FIA PIB(M)003 March 2020/Jan19 by Chelvi Murugiah EdD MBA GDT/PSMB Certified Trainer

The four management functions

chelvi_murugiah — 2018-01-04 03:02:22 UTC

Management skills and manager role

chelvi_murugiah — 2018-01-04 03:05:10 UTC

Evolution of Management Thinking

chelvi_murugiah — 2018-01-04 03:11:49 UTC

Role of business

chelvi_murugiah — 2018-01-04 03:15:02 UTC

Managerial planning and goal setting

chelvi_murugiah — 2018-01-04 03:19:07 UTC

chelvi_murugiah — 2018-01-04 03:22:48 UTC

Activity

chelvi_murugiah — 2018-01-05 08:25:31 UTC

Progress on CW1

chelvi_murugiah — 2018-01-09 03:24:14 UTC

Guidelines have been provided.
Whatsapp group set up
Discussions on preparing cw1 are encouraged on this platform.

Management Styles

chelvi_murugiah — 2018-01-09 06:53:27 UTC

TQM

chelvi_murugiah — 2018-01-09 07:10:44 UTC

TQM is about managing the entire organisation so that it excels in its offerings to the customer.

What is Capital in a business?

chelvi_murugiah — 2018-01-09 07:39:57 UTC

chelvi_murugiah — 2018-01-09 07:40:29 UTC

Business Environment

chelvi_murugiah — 2018-01-09 07:43:42 UTC

Chapter 1 Management

chelvi_murugiah — 2018-01-10 03:17:32 UTC

Four Management Functions

Chapter 2 Management

chelvi_murugiah — 2018-01-10 03:25:51 UTC

Planning

Chapter 3 Management

chelvi_murugiah — 2018-01-10 03:32:16 UTC

Strategic Management

Chapter 4 Management

chelvi_murugiah — 2018-01-10 03:38:11 UTC

Decision Making

Workforce of the future

chelvi_murugiah — 2018-01-10 04:24:22 UTC

The forces of change

chelvi_murugiah — 2018-01-10 04:44:00 UTC

A futuristic view

2018-01-10 07:57:19 UTC

2018-01-10 07:58:16 UTC

vermillionsta — 2018-01-10 07:58:42 UTC

G2

dharveensurendran — 2018-01-10 07:58:46 UTC

Maam do we need these section in our assignment
Introduction
Advantages
Disadvantages
Conclusion
Do we need to add anything else

2018-01-10 07:59:39 UTC

2018-01-10 08:01:19 UTC

Week 2 15/1/2018 Tasks

chelvi_murugiah — 2018-01-15 00:41:21 UTC

Monday 15/01/2018

chelvi_murugiah — 2018-01-15 00:51:37 UTC

Briefly describe the 4 management functions. Identify a management activity to each function.

Individual and to discuss in class. (40 mins)

Replacement class Friday 19/1/2018 10:30 - 12:30 R108

chelvi_murugiah — 2018-01-15 06:29:31 UTC

CW 1 preparation

Tuesday 16/1/2018 Tasks

chelvi_murugiah — 2018-01-16 00:37:59 UTC

In Business Planning and Strategic Management it is first and foremost important to develop a business mindset. Students asked to think of reasons why business are created. Eg. Remodel a shoe rack. Identity the reasons why. Problem solving, competition, new users etc.

Encourage to read SunBIZ

Wednesday 17/1/2018

chelvi_murugiah — 2018-01-16 03:23:10 UTC

Students required to read the Planning stages and be able to differentiate the stages in class.

Chapter 5 Management

chelvi_murugiah — 2018-01-16 05:16:36 UTC

Organising

G1 - mission & vision statement

vermillionsta — 2018-01-17 06:13:31 UTC

Mission and vision statement are what an organization aspires to do and become in the near future

Eg : - Nestle(vision)- To meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality

Nestle( mission) - we strive to bring comsumers food that are safe of high quality and provide optimal nutrient to meet psychological needs. Nestle helps provide selections for all individual taste and lifestyle preferences.

G3 operational

2018-01-17 06:14:00 UTC

- short-term matters
- ready to use
- specific action steps that support the strategic and tactical plans
- concerned with routine activities to carry out tactical plans
Eg : ~

Group 4 : TACTICAL

2018-01-17 06:25:05 UTC

punchunsiew — 2018-01-17 06:27:03 UTC

G2 : Tactical

punchunsiew — 2018-01-17 06:27:32 UTC

Tactical refers to the strategy that a group or organisation have on a particular goal in carrying out small scale actions to serve a larger purpose

Ex : a company increases the price of a product when they realize that their products are high in demand

Tactical plan
- A tactics needed to achieve the goals defined in a strategic plan. For example, if a company strategic plan is to become a market leader, its tactical plan might be to double the amount spent on advertising and marketing.

2018-01-17 06:35:33 UTC

G4:Strategic goals/plan
-reflect decisions about resource allocations,company priorities and the steps needed to meet strategic goals.
-rely on input from others in the organization.
-strategic planning process is the creation of a strategic plan.
eg: SMART
specific,measurable,achievable,relevant and timely

PIB(M)002Assignment Brief

chelvi_murugiah — 2018-01-19 02:57:11 UTC

W3

chelvi_murugiah — 2018-01-23 00:54:24 UTC

Task: group activity ...Objective relating theory to realworld business problems.

Chapter 6 Management

chelvi_murugiah — 2018-01-23 03:07:37 UTC

Innovation and Change

Chapter 7 Management

chelvi_murugiah — 2018-01-23 03:09:07 UTC

Human Resource Management

Chapter 8 Management

chelvi_murugiah — 2018-01-23 03:20:04 UTC

Controlling

Chapter 9 Management

chelvi_murugiah — 2018-01-23 03:20:43 UTC

Managing the Value Chain

Chapter 10 & 11 Management

chelvi_murugiah — 2018-01-23 09:22:55 UTC

Leadership & Motivation

W3

chelvi_murugiah — 2018-01-24 06:32:11 UTC

Task: Individual - to prepare an organization chart to reflect the line of authority and reporting.
http://present5.com/1-organizing-lecture-6-one-of-the-most/

Week4 Organisation Innovation and Change

chelvi_murugiah — 2018-01-29 02:05:21 UTC

Group task

Group 3

2018-01-29 02:21:59 UTC

AIR ASIA
(business based on cost leadership)
- caters towards price sensitive customers

Strategy :
- The seating configuration to Air Asia’s aircrafts are maximized having 16 more seats than the standard configuration adopted by full service competitors.
- This is because the seats are arranged closer to one another compared to other regular aircrafts.
- They have brilliant customer service and have acknowledged complaints from several social media platforms about this issue.
- Therefore, they came up with the solution to use bigger aircrafts to facilitate the same number of seating arrangements with a much better spacing for the comfort of their customers.

G1

2018-01-29 02:22:03 UTC

A company that we think is continuously on the road of innovation is Apple.Inc

The strategies applied-
1. Turning ordinary into beautiful
2. Communicating in the audiences language
3.Extending the experience
4. Becoming the “name”

chelvi_murugiah — 2018-01-29 02:24:20 UTC

G4 BMW company

dharveensurendran — 2018-01-29 02:30:00 UTC

G2

2018-01-29 06:51:15 UTC

The company that we think is continuously innovating is Hewlett-Packard (HP), which is an information technology company.

Strategies:
- Create investment capacity to drive innovation against its strategic priorities
- Maintain research and development (R&D) spending
- Extend its leadership into the major trends driving IT investment—cloud computing, information optimization and data security
- Optimizing the cost structure with a focus on account performance and improving account performance
- Improving operating excellence with tools and processes and a formalized operating cadence

G4 (BMW)

2018-01-30 00:48:21 UTC

- concerned with how business competes successfully in a particular market

- concerned about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities
- BMW group uses SWOT analysis
- maintain core values as technology, innovation, performance, quality, reliability, exclusively and customer satisfaction.

Technology and innovation used in BMW 7 series

- BMW display key : a remote control and touchscreen display in one, you can use it to park your vehicle, check your fuel, set the cabin ventilation and see whether is locked. It also comes with two conventional remote keys for those who prefer something simpler.
- BMW touch command - integrated into the rear Centre amrest, brings an unparalleled degree of control to passengers. It can be controlled from fingertips.
- BMW laserlight : laserlight outshines all other headlight technology, giving more intelligent way to see the road ahead with 600m high beam range.

REV 1_G1

vermillionsta — 2018-01-30 00:52:33 UTC

A company we think is continuously on he road of innovation is Apple Inc.

1. Changing ordinary technology into something more innovative and creative

2. Constantly engaging with the customers regarding Apple's products

3. To be the go-to brand for every user and the dominating brand among every other company in the field

Organisational Development

chelvi_murugiah — 2018-01-30 04:45:36 UTC

in improving work cultures

Reflection paper guideline

chelvi_murugiah — 2018-02-05 06:06:00 UTC

Value Chain

chelvi_murugiah — 2018-02-06 01:07:09 UTC

What is value chain?

G1

vermillionsta — 2018-02-06 01:07:52 UTC

What is value chain ?
- the process which leads to the value of the product which satisfy the consumers satisfaction

G2

2018-02-06 01:08:33 UTC

- a set of activities that a firm operating in a specific industry performs in order deliver a valuable product and service for the market
- the process of activities by which a company adds value to an article , including production , marketing and the provision of after-sales service.

G4

punchunsiew — 2018-02-06 01:10:22 UTC

Value chain is a chain that consists of a column of supply inputs, production outputs in between that operates management of processing the product services.

Group 3

2018-02-06 01:11:34 UTC

Value chain is the set of process of adding value to a production in an industry to get the product or service.

Example :
It involves the acquisition and consumption of resources – money, labour, materials, equipment, buildings, land, administration and management.

Chap 1: Marketing An Introduction

chelvi_murugiah — 2018-02-06 02:42:44 UTC

Creating customer value

Chap 2:

chelvi_murugiah — 2018-02-06 02:43:35 UTC

Company and Marketing Strategy

Chap 3:

chelvi_murugiah — 2018-02-06 02:44:18 UTC

Marketing Information

Chap 4:

chelvi_murugiah — 2018-02-06 02:44:53 UTC

Customer driven marketing strategy

Chap 5:

chelvi_murugiah — 2018-02-06 02:45:18 UTC

Products and Services

Chap 6:

chelvi_murugiah — 2018-02-06 02:45:42 UTC

Pricing

chelvi_murugiah — 2018-02-06 04:21:38 UTC

http://fortune.com/worlds-most-admired-companies/apple/

Week 5 - Team Task for Chap 1 - Marketing

chelvi_murugiah — 2018-02-07 07:18:38 UTC

Describe the management function and marketing function of a business.

G2

2018-02-07 07:18:55 UTC

Management - is a concept of planing, organizing, leading and controlling to reach an organizational goals in effectively and efficiently
Marketing - is a process of customer focus to identify and satisfy customer needs and wants profitably

G3

2018-02-07 07:20:48 UTC

PART A

Management is the process of reaching organizational goals by working with and through people and other organizational resources.

Management has the following 3 characteristics:

It is a process or series of continuing and related activities.
It involves and concentrates on reaching organizational goals.
It reaches these goals by working with and through people and other organizational resources.

Example :

-planning
-organising
-controlling
-executing

Part B

marketing function

A role that helps a company to identify and source potentially successful products for the marketplce and then promote them by differentiating them from similar products. Tyical marketing function types within a larger business might include performing market research, producing a marketing pln, and product development, as well as strategically overseeing advertising, promotion, Distribution of sale, Customer service and public relations

G1

vermillionsta — 2018-02-07 07:20:59 UTC

Functions of management
- planning (defining goals for future organisational performance)
- organising ( assigning tasks, grouping task into departments)
- leading ( management funtions that involves the use of influence to motivate employees)
- controlling (management fucntion concerned with monitoring employees activities)

Functions of Marketing
- identifying, anticipating and satisfying customers needs and wants that is profitable.
Eg : needs are the essentials we need such as shelter and food.

Eg : wants are the desire that a customer wants such as the newest smart phone in the market, latest clothes brands.

G4

punchunsiew — 2018-02-07 07:21:56 UTC

The function of management is to handle everything that is condiderably internal in business. For example are supplier, retailer, and etc.
The function of marketing is when a company compete with other companies to sell their product and attract customers to buy the product. For example, a new company together with their new products or services may have to compete with other companies in the market to attract target markets that shall be profitable to the company.

Notes

chelvi_murugiah — 2018-02-08 00:52:39 UTC

Marketing orientation -
Production
Product
Selling
Marketing
Societal Marketing

Task - Individually state the orientations

chelvi_murugiah — 2018-02-08 01:11:20 UTC

Future of Work

chelvi_murugiah — 2018-02-13 02:30:15 UTC

What's to know?

Presentation Update

vermillionsta — 2018-02-21 06:27:05 UTC

W6 - Task on Segmentation

chelvi_murugiah — 2018-02-21 06:39:29 UTC

Identify a company and their target markets.

What is the strategy called?

Group

2018-02-21 06:41:44 UTC

Group 3 Messi

2018-02-21 06:41:46 UTC

Starbucks

Target Market :
Coffee lovers
Higher class society
Student who goes for group discussion (segmentation)

Strategy :
Customer - driven marketing strategy.

Segmentation :
-Near college area hence more students will go to Starbucks.(Geographic)

(Psychographic)
- People who live a modern lifestyle
- People who are susceptible to a bandwagon society

(Behavioural)
- loyalty status for card beholders.
- benefits sought for those who own Starbucks tumblers
-

McD [ G1

2018-02-21 06:43:00 UTC

Target market
Segmentation ( Demographic)
- Kids : 3 to 7 years
- Happy meal with free toys
- Families : Weekend outings
- Drive-Thru, Takeaways, Mc delivery
- Students : Primary, Secondary, College, University and more
- after school ends , during lunch break, they can have students meal
- Cafe goers : coffee/ pastry lovers ( Teenagers and office staffs)
- a place to relax or read or even business entertainments
- Working adults : Seek convenience meals “ grab and go”
- Drive-Thru, Takeaways, Mc delivery

McD uses Customer-Driven Marketing strategy
Positioning
- Innovation and new services
- Policy of transparency

Communication
- Experience and know- how
- service oriented: pleasure to share
- seasonal menus or limited edition

G2

2018-02-21 06:48:57 UTC

Target market : Customer within the age of 20 to 45
-business purpose
-customers who are economically stable
Strategy : Segmentation targeting and positioning

https://research-methodology.net/apple-segmentation-targeting-and-positioning/

G4 - Texas Chicken

punchunsiew — 2018-02-21 06:48:59 UTC

Target market
Kids - Kids nowadays love eating mostly at fast food restaurants compared to normal restaurants.

Teens;adolescenes - As they're in their "growing age", they like eating foods that are mostly rich in protein especially fast foods and these days, fast food restaurants serve big portions of food for a resonable price. On top of that, since Texas Chicken appears to be a new fast food outlet, they tend to give it a visit frequently as today's generation of teens enjoy discovering new things.

Adults - Most adults in the workforce enjoy eating fast food as they serve their food fast unlike other normal restaurants. This allows them to have enough time to enjoy their lunch during their break time.

Texas Chicken's food are considered "halal" and can be enjoyed by all races who live in Malaysia, an islamic country.

Strategy:
Advertising: They advertise their foods and promotions in social media platforms such as Instagram and Facebook, thus when people scroll through their feed, they get to see this ad and tend to be attracted to it.

Location: Texas Chicken is located strategically at the heartbeat and center of cities that tend to be crowded with people.

Group 5

dharveensurendran — 2018-02-21 06:56:09 UTC

Target market
-low income class society

segmentation
-geographic and demographic segmentation

Strategy
EDLP
Every day Low Price as the price focus of their company has never been strong-Customer driven strategy
-

THE BRIBERY GANG WITH A GIFT

vermillionsta — 2018-02-21 08:50:10 UTC

When you’re late, do apologise with a gift 😺

Real Business matters

chelvi_murugiah — 2018-02-21 08:56:53 UTC

New Managers for New Economy - Shift from Management to Leadership

chelvi_murugiah — 2018-06-26 01:28:43 UTC

CW1 Case Study

chelvi_murugiah — 2018-07-23 03:34:52 UTC

Group Presentation

Management Notes

chelvi_murugiah — 2018-08-08 01:44:02 UTC

Marketing Notes

chelvi_murugiah — 2018-08-08 01:56:58 UTC

Global Studies

chelvi_murugiah — 2018-08-08 06:15:55 UTC

Reflective papers

chelvi_murugiah — 2018-08-10 06:52:20 UTC

chelvi_murugiah — 2018-08-10 06:52:44 UTC

chelvi_murugiah — 2018-08-10 06:53:17 UTC

Course Outline/ Assignment Brief/ Rubrics

chelvi_murugiah — 2018-08-10 06:53:35 UTC

Understanding SWOT

chelvi_murugiah — 2018-08-27 07:18:03 UTC

Group 3

ryan_chan_tm2k — 2018-09-03 07:33:03 UTC

Group 3

ryan_chan_tm2k — 2018-09-03 07:35:21 UTC

G2

sagyninair — 2018-09-03 07:37:11 UTC

zhuofeng88888 — 2018-09-03 07:38:05 UTC

Group 3

zhuofeng88888 — 2018-09-03 07:40:41 UTC

Group 3

G3

chelvi_murugiah — 2018-09-03 07:41:18 UTC

Porter's 5 Forces - Competitive Strategies

chelvi_murugiah — 2018-09-05 06:31:05 UTC

Group Task

chelvi_murugiah — 2018-09-05 07:07:06 UTC

Conduct a competitor analysis on a business of your choice.

chelvi_murugiah — 2018-09-12 01:08:59 UTC

VU

chelvi_murugiah — 2018-09-14 08:03:44 UTC

Wk 4 Managers Role/ Functions

chelvi_murugiah — 2018-09-19 06:53:35 UTC

G1 Ryan & Sam

ryan_chan_tm2k — 2018-09-19 06:58:25 UTC

G1 Ryan & Sam

ryan_chan_tm2k — 2018-09-19 07:00:09 UTC

G2-CS&Vinny

ocssin223 — 2018-09-19 07:03:17 UTC

darrenjitsingh — 2018-09-19 07:03:58 UTC

limrehfhung — 2018-09-19 07:05:22 UTC

limrehfhung — 2018-09-19 07:05:48 UTC

ryan_chan_tm2k — 2018-09-19 07:08:34 UTC

G2-CS&Vinny

ocssin223 — 2018-09-19 07:29:10 UTC

Mergers & Acquisition

chelvi_murugiah — 2018-09-24 03:51:30 UTC

Short quiz

chelvi_murugiah — 2018-10-15 05:41:08 UTC

chelvi_murugiah — 2018-10-24 06:10:48 UTC

W11& 9

chelvi_murugiah — 2018-10-31 06:18:45 UTC

chelvi_murugiah — 2018-11-21 03:35:06 UTC

chelvi_murugiah — 2018-11-23 02:36:52 UTC

Class task

chelvi_murugiah — 2018-11-28 06:22:40 UTC

chelvi_murugiah — 2019-03-20 07:00:43 UTC

chelvi_murugiah — 2019-03-20 08:31:39 UTC

chelvi_murugiah — 2019-03-20 08:32:16 UTC

chelvi_murugiah — 2019-03-24 06:56:04 UTC

chelvi_murugiah — 2019-03-26 01:29:06 UTC

Reflections on what is and isn't😎

chelvi_murugiah — 2019-03-26 01:50:10 UTC

chelvi_murugiah — 2019-03-26 08:46:32 UTC

chelvi_murugiah — 2019-03-28 07:14:40 UTC

W1 C1

chelvi_murugiah — 2019-03-28 07:32:26 UTC

18083279 — 2019-03-28 07:45:28 UTC

Group 3

2019-03-28 07:50:37 UTC

Group 2

limrehfhung — 2019-03-28 07:56:12 UTC

Group 4

19023191 — 2019-03-28 07:58:14 UTC

limrehfhung — 2019-03-28 08:08:55 UTC

chelvi_murugiah — 2020-03-23 10:02:28 UTC

What is PR?

chelvi_murugiah — 2020-03-23 10:15:09 UTC

Objective:
1.0 Introduce students to PR terms.
2.0 Understand the basic use of PR in business and society.

Course Outline/ Assignment Brief/ Rubric

chelvi_murugiah — 2020-03-23 10:47:58 UTC

Sample PR Interview Questions and Answers

chelvi_murugiah — 2020-03-23 11:26:35 UTC

Peer Rubric

chelvi_murugiah — 2020-03-23 12:22:29 UTC

Assignment Brief

chelvi_murugiah — 2020-03-23 12:24:36 UTC

Presentation Rubric

chelvi_murugiah — 2020-03-23 12:40:31 UTC

chelvi_murugiah — 2020-03-24 00:46:01 UTC

Sample PYQ

chelvi_murugiah — 2020-03-24 00:55:08 UTC

Sample Answer

chelvi_murugiah — 2020-03-24 00:57:56 UTC

Short Essay Rubric

chelvi_murugiah — 2020-03-24 01:22:25 UTC

Investigative Report Assignment Guide

chelvi_murugiah — 2020-03-26 08:24:41 UTC