Remake of Functional analysis - research seminar by https://padlet.com/giura77/5jm5wdv793v43oyx themes, concepts, research questions en-us 2021-10-14 08:32:05 UTC 2021-10-14 12:08:34 UTC hello@padlet.com Planning: consider the role of social marketing channels as part of your broader campaign preparation giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418066 2021-10-14 08:32:05 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418066 Community: build online communities by tapping into existing networks. giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418067 2021-10-14 08:32:05 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418067 Content: develop engaging content with a clear call to action giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418070 2021-10-14 08:32:05 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418070 Personal benefits: enhance appeal to participate in the campaign giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418071 2021-10-14 08:32:05 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418071 Promotion: actively drive traffic through continuous promotion giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418072 2021-10-14 08:32:05 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418072 Cost: social media can be low cost but time and human resource–intensive giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418073 2021-10-14 08:32:05 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418073 Challenges and risks: be timely and responsive, and know your audience giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418075 2021-10-14 08:32:05 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418075 Social media tools: use simple and familiar tools to encourage participation and collect data giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418078 2021-10-14 08:32:05 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816418078 social marketing channels giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816742376 2021-10-14 11:38:20 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816742376 integration with broader campaigns giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816746354 2021-10-14 11:40:42 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816746354 social media planning maarten062819999 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816747051 2021-10-14 11:41:04 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816747051 instagram https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816749315 2021-10-14 11:42:14 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816749315 photo tagging and retweeting https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816749902 2021-10-14 11:42:29 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816749902 Most familiar function of each platform https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816750300 2021-10-14 11:42:40 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816750300 social media analytics tools https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816750932 2021-10-14 11:43:00 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816750932 clear call to action https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816751072 2021-10-14 11:43:05 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816751072 interactive content maarten062819999 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816751125 2021-10-14 11:43:06 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816751125 stand alone digital campaigns daniekdreijer https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816753162 2021-10-14 11:44:07 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816753162 offering rewards maarten062819999 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816754201 2021-10-14 11:44:41 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816754201 Shareable content irinarodinaa https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816754252 2021-10-14 11:44:43 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816754252 ask all members and followers to help build the community https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816754653 2021-10-14 11:44:55 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816754653 shareable https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816755698 2021-10-14 11:45:28 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816755698 Tag and win https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816756783 2021-10-14 11:46:05 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816756783 taking calculated risks with campaign content that is suitable to the target audience https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816757483 2021-10-14 11:46:28 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816757483 Simplyfied messages/easily received messages irinarodinaa https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816757790 2021-10-14 11:46:38 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816757790 low cost and low tech campaigns maarten062819999 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816758168 2021-10-14 11:46:51 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816758168 Influencers https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816758713 2021-10-14 11:47:05 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816758713 engagement https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816759486 2021-10-14 11:47:27 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816759486 Multi-tiered approval processes irinarodinaa https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816761311 2021-10-14 11:48:28 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816761311 help users to feel like members of a community https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816761493 2021-10-14 11:48:32 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816761493 interactive https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816762760 2021-10-14 11:49:08 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816762760 Providing an opportunity to win a prize https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816763251 2021-10-14 11:49:22 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816763251 EAST https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816765014 2021-10-14 11:50:17 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816765014 active, ongoing communications strategy https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816765355 2021-10-14 11:50:27 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816765355 Necessary diligent and timely moderation and monitoring of social media pages irinarodinaa https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816766228 2021-10-14 11:50:56 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816766228 give aways https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816767425 2021-10-14 11:51:33 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816767425 Call to action daniekdreijer https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816767461 2021-10-14 11:51:34 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816767461 ongoing content generation and interaction with users https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816767546 2021-10-14 11:51:37 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816767546 Being accountable for government funding sources that require target audiences to be local citizens irinarodinaa https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816768408 2021-10-14 11:52:06 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816768408 responsiveness giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816770269 2021-10-14 11:53:04 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816770269 Research question 1: How well does my audience share the content? irinarodinaa https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816772926 2021-10-14 11:54:26 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816772926 Research question: How well does my audience understand the content message? irinarodinaa https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816776401 2021-10-14 11:56:09 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816776401 What motivates existing members to make the community bigger? giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816777256 2021-10-14 11:56:37 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816777256 What is the role of existing members in broadening the community? giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816778853 2021-10-14 11:57:27 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816778853 Research question: How fast does the audience receive the message? irinarodinaa https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816781475 2021-10-14 11:58:43 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816781475 What is the role of influencers? https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816781695 2021-10-14 11:58:50 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816781695 What is the most used function of platform X? https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816783869 2021-10-14 11:59:57 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816783869 What makes users feel included in the community? daniekdreijer https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816784662 2021-10-14 12:00:20 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816784662 what kind of interactive content would give a clear call to action https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816784914 2021-10-14 12:00:28 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816784914 How can the organisation maintain an ongoing communication strategy? irinarodinaa https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816785676 2021-10-14 12:00:51 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816785676 What makes the target group share content on social media? maarten062819999 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816787032 2021-10-14 12:01:32 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816787032 What makes the content attractive to the TG? https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816788349 2021-10-14 12:02:13 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816788349 How does the audience interact with the content? What factors motivate the audience to share the content? irinarodinaa https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816789182 2021-10-14 12:02:40 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816789182 To what extent do prizes make a campaign appealing? giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816789652 2021-10-14 12:02:50 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816789652 To what extent does the TG value community engagement? https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816793299 2021-10-14 12:04:46 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816793299 Which influencers should be chosen for this type of campaign? giura77 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816794805 2021-10-14 12:05:32 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816794805 how do give aways stimulate interaction with the target group? maarten062819999 https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816799066 2021-10-14 12:07:24 UTC https://padlet.com/giura77/5jm5wdv793v43oyx/wish/1816799066