Nintendo's branding strategies by Karen Cheung https://padlet.com/KarenCheung/5ddk8a28vlfc en-us 2018-04-20 01:46:05 UTC 2023-02-19 01:24:43 UTC hello@padlet.com 1. How did Nintendo develop its brand? KarenCheung https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253675243 2018-04-20 01:47:41 UTC https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253675243 2. How did the branding strategies benefit Nintendo? KarenCheung https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253675351 2018-04-20 01:48:25 UTC https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253675351 https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253694717 building up a image for switch (build up new images for the business) (in first month, the Switch achieved global sales of 2.4 million units)]]> 2018-04-20 04:09:58 UTC https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253694717 Unique selling point of switch https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253694954 Nitendo promote switch for multi- playing. You can play switch with 2 player, online playing, connect with TV, and play it in single controller or 2 controller. ]]> 2018-04-20 04:12:25 UTC https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253694954 Informative advertising https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253695277 Used informative advertising to introduce the unique selling point of the product.

Real time gameplay incorporated into TV advertisement]]> 2018-04-20 04:15:46 UTC https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253695277 sponsorship https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253695480  
promotion here a company pays another organisation a fee in exchange for prominent display of the sponsor’s brand name and logo. 

]]> 2018-04-20 04:18:05 UTC https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253695480 Advertising https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253696007 Real time game play is incorporated into it, Nintendo want potential consumer to know that they can play Switch in any time and any place.

Nintendo also used persuasive advertising.]]> 2018-04-20 04:23:27 UTC https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253696007 Real-time game play https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253696017 Displaying gameplay from that video game into the advertisement to give the potential customer a sneak peak into what they are going to get with this video ]]> 2018-04-20 04:23:33 UTC https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253696017 question 2 https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253696560 by adding value therefore switch can set a premiums price for their products]]> 2018-04-20 04:28:32 UTC https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253696560 Question 2 https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253696698 The firm earns more money, resulted from the strong branding and an increase in sales of their consoles and games

Boosted customer loyalty 
It is important for gaming firms like Nintendo producing fast-moving consumer goods, and retaining their loyalty for buying products from the same brand over and over agains, helps to sustain a amount of profit can be made from these loyal customer. ]]> 2018-04-20 04:29:57 UTC https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253696698 Brand recognition https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253697210 Nintendo is arguably the most recognised video game brand in the world. The word itself is synonymous with the game industry, and even those with no experience with playing video games, know what nintendo is.  Because of their branding, they were able to have the highest brand recognition in the game industry.  This improves the brand's value and would possibly lead to an increase in sales.

]]> 2018-04-20 04:34:10 UTC https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253697210 The branding strategies https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253697268 has kept a lot of people into the SWITCH ecosystem and kept them by giving them a lot different games. as to keep the revenue grow and running. 

]]> 2018-04-20 04:34:32 UTC https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253697268 https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253697293 2018-04-20 04:34:38 UTC https://padlet.com/KarenCheung/5ddk8a28vlfc/wish/253697293