Chapter 5.2 by Kurtis Carignan https://padlet.com/kcarig3359/5buglo78yz34 Made with swagger en-us 2017-03-23 14:32:45 UTC 2017-03-23 15:11:45 UTC hello@padlet.com Planning Effective Advertising kcarig3359 https://padlet.com/kcarig3359/5buglo78yz34/wish/162146636
  • Product Advertisement
  • Brand Advertisement
  • Corporate Advertisement 
    • ]]>     2017-03-23 14:35:52 UTC https://padlet.com/kcarig3359/5buglo78yz34/wish/162146636     Product Advertisement kcarig3359 https://padlet.com/kcarig3359/5buglo78yz34/wish/162149159 2017-03-23 14:41:36 UTC https://padlet.com/kcarig3359/5buglo78yz34/wish/162149159 Brand Advertisement kcarig3359 https://padlet.com/kcarig3359/5buglo78yz34/wish/162149724 2017-03-23 14:42:52 UTC https://padlet.com/kcarig3359/5buglo78yz34/wish/162149724 Brand Advertisement kcarig3359 https://padlet.com/kcarig3359/5buglo78yz34/wish/162150609 2017-03-23 14:44:43 UTC https://padlet.com/kcarig3359/5buglo78yz34/wish/162150609 The Advertisement Agency kcarig3359 https://padlet.com/kcarig3359/5buglo78yz34/wish/162152015 a company that specializes in Advertisement ]]> 2017-03-23 14:48:09 UTC https://padlet.com/kcarig3359/5buglo78yz34/wish/162152015 Advertising Agency Personnel kcarig3359 https://padlet.com/kcarig3359/5buglo78yz34/wish/162152872
  • Account Executive
    • a business executive who manages the interests of a particular client, typically in advertising.
  • Account Planner
    • Advertising account planners work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience
  • Media Planner
    • Media planners identify which media platforms would best advertise a client's brand or product. They work within advertising agencies or media planning and buying agencies
  • Art Director 
    • An art director is someone who is responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. 
  • Copywriter
    • a person who writes the text of advertisements or publicity material.
  • Creative Director
    • Creative directors plan advertising, oversee the creativeprocess and give guidance to the creative people that work under them.
  • Producer
    • a person, company, or country that makes, grows, or supplies goods or commodities for sale.
    • ]]>     2017-03-23 14:50:12 UTC https://padlet.com/kcarig3359/5buglo78yz34/wish/162152872     Planning Process kcarig3359 https://padlet.com/kcarig3359/5buglo78yz34/wish/162159281
  • Advertising plan
  • Advertising campaign 
    • Set objectives
    • determine the budget
    • develop and creative strategy
    • select and schedule media 
    • develop the creative concept
    • produce the advertisement 
    • evaluate the plans effectivemess
    • ]]>     2017-03-23 15:05:33 UTC https://padlet.com/kcarig3359/5buglo78yz34/wish/162159281     Select the Media kcarig3359 https://padlet.com/kcarig3359/5buglo78yz34/wish/162161445
  • Cost
  • Reach
  • Frequency
  • Lead time
  • Creative brand and corporate fit
    • ]]>     2017-03-23 15:10:58 UTC https://padlet.com/kcarig3359/5buglo78yz34/wish/162161445