Kitkat + “pre-production and project reflections” by https://padlet.com/rodriguezz_v25/5kdaf43fhmk2 en-us 2019-04-22 23:15:57 UTC 2019-04-25 01:23:08 UTC hello@padlet.com Meeting 2 (A) rodriguezz_v25 https://padlet.com/rodriguezz_v25/5kdaf43fhmk2/wish/353199232 About my section
a.Francisco Javier Varela Rodriguez
b.Vanier College & Commerce
c.Because i have business plans for my future career.
d.I want to become a stock broker and work in the most popular stock market which is Wall Street.

Reflection
We learned to know each other so we could understand our different perceptions according to our different identities. Different perception regarding the business world.

NEW AD
explanation: I chose this ad because we can clearly see a community similar to our society which is a community attached to important values as friendship and love



]]> 2019-04-22 23:18:33 UTC https://padlet.com/rodriguezz_v25/5kdaf43fhmk2/wish/353199232 Meeting 2 (B) rodriguezz_v25 https://padlet.com/rodriguezz_v25/5kdaf43fhmk2/wish/353203881 Old add
I chose this ad because the message is being shared though children. Since that generation, we have met political problems regarding our health system.In this ad, we clearly see one of the issues that contributed to our health system.


]]> 2019-04-22 23:53:55 UTC https://padlet.com/rodriguezz_v25/5kdaf43fhmk2/wish/353203881 Meeting 3 rodriguezz_v25 https://padlet.com/rodriguezz_v25/5kdaf43fhmk2/wish/353204296 New ad
  1. MEET LAURA
    •Who she is
    (Demographics)
    •Age 23
    •In relationship with Andrew.
    •Has a part time job.
    •Lives in a small apartment with Andrew.

    •What she thinks (Psychographics)
    •Risk-averse
    •His boyfriend is her #1 priority
    •Ambitious

    •What she does
    (Behaviour)
    •Spends her free time outdoors. 
    •Is a loyal user of products
    •Seeks human relationships above all else

    •Where she operates (Geographics)
    • local products. 


    Goal: Show it is more than just a snack, it's a symbolism of love/sharing. Suggesting it is something common that everyone can enjoy and be a part of. With Kit Kat focusing on valentine's day they decided to change their packing to appeal to the holiday. 

    Message: The ad shows people giving each other Kit Kats which implies them sharing it with a friend or connect people together by having a Kit Kat. It shows something that everyone can enjoy by sharing their chocolate. They are showing that the product is universal and that everyone can enjoy it, it is shown through how it can represent love.

    Positioning

    In this add, the product is being positioned by "leadership" on valentines day. In other words, telling that the brand is the best product to use during those casual days.This is a very good strategy due to its more visibility on special days like these to show product quality.
 Old ad
arget Market:

MEET JOHN
•Who he is
(Demographics) 
•Age 40 
•Married, has 3 kids. 
•Full time job as Electrician. 
•Household income of $160,000
• Obtained a bachelors degree in Business Management
•Owns his own house
 
•What he thinks (Psychographics) 
•Very tense person 
•Loves eating at restaurants with family.
•Loves fishing 
•Has a few close friends 
•His family is his #1 priority 
 
•What he does
(Behaviour) 
•Spends his free time fishing.  
•Buys all his goods through stores. 
•Attends his children's activities. 
•Brand switcher
•Values hard work above all else 
 
•Where he operates (Geographics) 
•Lives in Montreal
•Cares about local products. 


Goal: Show the product as something fun and energetic (music, dancing pandas). Imply the taste; it's so good that you aren't aware of your surroundings. Their goal is to associate Kit Kat with taking breaks.

Message: The ad shows that when you take a break you can actually enjoy the rest of your day or what ever it may be that you are doing. In the beginning of the ad the person is in the rain and upset since he hasn't taken a break but then the next day he takes a break and its sunny. That is showing that the product is fun through the comical music and the dancing pandas. It shows the idea of taking a break, the mans relaxed after he sits down and takes a break and enjoys the chocolate. They are showing that taking a break can make you relaxed.Moreover, due the fact the old society was more individualistic, the product is being advertised as a product that can be enjoyed alone.

Positioning

This add has one of the positioning strategies called "positioning by lifestyle". In this case, the target market is towards the population in general, suggesting that eating a KitKat should be associated with relaxation and fun. 


]]> 2019-04-22 23:57:19 UTC https://padlet.com/rodriguezz_v25/5kdaf43fhmk2/wish/353204296 Meeting 4 rodriguezz_v25 https://padlet.com/rodriguezz_v25/5kdaf43fhmk2/wish/353205582 Marketing Students
1. Sources
OLD AD:
1996-1997: ranked #6 to #4 (best chocolate, based on tonnage) http://cassies.ca/content/caselibrary/winners/6_C04KitKat.pdf

boosted their ranking and sales within the year of releasing the ad

When the ad was released in 1996 sales increased from the previous year. Nestle stated that sales rose by 7.1% to 60.5 CHF in 1995 from 56.48 CHF the year earlier

well known ad = memorable

NEW AD:
17.6 billion KIT KAT® fingers are eaten across the world every year. https://www.nestle.co.uk/media/pressreleases/nestlecelebratesthe75thyearofkitkat
18.6% market share in canada 2018https://www.statista.com/statistics/315275/canada-s-chocolate-market-share-by-company/
a brand that is consistently doing well and selling a lot : becomes a staple in people's minds
Nestle's confectionery unit posted organic sales growth of 2.7 percent and had sales of 8.123 billion Swiss francs (£6.260 billion) last year.
https://www.euronews.com/2019/02/19/nestle-says-it-is-now-well-positioned-in-confectionery
2019 increase in sales , statistic was reported after the ad was released

social media reaction (likes) + compare to other chocolate brands


]]> 2019-04-23 00:07:27 UTC https://padlet.com/rodriguezz_v25/5kdaf43fhmk2/wish/353205582