Anastasia 22-23 IFS personal padlet by Anastasia Kirillova https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf en-us 2023-01-07 22:18:36 UTC 2024-03-31 18:34:13 UTC hello@padlet.com akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436530882 2023-01-07 22:25:20 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436530882 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436530926 2023-01-07 22:25:33 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436530926 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436531041 2023-01-07 22:26:05 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436531041 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436531370 Hi! My name is Anastasia and I am from Russia. These are brands based in my country. As for me, I really often buy clothes from these brands belonging to the mass market.]]> 2023-01-07 22:27:39 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436531370 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436533111 As for fashion news, I follow Vogue Itali, Vogue Korea, Buro., Fashion Archive Magazine, FITSPALACE, DAZED Fashion, Nowness, BOF, WGSN]]> 2023-01-07 22:35:42 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436533111 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436692937 2023-01-08 10:44:17 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436692937 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436694041 2023-01-08 10:46:57 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2436694041 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2444933547 2023-01-15 20:23:17 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2444933547 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2444937534 I'm interested in:
Fashion Management / MSc Strategic Fashion Management
Fashion Buying and Merchandising]]> 2023-01-15 20:33:07 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2444937534 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2444939435 2023-01-15 20:38:06 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2444939435 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2444939758 2023-01-15 20:38:52 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2444939758 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2444965784 2023-01-15 21:52:21 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2444965784 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2444993009 Updated ]]> 2023-01-15 22:19:36 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2444993009 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2445062599 2023-01-16 01:15:57 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2445062599 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2445149519 2023-01-16 03:41:17 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2445149519 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2449983441 2023-01-19 15:45:06 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2449983441 Competitors akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2450042667 In apparel:
Polo Ralph Lauren
Lacoste
Tommi Hilfigerr
In skincare will be:
L'occitane
moltonbrown.co.uk
Jo malone
Aesop
Estee Lauder
La Mer
Clinique]]> 2023-01-19 16:25:59 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2450042667 LFL akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2454029880 2023-01-24 00:09:07 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2454029880 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2458208421 2023-01-26 20:55:53 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2458208421 Marketing Mix of my category akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2463542736 2023-01-31 19:01:48 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2463542736 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2463542961 2023-01-31 19:01:59 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2463542961 Advertising and Instagram akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2465329599 2023-02-01 23:10:34 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2465329599 Brand's inst akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2465342088 2023-02-01 23:30:43 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2465342088 Our aims and objectives for development akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466813623 - Attract new customers through a new segment
   Objective: Establish brand loyalty and improve sales
-Aim: Be more memorable 
    Objective: Improve brand image
Aim: Enhance engagement with influencers and diversify the production  
   Objective: Increase a community ]]> 2023-02-02 22:00:16 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466813623 Brand mission akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466815895 Over the years, GANT has been characterized by people who are both dreamers and doers, contributing to our heritage and our reputation. A seamless evolution, involving aspiration, ideas, a clear vision, and a tangible end-result of which we are endlessly proud.]]> 2023-02-02 22:03:08 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466815895 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466831245 2023-02-02 22:25:39 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466831245 SMART goal 1 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466857663
  • Specific: Attract new customer through a new segment
  • Measurable: I have to reach marketing mix of new category, undertstand what buyers need,  develop range plan
  • Attainable: I have already thought out range plan, only need to start production
  • Relevant: It will establish brand loyalty and improve sales
  • Time-bound: Development of the new category will take two month. New segment suppose to go on sale after 17th March 
]]> 2023-02-02 23:09:13 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466857663 BRAND RESEARCH akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466860065 2023-02-02 23:13:30 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466860065 IDEA DEVELOPMENT akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466861654 2023-02-02 23:16:18 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466861654 SMART goal 2 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466881955
  • Specific: Make the brand more memorable
  • Measurable: I will draw do research and develop ~4 logos in one week
  • Attainable: Brand already have great identity and I have thought about theme (yacht trip) of category
  • Relevant: GANT already have varieties of logos, which will help develop a new one
  • Time-bound: For branding development and new identity ideas we should spend approximately 1 week from 03.02.23 until 11.02.23 

    • ]]>     2023-02-02 23:50:50 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466881955     SMART goal 3 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466898828
  • Specific: Increase a community
  • Measurable: Brand should enhance engagement with influencers and diversify the production
  • Attainable: We should to send out letters to influencers whose audience might be interested in this brand 
  • Relevant: GANT had an experience in collaboration with artists and influencers, so it will be easy to find a new audience 
  • Time-bound: We will find these influencers before the 1st of March. Some of the products will send for/as promotion until 17th March. After the 18th, chosen bloggers will post our products following certain timetable

    • ]]>     2023-02-03 00:14:19 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2466898828     Category mood board akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2468145253 2023-02-03 22:10:52 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2468145253 Store research akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2468186734 2023-02-03 23:47:52 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2468186734 Lacoste (they don't have a body care category, but this brand is a direct competitor) akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2471855603 • Customer: Age 18-40+, male 60%, female 40%, Social Class: Upper Middle Class, Upper class, interested in sport, horse riding, golf 
    • Range authority: This company not only offers a wide range of products in numerous categories, but it also has numerous classifications. Wallets, handbags, colognes, and shoes are a few examples.
    • Price range: 15 - 380 £
    • Place: Lacoste has stores in over 120 countries around the world. The company currently employs about 1000 people.
    • Promotion: Lacoste has an excellent distribution network and, of course, an Instagram and a website where people can buy what they want and.
    • Branding: Lacoste was founded in France and has a long-standing reputation. The main identity is the green crocodile. Laconic logo and dark green color.
    Shop link
    https://www.lacoste.com/gb/lacoste/sale-gb/?gclid=CjwKCAiAioifBhAXEiwApzCztkJHl9RGGOpZfbqNmFuKv-LZiIHL_0x8A7z56cU5a2PaHzNPbZuLJxoC-0kQAvD_BwE]]>     2023-02-07 14:34:30 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2471855603     Report for my three closest competitors / General differences akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2471855979 2023-02-07 14:34:43 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2471855979 mint&rose (accessories brand, thay have clothing line and body care category) akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2471866792 • Customer: Age 20-40+, Europeans, especially Spaniards, Middle class, female, elegant and ballet style
    • Range authority: shoes, bags, accessories, care and beauty, STONE x mint&rose(clothing collection) 
    • Price range: 19 - 219 €
    • Place: Store in Spain, Madrid
    • Promotion: Website + Instagram
    • Branding: identity in packaging, the main points are: minimalism, good quality, lost-lasting wearing, leather, velvet
    Shop link
    https://mintandrose.com/en/collections/care-and-beauty]]>     2023-02-07 14:40:28 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2471866792     bamford (first of all, this brand specializes in cosmetics and skin care, but they also have clothes, accessories, jewelry, candles and household goods) akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2471867825 • Customer: female 25-40+
    • Range authority: clothing, accessories, jewellery, beauty(face,hair,body), candles, diffusers, room fragrance, homewear, spa
    • Price range: 20-2,695 £
    • Place: They have stores and spas in London and Oxford, UK 
    • Promotion: The brand has active Instagram, TikTok and website
    • Branding: the main points are: comfort, minimalism, white and green colors, spa, flowers
    Shop link
    https://www.bamford.com/clothing.html]]>     2023-02-07 14:40:56 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2471867825     Range plan akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2472251661 2023-02-07 18:19:10 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2472251661 Survey (primary research) final results will be later akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2472516392 https://docs.google.com/forms/d/e/1FAIpQLSdj3sbY6FvyvgB-lGt2IcNfXY4gcIhh6qwjj-OOr5dkABT55Q/viewform?usp=sf_link]]> 2023-02-07 21:48:24 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2472516392 How our products can be presented in store akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2472598417 2023-02-07 23:48:01 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2472598417 Competitor's products https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2472605522 I will add price later ]]> 2023-02-07 23:57:36 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2472605522 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2472605921 I will add price later]]> 2023-02-07 23:58:12 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2472605921 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2473940185 2023-02-08 18:44:57 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2473940185 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2473940479 2023-02-08 18:45:08 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2473940479 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2473940760 2023-02-08 18:45:20 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2473940760 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2473941588 2023-02-08 18:45:50 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2473941588 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2474048261 2023-02-08 20:03:07 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2474048261 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2474048519 2023-02-08 20:03:22 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2474048519 6 influencers ghat will help us in promotion https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2474138281 Teresa Laura Caruso is a lifestyle blogger dedicated to finding and sharing products that make life a little bit easier and prettier. She has her own online store and engaged followers that often listen to her advice

    Alex Stedman - cheerful and bright lady, who is sharing with follower her live through reals and funny videos. She will be able to attract the audience to our product with an unobtrusive recommendation

    Francesca Greco - street style blogger interested in fashion and beauty. Her style is so similar to GANT style: classic, minimalistic
    ]]>     2023-02-08 21:36:16 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2474138281     akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2474138715 Arooj Aftab - fashion consultant, she is often invited to parties of fashion houses, in addition, she wrote articles for fashion magazines. Her audience will definitely be interested in new brand’s categories 

    Nimi Blackwell - her instagram is so aesthetic, advertising posts look great and attractive. She shows her audience various make-ups and shares new perfumes 

    Hana Martin - Hana Martin, a popular TikTok blogger, makeup artist and Instagram star from the fields of beauty, lifestyle, music and entertainment. Its advertising can influence the latest marketing campaigns of your brand on social networks
    ]]>     2023-02-08 21:36:48 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2474138715     Trends akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2474151731 1) https://www-lsnglobal-com.arts.idm.oclc.org/macro-trends/article/6367/symbiotic-branding (our packaging will be recycled, as for ads/ with ads we will touch a problem connected with the extinction of sea animals)
    2) https://www-lsnglobal-com.arts.idm.oclc.org/big-ideas/article/28245/why-the-snow-mushroom-is-the-next-beauty-sensation (snow mushroom in skincare)
    3) https://www-lsnglobal-com.arts.idm.oclc.org/micro-trends/article/21852/rethinking-bodycare (more efficacious formulas)
    4) https://www-lsnglobal-com.arts.idm.oclc.org/markets/article/4116/natural-and-organic-beauty (botanical ingredients) 
    5) https://www.lsnglobal.com/news/article/26177/stat-consumers-prioritise-wellness-across-all-sectors]]>     2023-02-08 21:52:57 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2474151731     PR moodboard akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2483547354 2023-02-15 14:31:13 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2483547354 PR ideas akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2483568227 - brunch next to the see + master class explained how to make personal body oil
    - swimming pool party in a prestigious hotel
    - day trip on a yacht 
    - traditional posters with see/swimming pool photoshoot
    We will invite influencers and artists that can be interested in it (mentioned earlier) ]]>     2023-02-15 14:43:12 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2483568227     Visual Merchandising moodboard akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2483578102 2023-02-15 14:48:48 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2483578102 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2483675852 2023-02-15 15:48:19 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2483675852 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2483676296 2023-02-15 15:48:39 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2483676296 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2502586579 2023-03-03 12:59:37 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2502586579 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2502587197 2023-03-03 13:00:15 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2502587197 akirillova0320221_2 https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2502587589 2023-03-03 13:00:38 UTC https://padlet.com/akirillova0320221_2/5mn6tv05q5bibgf/wish/2502587589