Consumer Decision Making Personal Purchase Analysis by Brendan Geraghty https://padlet.com/brendangeraghty/5fm183cgf38s1z4h Interactive activities to understand the consumer buying decision making process en-us 2025-01-21 14:09:18 UTC 2026-02-04 10:53:25 UTC hello@padlet.com Personal Purchase Analysis brendangeraghty https://padlet.com/brendangeraghty/5fm183cgf38s1z4h/wish/3298831539 Students reflect on a recent significant purchase (>£100) they made. They should document each stage of their decision-making process:
1. Problem/need recognition
2. Information search
3. Evaluation of alternatives
4. Purchase decision
5. Post-purchase behaviour

Students present their analysis to small groups, discussing what influenced their decisions at each stage. Time: 30 minutes.

]]> 2025-01-21 14:09:18 UTC https://padlet.com/brendangeraghty/5fm183cgf38s1z4h/wish/3298831539 Information Search Challenge brendangeraghty https://padlet.com/brendangeraghty/5fm183cgf38s1z4h/wish/3298831546 - Sources used (minimum 5)
- Key information found
- Credibility of sources
- Most influential information
Discuss how different students approached the search and what sources they trust most. Time: 30 minutes.]]> 2025-01-21 14:09:19 UTC https://padlet.com/brendangeraghty/5fm183cgf38s1z4h/wish/3298831546 Personal Purchase Analysis (Group One) brendangeraghty https://padlet.com/brendangeraghty/5fm183cgf38s1z4h/wish/3298871621 1. Problem/need recognition

Attending a Family Wedding as a guest, What to wear?
2. Information search



3. Evaluation of alternatives



4. Purchase decision


5. Post-purchase behaviour


]]> 2025-01-21 14:34:37 UTC https://padlet.com/brendangeraghty/5fm183cgf38s1z4h/wish/3298871621 Personal Purchase Analysis (Group Two) brendangeraghty https://padlet.com/brendangeraghty/5fm183cgf38s1z4h/wish/3298886456 1. Problem/need recognition

My old car has broken down, I need a new one, fast!
2. Information search



3. Evaluation of alternatives



4. Purchase decision



5. Post-purchase behaviour


]]> 2025-01-21 14:43:27 UTC https://padlet.com/brendangeraghty/5fm183cgf38s1z4h/wish/3298886456 Personal Purchase Analysis (Group Three) brendangeraghty https://padlet.com/brendangeraghty/5fm183cgf38s1z4h/wish/3298888333 1. Problem/need recognition

It's 8pm on Sunday evening, what's for breakfast tomorrow morning? I need to buy cereal?

2. Information search


  • 3. Evaluation of alternatives



  • 4. Purchase decision



  • 5. Post-purchase behaviour



]]> 2025-01-21 14:44:36 UTC https://padlet.com/brendangeraghty/5fm183cgf38s1z4h/wish/3298888333 Personal Purchase Analysis (Group Four) brendangeraghty https://padlet.com/brendangeraghty/5fm183cgf38s1z4h/wish/3298891843 1. Problem/need recognition

Night on the Town on Saturday night? What to wear? New jeans?
2. Information search


3. Evaluation of alternatives


4. Purchase decision


5. Post-purchase behaviour


]]> 2025-01-21 14:46:40 UTC https://padlet.com/brendangeraghty/5fm183cgf38s1z4h/wish/3298891843