As well as different types of lighting in the trailer there is also a range of different angled shots ranging from wide angle to close-ups. The scene mentioned above where Wade reveals his face uses both low-key lighting and a close-up angle (which is one of some camera techniques used throughout the trailer), this is to really exaggerate and show the audience Weasels reaction to Wade's new look. Also during this scene, the camera technique shot reverse shot is used to show the conversation from both sides as you can see the matching eye line between the 2 characters, which suggests they are in deep conversation and are really paying attention to what the other person is saying. The scene where Deadpool is on a highway attacking men who work for his enemy is a high, wide angled shot to show the amount of power Deadpool actually has, and that one man has created so much damage and destruction in such a small amount of time. The opposite of this is shown later on in the trailer. When the audience is introduced to Colossus it is a low-angle shot and is also in the P.O.V of Wade, this portrays that Wade has minimal power over Colossus as he towers over him in the shot. 

 

Several more camera techniques are used throughout the trailer for many different reasons. Symmetry is a popular technique used in the trailer, this is where scenes are uniformed and match on either side, however, in the trailer the symmetry tends to be from a character being exactly in the middle of the shot. It’s mostly used during dramatic scenes as symmetry creates a sense of unity and strength which will help portray the seriousness in the scene. One example of a sequence of shots where symmetry is used is when Wade is being trailed into a murky medical facility, by using this technique it makes the shot aesthetically pleasing as well as ensuring the audience will only focus on Wade and what he is saying and nothing else. In these scenes, there is also a technique called tracking used. This will impact the audience by making them feel as though they are apart of the film as they are following Wade as the camera moves with the stretcher that he is on, implying that the audience is going on a journey with him. One specific shot in this sequence is slightly different to the rest as it isn't a tracking shot but a high wide-angle shot. This is purely to help establish the scene without and convey to the audience that Wade is in a bad place without giving too much away. Another type of camera technique used is close-ups which are used on a mass scale during the trailer. The main reason behind this is to make the emotions of the characters faces seen, the whole point of a trailer is to encourage people to watch a film, and by showing emotions to the audience they can gain a connection with the cast, therefore enticing them into watching Deadpool when it is released in the cinema. Over-the-shoulder (OTS) shots are used during every conversation throughout the trailer, the reason behind this is to ensure the audience feels involved (just like with the tracking shot) as it gives them a P.O.V from a character's perspective. Lastly, right at the end of the film, there is a final close-up of Deadpool where he looks deadpan into the camera and speaks, breaking the fourth wall. This impacts the audience in the way that they will connect with Deadpool and side with him throughout the film as he shows that he is approachable, friendly and a nice guy, and not someone who you should dislike.

 

The editing in the trailer is quite consistent. The majority of the trailer contains fast paced editing which is when the footage chops and changes between scenes quite often. This is typical of the superhero genre. In the Deadpool trailer, there is no footage that lasts more than 5 seconds before a cut is added. In the hospital scene where Deadpool goes to transform there is evidence of flash cutting. Flash cutting is the same as fast paced editing but even shorter in time, to the point where the scenes just look like flashes as they last no longer than 2 seconds. The flash cutting is a technique used as well as Elliptical editing to apply tension to the video. This is because the scenes shown in the video get cut off before anything that is shown can be explained, suggesting to the audience there is more to the story and leaving the with unanswered questions. This is one way of enticing a larger audience as people will want explanations as to what they saw in the trailer. 

There is no evidence of any cross-cutting in the trailer, which tends to be a popular editing technique in most action trailers, instead, the trailer consists of little segments that show smaller stories from in the film such as the highway scene. There is no flicking between sequences and it is more consistent and flows quite smooth, despite the flash editing. The trailer itself portrays the story rather well to allow viewers to get the gist of what Deadpool is actually about and imply that the trailer is different to most action trailers because Deadpool is not like most action movies. As the trailer shows some of the scenes that happen in the film it is obvious that the whole feature length scene isn’t shown, to cut down the event so it takes up less time but still flows seamless/invisible editing is used which is where cuts are still used but in a way that the audience does not consciously notice them.

 

The Marvel logo is used towards the beginning of the trailer. This is so the audience can identify what type of film Deadpool is. The Marvel logo is recognised around the world for its actions movies, so including the logo is a quick and easy way of promoting the genre of the film. The logo itself is bold and thick, making it impossible to miss if you consider the use of contrasting colours of white writing on a bright red background. By including a large version of the logo in the trailer, it will help Deadpool attract a larger audience as those who didn’t know Deadpool was a Marvel character from the comics will become aware of this fact while watching the trailer. Marvel are renowned for their action films, therefore encouraging people to go watch the film when it is released as they will expect great things from it if it's anything like previous Marvel movies.

The Deadpool logo is also featured towards the end of the film, once again this is mainly to establish the fact that the film is based on the Deadpool comics to inform and attract a wider audience. The Deadpool logo consists of a similar, but shorter font to that of the Marvel logo and the writing is red instead of white. The slight similarities between the Marvel and Deadpool logo are noticeable which is a great way of bringing both Marvel and Deadpool fans together. The red colour of the logo connotes the amount of blood that is shed in the film, alerting viewers that the film will be gruesome. The edges of the logo are also worn away and uneven, this could be a way of representing the scars on Deadpool's face, or it could even connote that there is a battle going on and the effects of said battle are very much visible throughout the film. When both the Marvel and Deadpool logo is shown in the trailer, it is the only thing on the screen. There is no background, just the logo, this is to ensure that viewers are not distracted by what could be happening in the background and miss the logos as they are only on for a brief amount of time.

 It is obvious from the trailer that the Deadpool movie is a blockbuster as it has a rather easy storyline to follow, meaning even though the target audience is predominantly young males, the film as a whole is aimed at the general masses because of how easy the storyline is to follow. 

- No 5 Orange - 205 Main St, Vancouver
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The Deadpool Logo is a separate colour and font to the tagline above it. This is so the logo stands out from the rest of the text as it is the main part people need to see as the whole point of the posters is to advertise the new film, but that will not happen if the logo is not obvious. The logo is also the same so colour and Deadpool’s super suit as mentioned briefly before, this is because the black and red colours are Deadpool's brand Identity which means whenever Deadpool’s target audience sees these colours, they instantly relate them to the franchise. Deadpool is a part of the Marvel franchise, and because Marvel is notorious for its excellent content, the poster purposely includes a minute Marvel logo that is easily distinguishable despite its small size. These two factors will mainly appeal to fans of the Deadpool’s comics as the logo just screams Deadpool.

 

'Bad Ass. Smart Ass. Great Ass.' is a very quick way of summing up the film and informing the audience of what to expect from the film as the words are telling people that Deadpool is an action/comedy movie. The tagline of this poster also makes a joke. It starts off serious then turns into a direct reference to Deadpool's bottom that he is showing off with the pose he pulls. Deadpool poses this way to represent the term ‘Great Ass‘ which is part of the poster's tagline. However, by doing this, Deadpool is breaking the fourth wall which is where the character is aware of himself and the audience, which explains why Deadpool looks directly ahead in his stance. This technique allows a connection to be made with the audience as the audience will feel directly affected because they will automatically feel like they are part of the movie. Breaking the fourth wall, however, is also a way of the poster reaching out to Deadpool comic books fans as the character constantly breaks the wall throughout the comic book series too. Also, by using the word Ass, it shows that the film is targeting older teenagers and not young children due to the use of the mild swear word.

 

The body language Deadpool is portraying in the poster has more than one meaning. Yes, it does represent the phrase ‘Great Ass’ but it also has a few extra possible meanings. The fact that you cannot see Deadpool’s face and he is looking at his back can suggest to the audience that he needs to constantly watch his back for trouble. This could also represent how he got stabbed in the back by his self-proclaimed nemesis Ajax. The fact that Deadpool’s body language can portray so many different possible theories will appeal to the audience as they would want to find out whether he is stood like that for comedic purposes or because he is in danger.

 

The use of the language code of repetition of the word ‘Ass’ makes the phrase very catchy, and people will relate this funny phrase to Deadpool. Because of the use of repetition, the tagline sounds like a rhyme even though there are no rhyming words evident, this is when the phrase becomes an Assonance where the sound of words resembles each other, so in this case, the repeated use of ‘Ass’ makes the entire tagline sound similar. These language codes are put in specifically to appeal to the target audience of young people, as using short, snappy phrases is a very current form of language as it is as close as you can get to using actual colloquial language without actually using it. 

 

When it comes to the mode of address used in the poster, it is informal as the date of the film's release is shortened. Instead of saying February, the poster just says Feb. Another example of the use of the colloquial language is the word ‘Ass’ that is repeated three times. In countries, particularly America ‘Ass’ is classed as a slang term with youths so by using this word, it will appeal more to Deadpool’s main target of a young audience as they can relate to the language used.

 

Using a mixture of both handheld, rough camera shots and fast cut editing the trailer makes the film seem exciting and action-packed as it directly involves the audience are in the middle of the action, particularly during the fight scenes. These camera techniques are typical in most action films, making people aware what they should expect the film to be full of action. Fighting is shown in this trailer as this is something that appeals to men as one again it’s another thing that is stereotypically something young men would get involved in and get a thrill from.

 

I believe this trailer and movie is aimed at men between the ages of 15-30 due to the fact that the film is full of action with the presence of guns, violence and torture scenes which is a predominantly male genre of film. Also, the humour used is aimed at adults, so young children wouldn't understand the comedy aspect of the film.

 

This trailer shows that Deadpool is not like the other superheroes but there is one trait that Deadpool has just like any other hero - a superhero suit. Deadpool's suit is red which may represent anger as the film is about a man on a revenge mission, but it could also represent the danger he is subject to during his search for his enemy Ajax. The red colour could also represent the romantic undertone of the movie, it isn't specifically a romantic film but it is based on Wade seeking revenge so he can reunite with his girlfriend Copycat again. 

Most superhero films have a male protagonist character like Deadpool, which therefore targets a male audience, however, in the male protagonist in Deadpool played by Ryan Reynolds who is considered a heartthrob in Hollywood, which will also appeal to a female audience as they would love to see him in action.