Project 4 by Harlie Seddon https://padlet.com/40093349/Bookmarks House of Sunny x Depop Pop-up store. en-us 2020-09-15 10:43:36 UTC 2026-02-03 18:03:45 UTC hello@padlet.com Location 40093349 https://padlet.com/40093349/Bookmarks/wish/1342295608 Location Research, with House of Sunny looking to open their own independent store, i have researched into different shopping areas in london to see where the store will thrive the most.

With the designer being heavily influenced by the 60s and 70s  i thought the below would be strong possibilties for the future store for House of Sunny.

Kings Road
This area came to life during the 60s and 70s and is now the place to find trendy boutiques, high-street regulars, designer shops and interior design inspiration. Clothing shops on King’s Road are for the customer with a lot of cash or high-limit credit cards, so be prepared to find higher prices on the cute dress and pair of heels you find. Hit the right stores and you’ll find vintage gear you might like or might just give you a good laugh.

Carnaby Street was the talk of the area during the Swinging Sixties. It’s the birthplace of the “mod” movement, a modernist movement of British teens who wanted to break away from their parents and tradition, so they wore bolder styles and listened to edgier rock music. Today it still has cutting-edge clothing styles. Numerous shops, bars and restaurants cover this area, so buy some urban wear or a vintage mod outfit and then relax with dinner and a drink]]> 2021-03-23 11:35:48 UTC https://padlet.com/40093349/Bookmarks/wish/1342295608 The Brand 40093349 https://padlet.com/40093349/Bookmarks/wish/1382568730 Dollface interview with Sunny Williams where they dive into the origin of the brand and what inspires the designer for her lines.

DF- Could you tell us a little bit about yourself?
SW- My name is Sunny Williams, I’m british and I’m born near a windmill in Surrey. I’m a fashion designer and brand owner of the new label House of Sunny.
After achieving the top grade in my class at the University, I went on to internships at Savile Row learning about construction, fit and the quality that would later become very apparent in my vision for this unique blend between beautiful craft, intellect and a rich elegance.
DF- Where’s home at the moment?
SW- We have set up a studio on the London Road in surrey, 25 minutes from London bridge.
DF-What are your favorite colors to work with and why?
SW- It changes from season to season but I like iconic 60s mod colours, and strong black and white as it’s so chic.
DF-Where do you get your inspiration from?
SW- Old french 60s cinema, Jean Luc Goddard.



]]> 2021-04-05 09:44:09 UTC https://padlet.com/40093349/Bookmarks/wish/1382568730 Sustainibilty x HOS 40093349 https://padlet.com/40093349/Bookmarks/wish/1383234643 We recognise the importance of minimising our negative impact on the climate. We consider all logistics and transportations of goods, choosing slower but less impactful methods always, such as sea freight over air freight which uses significantly less emissions – these methods have long lead times, contributing to what is becoming known as ‘slow fashion.’ We only produce small runs to avoid waste. Any samples or seconds gets sold on our Depop platform to make sure everything we make goes to a good home. 
https://www.houseofsunny.co.uk/sustainable-sector]]> 2021-04-05 14:14:28 UTC https://padlet.com/40093349/Bookmarks/wish/1383234643 DROPS 40093349 https://padlet.com/40093349/Bookmarks/wish/1383261359 House of sunny releases their collection clothing in "drops" they do this in the aim to tackle fast fashion.
https://www.houseofsunny.co.uk/sustainable-sector]]> 2021-04-05 14:20:50 UTC https://padlet.com/40093349/Bookmarks/wish/1383261359 40093349 https://padlet.com/40093349/Bookmarks/wish/1383427502 2021-04-05 15:01:21 UTC https://padlet.com/40093349/Bookmarks/wish/1383427502 viral green Hockney dress 40093349 https://padlet.com/40093349/Bookmarks/wish/1383429804 2021-04-05 15:01:56 UTC https://padlet.com/40093349/Bookmarks/wish/1383429804 Meet House of Sunny, the Brand Taking Over Gen Z's Wardrobe 40093349 https://padlet.com/40093349/Bookmarks/wish/1433559925 "One colorful garment at a time."

If you've spent time on TikTok and Instagram this past year, you'd have probably come across House of Sunny's designs more than once, even if unknowingly. But even before Kendall Jenner wore what British Vogue coined as the "Cult Dress of the Summer 2020," House of Sunny's playful knitwear and trousers were already catapulting the brand's status on their own.
From its very logistics to the final delivery of goods, sustainability is a top concern for the brand. “We consider sustainability 24/7. We are committed to creating quality garments, which last and can be worn season after season,”
one measure that stands out is how House of Sunny effectively keeps production limited and controlled. Despite having successfully created a well-crafted and globally recognizable product, the brand does not fall prey to mass production. Sure, you can shop pieces on sites like Free People and Lisa Say Gah!, but the brand's very own website features a pre-order system that works akin to sneaker drops. However, instead of missing out, each product is basically personally made just for you.
“Using a pre-order system ensures we are sticking by our core values at House of Sunny," the brand tells Teen Vogue. "It is a sustainable way to avoid wasting products and materials by releasing limited runs of products in drops, acting against fast fashion as well as helping you secure in advance the staples you want before it's sold through.”]]> 2021-04-19 15:13:34 UTC https://padlet.com/40093349/Bookmarks/wish/1433559925 Get Back To What You Love Campaign 40093349 https://padlet.com/40093349/Bookmarks/wish/1433715362 Maya Delilah sports House Of Sunnys new range while performing her new song Tangerine Dream, soley focusing on the music and the clothing the campaign video is slow and has camera movements following the clothes, a simple yet  effective way of  promoting their clothes while still supporting smaller artists.]]> 2021-04-19 15:41:12 UTC https://padlet.com/40093349/Bookmarks/wish/1433715362 Ride A white Swan Campaign 40093349 https://padlet.com/40093349/Bookmarks/wish/1433807410 ~Ride A Swan Campaign was a virtual presentation fo House Of Sunnys AW21 collection
 with a collection of different patterns and cuts, the collection represents "all the great things we are missing during these current times" during the time of early pandemic covid 19.

Again, in this creative direction the campaign video focuses mainly on the clothing, backdrop set to look like an english country garden where most had spent their time during the pandemic, in turns the models enter from the right and leave on the left after being in the spotlight, The video also has close up cuts of each item in the collection and the music carefully transitions and changes to match the clothing creating a natural journey that House of Sunny is always trying to achieve.

The music is calming yet modern with electronic hints.]]> 2021-04-19 15:58:28 UTC https://padlet.com/40093349/Bookmarks/wish/1433807410 40093349 https://padlet.com/40093349/Bookmarks/wish/1433866953 2021-04-19 16:09:24 UTC https://padlet.com/40093349/Bookmarks/wish/1433866953 Brand Archetypes 40093349 https://padlet.com/40093349/Bookmarks/wish/1433882413 Your brand may align very strongly with a single archetype, or it may be better understood as a blend of two or three. In the case of multiple archetypes, it’s best to think of one as the “dominant” archetype and any additional archetype(s) as “supporting”.
For example, if your company isn’t about comedy or entertainment per-se, but you want humor to be part of your brand voice, you might consider the Jester archetype as a supporting second archetype that only accounts for 10% of the overall mix.

Archetypes are especially powerful for branding because they connect deeply with fundamental aspects of human psychology. Chances are that you can easily recognize and understand many archetypes in characters from your favorite  books, TV shows, movies, and even in your own life.
This intuitive understanding is exactly the power that we’re looking to tap into.

 https://mapandfire.com/field-guide/brand/
]]> 2021-04-19 16:12:09 UTC https://padlet.com/40093349/Bookmarks/wish/1433882413 House Of Sunny Archetypes 40093349 https://padlet.com/40093349/Bookmarks/wish/1433906716 THE INNOCENT *
The Innocent is pure, virtuous and faultless, free from the responsibility of having done anything hurtful or wrong. The eternal optimist, this archetype’s glass is always half full. The Innocent lacks guile and corruption, and it seeks the promise of paradise. In its most powerful expression, the Innocent embodies a sense of oneness and renewal, representing inner peace and acceptance. This archetype can trigger nostalgia for simpler times.

House Of Sunny Portray this with their ongoing tackle against fast fashion, creating a niche outlook on fashion trends, and being openly verbal about where their clothes come from and how they are packaged and produced.

]]> 2021-04-19 16:16:36 UTC https://padlet.com/40093349/Bookmarks/wish/1433906716 40093349 https://padlet.com/40093349/Bookmarks/wish/1436928541 2021-04-20 08:47:04 UTC https://padlet.com/40093349/Bookmarks/wish/1436928541 PEER ADVICE 40093349 https://padlet.com/40093349/Bookmarks/wish/1436951726 when  going through my project plan with my Peer Carlota, we took it turns reading eachothers, I found this very helpful for my initial ideas as it made me realise that I needed to be more specific and use more terminology in both my research and my initial project plan.]]> 2021-04-20 08:54:15 UTC https://padlet.com/40093349/Bookmarks/wish/1436951726 40093349 https://padlet.com/40093349/Bookmarks/wish/1436962997 2021-04-20 08:57:54 UTC https://padlet.com/40093349/Bookmarks/wish/1436962997 CONCEPT 40093349 https://padlet.com/40093349/Bookmarks/wish/1437016953 ideas to consider, doesnt have to be thousands fo words as long as clear.]]> 2021-04-20 09:16:11 UTC https://padlet.com/40093349/Bookmarks/wish/1437016953 target market? 40093349 https://padlet.com/40093349/Bookmarks/wish/1437024344 MARKET SIZE – Are you targeting a regional demographic? 
Male? Children? An age group? 
Gen
 Z, Baby 
Boomers
, 
Millennials, over 60s. Know exactly 
how many 
potential 
customers are in your target market
•
MARKET WEALTH – Does this market have the money to 
spend on your product or service at this time?
•
MARKET COMPETITION – Is the market saturated? 
As in, are their many competitors?
•
UNIQUE SELLING PROPOSITION– Is your value proposition 
unique enough to cut through the noise? 
]]> 2021-04-20 09:18:50 UTC https://padlet.com/40093349/Bookmarks/wish/1437024344 RENTAL SERVICE 40093349 https://padlet.com/40093349/Bookmarks/wish/1437325702 This Brand (that includes House of Sunny items) is a rental service for high end clothing and accessories.
working towards a more circular fashion and making clothing last.]]> 2021-04-20 11:24:18 UTC https://padlet.com/40093349/Bookmarks/wish/1437325702 40093349 https://padlet.com/40093349/Bookmarks/wish/1437360520 2021-04-20 11:38:08 UTC https://padlet.com/40093349/Bookmarks/wish/1437360520 Rotaro x Ecologi 40093349 https://padlet.com/40093349/Bookmarks/wish/1437362534 Rotaro Reforestation Initiative 
We have proudly partnered with Ecologi, a leading social enterprise, to plant trees and offset carbon. For each rental, we will be planting  a tree (2 trees for gift cards) and planting a thicket for each new brand we partner with. Everyday, we are taking more and more steps to being a completely carbon positive company and thanks to our partnership with Ecologi and the work they are doing, we now also have a fully carbon positive workforce.

Our Operations
cleaning methods we use are state of the art. We use Ozone cleaning  method which not only has minimal environmental effect but keeps the garments 100% bacteria and virus free

We have partnered with DPD to ensure that the package travels Carbon Neutral from door to door and back to us again

Rotaro's packaging has been carefully chosen to be as sustainable as possible whilst also retaining a feeling of luxury. Our boxes are made from recycled material and are 100% recycled when they are returned. For bulkier items, we use reusable fabric bags
]]> 2021-04-20 11:38:54 UTC https://padlet.com/40093349/Bookmarks/wish/1437362534 Youtuber Haul 40093349 https://padlet.com/40093349/Bookmarks/wish/1437383295 Youtuber Stefani, speaks to founder (enter name) while she goes through some of the pieces in the showroom, they also go on to point out that some of the items such as a "Shrimps Bag" that is orginally retailed at £300, you can then rent for four days for £25.

]]> 2021-04-20 11:46:08 UTC https://padlet.com/40093349/Bookmarks/wish/1437383295 LOUIS VUITTON 40093349 https://padlet.com/40093349/Bookmarks/wish/1437701269 In Louis Vuittons pop up store they have nailed in store visual merchandising, creating an instore immersive experience.
They have created the visual concept of the customer being in a pool full of water, from the mosaic tiles carrying from the floor to the ceiling to the lighting acting as light refelctions from the water.

The store has literally been visualised from top to bottom. They have then used contrasting colours from the Louis Vuitton  to make the clothes stadn out whilst still looking like an overall instagrammable in store experience.

Whether you can afford the brand or not, you instantly want to visit and experience the store, therefore working in Louis Vuittons favour in consumer marketing.



https://www.mind-mag.com/retail/louis-vuittons-shop-thats-a-pool/]]> 2021-04-20 13:09:07 UTC https://padlet.com/40093349/Bookmarks/wish/1437701269 Covid 19 and shopping habits 40093349 https://padlet.com/40093349/Bookmarks/wish/1437748351 Covid 19 has had a huge impact to the retail industry, during the early stages of the pandemic, online sales shot up due to consumers not being able to visit physical stores.
 
66% of the public have said that they will still avoid big crowds due to covid.

physical stores- consumer research has told retailers that Millenials, and Gen Z still enjoy going into a physical store regradless having the apps within their fingertips.]]> 2021-04-20 13:18:59 UTC https://padlet.com/40093349/Bookmarks/wish/1437748351 floor signage 40093349 https://padlet.com/40093349/Bookmarks/wish/1437784961 floor branding]]> 2021-04-20 13:26:16 UTC https://padlet.com/40093349/Bookmarks/wish/1437784961 store navigation 40093349 https://padlet.com/40093349/Bookmarks/wish/1437787595 2021-04-20 13:26:46 UTC https://padlet.com/40093349/Bookmarks/wish/1437787595 REVERSE GLOBALISATION 40093349 https://padlet.com/40093349/Bookmarks/wish/1437843605 With Covid 19, there was a massive strain on smaller businesses, consumers wanted to start buying more locally and helping and investing into smaller businesses rather than massive powerhouses.
 
House of Sunny could incorporate this within my pop up and allowing smaller sustainable businesses to be involved that ahve the same core values.

]]> 2021-04-20 13:37:18 UTC https://padlet.com/40093349/Bookmarks/wish/1437843605 MEMBERSHIPS 40093349 https://padlet.com/40093349/Bookmarks/wish/1438039859 House of Sunny Perks is our thank you to the Homies for loving and supporting our craft. When you join the house, you will
unlock special offers and exclusive perks which can be granted when you engage with your account, such as making a purchase, referring a Homie and sharing your support on social media.

By having memberships you create a sense of inclusivity and a buzz to be involved or to be a "homie", perks include points, for every £1 you get 4 points, the more points the more exclusive deals and suprises involved, creating a cycle to encourage the consumer to keep purchasing from House Of Sunny.

]]> 2021-04-20 14:13:06 UTC https://padlet.com/40093349/Bookmarks/wish/1438039859 CONSUMER PROFILE 40093349 https://padlet.com/40093349/Bookmarks/wish/1441580106 MOCK UP 1.

This was my first mockup and after having feedbakc from Derek]]> 2021-04-21 08:17:36 UTC https://padlet.com/40093349/Bookmarks/wish/1441580106 SOCIAL MEDIA 40093349 https://padlet.com/40093349/Bookmarks/wish/1441582790 A brief analysis on House of Sunnys Instagram Platform, how they appeal to their target audience and how is their brand potrayed through the social media platfom.]]> 2021-04-21 08:18:31 UTC https://padlet.com/40093349/Bookmarks/wish/1441582790 I Think This Is the Coolest Brand of 2020—and It Has High-Street Price 40093349 https://padlet.com/40093349/Bookmarks/wish/1441951467 With a brand name like House of Sunny, it's perhaps no surprise that the aesthetic is joyful and perfect for holidays and heatwaves. The London-based brand isn't actually that new—it was founded back in 2011—but over the past two years, it has really found its groove.

The pieces all have a unique feel—the type of things that you ask a friend where they bought it, braced to hear it's vintage. However, the price points are all relatively affordable, with most items under £100. The brand has also committed to reducing fabric consumption and waste and has a helpful guide to its sustainable standpoints on its site.

https://www.whowhatwear.co.uk/house-of-sunny-summer-2020/slide3]]> 2021-04-21 10:39:46 UTC https://padlet.com/40093349/Bookmarks/wish/1441951467 TONE OF VOICE? 40093349 https://padlet.com/40093349/Bookmarks/wish/1441980532 - casual
-sustainable
-chilled
-fun
-joyful
-loud
-unique
-cool]]> 2021-04-21 10:53:45 UTC https://padlet.com/40093349/Bookmarks/wish/1441980532 40093349 https://padlet.com/40093349/Bookmarks/wish/1441994139 " The Sunny Girl is a blend between cool edge and high end luxury and chic. It’s nice if the model shows this very clearly." - Sunny Williams]]> 2021-04-21 11:00:47 UTC https://padlet.com/40093349/Bookmarks/wish/1441994139 Dover Street Market 40093349 https://padlet.com/40093349/Bookmarks/wish/1448102212 Dover street market was a real eye opener for fixture layouts within visual merchandising for me. Before going i had a pretty closed or traditional look on fixture layouts and how products were merchandised. However when entering I was completely taken back by all the innovative ways you can merchandise products, and has given me some inspiration on to how I will merchandise House of Sunnys products in my pop up store.

The example image below, was one of the first fixtures that really caught my eye. electric pink chairs scattered round a pillar looks chaotic yet you can’t help but look at it, so therefore it’s doing it’s job! And not only is it decorative the clothing and accessories have been carefully placed within the chairs to stand out. ]]> 2021-04-22 16:17:56 UTC https://padlet.com/40093349/Bookmarks/wish/1448102212 Localisation 40093349 https://padlet.com/40093349/Bookmarks/wish/1448126656 when visiting Dover Street Market not only did I find exciting fixture layouts I also saw brands making exclusive pieces! This fixture featured a wall of vans that are sold world wide, however it’s only when you inspected the items closely it was exclusive to Dover street market with their name printed on the shoe, I thought this was an excellent example of localisation and creating a buzz around a product and the place creating a whole new layer to retail.]]> 2021-04-22 16:21:58 UTC https://padlet.com/40093349/Bookmarks/wish/1448126656 40093349 https://padlet.com/40093349/Bookmarks/wish/1448141369 2021-04-22 16:24:45 UTC https://padlet.com/40093349/Bookmarks/wish/1448141369 Upcycling 40093349 https://padlet.com/40093349/Bookmarks/wish/1454435423 Another theme I saw constantly during Dover street Market was upcycling, almost every other brand used upcycled materials to merchandise their products, not only is this cost saving it’s also sustainable practises by making use of recycled materials, to create an artistic yet exciting new way to catch the consumers eyes. ]]> 2021-04-24 10:24:08 UTC https://padlet.com/40093349/Bookmarks/wish/1454435423 Balenciaga 40093349 https://padlet.com/40093349/Bookmarks/wish/1454440709 In this example, Balenciaga had made use of two old lifts to merchandise their products, creating an industrial look and contrasting colours and patterns it really makes the clothing and accessories stand out, Balenciaga also create a strong brand image by carefully choosing their fixture methods creating an urban yet trendy feel.]]> 2021-04-24 10:29:55 UTC https://padlet.com/40093349/Bookmarks/wish/1454440709 Urban Outfitters 40093349 https://padlet.com/40093349/Bookmarks/wish/1463233948 comp shop should be like an article

]]> 2021-04-27 07:59:05 UTC https://padlet.com/40093349/Bookmarks/wish/1463233948 Notes From Lesson 27/04 40093349 https://padlet.com/40093349/Bookmarks/wish/1463333850 Macro enviroment: Factors outside our control.
elements include company suppliers, competitiors, marketing intermediaries, customers and 
employees

consumer demands for sustainability:
  • Fashion rental and designer resale
  • Glocalisation trends 
  • BREXIT
  • COVID Restrictions, social distancing etc.

Factors affecting the Industry:
  • Inclusion oppurtunity
  • spending more time at home/ gardens/parks
  • Outdoor based lifestyles
  • climate crisis and a better future
  • Store Technology

NOT ALL DOOM AND GLOOM THERE ARE POSTIVIES
  • looking forward virus seems it will be more ocntrolled over the coming years
  • Pre Crises of activety are likely ro return in the EU
  • Gen Z/ Millenials all about experience wanting to go back into stores.
  • Rents are cheaper

Micro enviroment: The Factors within our control
]]> 2021-04-27 08:30:14 UTC https://padlet.com/40093349/Bookmarks/wish/1463333850 Notes From Lesson 27/04 40093349 https://padlet.com/40093349/Bookmarks/wish/1463338782 -should be a link between deliverables ( should feel like one project plan that shows clear development)
-show development through self learning- such as online tutorials, indepent research.
-costing sheets (check carefully  to avoid mistakes)
-presentations need to be professional and on brand.
-Reflection! use this wisely helps with progression for project]]> 2021-04-27 08:31:54 UTC https://padlet.com/40093349/Bookmarks/wish/1463338782 BELLAS EXAMPLE 40093349 https://padlet.com/40093349/Bookmarks/wish/1463475230 I looked at a previous example of a PESTELin order ton help me progress and prepare for my brands version.
Some key notes i have taken away from Bellas example is that each page is very clear and neat. I also liked that in her pestel Bella has made her key points in bold to show clear understandings of the factors, throughout her point she constantly refers back to her own brand.

Bella also makes use of several pages for each factor to make the pestel easy to navigate and easy to read.

The Pestel is an indepth example and i will use this to refer back to when i create mine to ensure i am meeting the highest expectations.]]> 2021-04-27 09:19:04 UTC https://padlet.com/40093349/Bookmarks/wish/1463475230 40093349 https://padlet.com/40093349/Bookmarks/wish/1463492132 2021-04-27 09:25:46 UTC https://padlet.com/40093349/Bookmarks/wish/1463492132 NOTES FROM LESSON 27/04 40093349 https://padlet.com/40093349/Bookmarks/wish/1463570842 Oppurtunities and Threats- are external- things that are going ion outside your brand in the larger market

Strengths and Weaknesses- they are internal to your brand, you have control over these things.

]]> 2021-04-27 09:56:45 UTC https://padlet.com/40093349/Bookmarks/wish/1463570842 website analysis 40093349 https://padlet.com/40093349/Bookmarks/wish/1463612389 2021-04-27 10:13:36 UTC https://padlet.com/40093349/Bookmarks/wish/1463612389 Does the Mask Market Have a Future? 40093349 https://padlet.com/40093349/Bookmarks/wish/1463678670 2021-04-27 10:42:49 UTC https://padlet.com/40093349/Bookmarks/wish/1463678670 SS22 TRENDS 40093349 https://padlet.com/40093349/Bookmarks/wish/1463707358 Cut Outs will continue to flourish in SS22 and with House of Sunny already having a viral dress with exxagerated cut outs on the back, this should be a trend the brand will get along with just fine for the Spring/Summer.
https://www.wgsn.com/fashion/article/90596]]> 2021-04-27 10:56:21 UTC https://padlet.com/40093349/Bookmarks/wish/1463707358 Texture Trend 40093349 https://padlet.com/40093349/Bookmarks/wish/1463713475 We are also starting to see more textured clothing adding a new depth to garnments. by including texture in the designs you can make staples look more interesting.]]> 2021-04-27 10:59:20 UTC https://padlet.com/40093349/Bookmarks/wish/1463713475 Joyful SS22 40093349 https://padlet.com/40093349/Bookmarks/wish/1463722701 A strong trend that started this year, Joyfulness will continue as the world eases out of lcokdown post Covid19.
Consumers want colours that are bright and vivid and express happieness.]]> 2021-04-27 11:03:33 UTC https://padlet.com/40093349/Bookmarks/wish/1463722701 Blocked Cardigan SS22 40093349 https://padlet.com/40093349/Bookmarks/wish/1463726181 Again another trend that House of Sunny has already started to incorporate into their collectionthis year. Block colours will fall into the joyful trend and i believe we will be seeing more and more vivid colour blocking as the summer 21 we are already seeing bright colours.]]> 2021-04-27 11:05:12 UTC https://padlet.com/40093349/Bookmarks/wish/1463726181 40093349 https://padlet.com/40093349/Bookmarks/wish/1463726483 2021-04-27 11:05:21 UTC https://padlet.com/40093349/Bookmarks/wish/1463726483 Visual Merchandising trends 40093349 https://padlet.com/40093349/Bookmarks/wish/1463778870 EUPHORIC TREND
Use upbeat colours, exuberant patterns and eclectically mismatched elements to create joyful and mood-boosting visual merchandising

https://www.wgsn.com/fashion/article/88477]]> 2021-04-27 11:29:22 UTC https://padlet.com/40093349/Bookmarks/wish/1463778870 Action Points 40093349 https://padlet.com/40093349/Bookmarks/wish/1463786401
  • Bring joy to the everyday: hedonistic colour is the first and most impactful way to refresh spaces. Look to colour as an easy way to spread an upbeat message, using bold and positive shades to boost moods and reinforce positive wellbeing.
  • Offer a digital escape: partner with digital designers to give consumers a moment of euphoric escapism, whether via rendered campaign imagery or a transportative online experience. Carry this aesthetic through in-store, blurring the boundaries between URL and IRL design.
  • Embrace unapologetically exuberant styles: tap into consumers' need for escapism and optimism with designs that demand attention and bring pleasure. Challenge traditional notions of 'good' and 'bad' taste.
  • Energise eco designs: as sustainable design becomes more accepted and mainstream, its aesthetic will expand to take in bright colours, vibrant materials and joyful, uplifting styling.

    • ]]>     2021-04-27 11:32:29 UTC https://padlet.com/40093349/Bookmarks/wish/1463786401     MOOD TRENDS 40093349 https://padlet.com/40093349/Bookmarks/wish/1463793143 like the clothing trends Brands should look to incorporate joyfulness into their retail space. With the world coming out of Lockdown they want to experience mood boosting shopping from the store to the clothing theyre buying.
    Brands can incorporate this with sustainability by upcycling.]]>     2021-04-27 11:35:19 UTC https://padlet.com/40093349/Bookmarks/wish/1463793143     INTERESTING FIXTURES 40093349 https://padlet.com/40093349/Bookmarks/wish/1463796296 Using fixtures to create a "simulated world" odd shapes and sixes of fixtures are trending  to create an interesting approach to modern retail.

    ]]>     2021-04-27 11:36:35 UTC https://padlet.com/40093349/Bookmarks/wish/1463796296     WRITTEN COMMUNICATIONS 40093349 https://padlet.com/40093349/Bookmarks/wish/1464126531
  • emails
  • articles
  • social media
  • website 
  • press release
  • reports
  • POS
  • Blogs
    • ]]>     2021-04-27 13:07:43 UTC https://padlet.com/40093349/Bookmarks/wish/1464126531     VISUAL COMMUNICATIONS 40093349 https://padlet.com/40093349/Bookmarks/wish/1464142325
  •  Photo/images
  • advertisements
  • video
  • social media
  • logos/branding
  • colour
  • Graphs
  • Charts
  • Planograms
  • Products.
    • images are universal and allows audiences to interpret them, visual more memorable.
    ]]>     2021-04-27 13:10:49 UTC https://padlet.com/40093349/Bookmarks/wish/1464142325     40093349 https://padlet.com/40093349/Bookmarks/wish/1464246004 2021-04-27 13:30:12 UTC https://padlet.com/40093349/Bookmarks/wish/1464246004 CONSUMER HAULS 40093349 https://padlet.com/40093349/Bookmarks/wish/1464337688 Consumer Hauls/ influencer videos are a good way to promote House of Sunnys Brand.]]> 2021-04-27 13:47:51 UTC https://padlet.com/40093349/Bookmarks/wish/1464337688 Global 40093349 https://padlet.com/40093349/Bookmarks/wish/1464396109 Although House of Sunny is an online brand they have concept stores, boutiques and representatives all across the world. However for my pop up store i decided to look  at their Uk Stores to get an idea on where my pop up store will be.
    HOUSE OF SUNNY SHOWROOM
    Hackney, London
    (Appointment only!)
    ​
    SELFRIDGES 
    Oxford Circus, London
    ​
    SELFRIDGES
    Manchester, UK
    ​
    ANTHROPOLOGIE 
    Oxford Circus, London
    ​
    URBAN OUTFITTERS
    Oxford Circus, London
     
    ONE O EIGHT
    Shoreditch, London
    ​
    JOAN STORE 
    online, ENGLAND
    ​
    ROTARO
    Online
    ​
    THE NORAH STORE
    Manchester, UK
    ​
    1 N 1 FASHION N PIZZA
    Spitalfields, London
    ​
    ON SLOWNESS
    Columbia Road, London
    ​
    BEACH FLAMINGO
    Online, UK
    ]]>     2021-04-27 13:58:14 UTC https://padlet.com/40093349/Bookmarks/wish/1464396109     HOUSE OF SUNNY CHATS 40093349 https://padlet.com/40093349/Bookmarks/wish/1464646810 On House of Sunnys website they have a live chatroom where they are less informal. By  House of Sunny having a slightly less formal tone of voice in their customer service it creates a friendly atmosphere especially knowing you are talking to a real person in real time.

    This supports their brand image being laid back and targeting that younger genereation especially with the use of emojis and "kisses" at the end of the chat.

    They were extremely helpful and very informative when they needed to be. ]]>     2021-04-27 14:44:16 UTC https://padlet.com/40093349/Bookmarks/wish/1464646810     40093349 https://padlet.com/40093349/Bookmarks/wish/1464650111 2021-04-27 14:44:54 UTC https://padlet.com/40093349/Bookmarks/wish/1464650111 40093349 https://padlet.com/40093349/Bookmarks/wish/1464651441 2021-04-27 14:45:08 UTC https://padlet.com/40093349/Bookmarks/wish/1464651441 Notes From Lesson 28/04 40093349 https://padlet.com/40093349/Bookmarks/wish/1468025971 Customer Profile Dimensions
    sociagraphic
    Behavioural
    Pyschograhic
    Geographic
    Demograh    ic

    DEMOGRAPHIC for customer profile
    • Gender
    • age
    • ethnicity
    • Marital Status
    • Income
    • Education
    • Occupation

    psychographic/behavioural
    • Lifestyle
    • Social Aspirations
    • Self Image
    • Value perceptions
    • purchasing motives
    • Interests & Hobbies
    • Attitudes and opinions

    Geographic
    • Region
    • urban/Rural
    • Residential Location
    • Housing type
    • Size of town/city
    • Climate

    SocialGraphic
    • Maslows Hiearchy of needs.
    • Basic needs
    • psychological needs
    • self fulfillment needs


    ]]>     2021-04-28 08:06:14 UTC https://padlet.com/40093349/Bookmarks/wish/1468025971     Gen Z: Personal Finance 2021 40093349 https://padlet.com/40093349/Bookmarks/wish/1468103293 Research by UK financial services company Zopa found that 35% of Gen Z already has savings of over £1,000 and that it is the least likely generation to have debt of any kind. However the severe impact of the pandemic will affect their finances for years to come and cause them to monitor their spending even more closely.

    Research by UK financial services company Zopa found that 35% of Gen Z already has savings of over £1,000 and that it is the least likely generation to have debt of any kind. However the severe impact of the pandemic will affect their finances for years to come and cause them to monitor their spending even more closely.

    https://www.wgsn.com/insight/article/90728#page1]]>     2021-04-28 08:32:41 UTC https://padlet.com/40093349/Bookmarks/wish/1468103293     checklist for customer profiles 40093349 https://padlet.com/40093349/Bookmarks/wish/1468134568
    • What they look like, what they wear
    • What their occupation is, their salary
    • Their lifestyle choices
    • Where they go on holiday
    • How and where they socialize, do they go to clubs, for drinks, read books, do 
    • yoga?
    • Their taste in music, what magazines do they read?
    • How they shop, online or in stores etc.
    • What they watch
    • Their life stage - are they a homeowner, do they have children?
    • Their attitude to fashion/sustainability etc.
    • Be subjective – this should not be about you or what you assume.
    ]]>     2021-04-28 08:43:58 UTC https://padlet.com/40093349/Bookmarks/wish/1468134568     brand competition 40093349 https://padlet.com/40093349/Bookmarks/wish/1468152840 URBAN OUTFITTERS

    When i carried out a store visit for my research for House of Sunny, Urban outfitters is actually one of the brands partners where they sell their products. however the on in oxford circus (the store i visited ) didnt have any house of sunny merchandise.

    I really liked how industrial urban outfitters felt. using lots of metal and natural woods in their store fixtures created a really trendy feel to the overall store.

    the store also had a real sustainable feel with little to no mannequins within their store  and lots of greenery and plants.Urban outfitters also had big clear signs about where their clothes came from and how to care for them making them transparent.

    The brand also seems ahead of the game compared to other brands on the highstreet as they had an all gender changing room being inclusive to all and creating a welcoming atmosophere.

    for my pop up store i will take into consideration all these aspects thqat competitor urban outfitters has done to make sure house of sunny is on top and the most successful it can be.

    ]]>     2021-04-28 08:50:23 UTC https://padlet.com/40093349/Bookmarks/wish/1468152840     GEN Z PRIORITIES 40093349 https://padlet.com/40093349/Bookmarks/wish/1468193225 CLIMATE HEALTH
    -Greenwashing hyper-awareness
    Gen Z are hyper-aware of greenwashing and will continue to question business models, especially those pertaining to be sustainable.
    Resale evolution
    While Gen Z care about making more sustainable choices, they often feel priced out of buying sustainably made products. As it becomes harder to ignore the environmental impact of fast fashion, brands are launching in-house recommerce platformswhich give value-conscious and anti-excess Gen Z consumers access to guilt-free, affordable fashion.
    Carbon-negative
    Gen Z-centric, peer-to-peer resale platform Depop became one of the latest companies to announce its commitment to going carbon neutral by the end of 2021, however, with concerns that carbon neutrality doesn’t go far enough, going carbon-negative is the next frontier in building trust with climate-conscious Gen Z.

    https://www.wgsn.com/insight/article/90391#page1]]>     2021-04-28 09:04:54 UTC https://padlet.com/40093349/Bookmarks/wish/1468193225     GEN Z PRIORITIES 40093349 https://padlet.com/40093349/Bookmarks/wish/1468218779 Radical inclusivity
    Gen Z care deeply about diversity and inclusivity (D&I), with 75% saying they consider themselves to be inclusive. For brands, this means not just saying the right thing, but taking action to create a more equal world.

    Inclusive design
    Designing new products and services with inclusivity in mind will become more crucial going forward. Ensure the needs of consumers with a wide range of capabilities are effectively catered for. Look to Nike's FlyEase, a shoe without laces released in February 2021, designed to be easy to step into and fasten without assistance, which speaks directly to individuals living with a wide range of conditions.

    Workplace diversity
    For young job seekers, diversity and inclusion in the workplace are not just a preference, they are an expectation. A 2020 US study by job platform Glassdoor found 76% of job seekers said that a diverse workforce was important when considering job offers, while 37% said they wouldn't apply at a company with negative satisfaction ratings among people of colour. 

    https://www.wgsn.com/insight/article/90391]]>     2021-04-28 09:14:26 UTC https://padlet.com/40093349/Bookmarks/wish/1468218779     GEN Z PRIORITIES 40093349 https://padlet.com/40093349/Bookmarks/wish/1468260332 Remote youth
    As remote working becomes the norm in the wake of coronavirus, young people entering the workforce are considering whether inhabiting cities with expensive rental and living costs is worth it.

    Repurposing space
    As consumer spending shifts to e-commerce, brands are repurposingbricks and mortar retail spaces into local mini-fulfilment centres for online orders. They are using them as flexible spaces to create in-store experiences for those still able to visit.

    Workcation
    With remote working meaning employees are no longer tied to a fixed office location, young workers are taking advantage of the increased flexibility with 'workcations' combining travel with work. 

    Small-format stores
    With the focus shifting away from big cities, small, local store formats are helping brands reach out to Gen Z consumers. Garden centre chain Dobbies opened its first small-format store Little Dobbies in Edinburgh’s Stockbridge suburb in November 2020, bringing the brand closer into the local community
    https://www.wgsn.com/insight/article/90391?show=image.34212168#page9]]>     2021-04-28 09:29:21 UTC https://padlet.com/40093349/Bookmarks/wish/1468260332     GEN Z AND MILLENIALS 40093349 https://padlet.com/40093349/Bookmarks/wish/1468357312 Though both Millenials and Gen Z  sit side by side on the generation ladder, the introduction to the internet and digital leaps has caused the two generations differ.

    Take aways:
    Gen Z attention span lower than millenials  and can process information faster.
    Optomistic vision, Gen Z are far more optimistic than millenials and have started to focus on their financial goals .
    Gen Z  also have a demand for quick and effiecient services when shopping and can be easily turned away from brands who fail to meet standards, they also view shopping as a social experience and will compare with friends before making a purchase.]]>     2021-04-28 10:07:46 UTC https://padlet.com/40093349/Bookmarks/wish/1468357312     MASLOWS HIEARCHY 40093349 https://padlet.com/40093349/Bookmarks/wish/1468403526 divided into 5 levels 1943 Abreham Maslow broke down Human beings being motivated by 5 fundemantals.]]> 2021-04-28 10:28:45 UTC https://padlet.com/40093349/Bookmarks/wish/1468403526 BRAND TRANSPARENCY 40093349 https://padlet.com/40093349/Bookmarks/wish/1469057210 With more and more consumers becoming more aware about where their clothing is coming from there is a constant demand for brands to be transparent  behind their clothing in this article

    H&M topped the index scoring 73% of a possible 250 points, due to publishing detailed information about its supply chain and its approach to a range of social and environmental issues. 

    German fast-fashion chain C&A came in second scoring 70%. Adidas and Reebok followed both with 69%, then Esprit scoring 64%, Patagonia 60% and Marks & Spencer 60%. 

    This year marks the first occasion that any brand has scored above 70% for its transparency.The index also included an additional 50 brands including Pretty Little Thing, which scored 9% and Fashion Nova which scored just 2%. 

    ]]>     2021-04-28 13:43:39 UTC https://padlet.com/40093349/Bookmarks/wish/1469057210     Sarah Ditty said: “While we are seeing notable progress made on transparency, there is still much more fashion brands can do to provide credible and comprehensive data that enables consumers to make better decisions, unions and NGOs to help brands do better for workers and the living planet, and any other stakeholders to drive further progress.” 40093349 https://padlet.com/40093349/Bookmarks/wish/1469064834 2021-04-28 13:45:01 UTC https://padlet.com/40093349/Bookmarks/wish/1469064834 SOCIA MEDIA COMMENTS 40093349 https://padlet.com/40093349/Bookmarks/wish/1469342534 In this comment a consumer is praising the dress however House of Sunny seems to be lacking Plus sizes where the collection stops at size 16, however House of Sunny has asked for a private conversation suggesting they are able to help this customer.]]> 2021-04-28 14:37:11 UTC https://padlet.com/40093349/Bookmarks/wish/1469342534 SOCIAL MEDIA COMMENTS 40093349 https://padlet.com/40093349/Bookmarks/wish/1472915241 Mostly women who comment on House of Sunnys instagram post, youthful commetns using emojis and wanting the products.]]> 2021-04-29 09:30:43 UTC https://padlet.com/40093349/Bookmarks/wish/1472915241 SOCIAL MEDIA 40093349 https://padlet.com/40093349/Bookmarks/wish/1472916225 GEN Z have been surrounded by the influencer generation that are possibly have more of an impact than celebrities do. The influencer hgen have caused consumers to pose and create an online profile like their fave influencers, so when they post a picture wearing house of Sunny, the brand can repost creating free marketing for their collections.]]> 2021-04-29 09:31:03 UTC https://padlet.com/40093349/Bookmarks/wish/1472916225 Customer profile dimensions mindmap 40093349 https://padlet.com/40093349/Bookmarks/wish/1477492400 From all my gathered research I decided to create a mind map into the different Profile dimensions to help me create my customer profile. By doing this it helps me visually see the different dimensions and to ensure I have taken into consideration all the different aspects into creating a customer profile.]]> 2021-04-30 09:49:51 UTC https://padlet.com/40093349/Bookmarks/wish/1477492400 TikTok Doesn’t Stop: How To Reach Gen Z Consumers 40093349 https://padlet.com/40093349/Bookmarks/wish/1477496124 Gen Z-dominated social media platforms, TikTok has generated all the buzz in the past six months thanks to some astounding numbers. The app has grown exponentially since its launch in 2016, and after its parent company, Byte Dance, bought Musical.ly and merged the two. Meanwhile, the platform has more than 800 million active users and has been downloaded 1.5 billion times in more than 150 countries. 

    In its simplest form, TikTok has won the hearts of Gen Z consumers because it has democratized virality. In the last six months, we have seen explosive growth from hundreds of influencers across the world. The growth rate for the top performers is unparalleled on this platform. As a result, users feel as though they have a tangible chance of going viral and becoming an influencer. 
    https://www.forbes.com/sites/jefffromm/2020/03/05/tiktok-doesnt-stop-how-to-reach-gen-z-consumers-with-influencer-campaigns/

    ]]>     2021-04-30 09:51:30 UTC https://padlet.com/40093349/Bookmarks/wish/1477496124     MODELS FEATURED ON HOS INSTA PAGE 40093349 https://padlet.com/40093349/Bookmarks/wish/1477542631 When going through House of Sunnys Instagram i saw a huge range of different models featured on their social media. Each model featured has a completely different occupation and following on their socials However no matter how small or big the following if you are wearing house of sunny you are most likely to be featured. this is inviting for custoemrs as the aspect of being featured on the social media page is exciting and gives them a sense of inclusivity and importance. 
    I also looked at the different touch points that each model featured had to see how much promotional value the clothing would have when worn by each indivudual model.]]>     2021-04-30 10:13:36 UTC https://padlet.com/40093349/Bookmarks/wish/1477542631     CONSUMER TRENDS 40093349 https://padlet.com/40093349/Bookmarks/wish/1477586020 According to Global data, the below graph shows consumer trends and what customers are demanding through the brands.

    This is useful when trying to understand consumer trends on a larger scale to make house of sunny inviting to the Gen Z customer aswell as inviting more Milenial customers.

    https://retail.globaldata.com/TrendSights#]]>     2021-04-30 10:37:24 UTC https://padlet.com/40093349/Bookmarks/wish/1477586020     OFFLINE AND ONLINE SALES 40093349 https://padlet.com/40093349/Bookmarks/wish/1477600013 In this Global Data report they explored the retail forecast after being impacted by Covid 19.

    As you can see online sales will gradually continue to grow in the next few years and offline shopping will also again begin to start gorwing post lockdown, this is good news for House of Sunny wanting to open up a Bricks and Mortar pop up store.

    https://retail.globaldata.com/Analysis/details/covid-19-impact-uk-retail-forecasts-april-2021]]>     2021-04-30 10:45:23 UTC https://padlet.com/40093349/Bookmarks/wish/1477600013     ooing shoppers back to Europe's busiest high street 40093349 https://padlet.com/40093349/Bookmarks/wish/1481900278 https://www-bbc-co-uk.cdn.ampproject.org/c/s/www.bbc.co.uk/news/amp/uk-england-london-56577479]]> 2021-05-02 07:28:23 UTC https://padlet.com/40093349/Bookmarks/wish/1481900278 RESEARCH FOR SWOT 40093349 https://padlet.com/40093349/Bookmarks/wish/1488792510
    Is House Of Sunny Ethical?

    House Of Sunny pride themselves on being ethical, but let’s take a closer look at their practises.

    According to their website, HoS ‘ensure there’s no unfair or unsafe labour’ involved in the manufacturing of their clothes. 

    They screen all of their suppliers, ensuring each meets the set standards required for social responsibility, safe working environment, better materials and manufacturing methods.

    HoS aim to ‘seek partners and suppliers who share a common vision of sustainability, accountability and transparency.’

    IS HOUSE OF SUNNY SUSTAINABLE?
    oS produce two seasonal collections every year.

    Their design team thus work at a much slower pace, focusing on sustainable fabrics and manufacturing methods. 

    HoS claim they are on a ‘journey towards sustainability’ and are conscious of the impact it has on the environment. 

    From VOL.15, HoS’ SS20 collection, all of their bags are 100% biodegradable. Their beautiful bags are plastic-free, made from 100% compostable bio-based films. Unbelievably, this means they will disintegrate completely while leaving no toxic chemicals behind, like organic waste.


    https://wear-next.com/news/is-house-of-sunny-ethical-and-sustainable/
    ]]>     2021-05-04 09:00:15 UTC https://padlet.com/40093349/Bookmarks/wish/1488792510     HOUSE OF SUNNY PACKAGING 40093349 https://padlet.com/40093349/Bookmarks/wish/1488814690 https://www.houseofsunny.co.uk/authenticity]]> 2021-05-04 09:08:58 UTC https://padlet.com/40093349/Bookmarks/wish/1488814690 HOUSE OF SUNNY IMPACT ON THE ENVIROMENT. 40093349 https://padlet.com/40093349/Bookmarks/wish/1488821836 2021-05-04 09:12:07 UTC https://padlet.com/40093349/Bookmarks/wish/1488821836 BENEFITS TO ECOMMERCE 40093349 https://padlet.com/40093349/Bookmarks/wish/1488906460 2021-05-04 09:48:33 UTC https://padlet.com/40093349/Bookmarks/wish/1488906460 40093349 https://padlet.com/40093349/Bookmarks/wish/1489018987 2021-05-04 10:43:27 UTC https://padlet.com/40093349/Bookmarks/wish/1489018987 40093349 https://padlet.com/40093349/Bookmarks/wish/1489024017 https://www.oberlo.co.uk/blog/20-ecommerce-advantages-and-disadvantages]]> 2021-05-04 10:45:39 UTC https://padlet.com/40093349/Bookmarks/wish/1489024017 40093349 https://padlet.com/40093349/Bookmarks/wish/1491388306 2021-05-04 19:21:22 UTC https://padlet.com/40093349/Bookmarks/wish/1491388306 40093349 https://padlet.com/40093349/Bookmarks/wish/1491473564 https://www.marketingdive.com/news/gen-z-relies-on-influencers-for-purchase-decisions-kantar-says/582890/]]> 2021-05-04 19:43:21 UTC https://padlet.com/40093349/Bookmarks/wish/1491473564 Influencer Collabs 40093349 https://padlet.com/40093349/Bookmarks/wish/1491579407 Olivia Neill did a collab with Motel Rocks and due to big popular demand the website had a technical glitch causing technical issues and over selling out of stock products. This just shows the impact the right influencer can have on a brand.]]> 2021-05-04 20:13:21 UTC https://padlet.com/40093349/Bookmarks/wish/1491579407 40093349 https://padlet.com/40093349/Bookmarks/wish/1491656256 2021-05-04 20:37:40 UTC https://padlet.com/40093349/Bookmarks/wish/1491656256 WEEK 3 40093349 https://padlet.com/40093349/Bookmarks/wish/1491660077 CONSUMER PROFILE RESEARCH x
    CONSUMER SURVEY x
    SWOT x
    PESTEL (to be continued next week)]]>     2021-05-04 20:38:55 UTC https://padlet.com/40093349/Bookmarks/wish/1491660077     40093349 https://padlet.com/40093349/Bookmarks/wish/1491676901 2021-05-04 20:44:18 UTC https://padlet.com/40093349/Bookmarks/wish/1491676901 40093349 https://padlet.com/40093349/Bookmarks/wish/1491688524 2021-05-04 20:48:16 UTC https://padlet.com/40093349/Bookmarks/wish/1491688524 40093349 https://padlet.com/40093349/Bookmarks/wish/1493018751 2021-05-05 09:09:45 UTC https://padlet.com/40093349/Bookmarks/wish/1493018751 Primark owner to hand back £72m in furlough funds after record sale 40093349 https://padlet.com/40093349/Bookmarks/wish/1493023057 he owner of Primark is to hand back £72m in furlough payments to the UK government after record sales at its newly reopened stores in England and Wales last week as shoppers sought out summer fashions for the return to socialising.

    Associated British Foods, which owns the cut-price clothing and homewares retailer, said more than half the stores broke their own sales records, with many offering extended opening hours. Large queues formed outside some shops before 7am on 12 April, following a three-month closure under the latest coronavirus lockdown.

    The retailer, which does not trade online, said it had taken a £3bn hit to sales and lost £1bn of profit in the past 12 months because of the pandemic, but that all of its 65,000 jobs globally were saved thanks to job retention schemes in the UK and Europe.

    ]]>     2021-05-05 09:11:25 UTC https://padlet.com/40093349/Bookmarks/wish/1493023057     SWOT ANALYSIS DRAFT 40093349 https://padlet.com/40093349/Bookmarks/wish/1493749121 after sending my Draft over to Derek and  have some feedback he said that my points were basically there.

    I should remeber to make sure to keep in mind the relevance of each point, example opputunities where i had put this point last when really it should of been the first.

    I then rearranged and am now confident in my SWOT Analysis.]]>     2021-05-05 13:34:56 UTC https://padlet.com/40093349/Bookmarks/wish/1493749121     zara 40093349 https://padlet.com/40093349/Bookmarks/wish/1493942312 comp shop oxford street]]> 2021-05-05 14:12:00 UTC https://padlet.com/40093349/Bookmarks/wish/1493942312 Applying for work 40093349 https://padlet.com/40093349/Bookmarks/wish/1508681055 outside of the FRA, i try to make sure i am actively looking for work through linkedin via fashion workie and looking at the fashion industry to see where there is work.

     I have also been interviewing helping build my confidence and my interview skills. Having had a  lecture  in one of our lesson from some people in the industry, they explained how important interview skills were so i really tried to make sure i am evidenced my skills from FRA in my interview 

    and i can happily say i have now secured myself a graduate job with Newlook :)]]>     2021-05-10 11:57:45 UTC https://padlet.com/40093349/Bookmarks/wish/1508681055     URBAN OUTFITTERS INSPO 40093349 https://padlet.com/40093349/Bookmarks/wish/1512527231 MERCHANDISING AND PRODUCT PLACEMENT

    In this example (from my primary research) I really likes how Urban outfitters had merchandised their products. I feel like this really hits all the basic marks for visual merchandising as in the below photo you can see the key oufits evidenced front facing with the tshirts and flares. Not only is this evidencing key outfits it also shows a block statement as their are tshirts and jeans in the exact same style with different colours, finally you have your coordinating accessories evidenced slightly infront of the key outfits fornt facing on a rail.

    I believe this a great example and i will use this as insporation for my instore fixtures as House of Sunny has limited stock due to their seasonal drops, you also get a strong sustainable feel from this as they use boards instead of digi screens to promote images and there is no extravagent fixtures giving full attention to the clothing.    ]]>     2021-05-11 08:32:39 UTC https://padlet.com/40093349/Bookmarks/wish/1512527231     NOTES FROM LESSON 11/05 40093349 https://padlet.com/40093349/Bookmarks/wish/1512599937 Remeber when visual merchandising
    -blocked statements
    -key outfits
    -coordinating accessories

    Hanging products
    horizontal, side by side creates boutique feel and naturally creates a calmer feel to store.

    Side Hanging product
    good for blocked statements, negative -difficult to communicate key outfits  therefore means  use of store deisgn to create pace.

    Front facing product
    clearly communicates products, create balance of fron and side facing

    Tables
    usually used for:
    capsule collections
    blocked statements
    accessories
    Folded clothing]]>     2021-05-11 09:10:14 UTC https://padlet.com/40093349/Bookmarks/wish/1512599937     Selling From a Social Distance 40093349 https://padlet.com/40093349/Bookmarks/wish/1512614670 With the Uk emerging from lockdown brands have started to come up with ways to create a "social distance" shopping experience for those who still have the anxieties from covid.

    Redefining the QR code
    Despite being around since the 1990s, QR code technology has never made a noticeable impact on retail. However, in a socially distanced new reality, QR codes’ contact-free communication takes on a new significance, and they are popping up in product tags, stores, windows and beyond

    Interactive showrooms
    Stores are being remodelled as interactive showrooms, powered by social media and technology that allow people to be serviced at a distance. This is being imagined in various ways, from bookable one-to-one appointments to mobile-activated showrooms that forgo IRL interaction.

    Vending machines
    Alleviating consumers’ Covid-related fears around hygiene by offering an automated retail experience, retailers are launching smart vending machines for a convenient, socially distanced shopping experience.


    https://www.wgsn.com/insight/article/89240
    ]]>     2021-05-11 09:18:11 UTC https://padlet.com/40093349/Bookmarks/wish/1512614670     QR CODES 40093349 https://padlet.com/40093349/Bookmarks/wish/1512624977 QR Codes looks like they will continue to grow in popularity pre covid, by including qr codes within stores custoemrs get the experiencing the products in physical form, however can then create a contactless purchase.

    this is something to bare in mind as this is a strong VM trend, especially through these times.

    https://www.wgsn.com/insight/article/90787#page8]]>     2021-05-11 09:23:35 UTC https://padlet.com/40093349/Bookmarks/wish/1512624977     SUSTAINABILITY BULLETIN: 40093349 https://padlet.com/40093349/Bookmarks/wish/1512637929 Reuse and recycle initiatives gain ground
    Industries are investing in ambitious reuse, resale and recycling schemes to move them closer to product circularity.

    Investigate the potential of lower-impact packaging plastics
    Evaluate the potential of emergent plastics, from plant-derived compostable bioplastics to greener synthetic polymers with faster biodegradability.

    Prioritise people in the workplace
    Commit sustainable progress on long-term business transformation that focuses on diversity, equity and inclusion to improve livelihoods, support talent and offer equal employment opportunities
    ]]>     2021-05-11 09:30:47 UTC https://padlet.com/40093349/Bookmarks/wish/1512637929     WEEK 4 40093349 https://padlet.com/40093349/Bookmarks/wish/1512643923 PESTEL
    BRANDING PACK
    -BAGS
    -TAGS
    PROMOTIONAL IMAGES
    -EMAIL
    -CHOOSE FINAL DESTINATION FOR POP UP STORE.]]>     2021-05-11 09:34:09 UTC https://padlet.com/40093349/Bookmarks/wish/1512643923     WEEK 2 40093349 https://padlet.com/40093349/Bookmarks/wish/1512645820 PRIMARY RESEARCH 
    -URBAN OUTFITTERS
    -ZARA
    -HOUSE OF SUNNY POP UP
    HELPFUL ARTICLES


    ]]>     2021-05-11 09:35:11 UTC https://padlet.com/40093349/Bookmarks/wish/1512645820     40093349 https://padlet.com/40093349/Bookmarks/wish/1512662401 2021-05-11 09:44:04 UTC https://padlet.com/40093349/Bookmarks/wish/1512662401 BRAND IMAGERY 40093349 https://padlet.com/40093349/Bookmarks/wish/1512662888 What Is Brand Imagery?

    Brand imagery are the tangible or intangible elements that consumers associate with a brand. It could be a package, an experience, a small, a feeling, a taste, and so on. Brand imagery is visual, auditory, olfactory, or tactile. In other words, it can come from any of the five senses, and can be unique to each consumer.
    For example, a consumer might associate a brand with a specific package design like the blue Tiffany’s box or the red McDonald’s french fries container.

    ]]>     2021-05-11 09:44:18 UTC https://padlet.com/40093349/Bookmarks/wish/1512662888     LOGO TYPES 40093349 https://padlet.com/40093349/Bookmarks/wish/1512663275 House of Sunnys logo
    is an example of a wordmark, and although it may be simple I believe this is a good contrast as their clothes tend to be extravagent with bold patterns and colours, this allows consuemrs to focus more on the lcothing rather than the label.

    Wordmarks
    crisp, clean, simply works/ gets straight to point and can connote heritage roots and brand values.

    Pictoral 
    If done well normally does what wordmarks plainly have laid out
    example apple logo is apple brand name.

    abstract iconography
    more complex, becomes memorable due to products, branding, brand name etc.

    ]]>     2021-05-11 09:44:30 UTC https://padlet.com/40093349/Bookmarks/wish/1512663275     HOUSE OF SUNNY MICRO FACTORS 40093349 https://padlet.com/40093349/Bookmarks/wish/1512682328 2021-05-11 09:54:44 UTC https://padlet.com/40093349/Bookmarks/wish/1512682328 40093349 https://padlet.com/40093349/Bookmarks/wish/1512751112 2021-05-11 10:34:43 UTC https://padlet.com/40093349/Bookmarks/wish/1512751112 40093349 https://padlet.com/40093349/Bookmarks/wish/1512751378 2021-05-11 10:34:52 UTC https://padlet.com/40093349/Bookmarks/wish/1512751378 40093349 https://padlet.com/40093349/Bookmarks/wish/1512751609 2021-05-11 10:35:01 UTC https://padlet.com/40093349/Bookmarks/wish/1512751609 40093349 https://padlet.com/40093349/Bookmarks/wish/1512751940 2021-05-11 10:35:10 UTC https://padlet.com/40093349/Bookmarks/wish/1512751940 40093349 https://padlet.com/40093349/Bookmarks/wish/1512752202 2021-05-11 10:35:19 UTC https://padlet.com/40093349/Bookmarks/wish/1512752202 CONSUMER SURVEY 40093349 https://padlet.com/40093349/Bookmarks/wish/1512752635 2021-05-11 10:35:33 UTC https://padlet.com/40093349/Bookmarks/wish/1512752635 HOW TO CREATE A KILLER POPUPSTORE USING EMAIL. 40093349 https://padlet.com/40093349/Bookmarks/wish/1512862622 2021-05-11 11:36:15 UTC https://padlet.com/40093349/Bookmarks/wish/1512862622 HOUSE OF SUNNY POP UP 40093349 https://padlet.com/40093349/Bookmarks/wish/1512872413 The very first pop up house of sunny created was a 6 week pop up store located on South Molton Street, Mayfair.

     They included 4 evening events across the 6 week duration, with focus on collaboration with London centric talent and independent businesses including live performances from Sophie Faith and Tertia May. Workshops from Bambrows and Skin Lyst as well as a 3 day in store pop up with Bambrows. 

    They Secured drinks partnerships with Boxer Gin, Double Dutch Mixers and Dangerous Don Mezcal. And created  retail partnerships with Phine Jewellery, Neon Hope Sunglasses and Wild Source Apothecary 

    https://www.phoebewhite.co.uk/house-of-sunny
    ]]>     2021-05-11 11:40:29 UTC https://padlet.com/40093349/Bookmarks/wish/1512872413     40093349 https://padlet.com/40093349/Bookmarks/wish/1512876467 2021-05-11 11:42:20 UTC https://padlet.com/40093349/Bookmarks/wish/1512876467 Notes from lesson 11/05 40093349 https://padlet.com/40093349/Bookmarks/wish/1513150832 Instant information | 
    • Potential customers should get a good idea of what your store is about.
    • Attracting customers | 
    • Eye-catching window displays should attract customers into the store and increase your footfall. 
    Building a positive image | 
    • An effective window display should provide a positive impression of your brand and products. 
    Increase in brand awareness | 
    • A unique and individual display can help your store stand out from the rest of the retail 
    • businesses in the area.
    Promotion of sales and special offers | 
    • A window display is an effective way to highlight promotional offers. 

    ATMOSPHERE

     Music
     – relevant to the brand image, can be played in windows or from front entrance.

     Lighting 
    - bright light is used by many retailers as it is important that the customer can see the 
    colours and labelling of products. Some retailers use only spotlights to highlight key pieces and create 
    drama. Others use it to show modernity and a nod towards technology
     Planting
     – more brands are using this to add a relaxing and modern atmosphere
    ]]>     2021-05-11 13:05:59 UTC https://padlet.com/40093349/Bookmarks/wish/1513150832     Notes from lesson 11/05 40093349 https://padlet.com/40093349/Bookmarks/wish/1513183293
    • Be bold and visible from a distance 
    • Keep it simple, as less is more and makes it easier for the 
    • customer to interpret 
    • Have a strong theme 
    • Incorporate layers into your design 
    • You can use props to add context and position products 
    • at eye  level 
    • Create balance in the window 
    • Consider the size of objects and start with placing the 
    • largest first 
    • Think about colour choices and how they will impact the 
    • mood 
    • Establish a focal point 
    • Provide adequate and thoughtful lighting 
    • Use movement and light to draw the eye 
    • Don’t forget signage and the impact it can create 
    Repetition
     draws attention and creates order. It helps make an impact by increasing the 'presence' of a product or 
    style. Repetition can be used to reinforce a message.
    A focal point 
    draws our eye to a key item/outfit – it must be the best of the best, usually a new and on-trend piece.

    ]]>     2021-05-11 13:13:06 UTC https://padlet.com/40093349/Bookmarks/wish/1513183293     BOX PARK 40093349 https://padlet.com/40093349/Bookmarks/wish/1513649608 Another area  i thought could work is Shoreditch as there has never been a House of Sunny store in this area, and there is no partners who sell their products meaning this is an exciting oppurtunity as its new and invites new customers.

    Shoreditch is full of vibrancy and  and filled with quirky stores and people, One area i thought could be a potential location for my brand is Box Park, the pop up store mall.
    However this area doesnt have room for window displays and  i felt with competitor pop ups right next door, the popup could fall flat and not have the same buzz as a stand alone store with a window display as nothing would be drawing customers in. 
    So it was back to the darwing board  for location research.]]>     2021-05-11 14:47:38 UTC https://padlet.com/40093349/Bookmarks/wish/1513649608     DESIGN 1 40093349 https://padlet.com/40093349/Bookmarks/wish/1516607253 After heavily researching into VM trends and house of sunnys previous pop up store, I was ready to start designing, I really liked the idea of incorporating weird shapes to create a natural feel, yet still keeping modern and on brand to house of Sunny, I also decided I wanted to use natural materials in my window to create a nice contrast, however I felt that in this window display the foreground ( vinyl stickers were too prominent and distracted from the clothing) 
    I also thought the props used made this too cluttered so in my next design I would tone this right down.]]>     2021-05-12 07:30:40 UTC https://padlet.com/40093349/Bookmarks/wish/1516607253     DESIGN 2 40093349 https://padlet.com/40093349/Bookmarks/wish/1516627243 In my second design I decided I still wanted to keep the modern shapes in with the contrast of natural materials, however I toned this right back and created the shapes much smaller and used colours that would be bright to stand out against the natural materials!!
    I also decided I wanted to create a natural flow across the window, so when remembering the rule of 3 I created a focal point using a cork bird and I would have the viral green Hockney dress against it!
    I also decided to incorporate wooden shelves to help guide the eye across and I would merchandise the same bag on either side.
    I made this conscious decision as House of Sunnys collections are very versatile, and although beautiful I do not think the collections would work as a whole, therefore that’s why I chose to pick their most iconic most popular dress to be displayed in the front window.

    Finally I’ve used a use of greenery, which was another key trend that has been emerging in retail trends, the use of pampas grass in the corner to help navigate upwards and the green vines on the shelve to elevate the cream colour of the bag. My window will be a closed back with orange brickwork to make sure the main focal point of the dress really stands out.

    When I create my costing sheet I will look towards upcycling my materials for my window (such as the shelves) and look for sustainable or recyclable vinyl stickers to ensure that House of Sunnys morals are still portrayed through the window. ]]>     2021-05-12 07:40:46 UTC https://padlet.com/40093349/Bookmarks/wish/1516627243     40093349 https://padlet.com/40093349/Bookmarks/wish/1518944182 https://www.google.co.uk/amp/s/www.barbuliannodesign.com/amp/sustainable-furniture-brands-in-the-uk]]> 2021-05-12 19:25:03 UTC https://padlet.com/40093349/Bookmarks/wish/1518944182 WE EARTH LONDON 40093349 https://padlet.com/40093349/Bookmarks/wish/1518958133 We work closely with independent UK brands who fit our goal of promoting environmentally-friendly and ethical shopping. We love partnering with brands and makers who have the planet at the core of their ethos and being able to help these companies thrive is a core mission for us. 

    Option A (£180) - 12 x natural round pegs.
    Option B (£190) - 1 x small shelf (12cm x 24cm), 1 x large shelf (12cm x 32cm), 6x round pegs, 4 x straight pegs.
    Option C (£195) - 2 x small shelves (12cm x 24cm), 2 x large shelves (12cm x 32cm), 6 x straight pegs.
    Dimensions:
    Board - W 66 cm, H 114cm (vertical).
    Board - W 114cm, H 66cm (horizontal).
    ]]>     2021-05-12 19:29:18 UTC https://padlet.com/40093349/Bookmarks/wish/1518958133     40093349 https://padlet.com/40093349/Bookmarks/wish/1518991191 2021-05-12 19:39:45 UTC https://padlet.com/40093349/Bookmarks/wish/1518991191 ZIITTO 40093349 https://padlet.com/40093349/Bookmarks/wish/1519153402
    🌳PLANTING A TREE FOR EACH ORDER🌳
    It shocked us to see all the wardrobes and clothes rails that were destroyed and trashed in Europe, because of their poor design and cheap manufacture. In 2013 we decided to start a business that would challenge this buy-throw away consumption of furniture. We have developed our designs to be sturdy, functional and aesthetic. We believe that the longevity of design is the most sustainable way of designing today. 


    ZIITO DR - CLOTHES RACK WITH TWO PIPES AND LONG HANGING SPACE



    £155
    Size
    100 CM
    150 CM
    200 CM

    https://www.google.co.uk/amp/s/fashionunited.uk/news/retail/urban-outfitters-every-store-is-like-an-experiment/2015090417563%3famp=1
    ]]>     2021-05-12 20:38:35 UTC https://padlet.com/40093349/Bookmarks/wish/1519153402     40093349 https://padlet.com/40093349/Bookmarks/wish/1519163523 PALLETS COMPLETELY RECYCLED. 
    BRAND DROPS AND PICKS UP PALLETES ONCE USED.]]>     2021-05-12 20:42:51 UTC https://padlet.com/40093349/Bookmarks/wish/1519163523     40093349 https://padlet.com/40093349/Bookmarks/wish/1519203356 https://youtu.be/ZTHlS9IHIos]]> 2021-05-12 20:59:28 UTC https://padlet.com/40093349/Bookmarks/wish/1519203356 DEPOP X selfridges 40093349 https://padlet.com/40093349/Bookmarks/wish/1521529064 LONDON — Depop is giving its online vendors an off-line space in Selfridges.
    The vintage finds marketplace has taken over space in the department store’s Designer Studio, on the third floor. The pop-up will run for three months, until the end of October.
    Products have been hung on a moving rail, similar to those found at the dry cleaners to mimic the look and feel of an online marketplace. The rotating rail can be turned on and off with a switch controlled by the customer.
    “It was interesting to bring our marketplace — which is so diverse, broad, scrapping and thrifty — into an elegant destination. So we came up with this idea that we thought was a nice representation of Depop, because it is this never-ending cycle of unique items,” said Peter Semple, chief marketing officer of Depop.
    ]]>     2021-05-13 15:46:49 UTC https://padlet.com/40093349/Bookmarks/wish/1521529064     SECOND NATURE 40093349 https://padlet.com/40093349/Bookmarks/wish/1521579602 This independet etsy brad upcycles old rugs and variou other products to keep a circular life and give products a second go when most would throw away.

    FIESTA Braided Round Rug Flat Weave with Natural Jute and Multi Colour Recycled Material - Small Medium Large or Extra Large

    £22.00+



    ]]>     2021-05-13 15:57:21 UTC https://padlet.com/40093349/Bookmarks/wish/1521579602     Packaging/bagging 40093349 https://padlet.com/40093349/Bookmarks/wish/1524172232 2021-05-14 11:13:33 UTC https://padlet.com/40093349/Bookmarks/wish/1524172232 40093349 https://padlet.com/40093349/Bookmarks/wish/1526083793 The United Kingdom officially left the European Union in January of 2020. A deal secured by Theresa May theoretically gave the U.K. until Jan. 1, 2021 to prepare for the changes that Brexit entailed. But in reality, the exact details of the U.K.’s trade relationships with its neighbors weren’t released until Christmas Eve, leaving brands with less than a week to prepare before the new rules were put into place. 

    They’ve included surprising new charges on shipping, expenses exceeding what brands had prepared for

    The biggest issue that brands have dealt with is the increased amount of administrative work required to comply with each EU country’s individual export rules, which had never been an issue before.]]>     2021-05-14 20:05:34 UTC https://padlet.com/40093349/Bookmarks/wish/1526083793     40093349 https://padlet.com/40093349/Bookmarks/wish/1526189647
  • n 2020, total retail sales volumes fell by 1.9% compared with 2019, the largest annual fall on record.
  • The impact on consumer retail sectors has varied with clothing and fuel volume sales seeing large falls of negative 21.5% and negative 22.2% respectively in 2020 and remain below pre-pandemic levels.
  • Overall, online sales rose to a record high of 33.9% as a share of all retail spending.

    • ]]>     2021-05-14 20:53:31 UTC https://padlet.com/40093349/Bookmarks/wish/1526189647     40093349 https://padlet.com/40093349/Bookmarks/wish/1526220023 “Since the start of the pandemic we have invested over £280bn to protect jobs, businesses and livelihoods across the UK - this is the fiscally responsible thing to do and the best way to support sustainable public finances in the medium-term,” Sunak said.

    ]]>     2021-05-14 21:09:07 UTC https://padlet.com/40093349/Bookmarks/wish/1526220023     MINIMUM WAGE 40093349 https://padlet.com/40093349/Bookmarks/wish/1526230940 Around two million of the UK’s lowest-paid workers will receive a “well-earned” pay rise from today with increases in statutory minimum wages.

    Workers are being urged to check their pay packets as the National Living Wage rises by 2.2 per cent to £8.91, the equivalent of more than £345 a year for a full-time employee, and will be given to 23 and 24-year-olds for the first time.

    ]]>     2021-05-14 21:15:28 UTC https://padlet.com/40093349/Bookmarks/wish/1526230940     40093349 https://padlet.com/40093349/Bookmarks/wish/1526252523 Petsel

    Political
    Brexit:
    Since the United Kingdom left the European Union back in January 2020. Brands have been hit dramatically by challenges that have appeared with the deal secured. Retail brands were hit by surprise charges on shipping expenses which were adequately more than they were expecting to spend.
    Co founder Ryan Palmer  of the London sock company said “its on us to ship everything straight to the customer no matter where they are. All of a sudden there are different requirements and there’s different paperwork for every country in the EU”. Although bigger brands may be able to afford these surprise charges such as Harrods/ Selfridges etc smaller independent brands  such as House of Sunny may be presented with the  struggles. Another Major obstacle Brexit has created on the retail industry is staffing. The retail industry heavily relies on having international employees, who previously  pre Brexit were able to work in the uk without an requirements or qualifications, Brexit means that employees will need to at least have 70 points to allow for a skilled work visa. Although House of Sunny is primarily a London based brand, branching out and created partnerships with countries outside the EU could be  a challenge in the future and the brand will have to adapt to comply with the new deal.

    Covid 19
    With Covid restrictions finally easing, the retail industry has had a constant battle since the government issued its third and (hopefully) final lockdown.
    Due to lockdowns and social distancing this led to  a total retail sale volume falling by 1.9% which as the largest annual fall on record. And Although Bigger brands were able to afford the lockdowns and lack of sale, smaller brands struggled massively and some were forced to close completely. For online brands such as House of Sunny who primarily run online Covid 19 was somewhat to a benefit to their sales. Online sales rose rapidly following the first lockdown and were 60% higher in May compared with February 2020. With the constant uncertainty with the Uk going in and out of lockdown there has been a constant spike and drop within retail and brands should be conscious of this for future and be prepared for the unexpected to allow themselves to fall into bankruptcy should another lockdown be presented. Since the start of the pandemic the government has invested over £280 billion to protect jobs, businesses and lively hoods showing the harsh effect covid has created on the retail industry.

    Minimum wage
    Although Covid had predicted uncertain times  the minimum wage was risen by 2.2%  to £8.91 and will be given to 23-24 year olds for the first time ever.
    Boris Johnson said: minimum wage has risen every year since they were introduced supporting the lowest paid, and despite the challenges we have faced recently, this year will be no different” This will help. By brands such as House of Sunny abiding this, they comply with ethical employment, in which they pride themselves in.

    Economical

    Consumer habits


    ]]>     2021-05-14 21:27:33 UTC https://padlet.com/40093349/Bookmarks/wish/1526252523     (14/04/21) Back at the FRA 40093349 https://padlet.com/40093349/Bookmarks/wish/1528757476 After having finally getting used to having online lessons we were allowed back into the FRA, this week was extremely fun as we got to bring my project to life as we created my very first physical window. After having almost a year of theory, creating the physical window confirmed that visual merchandising is what I want to do for my future.

    Having picked my brand (house of sunny)  I was feeling refreshed and ready to give it my all in my final project in the hopes of achieving the best grade possible. I will start with basic brand research to really get a feel for what house of sunny stands for in order to come up with a creative brief.]]>     2021-05-16 17:24:42 UTC https://padlet.com/40093349/Bookmarks/wish/1528757476     (23/04/21)STORE INSPO 40093349 https://padlet.com/40093349/Bookmarks/wish/1528775765 This week I took myself into London and did some store visits, I visited urban outfitters as I thought not only are they a competitor they also have the same brand values as house of sunny, I looked at what I thought they did and I thought made them stand out from the other brands as well as looking at their overall merchandising methods. 
    My absolute favourite visit of this week had to be Dover street market, having never been before I didn’t really have any expectations. However when I arrived I was blown away by the different fixtures from all the different designers and really felt like it was more of a museum / experience than a store.  It was incredibly beneficial as before hand I had imagined store fixtures as more on the  traditional side and now I had lots of inspiration for my pop-up store for house of sunny.]]>     2021-05-16 17:37:15 UTC https://padlet.com/40093349/Bookmarks/wish/1528775765     BREAKING FASHION DOCUMENTARY 40093349 https://padlet.com/40093349/Bookmarks/wish/1528788573 Like many of their competitor brands fast fashion brands have a harsh turnaround time and delays on deliveries can effect promotional photo shoots with influencers stock and getting their products out to their consumers.

    House of sunny seem to be at an advantage as they allow themselves to work with seasonal drops giving them plenty of time to work on promotional images, perfecting their clothing unlike “in the style who have factories in China and in the uk working at ridiculous speeds”


    IMAGERY
    The brand also explained in the dosumentary series how important imagery is form campaign to the products

    https://youtu.be/97i46J4X2Ww]]>     2021-05-16 17:45:37 UTC https://padlet.com/40093349/Bookmarks/wish/1528788573     40093349 https://padlet.com/40093349/Bookmarks/wish/1528829412 The pandemic has pushed more shoppers online, with e-commerce now accounting for 16.1% of all U.S. sales, up from 11.8% in the first quarter and this trend is likely to stick, even as brick-and-mortar stores open their doors again. 

    “Online shopping has really advanced. This is very obvious in China, where the digital experience for shoppers and online integration is extremely advanced. With everyone stuck at home, there has been a lot more focus on online systems, advertising and delivery from the corporate side and this will reinforce the push to shopping online,” said Pannuti. 

    In many cases, the boom certain companies saw in e-commerce in the first half of the year offset slower parts of their business, leading them to rethink and invest in their e-commerce abilities in coming quarters. Reckitt Benckiser said along with professional hygiene and their Dettol and Lysol brands, online sales represented a core growth opportunity. E-commerce represented 12% of sales in the first six months of the year, growing over 60% with strong performance across digital channels, including direct to consumer sales and click and collect solutions.

    ]]>     2021-05-16 18:13:32 UTC https://padlet.com/40093349/Bookmarks/wish/1528829412     40093349 https://padlet.com/40093349/Bookmarks/wish/1528850204 2021-05-16 18:29:10 UTC https://padlet.com/40093349/Bookmarks/wish/1528850204 40093349 https://padlet.com/40093349/Bookmarks/wish/1528953274 2021-05-16 19:39:39 UTC https://padlet.com/40093349/Bookmarks/wish/1528953274 40093349 https://padlet.com/40093349/Bookmarks/wish/1529035399 2021-05-16 20:43:50 UTC https://padlet.com/40093349/Bookmarks/wish/1529035399 40093349 https://padlet.com/40093349/Bookmarks/wish/1529039959 2021-05-16 20:47:46 UTC https://padlet.com/40093349/Bookmarks/wish/1529039959 40093349 https://padlet.com/40093349/Bookmarks/wish/1530585958 2021-05-17 09:53:31 UTC https://padlet.com/40093349/Bookmarks/wish/1530585958 40093349 https://padlet.com/40093349/Bookmarks/wish/1530699985 We are constantly bombarded with news and articles about VR being the next big thing in retail and how it will soon transform the shopping experience.

    However, we’re still at the beginning of the journey. There is a need for more developments in this space. The technology does not live up to customer expectations and is not accessible enough to become mainstream yet. According to research from Perkins Coie, respondents identify the user experience as the top obstacle for mass adoption of VR (41%), reflecting ongoing concerns with technical limitations and performance issues, as well as bulky hardware.

    We still can’t imagine shoppers at home, sitting on a sofa and putting on a headset to go shopping, which is why VR is not scalable at the moment. However, many brands and retailers experiment with this technology to attract more customers in-store and to eventually create the store of the future which will have limited physical space, but unique, immersive experiences.

    ]]>     2021-05-17 10:58:31 UTC https://padlet.com/40093349/Bookmarks/wish/1530699985     40093349 https://padlet.com/40093349/Bookmarks/wish/1534500283 RECOMMERCE ON THE RISE
    Research predicts that the second-hand market (ReCommerce) will double within the next five years. The pandemic may have even accelerated this further, with some reports suggesting a 39% annual growth rate. Prior to the pandemic, resale was already growing 25% faster than the broad retail sector.

    Resale presents a more affordable option, which is particularly appealing to Gen Z consumers. However, with some consumers increasingly motivated by sustainability over price, there will also be a boom in the sale of second-hand luxury items as part of this growing movement.

    88% of consumers surveyed during the pandemic said they have adopted a new thrifting hobby, and 79% plan to cut their apparel budget in the next 12 months – making ReCommerce an appealing option for those that still want to buy fashion items.

    In 2019, big brands including Burberry and H&M introduced rental and ReCommerce models.

    ]]>     2021-05-18 06:57:55 UTC https://padlet.com/40093349/Bookmarks/wish/1534500283     40093349 https://padlet.com/40093349/Bookmarks/wish/1534531308 11. Lululemon

    Lululemon is putting the power of stock inventory management in the customer’s hands. Instead of asking an ‘educator’, aka ‘store associate’, for help, customers can scan a barcode on the hangtag with the Lululemon app which links directly to the product page on the commerce site.

    It then uses RFID to do a real-time inventory check across all the stores, sorted by locations in proximity to the customer. This kind of service is enabled by the confidence in the RFID accuracy.

    ]]>     2021-05-18 07:08:09 UTC https://padlet.com/40093349/Bookmarks/wish/1534531308     deliverables 40093349 https://padlet.com/40093349/Bookmarks/wish/1534691554 planning document project proposal
    canvas and padlet
    INP doc to be uploaded as pdf to canvas and padlet
    authentication form
    excel spreadsheet
    padlet

    ]]>     2021-05-18 08:07:20 UTC https://padlet.com/40093349/Bookmarks/wish/1534691554     hand in 40093349 https://padlet.com/40093349/Bookmarks/wish/1534780286 swot  X
    pestle X
    custoemr profile X
    layout X
    branding X
    concept  X
    location X
    windows X
    floorplans X
    product adjancenies X
    planograms X
    fixtures X
    signage and instore marketing
    conclusion and reccomendations
    executive summary ]]>     2021-05-18 08:43:41 UTC https://padlet.com/40093349/Bookmarks/wish/1534780286     SMART 40093349 https://padlet.com/40093349/Bookmarks/wish/1534828571 specific

    measureable

    attainable

    relevant

    time based

    ]]>     2021-05-18 09:02:49 UTC https://padlet.com/40093349/Bookmarks/wish/1534828571     40093349 https://padlet.com/40093349/Bookmarks/wish/1534935390 2021-05-18 09:53:03 UTC https://padlet.com/40093349/Bookmarks/wish/1534935390 40093349 https://padlet.com/40093349/Bookmarks/wish/1534979214 2021-05-18 10:16:55 UTC https://padlet.com/40093349/Bookmarks/wish/1534979214 lawsuit on copyright 40093349 https://padlet.com/40093349/Bookmarks/wish/1535074926 In this article, i found an example of fast fashion brands "stealing designs" from bigger designers.

    In this article Kim Kardashian filed a lawsuit after super fast fashion brand Missguided ]]>     2021-05-18 11:10:42 UTC https://padlet.com/40093349/Bookmarks/wish/1535074926     40093349 https://padlet.com/40093349/Bookmarks/wish/1535470040 high level introduction
    executive summary
     should be short as possible
    executive summary 1 to 2 pages
    include brief description of the product/servcie and why its neccessary
    should adress the need for the customers.

    describe target market
    brief description of  audience who will spend money

    briefly describe competition what differienates yourself - localilsation  sustainability

    who will play a role in the launch
    marketing team
    sales team?
    depop?
    visual team?

    who you working with to produce this?

    planned launch
    visual iniative 
    how you will start,
    marketing 
    invites 
    etc

    financial overview
    current situation
    startup
    where ahs the money come from
    covid benefits

    ]]>     2021-05-18 13:18:10 UTC https://padlet.com/40093349/Bookmarks/wish/1535470040     Notes from lesson 19/05 40093349 https://padlet.com/40093349/Bookmarks/wish/1538711214 Final pitch to summarise report
    A solid business plan and why this will be a success 
    Keep conclusion and recommendations to one page if possible

    Clear relevant 
    Key milestones
    Profitable
    How long will it take to train staff

    ]]>     2021-05-19 08:12:59 UTC https://padlet.com/40093349/Bookmarks/wish/1538711214     POTENTIAL COMPETITORS 40093349 https://padlet.com/40093349/Bookmarks/wish/1547236074 If you like your clothes stores to offer more than just rails of apparel, Aida is the Shoreditch outlet for you. Marketing itself as a neighbourhood hangout, it invites you to pull up a flea-market pew in its in-store café. Those just interested in clothes won’t be disappointed either: Aida is bursting at the seams with chic indie labels, from Minimum for girls to Knowledge Cotton for boys. It also covers the gamut of wardrobe needs, with T-shirts and beachwear among city-friendly daywear and occasion pieces. The merchandising (clothes spilling artily out of Scandi furniture and super-sleek industrial design) gives the place an exclusive boutique air, but prices are varied: ladies can bag a dress for £75, or splash out on one for £255, while gents can go for a basic shirt for £45, or go all out on a sharp, off-the-rack blazer.]]> 2021-05-21 10:39:42 UTC https://padlet.com/40093349/Bookmarks/wish/1547236074 Hidden gem 40093349 https://padlet.com/40093349/Bookmarks/wish/1550087640 The beauty of Redchurch Street is that it’s only really those in-the-know who go there, so if you’re looking for something far away from any tourist hotspot that captures the essence of what’s given Shoreditch its contemporary-cool reputation, then you’re in the right place. A fashion-lover’s haven, it’s peppered with clothing boutiques, concept stores, interior inspiration and hidden coffee and cocktail spots that will add a new dimension to your London repertoire.]]> 2021-05-22 13:55:34 UTC https://padlet.com/40093349/Bookmarks/wish/1550087640 Floor signs 40093349 https://padlet.com/40093349/Bookmarks/wish/1550604932 2021-05-22 23:06:06 UTC https://padlet.com/40093349/Bookmarks/wish/1550604932 Visual Merchansing for fashion 40093349 https://padlet.com/40093349/Bookmarks/wish/1551208600 Bailey, S. and Baker, J., 2016. Visual merchandising for fashion. Bloomsbury Publishing.]]> 2021-05-23 10:37:41 UTC https://padlet.com/40093349/Bookmarks/wish/1551208600 40093349 https://padlet.com/40093349/Bookmarks/wish/1551681026 Haybale
    £5.50 per bale.

    Natural product can be put into composte after use,]]>     2021-05-23 18:56:15 UTC https://padlet.com/40093349/Bookmarks/wish/1551681026     40093349 https://padlet.com/40093349/Bookmarks/wish/1551691854 2021-05-23 19:07:16 UTC https://padlet.com/40093349/Bookmarks/wish/1551691854 40093349 https://padlet.com/40093349/Bookmarks/wish/1551702015 2021-05-23 19:16:47 UTC https://padlet.com/40093349/Bookmarks/wish/1551702015 40093349 https://padlet.com/40093349/Bookmarks/wish/1551703631 2021-05-23 19:18:16 UTC https://padlet.com/40093349/Bookmarks/wish/1551703631 40093349 https://padlet.com/40093349/Bookmarks/wish/1551721661 2021-05-23 19:35:16 UTC https://padlet.com/40093349/Bookmarks/wish/1551721661 40093349 https://padlet.com/40093349/Bookmarks/wish/1551732763 2021-05-23 19:45:36 UTC https://padlet.com/40093349/Bookmarks/wish/1551732763 28/04/21 40093349 https://padlet.com/40093349/Bookmarks/wish/1553655270 In this weeks lesson we had a recap lesson on Swot and pestlels, we also went over customer profiling!

    Having already completed heavy research for my customer profile I had got this out of the way nice and early, I find demographics really interesting so this was some what of an enjoyable task for me, it was also interesting about what BOF had found in their reports about Gen Z, including spending trends and what is considered most important to generation Z.

    I have also become quite confident at my SWOTS and when carrying this out I constantly referred back to my previous projects and felt quite proud of what I have achieved over my year at the FRA, and can see a clear progression as my swot analysis gets more technical. However my pestle is still something I will have to work on in this project as I am not confident in areas such as political or environmental! I did find the recap lesson highly useful and will continue to refer back to the slides and ask Derek for help when needed to ensure that I can make the Pestel the best it can be. ]]>     2021-05-24 13:36:43 UTC https://padlet.com/40093349/Bookmarks/wish/1553655270     07/05/21 40093349 https://padlet.com/40093349/Bookmarks/wish/1554356386 Feeling slightly overwhelmed knowing deadline is approaching I decided to challenge myself to creating not 1 but  5 planograms!as this is my last project I really wanted to show off my photoshops skills that I have gained through previous projects and the planogram in my previous project (Nasty gal) I surprised myself at what I was able to accomplish!

    The challenge I found it that House of Sunny works in drops and all their collections are extremely different from eachother so I wanted to visually display these all separately whilst still looking like one continuous brand! Thinking I was being slightly too ambitious i decided to step away for an hour to give me a creative break after struggling with how i was going to go about this.

     Once I had given myself time I started by deciding and overall theme for the fixture planograms and decided that there would be a combination of hanging products using metal rails and the use of wooden pallets ( after going back through trend research for in store), I then started playing around with the layout until I was happy with my first planogram! Once I had completed the first I had a clear idea on how to merchandise the rest of the collections including the Depop and really got in the flow of things.

     ]]>     2021-05-24 16:22:23 UTC https://padlet.com/40093349/Bookmarks/wish/1554356386     09/05/21 40093349 https://padlet.com/40093349/Bookmarks/wish/1554393988 Today has been a challenge, but two days later and all planograms are complete and I am extremely happy with how they look as feeling proud that I kept to my guns to complete all five planograms!

    I will say I have really struggled through this project so far as at my workplace loads of employees have left. Meaning I have been called in a lot more as I’m needed,  which means I have struggled to find time to work on this project and balancing both work and college life!]]>     2021-05-24 16:31:20 UTC https://padlet.com/40093349/Bookmarks/wish/1554393988     14/05/21 40093349 https://padlet.com/40093349/Bookmarks/wish/1554449485 Branding!!
    branding will play a big Part in my popup store! As branding does for any retail brand.

    After dissecting House of Sunny from Instagram posts to their website I got a clear idea on how their branding is done, the brand tends to go for a minimilistic approach as their clothes are quite funky and vivid letting the clothing do the marketing!

     I wanted to make sure I stayed on brand whilst still adding fun to the popup store especially as the store would be a collab with Depop! 

    I decided that all the branding would stick to
    house of sunnys minimalistic  approach but add quirky shapes and colours used from previous lines that are quite natural to create a sustainable feel.

    Overall once I had a basic idea the rest of the branding including covid floor signs to gift cards fell quite naturally and worked really well as a whole to create a continuous look for House of Sunny]]>     2021-05-24 16:44:02 UTC https://padlet.com/40093349/Bookmarks/wish/1554449485     13/05/21 40093349 https://padlet.com/40093349/Bookmarks/wish/1554451595 I knew from The beginning of this project I wanted to show my photography skills and show I can do shoots within the industry.

    Today I took some images that I know I was going to be using in store and for all social media platforms! I purposely did this to create brand continuity ecommerce and in the physical store. Once I have researched a little more into the branding I will edit my images.

    Side notes:is that things don’t always go to plans my original model had to cancel as Both our schedules couldn’t line up. I then went with another model however as this store is supposed to be in summer I was hoping for better weather! Unfortunately we saw lots of rain so had to work quickly in between showers and I had to keep topping up makeup and making sure my model was dry in between takes]]>     2021-05-24 16:44:31 UTC https://padlet.com/40093349/Bookmarks/wish/1554451595     18/05/21 40093349 https://padlet.com/40093349/Bookmarks/wish/1554518525 After having a one to one with Derek the week before he had advised to just get my pestel out the way after i had said about how I’d been struggling and that it would be better so I could focus on other parts of my project! 
    So over the weekend I spent time researching and gathering key news articles and bits that I thought would be relevant to help me create a well detailed Pestel!

    I found this way actually worked really well as when it came to actually typing it all up the words and theories came a lot easier than anticipated and I was able to create a detailed Pestel that had 6 pages worth (poor Derek who then gave me feedback😂)although I will say that I did what I said I want going to do and that is put the work I dreaded the most off. For future I must work on pushing through as this has shown that I am more than capable.

    However I am feeling relieved that I have now got this out of the way and I’m hoping the rest of the project is smooth sailing! I also found out that I got a job a newlook which has also made me feel a lot more relaxed as I have a graduate job waiting for me!

    ]]>     2021-05-24 17:00:24 UTC https://padlet.com/40093349/Bookmarks/wish/1554518525     19/05/21 40093349 https://padlet.com/40093349/Bookmarks/wish/1554908460 Knowing I have exactly one week till my deadline has made me feel quite stressed out.

    However I have completed all my deliverables I wanted to, it’s now just creating the project plan! I really want to make the document look as professional and as on brand as possible and in lesson we had an in-depth tutorial on summaries and introductions  which I found very useful! 

    This week I will aim to complete my project plan so I can get feedback and make any small final tweaks I will also ask family members and my boyfriend for opinions from an outside perspective to see if my project plan is clear.

    If all goes to plan I will be celebrating on Wednesday when we hand in our project!  🍻🥂]]>     2021-05-24 18:30:41 UTC https://padlet.com/40093349/Bookmarks/wish/1554908460     25/05/21 40093349 https://padlet.com/40093349/Bookmarks/wish/1556631297 The day before hand in and i am very near to completing my project. I feel as though i just need to neaten up some bits in my final project plan and make sure my reserach is thorough to make sure i can achieve the best grade possible.

    This  project has probably been the most challenging  out of all my projects and has  definitely tested my skills and determination. This time round i found it much harder to balance both FRA life and life outside the FRA whichin my previous project was a strength of mine. However i have come to realise that in the retail industry you will be facing obstacles all of the time so maybe this has been good practise,a dn i have completed all my deliverables which i was happy about.

    Im also extremely proud on how far my photoshop skills have progressed throughout this course, when i compare my work from early days at the FRA i can see a drastic difference in quality which makes me very proud. I also have learnt to not doubt my abilities as in this project i kept putting off my pestel ( which initially i told myself i wasnt going to do)  and i feel though i has positive feedback from Derek and ended up writing 6 pages worth. And finally i am much more aware of the reail world around me and whats going on within fast fashion, covid etc, even outside of the course i will continue to challenge myself to be aware of fashion news as this will also help when i enter the working world.

    In this project i have also somehow managed to juggle securing a job at Newlook which starts Monday 31st, so this has been  a relief knowing i have a graudate job waiting for me after finishing this course. In my interview i demonstrated skills that i have learnt about store floors and trends that i have seen emerging this summer. I also was able to show some work i had accomplished through my course.

    Overall i am extremely proud of what i have accomplished not only in this project but through this course and feel as though i am ready to put the skills i have learnt at the academy into the working world. 
    And although im feeling somewhat sad that this project is over i am more so glad and relieved and will definitley be celebrating with some drinks with some friends ive met at the FRA.

    Whatever the outcome i am glad i ahve completed my final project on time :)]]>     2021-05-25 06:53:44 UTC https://padlet.com/40093349/Bookmarks/wish/1556631297     40093349 https://padlet.com/40093349/Bookmarks/wish/1556683009 INITIAL IDEAS
    WOULD BE TO INCLUDE A RENTAL SECTION IN THE POPUP TO SUPPORT SLOW FASHION AND EXPANDING A LIFE CYCLE OF A SINGLE GARNMENT. 

    HOWEVER:
    ROTARO WAS LIMITED TO CLOTHING ITEMS AND SUBTRACTING HOUSE OF SUNNYS LINE FROM THEM I FEEL AS THOUGH DIDNT LEAVE THEM WITH ENOUGH STOCK TO BE SUCCESSFUL WITHIN THE DURATION OF MY STORE.]]>     2021-05-25 07:13:16 UTC https://padlet.com/40093349/Bookmarks/wish/1556683009     40093349 https://padlet.com/40093349/Bookmarks/wish/1557324721 From all my gathered research I decided to create a mind map into the different Profile dimensions to help me create my customer profile. By doing this it helps me visually see the different dimensions and to ensure I have taken into consideration all the different aspects into creating a customer profile.]]> 2021-05-25 12:31:32 UTC https://padlet.com/40093349/Bookmarks/wish/1557324721 40093349 https://padlet.com/40093349/Bookmarks/wish/1557387563 after researching i really like the trend where brands are incorporating weird shapes using their fixtures the whole idea of a simulated world was really interesting to me so i will try to incorporate this in my designs.]]> 2021-05-25 12:50:13 UTC https://padlet.com/40093349/Bookmarks/wish/1557387563 Final window 40093349 https://padlet.com/40093349/Bookmarks/wish/1557510100 Overall i was really happy with my final window. i thinnk the concept is clear and demonstrates sustainable practices using such natural elements in the window, such as the hay, the brick, wood etc.

    Creating that simulated world effect i used weird shapes that in my favour works like the sun in the left corner and water near the bottom right assisting the natural feel to this window. so i definetly achieved what i set out to do.

    The only difference was  that i added a complimentary blue to really tie in the window and work as a nice contrast against the red brick.]]>     2021-05-25 13:22:16 UTC https://padlet.com/40093349/Bookmarks/wish/1557510100     Box Park 40093349 https://padlet.com/40093349/Bookmarks/wish/1557536834
    BEGINNING WITH THE HUMBLE ETHOS OF BRINGING SHIPPING CONTAINERS TO EAST LONDON, BOXPARK TRANSFORMED THE SPACE INTO THE WORLD’S FIRST POP-UP DINING AND SHOPPING DESTINATION IN 2011. 

    FAST-FORWARD A DECADE WITH THREE VENUES AT ICONIC LOCATIONS, BOXPARK HAS BECOME THE BIGGEST FOOD, CULTURE AND SOCIAL HUB IN LONDON WITH LOCAL COMMUNITIES AT ITS HEART. THIS UNIQUE EXPERIENCE IS BASED ON BOXPARK’S EAT.DRINK.PLAY. PHILOSOPHY.]]>     2021-05-25 13:28:11 UTC https://padlet.com/40093349/Bookmarks/wish/1557536834     REDCHURCH STREET 40093349 https://padlet.com/40093349/Bookmarks/wish/1557543405 In further research i cam across Redchurch street in Shoreditch.

    This area is a strip for funky cocktail bars and boutique like concept stores, which sounded perfect for house of sunny. As it allows for window displays and is still in a popular shopping area.]]>     2021-05-25 13:29:40 UTC https://padlet.com/40093349/Bookmarks/wish/1557543405     REDCHURCH IN DEPTH 40093349 https://padlet.com/40093349/Bookmarks/wish/1557602488 Youtuber Sarah Mikaela disects the highstreet and looks at concept stores, coffe shops and explores her highstreet favourites.

    The highstreet invites messieness and contemporary brands which fits in with Hosue of Sunnys image perfectly.]]>     2021-05-25 13:43:07 UTC https://padlet.com/40093349/Bookmarks/wish/1557602488     The in-store experience is still key to winning in unified retail 40093349 https://padlet.com/40093349/Bookmarks/wish/1557627642 The retail landscape is shifting rapidly, and the lines between online and physical retail are blurring faster than an Instagram filter, but the in-person and in-store retail experience is as important as ever.
    while VR and AR may capture headlines, the reality, not to mention the greatest gains, may be somewhat simpler - even when it comes to parting digital natives from their money - because 77% of Gen Z shoppers confess that they’d prefer to purchase in-store than online.

    “Even the likes of Amazon are moving into the bricks-and-mortar retail space. That just goes to show you that, to truly win in retail, you need to offer exceptional and informed experiences both online and offline,” explains Speakap MD for UKI, Guy Chiswick.
    ]]>     2021-05-25 13:48:31 UTC https://padlet.com/40093349/Bookmarks/wish/1557627642     FIVE SENSES IN STORE 40093349 https://padlet.com/40093349/Bookmarks/wish/1557630187 e-commerce retailers cannot replicate: their ability to engage shoppers’ human dimension through their five senses.

    Shedding light on the power of multi-sensory engagement in retail are assistant professor Miralem Helmefalk and Bertil Hultén, Ph.D. at Linneaus University in Sweden
    “For retailers, a visually dominant store atmosphere should be designed more in the direction of a multi-sensory atmosphere in offering shoppers more appealing experiences of the retail setting.”

    VISUAL
    visual sense is by far the one that retailers activate most frequently in terms of design, color, style and lighting. But it may still be used ineffectively if the visual cues and clues in the store are not tuned to the ones that will engage the customers most effectively.
    TOUCH
    The tactile experience of shopping–to touch, feel and try on–is a tremendous draw for customers. About 50% of consumers are turned off to online shopping because they can’t do that. And it certainly contributes to the large number of returns e-commerce retailers face.
    SMELL
    Smell is the only sense that has a direct line to your brain’s limbic system,” Coleman shares. “That’s important because the limbic system deals with long-term memory and emotion. Brands rely on memories associated with an emotion we feel and this is why scent is so significant when you build brand experiences.”
    SOUND
    The right music in-store also influences memory, emotion and movement. “One study identified how ‘pulse and tonality’ of music activates wide networks in the brain, including the limbic system tied to memory and emotion,” Coleman says.
    https://www.forbes.com/sites/pamdanziger/2019/08/04/retailers-need-to-engage-shoppers-five-senses-to-save-physical-retail/

    ]]>     2021-05-25 13:49:02 UTC https://padlet.com/40093349/Bookmarks/wish/1557630187     40093349 https://padlet.com/40093349/Bookmarks/wish/1557631666 2021-05-25 13:49:21 UTC https://padlet.com/40093349/Bookmarks/wish/1557631666 BOX PARK 40093349 https://padlet.com/40093349/Bookmarks/wish/1557649605 Completely regimented  Box park is perfect for smaller brands, who want a smaller space for a pop up, however i found there is nothing to differientate your popup to others as everything is so repetitive and regimented. Its only when you walk in you experience the store. 

    I thought if house of Sunny were to have their pop up in this area it would not be as effective, and perhaps wouldnt create that reach to customers that a window display would.]]>     2021-05-25 13:53:22 UTC https://padlet.com/40093349/Bookmarks/wish/1557649605     LOCALISATION IN EMAILS MARKETING 40093349 https://padlet.com/40093349/Bookmarks/wish/1557654404 only 19.36% of retail emails are ever opened, which is significantly below average when compared to other types of emails that achieve an open rate of 26%.  It is important to localize to make sure that your  brands email is interacted  and appreciated by the consumer bringing in the impulsive buys/ sales etc

    MESSAGING:
    Build a team of native writers, depending upon the geographies you serve
    SUBJECT LINE- KEEP IT SHORT SIMPLE
    VISUALS:
    An average American customer will be okay looking at bikinis in a newsletter but the same is considered offensive in the Middle-East.Avoid imagery that may instigate a negative or no response from some parts of the world.
    COLOURS:
    dentify what different colours and imagery mean to a target country and build your visual content around that.
    TIMING:
    Sending an email with an excellent offer when it is too late for someone to use that offer is never a good idea. That’s what La Tasca, a UK-based Spanish Tapas restaurant, did. They sent an email, offering 40% off all day Sunday, to their subscribers.
    The email blast happened on the day of the offer, at 10:39 PM. The delay was due to a technical error but the incident teaches a lesson to companies and marketers - 'time is of the essence.']]>     2021-05-25 13:54:22 UTC https://padlet.com/40093349/Bookmarks/wish/1557654404     House of sunny popup 19 40093349 https://padlet.com/40093349/Bookmarks/wish/1557712441 Sound the alarm! The Hackney-based cult label House of Sunny is opening the doors to its first store this week, holding a residency on London’s South Molton Street until 8th December.
    The brand’s pop-up will showcase its thoroughly '70s AW19 collection, 'The Wonder Years', which includes grandpa-style argyle knits, blush jumpsuits and the Penny coat, an homage to Almost Famous which, thanks in part to its versatility (it comes in three iterations: chocolate vegan leather, jacquard tapestry and pistachio vegan suede), has dominated our Instagram feed for the past few weeks.
    ]]>     2021-05-25 14:07:54 UTC https://padlet.com/40093349/Bookmarks/wish/1557712441     Bombay Sapphire pop-up shop this week at the Design Museum designed by Camille Walala 40093349 https://padlet.com/40093349/Bookmarks/wish/1557738631 he new pop-up shop ‘Supermarket’ is selling pimped versions of everyday household items, including bog roll, kidney beans, tea, coffee, bread, pasta sauce, porridge oats, washing-up liquid and rice. Each item had been given a fresh visual treatment by a different emerging designer. There are also facemasks and Walala-designed tote bags. It’s only open this week, before the museum comes back in full effect in May. It’s like a soft relaunch for the Design Museum to welcome back its visitors, softened further with gin.

    I really liked how A well know  name such as Bombay Saphire worked with artists to create this store during rhe uncertaim times of covid. Not only did it create an amazing artistic approach the two industrys worked together to create a whole new idea to retail.

    In my project i will be working with smaller designers in depop to cretae loalisation.     ]]>     2021-05-25 14:13:05 UTC https://padlet.com/40093349/Bookmarks/wish/1557738631     40093349 https://padlet.com/40093349/Bookmarks/wish/1557739803 2021-05-25 14:13:16 UTC https://padlet.com/40093349/Bookmarks/wish/1557739803 40093349 https://padlet.com/40093349/Bookmarks/wish/1558090392 Depop was founded by co-founder of PIG magazine and RETROSUPERFUTURE sunglasses, Simon Beckerman. Originally a social network where PIG’s readers could buy items featured in the magazine. After realizing that Depop needed a selling function, Simon re-envisioned the app as a global marketplace — a mobile space where you can see what your friends and the people you’re inspired by are liking, buying, and selling.
    In turn, your friends and creative influencers all over the world can see the things you like, buy, and sell, and are inspired by you. This ecosystem has supported Depop becoming a global conduit of connection, not only in m-commerce, but culture, design, and creative communities around the world.
    ]]>     2021-05-25 15:31:44 UTC https://padlet.com/40093349/Bookmarks/wish/1558090392     WHY DEPOP? 40093349 https://padlet.com/40093349/Bookmarks/wish/1558119905 Shopping clothes off the rack is out. You only have to look at America’s thriving second-hand fashion apps like Poshmark, TheRealReal, and ThredUp to see that.

    But it is a U.K.-based business that has won 9 million of the worlds youngest, cooler, most entrepreneurial shoppers, says Maria Raga who became Depop CEO in 2016 (having previously been a VP at Groupon).

    Today 80% of Depop users are under 25-years-old, its users sold $230 million of clothing last year, and are on track to double that to $460 million in 2018.

    Why are youngsters choosing the Instagram-like Depop?

    Because it's solving three of the biggest problems they face, Raga tells Forbes: they want to feel unique, to shop with (and from) friends, and to build their own green businesses without losing a drop of street cred.

    ]]>     2021-05-25 15:38:11 UTC https://padlet.com/40093349/Bookmarks/wish/1558119905     40093349 https://padlet.com/40093349/Bookmarks/wish/1558290813
    Crafty Katie
    Hand-painting jeans, tie-dyeing socks, and embroidering Nike swooshes onto Primark vests (copyright infringement, btw) – you name it, she’s done it. She found herself thriving over lockdown, with absolutely nothing else to do but stain her mum’s carpet with bleach, however now she’s got a bit of a backlog of handmade, hand-painted, hand-bleached items she really needs to sell in order to fund her new Hobbycraft obsession. Of course, these sellers are often extremely talented artists and up-cyclers, but there is a very unique feeling of shame attached to spending a tenner on a pair of tie-dyed socks.

    ]]>     2021-05-25 16:16:02 UTC https://padlet.com/40093349/Bookmarks/wish/1558290813     MY CHOSEN DESIGNERS 40093349 https://padlet.com/40093349/Bookmarks/wish/1558361588 My collaborating 4 designers from depop are:]]> 2021-05-25 16:32:49 UTC https://padlet.com/40093349/Bookmarks/wish/1558361588 40093349 https://padlet.com/40093349/Bookmarks/wish/1559176247 2021-05-25 20:07:45 UTC https://padlet.com/40093349/Bookmarks/wish/1559176247 Window inspo 40093349 https://padlet.com/40093349/Bookmarks/wish/1559180680 In this window display I really liked the odd shapes and minimilistic product within the window by Hermes! I also liked how they create a contrast in colours and patterns within the display all at what looks eye level.]]> 2021-05-25 20:09:26 UTC https://padlet.com/40093349/Bookmarks/wish/1559180680 40093349 https://padlet.com/40093349/Bookmarks/wish/1559182882 2021-05-25 20:10:15 UTC https://padlet.com/40093349/Bookmarks/wish/1559182882 40093349 https://padlet.com/40093349/Bookmarks/wish/1559188153 2021-05-25 20:12:15 UTC https://padlet.com/40093349/Bookmarks/wish/1559188153 40093349 https://padlet.com/40093349/Bookmarks/wish/1559191193 2021-05-25 20:13:26 UTC https://padlet.com/40093349/Bookmarks/wish/1559191193 40093349 https://padlet.com/40093349/Bookmarks/wish/1559195588 2021-05-25 20:15:09 UTC https://padlet.com/40093349/Bookmarks/wish/1559195588 40093349 https://padlet.com/40093349/Bookmarks/wish/1559198292 2021-05-25 20:16:10 UTC https://padlet.com/40093349/Bookmarks/wish/1559198292 40093349 https://padlet.com/40093349/Bookmarks/wish/1559204361 2021-05-25 20:18:19 UTC https://padlet.com/40093349/Bookmarks/wish/1559204361 40093349 https://padlet.com/40093349/Bookmarks/wish/1559205540 2021-05-25 20:18:48 UTC https://padlet.com/40093349/Bookmarks/wish/1559205540 40093349 https://padlet.com/40093349/Bookmarks/wish/1559207473 2021-05-25 20:19:29 UTC https://padlet.com/40093349/Bookmarks/wish/1559207473 40093349 https://padlet.com/40093349/Bookmarks/wish/1559216340 2021-05-25 20:22:56 UTC https://padlet.com/40093349/Bookmarks/wish/1559216340 DAY OF THE SHOOT 40093349 https://padlet.com/40093349/Bookmarks/wish/1559220377 Here are some edited and some unedited shots from the photoshoot.

    On the day i constantly referred back to poses that House of sunny use is their shoots from their website and their instagram page to make sure my images were recognisable and on brand.

    as i was unable to obtain any house of sunny products i went to my own wadrobe and looked for items that i could see house of sunny incorporating. As theyre well known for their knits i found a shaggy cardigan in a light blue colour and matched with bold patterned trousers as again the brand is known for their quirky prints. Overall i thought i accomplished the house of sunny look and the images came up well.

    with the edited versions again i wanted to make sure my shoot was recognisable within the brand. House of sunny tends to use background of nature rather than a still coloured background.]]>     2021-05-25 20:24:37 UTC https://padlet.com/40093349/Bookmarks/wish/1559220377     40093349 https://padlet.com/40093349/Bookmarks/wish/1559253015 2021-05-25 20:37:44 UTC https://padlet.com/40093349/Bookmarks/wish/1559253015 LA LABEL 40093349 https://padlet.com/40093349/Bookmarks/wish/1559253682 Hand made on of a kind garnments this deisgner sources all her own materials and creates on trend pieces inspired by the 90s.

    LA LABEL creates tops and dresses in her own take on street fashion.
    Customers can message the sizes they want and La Label will create one off pieces for each customer.]]>     2021-05-25 20:38:00 UTC https://padlet.com/40093349/Bookmarks/wish/1559253682     40093349 https://padlet.com/40093349/Bookmarks/wish/1559270163 2021-05-25 20:45:23 UTC https://padlet.com/40093349/Bookmarks/wish/1559270163 PACALE ELIZA 40093349 https://padlet.com/40093349/Bookmarks/wish/1559270544 Creating a circular fashion Pascale Eliza sustainably hand picks vintage designer pieces, in her attempt to disregard throwing clothes away and expanding their life cycle.

    Each garment is worth picking aswell Pascale Eliza pieces are one off and exciting and bold prints and cuts bringing vintage fashion into the 21st century.

    And it doesnt stop there Pascale eilza also provides styling tips and promotions her her depop page to really draw in the customers inside of depop and her social media platforms.]]>     2021-05-25 20:45:33 UTC https://padlet.com/40093349/Bookmarks/wish/1559270544     Mojo Kojo 40093349 https://padlet.com/40093349/Bookmarks/wish/1559290795 Hand made garments made sustainably this designer goes back to his Nigerian Routes.

    Using electric patterns from africa this designer creates unisex pieces that is inclusive to all and invites the culture into street wear within the uk. This designer also primarily focuses in accessories which none of the other designers chosen provide creating more product choice.]]>     2021-05-25 20:54:46 UTC https://padlet.com/40093349/Bookmarks/wish/1559290795     40093349 https://padlet.com/40093349/Bookmarks/wish/1559306840 2021-05-25 21:01:47 UTC https://padlet.com/40093349/Bookmarks/wish/1559306840 40093349 https://padlet.com/40093349/Bookmarks/wish/1559307343 2021-05-25 21:02:03 UTC https://padlet.com/40093349/Bookmarks/wish/1559307343 40093349 https://padlet.com/40093349/Bookmarks/wish/1559320611 2021-05-25 21:08:00 UTC https://padlet.com/40093349/Bookmarks/wish/1559320611 40093349 https://padlet.com/40093349/Bookmarks/wish/1559321167 2021-05-25 21:08:15 UTC https://padlet.com/40093349/Bookmarks/wish/1559321167 KMI STUDIOS 40093349 https://padlet.com/40093349/Bookmarks/wish/1559326008 Black owned business kmi studios create beautiful pieces of clothing that work as statement pieces each piece is a one of a kind as is hand sewn by one designer.]]> 2021-05-25 21:10:32 UTC https://padlet.com/40093349/Bookmarks/wish/1559326008 LinkedIn 40093349 https://padlet.com/40093349/Bookmarks/wish/1560868248 I have continued to build on my Linkedin profile outside of the FRA and have been connecting with more people from the industry,

    Linkedin has also helped me in some deliverables such  as  my swot and pestel as i have found useful articles on my homepage from brands i have followed or people i have connected with.

    I also look at Fashion workie daily to see job availability in the visual merchandising area and continuously look at current affairs in the fashion industry.]]>     2021-05-26 10:08:55 UTC https://padlet.com/40093349/Bookmarks/wish/1560868248     Design layouts 40093349 https://padlet.com/40093349/Bookmarks/wish/1560869028 In this online lecture/lesson the lecturer goes through the different store layouts and the different effects each individual design has on the customer once entering the store.
    https://youtu.be/HeJzDbCTseo]]>     2021-05-26 10:09:22 UTC https://padlet.com/40093349/Bookmarks/wish/1560869028     To do lists 40093349 https://padlet.com/40093349/Bookmarks/wish/1560938693 Some examples of my to do lists to ensure I am working at the level I should be to make sure I am in task and not falling behind. 

    Everything I completed I cross off to keep
    Myself organised]]>     2021-05-26 10:56:58 UTC https://padlet.com/40093349/Bookmarks/wish/1560938693     40093349 https://padlet.com/40093349/Bookmarks/wish/1560939036 2021-05-26 10:57:12 UTC https://padlet.com/40093349/Bookmarks/wish/1560939036 40093349 https://padlet.com/40093349/Bookmarks/wish/1560942311 2021-05-26 10:59:18 UTC https://padlet.com/40093349/Bookmarks/wish/1560942311 40093349 https://padlet.com/40093349/Bookmarks/wish/1560942521 2021-05-26 10:59:27 UTC https://padlet.com/40093349/Bookmarks/wish/1560942521 EMAIL ANALYSIS 40093349 https://padlet.com/40093349/Bookmarks/wish/1560942950 For research purposes i became a member to hosue of Sunnys Mailing list.

    Like their website House of sunny keep their layout very minimilist and straight to the point there is no imagery apart from the product and there is a norder surrounding the email. In this instance this was a promt email to carry on with the purchase.

    They also include a promotion code and a call to action " we only make small sustainable runs, dont miss out!" this is an effective way to get the customer to return to the site.

    In my email i will try to keep on brand and keep my format minimlistic. However i want this email to stand out from the rest therefore i will look to add more colour and images from my shoot.]]>     2021-05-26 10:59:42 UTC https://padlet.com/40093349/Bookmarks/wish/1560942950     40093349 https://padlet.com/40093349/Bookmarks/wish/1560964762 VARIOUS WEBSITES 
    for costing sheet andfor window display.

    In this section you will also find sustainable alternatives for instore giving items a second life or recycling. All products shown below are completely eco friendly to lower house of sunnys footprint on the enivroment.]]>     2021-05-26 11:14:21 UTC https://padlet.com/40093349/Bookmarks/wish/1560964762     40093349 https://padlet.com/40093349/Bookmarks/wish/1560970687 Customers are not impressed by meaningless interactions


    Forget about the ‘wow’ factor. Customers are looking for relevant shopping experiences. If you use VR to create pointless interactions, you will damage your brand, and you will lose customers. Take care of the basics first and then experiment with immersive technologies. If you are ready to launch a VR experience, make sure it’s relevant and worthwhile. If you want to use VR to sell more and to visualize products, you have to create relevant, engaging experiences to ease a customer’s decision-making process. Otherwise, customers will only use your VR set for fun, but it won’t help you sell more.

    ]]>     2021-05-26 11:17:49 UTC https://padlet.com/40093349/Bookmarks/wish/1560970687     PROJECT PLAN COMPLETION 40093349 https://padlet.com/40093349/Bookmarks/wish/1560981997 When  completing my project plan

    i asked my boyfriend to have a read and give me back some opinionsback  to ensure that from an outside perspective my concept was clear, this is what he said.

    "looks really good and each page is clean and clear. From what ive gathered is that youre creating a store with a collaboration with depop. looks great!!"


    i also asked my sister to give a read  and give me her feedback to make sure i havent missed anything important. :
    "it sounds good and looks goods! i really like the sound of your idea, i think it will be really popular with the age group and is definitley on trend."]]>     2021-05-26 11:25:15 UTC https://padlet.com/40093349/Bookmarks/wish/1560981997     MOCK UP 1 40093349 https://padlet.com/40093349/Bookmarks/wish/1561009087 My first mockup for my product adjacency.

    I tried to incorporate displays only at the front of the store to create a high end feel, however i felt that there was a lot of left over space in the store at the fron and back and all my areas fell into the middle creating no transitional zones and everything being a bit cramped and clutted.]]>     2021-05-26 11:41:27 UTC https://padlet.com/40093349/Bookmarks/wish/1561009087     MOCK UP 2 40093349 https://padlet.com/40093349/Bookmarks/wish/1561009743 In my second mock up i felt that this definitely had more of a boutique like feel.

    however again, i felt like i wasnt using the whole of my retail space so it was back to the drawing board.


    ]]>     2021-05-26 11:41:47 UTC https://padlet.com/40093349/Bookmarks/wish/1561009743     MOCK UP 3 40093349 https://padlet.com/40093349/Bookmarks/wish/1561010014 In my final attempt i was happy that i moved qaround my collections. i move the depop zone to the back of the store to work as a destination zone and had the secondary collection opposite eachother to create the boutique aspect. I then moved the cash desk in the middle of the store to allow customers to see the whole of the store before paying.]]> 2021-05-26 11:41:57 UTC https://padlet.com/40093349/Bookmarks/wish/1561010014 40093349 https://padlet.com/40093349/Bookmarks/wish/1561010777 2021-05-26 11:42:21 UTC https://padlet.com/40093349/Bookmarks/wish/1561010777 Mindmap 40093349 https://padlet.com/40093349/Bookmarks/wish/1561200586 A simple mind map to guide my creative process for my email to house of sunnys members 

    After analysing an email sent by house of Sunny I have a clear idea on how to approach this. ]]>     2021-05-26 12:57:15 UTC https://padlet.com/40093349/Bookmarks/wish/1561200586     Keeping shapes 40093349 https://padlet.com/40093349/Bookmarks/wish/1561260736 When designing all my branding I wanted to keep a continuity throughout and make the branding exclusive to the store only!

    I decided the shapes worked best at creating a sustainable look for my branding as they can be interpreted as natural elements. I decided to keep House of Sunnys and Depops wordmark Logos on all my products in my branding section to stay recognisable and the shapes will work as the marketing.]]>     2021-05-26 13:13:25 UTC https://padlet.com/40093349/Bookmarks/wish/1561260736     40093349 https://padlet.com/40093349/Bookmarks/wish/1561268149 Example shapes on gift cards.

    The word marks from Depop and House of Sunny are absent but the idea is to create instant recognisability through the store.

    The only branding that will have the word mark logos will be the bags as this can act as free promotion values when a customer purchases a product from the store ]]>     2021-05-26 13:15:17 UTC https://padlet.com/40093349/Bookmarks/wish/1561268149     40093349 https://padlet.com/40093349/Bookmarks/wish/1561269788 2021-05-26 13:15:41 UTC https://padlet.com/40093349/Bookmarks/wish/1561269788 40093349 https://padlet.com/40093349/Bookmarks/wish/1561276516 2021-05-26 13:17:25 UTC https://padlet.com/40093349/Bookmarks/wish/1561276516 40093349 https://padlet.com/40093349/Bookmarks/wish/1561325081 2021-05-26 13:29:14 UTC https://padlet.com/40093349/Bookmarks/wish/1561325081 40093349 https://padlet.com/40093349/Bookmarks/wish/1561368626 2021-05-26 13:39:45 UTC https://padlet.com/40093349/Bookmarks/wish/1561368626 40093349 https://padlet.com/40093349/Bookmarks/wish/1561414894
    ow Social Media Benefits the Fashion Industry

    Photo or video-driven social media platforms like Instagram are powerful tools to attract more followers and discover fashion enthusiasts. For designers or fashion companies, visual and social platforms can greatly benefit the industry and it is strongly encouraged for them to engage creatively online to boost their popularity and promote their brands. Specifically, there are a ton of ways that the industry benefits from social media usage, including the following:

    1. Sharing High-Quality Product Photos/Videos
    For an industry that relies on visual appeal as fashion does, social media content allows brands to share powerful images that can attract and keep their followers engaged. Posting creative images showcasing their pieces gives brands the opportunity to draw in potential new customers while highlighting the brand’s originality and brand image/message. Similarly, presenting products through video content on YouTube or TikTok can be highly impressive.
    ]]>     2021-05-26 13:50:33 UTC https://padlet.com/40093349/Bookmarks/wish/1561414894     40093349 https://padlet.com/40093349/Bookmarks/wish/1561418041
    The rise of the pop-up store

    Have you ever been to a pop-up store? If not, chances are you’ve heard of them. The pop-up store concept has been gaining popularity over the last decade and has recently been used to combat a spike in retail vacancy and drive in-store sales.

    Retailers are looking for shorter lease terms and landlords are in dire need to rent vacant spaces left by the trove of recent store closures. This has led to a surge in the pop-up store phenomenon.

    Pop-up store leases typically last anywhere from one day to six months, offering a low-risk option for retailers to reach new consumers. Pop-up stores can be used for testing the waters in new markets, sampling new products or taking advantage of a short-term marketing opportunity like a holiday or special event.

    f you’re considering a pop-up store as part of your real estate strategy, make sure to plan wisely.

    • Know who your target customers and execute a pop-up store that will fit their needs and desires.
    • Choose a location near your ideal customers. The newness of your store and limited time offering will help create buzz in the area.
    • Let people know you’re here! Your site selection is just as important as what happens in the store. Once you have the site selected, make sure to promote the pop-up store with local store marketing campaigns that will create awareness and attract customers.
    ]]>     2021-05-26 13:51:16 UTC https://padlet.com/40093349/Bookmarks/wish/1561418041     40093349 https://padlet.com/40093349/Bookmarks/wish/1561430136 2021-05-26 13:54:04 UTC https://padlet.com/40093349/Bookmarks/wish/1561430136 40093349 https://padlet.com/40093349/Bookmarks/wish/1561452478 2021-05-26 13:58:42 UTC https://padlet.com/40093349/Bookmarks/wish/1561452478 40093349 https://padlet.com/40093349/Bookmarks/wish/1561466306 2021-05-26 14:01:59 UTC https://padlet.com/40093349/Bookmarks/wish/1561466306 INSTAGRAM 40093349 https://padlet.com/40093349/Bookmarks/wish/1561467093 Like the website House of sunny keep their branding across their social media platforms  simplistic and minimilistic.

    They also tend to repost consumer images to promote their clothing, saving money on shoot s and creating free promotion using their target consumers.]]>     2021-05-26 14:02:11 UTC https://padlet.com/40093349/Bookmarks/wish/1561467093     40093349 https://padlet.com/40093349/Bookmarks/wish/1561568957 2021-05-26 14:25:52 UTC https://padlet.com/40093349/Bookmarks/wish/1561568957 40093349 https://padlet.com/40093349/Bookmarks/wish/1561573883 2021-05-26 14:26:58 UTC https://padlet.com/40093349/Bookmarks/wish/1561573883 40093349 https://padlet.com/40093349/Bookmarks/wish/1561578666 2021-05-26 14:28:03 UTC https://padlet.com/40093349/Bookmarks/wish/1561578666