Activity by Gabriel Plata https://padlet.com/gabrielplata/5dlkfykpwwyor2s6 You are expected to carry out a global market research project. What problems and dangers do you think may appear in a multi- country study? How to avoid these problems and dangers. Consider that you are conducting the study in different countries en-us 2025-03-24 10:34:03 UTC 2025-03-25 16:49:12 UTC hello@padlet.com https://padlet.com/gabrielplata/5dlkfykpwwyor2s6/wish/3381778837 Telephone/ mail surveys may be difficult to carry out in some countries-


E.g. Ecuador - not a realisable postal system


Nepal- not good cell phone reception in rural areas

]]> 2025-03-25 16:43:29 UTC https://padlet.com/gabrielplata/5dlkfykpwwyor2s6/wish/3381778837 Language Barriers and Translation Issues https://padlet.com/gabrielplata/5dlkfykpwwyor2s6/wish/3381783389 2025-03-25 16:46:15 UTC https://padlet.com/gabrielplata/5dlkfykpwwyor2s6/wish/3381783389 Cultural Differences https://padlet.com/gabrielplata/5dlkfykpwwyor2s6/wish/3381787661

Solution: Use local expertise by hiring native researchers and cultural consultants. Conduct qualitative research (e.g., focus groups) before launching large-scale surveys.

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