Brand Equity by https://padlet.com/adrianamgcor/5cteutkpjve5 en-us 2018-04-30 19:11:02 UTC 2024-06-19 01:36:29 UTC hello@padlet.com Brand Equity adrianamgcor https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256672144 Marketing term that describes a brand's value, which is determinate by the customer perception and experience with the brand.]]> 2018-04-30 19:11:25 UTC https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256672144 Advantadges about positive brand equity adrianamgcor https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256673449
  • Companies can charge more for a product.
  • That equity can be transferred to line extensions.
  • It can help boost a company’s stock price.
    • ]]>     2018-04-30 19:14:51 UTC https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256673449     How develops brand equity? adrianamgcor https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256674619
  • Awareness
  • Recognition
  • Trial
  • Preference
  • Loyalty
    • ]]>     2018-04-30 19:17:58 UTC https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256674619     Awareness adrianamgcor https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256679453 The brand is introduced to its target audience with advertising.

    ]]>     2018-04-30 19:31:44 UTC https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256679453     Recognition adrianamgcor https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256679790 Customers become familiar with the brand & recognize it.

    ]]>     2018-04-30 19:32:46 UTC https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256679790     Trial adrianamgcor https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256680075 They know what it is or stands for and try it.]]> 2018-04-30 19:33:42 UTC https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256680075 Preference adrianamgcor https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256680099 The consumer has a good experience with the brand & it becomes the preferred choice.]]> 2018-04-30 19:33:48 UTC https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256680099 Loyalty adrianamgcor https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256680897 Users not only recommend it to others, it becomes the only one they will buy and use in that category.

    ]]>     2018-04-30 19:36:35 UTC https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256680897     Positive Brand Equity adrianamgcor https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256682589 2018-04-30 19:41:54 UTC https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256682589 Brand Loyalty adrianamgcor https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256684064
  • Reduced marketing costs
  • Trade leverage
  • Attracting new customers via awareness and reassurance
  • Time to respond to competitive threats

    • ]]>     2018-04-30 19:47:01 UTC https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256684064     Brand Awareness adrianamgcor https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256684499 • Anchor to which other associations can be attached
    • Familiarity which leads to liking
    • Visibility that helps gain consideration
    • Signal of substance/commitment]]>     2018-04-30 19:48:24 UTC https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256684499     Brand Associations adrianamgcor https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256684839
  • Help communicate information
  • Differentiate/Position
  • Reason-to-buy
  • Create positive attitude/feelings
  • Basis for extensions

    • ]]>     2018-04-30 19:49:29 UTC https://padlet.com/adrianamgcor/5cteutkpjve5/wish/256684839