Identity and Roles by Preeti Saha https://padlet.com/preetisaha1/5kafgfv29pqls285 GP ( 2021) en-us 2020-07-19 11:55:25 UTC 2025-12-18 05:21:44 UTC hello@padlet.com preetisaha1 https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1134884501 Write down the names of team members.
Video 2:bic pens for women - ellen - Critical Media Project
Questions :
Q1. Why do you think Bic made these pens? 
Q2a. In addition to making pens, the company Bic makes other small, disposable plastic products, including razors. It has long sold razors that are marketed and packages as either for men or for women but are otherwise identical. Why did these products never face the public scrutiny that Bic for Her pens have? 
2 b. What other products are naturalized as being for one gender or another? What strategies do the companies use to gender these products?
Q3a. What actual commercials for what kinds of products does Ellen’s fake Bic for Her commercial parody? 
3b. What elements can you identify from real commercials? How does Ellen’s costume in the parody commercial differ from her clothing as host?]]> 2021-01-28 06:39:27 UTC https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1134884501 preetisaha1 https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1134890943 Note down the team members' names and answer each Q by clicking on +
Video 1
  https://criticalmediaproject.org/labels-against-women-pantene-ad/

Questions:

  1. How is the ad structured as a comparison? How does the comparative structure support the ad’s message?
  2. Other than the different labels shown with men and women, how are men and women in this ad portrayed differently? Are there props, costuming, or other elements that distinguish the scenes with men compared to those with the women? What is the importance of these differences?
  3. The clip only reveals that it is an ad for Pantene at the very end. Why would a company choose to use this strategy? What effects do you think it has on peoples’ perceptions of the product and the company?
  4. The ad shifts from comparing how men and women are labeled in business environments to comparing labels tied to appearance. How are these two things related? Does this make the ad more or less effective? Why or why not?
]]> 2021-01-28 06:42:02 UTC https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1134890943 Aanya, Daksh, Adya, Krish, harshita https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1167161828 Question 1 answer- Because of the stereotypical thought that all girls love pink or pink is the color that "represents" them, BIC decided to make these pens. And we noticed that the ad also said that this was made to fit a girl's hand. So, another stereotypical thought comes out of this and that is that girls are meant to be "fragile."

Question 2  answer-  Because all of the society has changed to think pink represents girl. 
Except for the pens, everything is identical. The packaging is the place where there is a difference gender wise.

Question 3a- She was faking the company Bic. Ellen was saying to her daughter as a joke that "it's simple enough, that even a woman can understand them." (she was talking about the instructions)
Question 3b- Ellen has changed her outfit. Before she was wearing a pantsuit and during the commercial parody, she is wearing jeans and a normal sweater. Other than that, she is wearing a wig with medium length blonde hair.

]]> 2021-02-05 07:41:15 UTC https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1167161828 Amritraj, Mayeni, Aashi, Sahana, Sahib https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1167162056 Answer 1. We think that they made these pens so they are in more 'feminine colours'. Also so they might have made them smaller in size so it is 'easier' for women to hold.

Answer 2. We think the razors did not face public scrutiny because in most cases razors for him and her are different. On the other hand pens are not gendered.

2b. 

3. We think that Ellen is trying to show that there are some products/ads that are discriminating a gender, and demeaning them.

3b. We can see that in the parody  Ellen in wearing stereotypical ' Womans Clothes'. We think this is different from her regular wardrobe.]]> 2021-02-05 07:41:22 UTC https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1167162056 Shivansh, Aarini, Kanishk, Aarav Rustogi, Arav Bali https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1167162167 Q1. They must have thought to start a new line of products which women might appreciate, due to the stereotypical thinking, the colours (Pink and Purple) and the tagline ("Bic for her"), but as people understood the true meaning, the product backfired for being discriminatory.

Q2 a. These products never face the public scrutiny that Bic for Her pens have because they were "otherwise identical", thus showing that the razors were not discriminatory, which is why it never backfired.

Q2 b. ]]> 2021-02-05 07:41:26 UTC https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1167162167 Arshia, Vivaan, Aviral, Ayesha, Rudra, Diva https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1167166424 1. we thought that it was made for a marketing strategy, which back fired for them. 
 
2) a)we think that pens can be used for any gender, but razors might have different uses for different genders 
b) face washes, hair gel, tooth brushes/pastes, erasers (stationary objectives), candy, clothing and much more

3) a) we think that ellen was trying to showcase that there are many products that have discrimination being done
b) we think that she was wearing certain type of clothing that society calls "clothes for girls".

]]> 2021-02-05 07:43:28 UTC https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1167166424 Jiya, Ella, Arul, Harit, Khoushil, Suryansh jiyaint101931 https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1175614857 Ans 1) We think that Bic made these pens because they wanted to increase their sales. They thought that they will profit if they make special pens for women. This will be because they thought that women will appreciate this product and will use this as a marketeer.

Ans 2) They didn't face public scrutiny as this company has a very large business and few public comments cant ruin their company's reputation. We also think  that the company did not face any scrutiny because most of the people in the world have a stereo-typical belief that pink colour is for females and blue for Males

Ans 3) ]]> 2021-02-08 08:10:55 UTC https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1175614857 Shivansh, Aarini, Kanishk, Aarav Rustogi, Arav Bali aariniint101911 https://padlet.com/preetisaha1/5kafgfv29pqls285/wish/1175619741 Q1. They must have thought to start a new line of products which women might appreciate, due to the stereotypical thinking, the colours (Pink and Purple) and the tagline ("Bic for her"), but as people understood the true meaning, the product backfired for being discriminatory.

Q2 a. These products never face the public scrutiny that Bic for Her pens have because they were "otherwise identical", thus showing that the razors were not discriminatory, which is why it never backfired.

Q2 b. Clothes, Kinder joy.

Q3 b.  In the parody Ellen and her daughter were both wearing pink dresses and wigs. Ellen's daughter was holding a pink doll which might imply the stereotypical beliefs of people.


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