Relatability: Davids attended Johnson County Community College and UMKC, and is very open about her education. Attending public universities with high acceptance rates causes the public to view her as "one of them."

Connectivity: Davids regularly attends events to build a relationship with voters. Just on her official candidate webpage alone, she has the image above posted, as well as two other articles photographing and describing her working one-on-one with families in Kansas.

Professional: Davids speaks in a calm and serious tone, helpful for her in the polls when voters are deciding which candidate is more thoughtful and serious about their job.

Education: Reddy has a Dr. title, making him look both educated and reliable. He also has the image above showcased on his profile, which helps him exhibit intelligence and having logical reasoning (STEM fields feature much less gray area than fields like law).

Military Experience: Reddy currently has the title of "Lieutenant Colonel," adding to a sense of reliability and causing the public to view him as willing to sacrifice himself for his country. It definitely catches the attention of veteran voters.

Immigrant Background: Because Reddy is an immigrant himself, his views on immigration are somewhat defended by his experience as one.

Education: Roberts has an exceptional background in education. He is a licensed teacher in mathematics, physics, and earth/space science, and is a professional engineer. This definitely boosts the image he wants to portray of himself as intelligent and nonpartisan (politics may need math, but math doesn’t need politics!). He was also an IRS tax examiner.

Broad Beliefs: Because Roberts is running as a libertarian in a winner-take-all electoral system, he ultimately exists as a small bucket off to the side for undecided voters to toss their votes in. Many refuse to vote third party because of this - but Roberts defends his campaign by claiming that accepting bipartisanship is also accepting the broken two-party system of the U.S. Most Americans can agree that the U.S. is extremely polarized politically, so Roberts’ stance is appealing to those who believe their vote for the third party will cause the two-party system to improve.

Lack of Issues in Campaign: Roberts doesn’t give enough access of his thoughts on diverse issues to the public, leading many to give their vote to someone else who is more open about a wider range of issues. Roberts does speak on abortion, saying it’s okay “sometimes,” and that parents should have control of the expenses of their children’s education, but those are the only two issues Roberts seems to take a definite stance on. This is the prime issue for most third-party candidates, and really the only true negative trait of Roberts.