Personal Brand Design by Tong

Logo & Logotype

k101275y — 2024-09-28 21:59:56 UTC

I want my personal brand to convey a sense of flexibility, demonstrating my ability to adapt to various styles of work. I will combine multiple elements and different styles to design my logo and logotype.

Example Style 1

k101275y — 2024-09-28 22:03:04 UTC

This logo uses a hand-drawn illustration with a bold logotype, creating a harmonious brand image. It makes the viewer feel warm and connected because of the orange background color and the family illustration. I also like its logotype design; it not only has great recognition but also matches their brand image. I chose this picture for my mood board because I want to use a hand-drawn style in my brand logo. This is a great example for me.

Example Style 3

k101275y — 2024-09-28 22:16:41 UTC

This logo design combines two distinct styles to create a dynamic feel: a mosaic style used in the logo and a modern font applied to the logotype. I like how the lion in the logo is simplified into a line image, which makes the logo look more upscale and professional. Additionally, I think the two colors pair very well, making the logo interesting but not overwhelming. I chose this image because it combines two different elements effectively, and there are many aspects of this design that I can learn from.

Color Palettes

k101275y — 2024-09-28 22:17:51 UTC

I will use lemon yellow as the primary color, with red-orange, white, and dark blue as secondary colors. I chose a warm color as the main color because I want my personal brand to convey a joyful, ambitious, and positive image. The combination of these colors will give the brand identity an energetic feel. It can also represent the concept of motion, symbolizing movement and vibrancy.

k101275y — 2024-09-28 22:54:17 UTC

k101275y — 2024-09-28 22:54:42 UTC

yeah

k101275y — 2024-09-28 22:58:21 UTC

k101275y — 2024-09-28 23:05:09 UTC

k101275y — 2024-09-28 23:06:02 UTC

Example style 2

k101275y — 2024-09-28 23:21:03 UTC

I will use this riso texture in my branding system. This texture gives the image a slightly retro style. Moreover, I like how the texture makes the color edges less sharp. Some colors overlap with others, making them look more vibrant and interesting. The font design appeals to me as well since I personally like bold, choppy fonts, which give me a sense of reliability. These are the reasons why I chose this image as an example for myself.