Research Canvas by Adrija Pasiukevičiūtė https://padlet.com/adrija_pas/5cpoe68lc5v8 Strategic and Creative Solutions - Stage 1 en-us 2017-11-27 12:54:15 UTC 2017-11-29 12:34:26 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Clouds.png WHAT? adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345371 2017-11-29 12:04:12 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345371 HOW? adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345406 2017-11-29 12:04:22 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345406 RESEARCH CANVAS adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345438 2017-11-29 12:04:31 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345438 ADRIJA PASIUKEVICIUTE adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345622 2017-11-29 12:05:12 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345622 RESEARCH QUESTION adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345685 2017-11-29 12:05:30 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345685 The shift from not only looking good but being a better person adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345788 2017-11-29 12:05:56 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345788 RESEARCH AIM adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345827 2017-11-29 12:06:08 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345827 The aim of the research is to investigate the shift from outside appearance to embracing moral values and becoming a better person adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345861 2017-11-29 12:06:17 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211345861 RESEARCH OBJECTIVES adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211346053 2017-11-29 12:07:08 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211346053 1. To explore different definitions of a "better person adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211346103 2017-11-29 12:07:18 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211346103 2. To investigate key shift drivers. adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211346439 2017-11-29 12:08:29 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211346439 3. To explore how consumers are trying to be better. adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211346518 2017-11-29 12:08:47 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211346518 4. To measure how many people do right things because they feel obligated and how many actually care. adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211346649 2017-11-29 12:09:20 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211346649 5. To analyse why they are doing it? (Personal happiness or altruism?) adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211346859 2017-11-29 12:10:08 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211346859 6. To investigate how brands use the shift through emotional marketing, is it effective? What are they trying to achieve? (Brand loyalty or increase in sales?) adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211347087 2017-11-29 12:11:01 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211347087 7. To analyse possible positive and negative implications in terms of consumers and the future of businesses adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211347669 2017-11-29 12:13:07 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211347669 SAMPLE adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211348344 2017-11-29 12:15:44 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211348344 Millennials 18-30 years old, both man and women. From the research it was found that 84% of millennials made a charitable donation in 2014 and they are nearly twice as likely to donate to a charity than those aged 55+. (UK Fundraising, 2017) Also, 75% of workforce will be millennials in the next decade. (Deloitte,2014), which means they are the generation that can actually make an impact in marketing and branding and send a better message to consumers. adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211348421 2017-11-29 12:16:02 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211348421 METHOD adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351142 2017-11-29 12:27:25 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351142 RATIONALE adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351163 2017-11-29 12:27:30 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351163 Online Survey adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351238 2017-11-29 12:27:50 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351238 In order to achieve objective 3,4 adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351320 2017-11-29 12:28:08 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351320 Pinup.com online post-it notes survey adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351375 2017-11-29 12:28:24 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351375 In order to achieve objective 1 adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351485 2017-11-29 12:28:48 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351485 12 in depth interviews. 6 with female and 6 with male. adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351535 2017-11-29 12:29:05 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351535 In order to achieve objective 5 adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351656 2017-11-29 12:29:32 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351656 Expert interview no.1 - Psychology adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351729 2017-11-29 12:29:50 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351729 Will expand knowledge about human behaviour and the gap between intention and action adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351810 2017-11-29 12:30:09 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211351810 Expert interview no.2 - Sociology adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211352042 2017-11-29 12:30:58 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211352042 Will help to understand social pressure people feel to do right things adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211352194 2017-11-29 12:31:33 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211352194 Expert interview no.3 - Marketing adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211352406 2017-11-29 12:32:21 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211352406 In order to achieve objective 6 adrija_pas https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211352483 2017-11-29 12:32:39 UTC https://padlet.com/adrija_pas/5cpoe68lc5v8/wish/211352483