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         <title>Social Media Inventory Analysis</title>
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         <description><![CDATA[<div>Frank Bruni is the chief-restaurant critic for the NY Times as well as a White-House correspondent, and this is well reflected in the social media inventory. Bruni is not active on many social media sites aside of Twitter (a private Facebook, a dead Instagram full of food pictures, and nothing else to be found). Bruni's Twitter upon initial investigation is ridden with retweets from the NY Times official Twitter page (and usually his own articles). Social media for Bruni is less of a "social" or "personal" sphere for him than it is a tool for self-endorsement and expansion of his audience. Here and there, Bruni responds to articles by other columnists, usually with praise and/or a personal connection to the piece. Bruni's Twitter displays his sense of humor and ability to relax and engage a reader on controversial topics (like Trump and Pumpkin Spice Lattes). This is important for him because of his position as a political opinion columnist, as humor is easily appealing to a general audience looking to be informed on the modern world in a non-pedantic manner. </div>]]></description>
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