Promo Journal by

My Feelings about the Course

zhaxy182 — 2020-06-22 06:13:13 UTC

I'm really excited to learn more technique in this course.Through the study of different knowledge points, we will eventually get our own designed and produced website. In this process, we will learn how to use HTML language, how to treat photoshop, and how to use CSS to beautify our website. Generally speaking, this course is a light and interesting one. It not only brings us knowledge, but also brings us fun.

80 things

zhaxy182 — 2020-06-22 06:17:37 UTC

1.iPhone
2.Nintendo switch
3.lipstick
4.Courier company
5.shoes
6.watch
7.nutrition vitamins
8.cup
9.coffee
10.phone case
11.Airpods
12.restaurant
13.bag
14.hair dryer
15.toaster
16.book
17.toothbrush
18.camera
19.hotpot
20.home country
21.sunglass
22.power bank
23.speakers
24.toys
25.wine
26.bubble tea
27.musicCD
28.car
29.bed
30.TV
31.laptop
32.DVD
33.house
34.perfume
35.keyboard
36.electric blanket
37.air conditioner
38.laptop
39.fruit
40.trips
41.travel
42.fashion
43.games
44.playstation
45.xbox
46.phone case
47.sports
48.festival
49.cars
50.tech
51.animal
52.pet
53.food
54.lego
55.drinks
56.energy drinks
57.sushi
58.birthday cake
59.candles
60.furnitures
61.water bottle
62.TV
63.health food
64.website
65.photo
66.hand-made
67.woodwork
68.blanket
69.facial mask
70.gloves
71.veg
72.street food
73.ipad
74.jewelry
75.pajamas
76.Yoga
77.PC
78.wallet
79.keychain
80.contact lens

Target Audience

zhaxy182 — 2020-07-13 04:32:21 UTC

Young people or people who like console games. People who like to play computer games and have played similar handheld games. Family with children at home can play and share with the family members. Also, people are a bit interested in or people who don’t know much about the game. Plan to attracting their attention with a happy atmosphere by the ads. Play games with friends and share happiness with family.

My choice

zhaxy182 — 2020-07-13 04:41:22 UTC

By listing 80 things that can be promoted, my final choice is Nintendo switch. First of all, I am very interested in such products. I also believe that people of my age also know more or less about game consoles. But at first I was not sure that an accurate product could be used for promotion. Because as a Nintendo game console, it already has a good publicity. At the same time, I think I also like to make some handmade products. So there is no reason not to combine them. Because I have some experience in customizing game consoles and game consoles, I feel that this is not only a good product that can be advertised, but also can actually complete the subsequent production of promotional videos.

Academic resources/Annotated bibliography

zhaxy182 — 2020-07-16 11:27:21 UTC

1.
Nintendo 2016, First Look At Nintendo Switch, Youtube, viewed 14 July 2020, .

The video above is the first official release of the switch video. It first gave the target audience a family scene to show that this game console can allow family members to join the game together. And then gave different scenes to show the game console in different applications. This way can well attract the target audience to understand the application of this product in different life scenarios.

2.
Apple 2020, iPad Pro — Your next computer is not a computer — Apple, Youtube, viewed 14 July 2020, .

This video is Apple's official ipad pro 2020 promotional video. It shows different features of the product through different camera angles, and a title is added to the video to explain the product features in the current scene.

3.
Playstation 2020, PS5 Hardware Reveal Trailer, Youtube, viewed 14 July 2020, .

This video is PS5 Hardware Reveal Trailer. In this promotional video, a large number of abstract designs and videos are used to attract the target audience. Such a video will look very exciting and leave a deep impression on the target audience.

4.
Made by Google 2020, A Phone Made the Google Way | Introducing Google Pixel 4, Youtube, viewed 14 July 2020, .

This video is Introduction video of Google Pixel 4, in this promotional video, the theme of google has been interspersed throughout the video. By repeatedly displaying its theme, it makes it easier for the target audience to remember.

5.
Tesla 2020, Introducing Software Version 10.0, Youtube, viewed 14 July 2020, .

This video is a promotional video of the new in-vehicle system released by Tesla. In this promotional video, many online memes are inserted to narrow the distance to the target audience and promote their products while entertaining.

Coding

zhaxy182 — 2020-07-16 11:31:54 UTC

Because it involves the production and modification of web pages, this makes us have to contact some code-level knowledge. For me personally, this is my first exposure to this kind of knowledge, and I didn't understand it before. Through the teacher's patient and meticulous explanation, I gradually found that it is relatively simple to make and modify the content of the web page. Although I encountered some small challenges during the editing process, I have overcome these challenges one by one by searching and repeatedly viewing lectures. I think this is also the most important step in the learning process - to overcome challenges. For the code requirements of this course, I think I have enough skills to complete coding well.

Identify and craft the message

zhaxy182 — 2020-07-16 11:44:56 UTC

Attention - First of all, I plan to create a video of the customization process of gaming console. Because I think showing the real product and the origin of the product to the target audience can arouse their interest, or give them the confidence to believe our products. However, the complete customization process may be too long, and the target audience will be bored, so I should shorten the whole process by editing, and it is more biased towards the final product and the comparison with before customization.

Interest - Through the display of the final product and part of the customization process, people who are interested in the game console or want to have a unique console will be very interested.

Desire - Initially, the required tools will be shown in the video and then the features of the product will be shown through editing. Later, some demonstration videos may be inserted to showcase the product with a better camera angle.

Action - After watching the video, the audience should be interested in the product. At the same time generate their own ideas to customize their own game console, so that their game console can stand out in the crowd.

Mindmap

zhaxy182 — 2020-07-16 13:10:29 UTC

Treatment

zhaxy182 — 2020-07-17 04:11:32 UTC

First of all, the lens shows that the player is playing the game console. With the addition of the close-up lens, the perspective is gradually brought to the controller. Then quickly convert the camera perspective to the game console itself, while adding pleasant and attractive background music. At this time, the game console becomes the center point of the video, and different customized consoles are quickly displayed through editing, and then the footage is transferred to the modification tool, and then to the disassembly display of the game console. In each scene there will be subtitles and titles to summarize the content of the current scene. Finally, we showed our slogan, "making your switch different".

Colour Theme

zhaxy182 — 2020-08-15 06:54:41 UTC

I chose a soft pink, light green and baby blue colour scheme to capture the young target audience, express the joyful mood for playing the Nintendo Switch. The video also shows from beginning to end, Customize joy-cons of different colours bring more choices and joy to Nintendo Switch.

zhaxy182 — 2020-08-15 07:03:49 UTC

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zhaxy182 — 2020-08-15 07:20:04 UTC

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zhaxy182 — 2020-08-15 07:23:51 UTC