UHL AP Research Source Map by Tobin Uhl

RQ

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How do Sports Media Platforms Effectively Attempt to Connect with Youth Fans?

Variables

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Effectiveness

Youth Fans

Proffessional Sports Leagues

Attention Span

Sports Video Games

Context

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How fan engagement has been measured

NFL v NBA v MLB viewership

Targeted fan demographics

Attention Span (specifically related to viewing long sports games)

Connection between decreased attention spans and youth engagement in sports

Causes of decreased attention spans

Purpose/Value

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To inform professional sports leagues who are attempting to connect with young fans how effective their strategies and to describe potential new forms of marketing stratgies.

Reaching the kids: NFL youth marketing and media

2108973 — 2023-10-28 16:38:35 UTC

Montez de Oca, J., Meyer, B., & Scholes, J. (2016). Reaching the kids: NFL youth marketing and media. Popular Communication, 14(1), 3–11. https://doi-org.jeffcolibrary.idm.oclc.org/10.1080/15405702.2015.1084623

Sports Sponsorships of Food and Nonalcoholic Beverages

2108973 — 2023-10-28 16:44:28 UTC

Bragg, M. A., Miller, A. N., Roberto, C. A., Sam, R., Sarda, V., Harris, J. L., & Brownell, K. D. (2018). Sports Sponsorships of Food and Nonalcoholic Beverages. Pediatrics, 141(4), e20172822. https://doi.org/10.1542/peds.2017-2822

Child Social Media Influencers and Unhealthy Food Product Placement

2108973 — 2023-10-28 16:49:46 UTC

Alruwaily, A., Mangold, C., Greene, T., Arshonsky, J., Cassidy, O., Pomeranz, J. L., & Bragg, M. (2020). Child Social Media Influencers and Unhealthy Food Product Placement. Pediatrics, 146(5), e20194057. https://doi.org/10.1542/peds.2019-4057

Factors Motivating sports Broadcast viewership with Fan identiFication as a Mediator

2108973 — 2023-11-13 16:57:38 UTC

Anne Wan-Ling Hu, & Lin-Ru Tang. (2010). Factors Motivating Sports Broadcast Viewership with Fan Identification as a Mediator. Social Behavior & Personality: An International Journal, 38(5), 681–689. https://doi-org.jeffcolibrary.idm.oclc.org/10.2224/sbp.2010.38.5.681

Does Playing Sports Video Games Predict Increased Involvement in Real-Life Sports Over Several Years Among Older Adolescents and Emerging Adults?

2108973 — 2023-11-13 17:54:15 UTC

Adachi, P., & Willoughby, T. (2016). Does Playing Sports Video Games Predict Increased Involvement in Real-Life Sports Over Several Years Among Older Adolescents and Emerging Adults? Journal of Youth & Adolescence, 45(2), 391–401. https://doi-org.jeffcolibrary.idm.oclc.org/10.1007/s10964-015-0312-2

It’s Not How Much You Play, but How Much You Enjoy the Game: The Longitudinal Associations Between Adolescents’ Self-Esteem and the Frequency Versus Enjoyment of Involvement in Sports

2108973 — 2023-11-13 23:10:28 UTC

Adachi, P. J., & Willoughby, T. (2014). It's not how much you play, but how much you enjoy the game: the longitudinal associations between adolescents' self-esteem and the frequency versus enjoyment of involvement in sports. Journal of youth and adolescence, 43(1), 137–145. https://doi.org/10.1007/s10964-013-9988-3

The effect of identification with a sports team and its performance on the willingness of fans to pay for team products

2108973 — 2023-11-14 03:57:05 UTC

Shtudiner, Z., Tohar, G., & Kantor, J. (2022). The effect of identification with a sports team and its performance on the willingness of fans to pay for team products. Managerial and Decision Economics, 43(3), 607–615. https://doi.org/10.1002/mde.3405