My phenomenal stream by https://padlet.com/20bollingero49/5cbpbkcmycog Made with a wish on a star en-us 2019-04-08 16:11:08 UTC 2019-04-09 18:23:57 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Ninja.png 20% Project On..... 20bollingero49 https://padlet.com/20bollingero49/5cbpbkcmycog/wish/349583437 The effects of digital marketing strategies on consumers and society.]]> 2019-04-08 16:17:22 UTC https://padlet.com/20bollingero49/5cbpbkcmycog/wish/349583437 The first piece of evidence discussed the result of the increased amount of time humans spend on their phones. 20bollingero49 https://padlet.com/20bollingero49/5cbpbkcmycog/wish/349584035 It made me think about how the development of complex algorithms that predict buyer tendencies cater to different people’s characteristics, such as their interests, time spent on social media, even their political leanings, This results in increased time spent looking at ads and buying products. ]]> 2019-04-08 16:18:28 UTC https://padlet.com/20bollingero49/5cbpbkcmycog/wish/349584035 The second piece of evidence said advertising is successful when a company triggers a craving in a consumer. If this craving works according to the neurological processes associated with creating a habit, the user will be motivated to buy the product over and over again to satisfy the craving. 20bollingero49 https://padlet.com/20bollingero49/5cbpbkcmycog/wish/349597346 This built on the idea the phone addiction allows companies to have an immediate and nearly constant space to push advertisements. Because society has become dependent on phones for communication, as well as a behavioral addiction pattern, the aspect of craving and habit has been taken care of. Now, all companies need to do is supply a steady stream of ads to the consumer.
This lead me to think more about behavioral addiction and its ties to advertising.]]> 2019-04-08 16:43:08 UTC https://padlet.com/20bollingero49/5cbpbkcmycog/wish/349597346 The third piece of research said that humans are engineered in such a way that in the long term you build a tolerance to dopamine and want more A 2011 study suggested that 41 percent of us have at least one behavioral addiction especially with the adoption of newer more addictive social networking platforms, tablets, and smartphones. 20bollingero49 https://padlet.com/20bollingero49/5cbpbkcmycog/wish/350061578 Today, we have this phenomenon of behavioral addictions where people are spending nearly three hours a day tethered to their cellphones This related to my second piece of research in that it built upon the idea that as a result of the increased time spent on cell phones and computers, ad companies are able to reach a broader audience more often. This, in conjunction with the use of algorithms that predict user tendencies allows for more effective advertising with greater results.]]> 2019-04-09 17:50:20 UTC https://padlet.com/20bollingero49/5cbpbkcmycog/wish/350061578 The fourth piece of research said Social media plays a large role in advertising because it allows companies to test algorithms on devoted and wide spread audiences, as well as reach new audiences with different demographics and preferences. 20bollingero49 https://padlet.com/20bollingero49/5cbpbkcmycog/wish/350070194 This built on the idea that on companies contribute to making the algorithms  smarter and smarter with each new message and audience segment that it is tested on. 
This made me think that the more successful the ad campaign, the more effective the successive ad campaigns will be because the ad platform has learned more about the best targets. This is creates a cycle of advertiser and ad platform; both benefit from the success of the other.  ]]> 2019-04-09 18:05:08 UTC https://padlet.com/20bollingero49/5cbpbkcmycog/wish/350070194 The fifth piece of research discusses how advertising tends to promote ‘extrinsic’ values rather than ‘intrinsic’ values. Extrinsic values are those that rely on external factors for validation, such as the opinions and admiration of others. Intrinsic values, on the other hand, are rewarding in themselves, such as a sense of family belonging, rewarding work, or self-development. 20bollingero49 https://padlet.com/20bollingero49/5cbpbkcmycog/wish/350074538 This connected to the idea that  rise technology and advertising  go hand in hand, as  they are beneficial to companies who profit off of behavioral addiction, but very detrimental to the consumer who as a result of this combination experience greater instances of the phenomenon “perceived obsolescence” which creates an unhealthy desire for things people do need and a fear of being left out if they do not have things. 

Thesis: The use of modern advertising strategies in the digital age is based on society's increased dependence on technology, which results in an unhealthy consumer culture.

My nest steps to finish the project are to look more into the societal effects and psychological effects of mass consumer culture and targeted ads.]]> 2019-04-09 18:13:04 UTC https://padlet.com/20bollingero49/5cbpbkcmycog/wish/350074538