Slang term: N/A

Purpose: To invite guests to your wedding in a formal, elegant manner. To give the date, time, and dress code to guests who are invited to allow them to prepare to attend and RSVP for their attendance.

Audience: those who receive the invitation are who the bride and groom want to spend their wedding day with. They are the people who they want to attend and be in the presence of.

5 Conventions:

Approximate time: A few hours to a few days to make the perfect invitation. 2-8 weeks to process, produce, and mail invitations back to the buyer. 3-4 hours to pack and send out invitations to guests. 1 week in the mail to get the invitations to the guests.

2. Slang term: No slang name 

3. Typical purpose: To thank someone, typically a friend or family member, for their generosity which is typically displayed in a card or gift.

4. Audience: Friends and family

5. Visual Example: shown above

6. 5 Conventions:

-Says thank you on front of the card

-Starts by addressing the audience (ex. Dear __)

-States thank you within the card

-States what the writer is thanking the audience for

-Card is signed by the writer at the end  (ex. Sincerely, ___)

 

7. Time to master: 1 hour to investigate the genre and practice creation of genre.

Journal Entry (to past self)

- Slang term/other popular names (ie. IG post)

N/A

- The typical purpose of this specific genre (think Bitzer here). If it's something like an email, the purpose is going to vary depending on the rhetorical situation at hand. However, that should be explained in this Wiki entry. Being as specific as possible will help you (ie. condolence card vs. get well card vs. anniversary card, etc)

For Journal entries to your past self, the purpose can be quite broad, but tends to be in reaction to self-growth and the need to document that. This may be in reaction to a negative event (ex: loss of loved one) or a positive one (ex: getting a dream job). 

Exigence: To document self growth, especially in response to personal experiences that are impactful. 

Audience: The past version of oneself is the audience of the journal entries as it allows one’s present self to reflect upon how far they have grown through new experiences.

Constraints: Your past self will never actually see this, you also might forget about it, may not be as private as the writer may want it to be.

- Who is the audience? If this is a digital application, go to the website and read the mission statement, or research more information about this specific genre and its typical purposes and audiences (again, think about Bitzer) If it is NOT a digital application, think about WHO is the intended audience in this specifical rhetorical situation (ie. get well card’s audience is the person who is sick)

Audience: Your past self, the past version of oneself is the audience of the journal entries as it allows one’s present self to reflect upon how far they have grown through new experiences.

- Provide at least 5 conventions (rules) that must be followed in order to create in this genre (ie. emails=concise, salutations, subject line, proper signature line)

Nice greeting to past self, second person, informal, vulnerable, kind ending note.

-Approximate the amount of time needed to learn/master this genre in order to create something using this genre (IG: 5 hours vs. Tik Toks: 12 hours) Note: Perhaps you have created an IG post and do so daily, but have you created an IG Marketing Campaign?  If not, think about the time that it might take to do this with a basic knowledge of the platform/genre.

Set aside a maximum of 30 minutes at the end of each day (or however often is needed). You don’t want to set aside too much time to become too focused on the past, however, it is helpful to reflect.

N/A slang term.

Purpose: To deliver their rings, necklaces, bracelets, and earrings in a special and bold way to deliver a luxurious product. They trademarked this color Tiffany Blue®,  “to ensure that no matter where you were in the world, no matter the medium the color was reproduced in—whether it was on a shopping bag or in advertising—it would be instantly recognizable and always the same.” 

Audience: This is targeted at anyone into this luxury jewelry and wants the full experience of buying their luxurious goods in an eye-catching and unique box.

5 Conventions:

Time to master: These boxes are created in factories with machines producing them.  It probably takes a few seconds overall. 

Protest Poster

-Slang term/other popular names (ie. IG post)

N/A

-The typical purpose of this specific genre (think Bitzer here). If it's something like an email, the purpose is going to vary depending on the rhetorical situation at hand. However, that should be explained in this Wiki entry. Being as specific as possible will help you (ie. condolence card vs. get well card vs. anniversary card, etc)

The purpose of protest posters is usually to respond to an issue of great importance to the creator that the protestor wants to bring more attention to and call out. 

Exigence: To protest for social justice in a fight for receiving equal and equitable rights.

Audience: Counter protestors or people who have the power to make change. 

Constraints: The effectiveness of the poster and the extent to which the main idea gets across to the audience. The physical size and durability of the poster itself also acts as a constraint as it limits the amount of information that can be expressed. The audience’s own prejudice towards the issue at hand may prevent them from listening.

- Who is the audience? If this is a digital application, go to the website and read the mission statement, or research more information about this specific genre and its typical purposes and audiences (again, think about Bitzer) If it is NOT a digital application, think about WHO is the intended audience in this specifical rhetorical situation (ie. get well card’s audience is the person who is sick)

The audience is usually counter protestors or people that have the power to make a change in response to the issue, like congress men and women.

- Provide at least 5 conventions (rules) that must be followed in order to create in this genre (ie. emails=concise, salutations, subject line, proper signature line)

Large, legible font, appropriately attractive colors, relatable content, appealing images, and motivation for change (might be a command statement).

- Approximate the amount of time needed to learn/master this genre in order to create something using this genre (IG: 5 hours vs. Tik Toks: 12 hours) Note: Perhaps you have created an IG post and do so daily, but have you created an IG Marketing Campaign?  If not, think about the time that it might take to do this with a basic knowledge of the platform/genre.

At least two hours to buy the materials, plan the poster, execute the idea. This does not include the time the protestor spends using the poster in public though. 

To inform followers about current events, where someone is, or really anything the author wants to post about. Could be something as simple as a selfie with friends or as meaningful as an act of activism.

Who is the audience:

The audience depends on the privacy settings of the account. The author can chose to make their profile public, where anyone can see their posts, or to make it private, where only their followers can see. The official mission statement of instagram is to "capture and share the worlds moments".

Five General Rules:
-Only up to 10 pictures can be uploaded in one post
-Square photos only
-Privacy settings affects audience
-Time of when posted affects audience
-You "like" the pictures you enjoy, can comment on them, and can follow other people you know/wish to know better

Approximate the amount of time needed to learn/master this genre in order to create something using this genre:
Although it wouldn't take long to learn how to use the application for sharing photos for social purposes (a few hours), using it to market would probably take much longer (days/weeks) to get the best results. 

Slang term/other popular names: Facebook Marketplace Listing

The typical purpose of this specific genre: To sell an item to someone within your general area. 

Who is the audience?: Locals who are interested in the product you're selling. 

Visual example: (see above for a ridiculous one or click link below to see a real one) https://www.facebook.com/marketplace/item/283726483297494/ 

5 conventions:
- There must be a product
- There must be a price associated with it
- There must be a description/title for the item
- There must be an image of the product
- Product must be a real item that the seller has. 

Amount of time needed to learn/master this genre in order to create something using this genre: A few minutes to take the picture, a couple more minutes to write the description of the product and set a price, and share the post to Facebook Marketplace