360558/5omrm259dcldoeak/wish/686402576 Key partners a01360558 https://padlet.com/a01360558/5omrm259dcldoeak/wish/686404521 Suppliers that make the pieces, sell the fabrics and the delivery companies.]]> 2020-08-19 02:42:32 UTC https://padlet.com/a01360558/5omrm259dcldoeak/wish/686404521