BIG IDEAS ONE TOO MANY! (20 mins only) by JENNY https://padlet.com/jennyhenggk1/bi Groups of two/ three. ONE OF YOU START TO CREATE A POST by jotting your names. Use "ADD COMMENTS" to discuss. Look at the product and jot down the first 4 words that come to your minds. You all decide which four. Then, pick one word between yourselves to generate ONE BIG IDEA, and the rest of the words are used to create 3 different sub-themes. Imagine Dove - "Real Beauty" represents the brand's outstanding selling proposition (BIG IDEA) and its sub themes - Evolution of Real Beauty and Real Inner Beauty. en-us 2019-06-21 08:26:32 UTC 2026-01-04 17:59:02 UTC hello@padlet.com jennyhenggk1 https://padlet.com/jennyhenggk1/bi/wish/530080505 CHOCO-PEANUT BUTTER COOKIES

]]> 2020-04-25 14:41:03 UTC https://padlet.com/jennyhenggk1/bi/wish/530080505 AAZELIA & MAI https://padlet.com/jennyhenggk1/bi/wish/550972267 Big Idea: Rich: "Moan in pleasure for a rich taste"

Sub Themes
 - Buttery: "A buttery taste that's    better for you"

-  Fresh: "Freshly made with one cup of love"

- Irresistible: "Don't walk away on that irresistible hot bite"

The Big Idea could just be "Mmm...." (pleasure).  The sub-themes: "Irresistable hot bites" and "Tempting you, love."]]> 2020-05-05 02:59:33 UTC https://padlet.com/jennyhenggk1/bi/wish/550972267 ADAM AND SHAZEA https://padlet.com/jennyhenggk1/bi/wish/550973329 MonthBIG IDEA: Dark Secret
"It may look nice on the outside but it hides a dark secret inside." 

SUB-THEMES:
Chip: "Be that special chip in someone cookie."

Milk: "Cookies and milk brings out the best in one another."

Monster: "Eat like a monster be the real cookie monster."

The Big Idea is Great :)! Being a dark secret means your ads are going to entice people. The sub-themes: "Milk and cookies are missing!" (because Cookie Monster ate them) and perhaps, "A nut case after biting!" (too good to resist).





]]> 2020-05-05 03:00:55 UTC https://padlet.com/jennyhenggk1/bi/wish/550973329 Pohying and Regina Ng https://padlet.com/jennyhenggk1/bi/wish/550974535 Big Idea
" Founder of Happiness"

Sub-themes
Happy :Dip your sadness twice,  bring out your happiness all day long

More: S'More Happiness

Hungry: Feel Hungry? Take me just in case.

The Big Idea is fine. The two sub-themes that may work well are "S'more happiness" and "You sure you're not hungry? Take me just in case." Good work.

]]> 2020-05-05 03:02:16 UTC https://padlet.com/jennyhenggk1/bi/wish/550974535 Chen, Rahadian and Halley https://padlet.com/jennyhenggk1/bi/wish/550974579 BIG IDEA:
" Unbearable tastiness"
Sub-Themes
Calories: " calories wasn't a big matter in front of it"
Sweet: " Chocolate are sweet, cookies are crunchy, the are the best combination
crunchy:" Lets crazy with crunchy!"

The idea is great too..."UNBEARABLY TASTY!" shows too good! Sub-themes that are good: "Calories isn't a factor...(to refrain from these delicious cookies)", and "Going crazy (over these cookies) isn't a factor either!" 


]]> 2020-05-05 03:02:20 UTC https://padlet.com/jennyhenggk1/bi/wish/550974579 Amirah and Tisyia https://padlet.com/jennyhenggk1/bi/wish/550974905 Big Idea
Two: "Twice as Tasty, Twice as Gooey"

Sub-themes
- Euphoric: "Euphoria as you take a bite"
- Satisfying: "Exceeding your satisfaction!"
- Warm: "The warmer the chocolate, the gooey-er the peanut butter"

The Big Idea is good - has the "twice" repetition.
Could provide sub-themes that reflect that "twice" idea closely and distinctively, eg. just put in the element of "extreme" in it - "Twice as Euphoric!" and "Twice as Gooey!" ]]> 2020-05-05 03:02:44 UTC https://padlet.com/jennyhenggk1/bi/wish/550974905 EMILY & IZZ emilyliew1992 https://padlet.com/jennyhenggk1/bi/wish/550975731 Big Idea
"No sharing allowed!" (Too delicious that it's MINE, MINE, MINE!)

Sub Themes
  • Savory- Indulge into savory then the sweetness!
  • Off-Diet- It isn't off-diet if its the right amount.
"I swallowed the last one!" and "It isn't off diet, it's the right amount!" (to show that people become irrational/ greedy when eating these cookies.)
  • Sweet- Life can be bitter, have a sweet cookie.
Instead of focusing on its taste, relate the taste to an experience when you eat such delicious cookies; eg. Big Idea could be "No sharing allowed!" (Too delicious that it's MINE, MINE, MINE!) The sub-themes could be, "I swallowed the last one!" and "It isn't off diet, it's the right amount!" (to show that people become irrational/ greedy when eating these cookies.)

]]> 2020-05-05 03:03:38 UTC https://padlet.com/jennyhenggk1/bi/wish/550975731 Jia Jia & Janet Chang sakurajanetchang https://padlet.com/jennyhenggk1/bi/wish/550976454 Big Idea:
 Yummier than just Chocolate

Sub- Themes:
Fat
- Sweet cookies make you happy, make you fat
Favourite
- Favourite chocolate, your daily energy supplement.
Hungry
- Cures your hangry, solves angry and hungry in the same time.

The Big Idea is good (which reflects the idea of INSANELY GOOD - which you could have used this phrase), but the sub-themes need a lot of reworking. The phrases are too long. Shorten to eg. "Insanely  happy" (after you eat you will be extremely happy); and "Insanely Peanuty-stupendeous-licious!" (simply create a compound word to describe the feeling of too yummy).]]> 2020-05-05 03:04:28 UTC https://padlet.com/jennyhenggk1/bi/wish/550976454 Howen, Khairi, Bryan https://padlet.com/jennyhenggk1/bi/wish/550978195 BIG IDEA
"With A Beautiful Crumbly Twist"
SUB-THEMES
Fresh: "Fresh out cookies of oven is better than anything."
Life: "Life is a box of cookies"
Filled: "Cookies filled with chocolate, and you filled with happiness."

The Big Idea "Crumbly Twist" (suprise, suprise element) is great. However, the sub-themes that could fit is "Life is a box-of-cookies."  The other two sub-themes are rather direct - so, perhaps a change to a "suprising" element may be better. "Filled with twists."
]]> 2020-05-05 03:06:47 UTC https://padlet.com/jennyhenggk1/bi/wish/550978195