Seminar 4 (2nd Seminar) by Sharmin Nahar https://padlet.com/sharmin_nahar1001/Seminar2 BE 500 en-us 2020-02-03 11:38:39 UTC 2020-02-10 17:10:07 UTC hello@padlet.com Analysis of Distribution Channel of Starbucks sharmin_nahar1001 https://padlet.com/sharmin_nahar1001/Seminar2/wish/439558200 Complete the following tasks as a group and share with the class:

Read/ Research about Starbucks’ commitment to helping out indigenous farmers in underdeveloped countries (www.starbucks.com). 

After reading, 

a)  write up your interpretation of the full distribution channel-from beans in the field to company headquarters,

b) Discuss any possible channel conflicts that you can see arising, and/or any disintermediation/re-intermediation issues involved in.

c) Please upload your findings on the padlet.
]]> 2020-02-03 11:40:36 UTC https://padlet.com/sharmin_nahar1001/Seminar2/wish/439558200 Group 1: Cream & Chantal sharmin_nahar1001 https://padlet.com/sharmin_nahar1001/Seminar2/wish/439577172 a) In order to reduce the environmental impact of the growing off the coffee beans, (such as soil degradation) and maximise the profits gained, this company gives incentives to the farmers in these third world countries. Starbucks also makes special deals with these farmers to maximise their efforts to meet the demand of beans produced for this company to sustain itself. 
Starbucks then brings these raw beans to the US and Europe where these beans are roasted, packaged and sent to their various distribution centres 
From these centres, the product is then sent out to retail stores
Through these channels, the costs are minimised, and supplies of the product are increased.

b) Starbucks uses multiple distribution channels for its products. They use more than one distribution design therefore increasing the risk of potential channel conflicts. 
]]> 2020-02-03 12:37:35 UTC https://padlet.com/sharmin_nahar1001/Seminar2/wish/439577172 Group 2 (Kieran; Moustafa) sharmin_nahar1001 https://padlet.com/sharmin_nahar1001/Seminar2/wish/439613093 a) Primarily, Starbucks uses a form of direct distribution, wherein they purchase directly from farmers and manufacture the finished coffee themselves to sell in their own coffee shops. In addition, they use indirect distribution when they supply their coffee to other companies, such as leisure venues and supermarkets.

b) Starbucks is the most powerful part of the supply chain. The company may enforce upon suppliers a dependency on the company, and in turn, there is a possibility of Starbucks requiring lower coffee prices. However, as Starbucks prioritises ethical sourcing as one of its unique selling points, doing this would reduce their brand value; perhaps customer loyalty also.]]> 2020-02-03 13:45:56 UTC https://padlet.com/sharmin_nahar1001/Seminar2/wish/439613093 Group 3 (Olga, Paulina, Ola) sharmin_nahar1001 https://padlet.com/sharmin_nahar1001/Seminar2/wish/439613215 DISTRIBUTION CHANNEL
Indigenous farmers get loans from Starbucks at reasonable terms to help them maintain and develop their farms. Moreover,  Starbucks offers technical support which complies with their purchasing standards.  Quality experts collaborate directly with coffee farmers. Thanks to that, farmers became long-term producers and earn more.
Firstly, Starbucks sells their products through a direct retail system in their stores.  They import their products to supermarkets. What's more they have distribution agreements  with coffee suppliers, hotels and airlines. Thanks to multiple distribution channel their their market is wide.

CHANNEL CONFLICTS
Disintermediation
  • rise of prices
  • producer has more work 
  • problems with reducing the channel 
  • it can affect other intermediaries 
  • there is no guarantee that people will buy your product
re-intermediation 
  • fall of prices
  • extra cost for producers 
  • managing new supply chains 
  • it takes a lot of time, money and effort and resources to change it. 
]]> 2020-02-03 13:46:09 UTC https://padlet.com/sharmin_nahar1001/Seminar2/wish/439613215 Feedback to Group 1 sharmin_nahar1001 https://padlet.com/sharmin_nahar1001/Seminar2/wish/442763354 Question (a) has been  answered thoroughly.Very nice effort!!
However, the question was only for upstream distribution channel. So, you are requested to  look at the question carefully before answering it in future.

question (b) seems a bit incomplete.Relevant examples of the  multiple  distribution channels you are referring to would have made your argument  stronger.]]> 2020-02-09 21:18:31 UTC https://padlet.com/sharmin_nahar1001/Seminar2/wish/442763354 Feedback to Group 2 sharmin_nahar1001 https://padlet.com/sharmin_nahar1001/Seminar2/wish/442764226 Question (a) seems a bit incomplete. Not all the members of the upstream distribution channel have been discussed in your answer.

Answer to question (b) seems adequate to a large extent.]]> 2020-02-09 21:23:06 UTC https://padlet.com/sharmin_nahar1001/Seminar2/wish/442764226 Feedback to Group 3 sharmin_nahar1001 https://padlet.com/sharmin_nahar1001/Seminar2/wish/442764664 Answer to question (a) seems adequate to a large extent. However, the question was only for upstream distribution channel. So, you are requested to look at the question carefully before answering it in future.

Answer to question (b) seems adequate to a large extent.

Overall very nice effort.


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