Event Marketing & Sponsorship by Jonathan Sibley

The Pink Picnic

jsibley6_2 — 2026-01-30 16:41:48 UTC

Taste of London Food Festival

jsibley6_2 — 2026-01-30 16:42:38 UTC

Great North Run

jsibley6_2 — 2026-01-30 16:43:52 UTC

The Academic Phrase Bank

jsibley6_2 — 2026-01-30 16:45:19 UTC

Cite Them Right Harvard

jsibley6_2 — 2026-01-30 16:45:56 UTC

As Pride sponsorship falls, how can brands show up for the LGBT+ community?

jsibley6_2 — 2026-02-05 10:34:34 UTC

London is pulling out all the stops in order to position itself as a world-class city for foodies. With culinary tourism expected to reach $1.8 trillion by 2027

jsibley6_2 — 2026-02-05 10:41:06 UTC

Interesting reference to "those looking for a quintessentially British experience" promoting London Marriott Hotel County Hall....

Great North Run company toasts rising profits and turnover in sell-out year of events

jsibley6_2 — 2026-02-05 10:43:45 UTC

What Participants think about (Mass Participation) events?

jsibley6_2 — 2026-02-05 10:50:16 UTC

Man Met Library - Mintel: accessing UK market reports

jsibley6_2 — 2026-02-05 10:51:57 UTC

YouTube: Marketing Week

jsibley6_2 — 2026-02-05 10:53:48 UTC

Marketing Week’s YouTube channel features the best video content covering the latest marketing news, opinion, trends and challenges facing the marketing industry.

National Student Pride to end after 21 years

jsibley6_2 — 2026-02-16 09:40:03 UTC

An interesting article about the impact of geopolitics on sponsorship - "LGBTQ+ initiatives by corporations seemed "increasingly deprioritised" amid the "shifting geopolitical landscape", as well as the current "economic uncertainty".

The political economy of informal events - 2030

jsibley6_2 — 2026-02-16 09:44:57 UTC

This white paper includes some interesting data about events!

The Power of Events - News

jsibley6_2 — 2026-02-16 09:46:33 UTC

Access events industry news articles and search for information on event marketing and sponsorship.

THE BEAUTIFICATION OF SPORTS SPONSORSHIPS

jsibley6_2 — 2026-02-18 13:45:47 UTC

How to Identify and Pitch the Right Sponsors in 2026

jsibley6_2 — 2026-02-22 09:38:31 UTC

Strategic Sports Sponsorship: A Comprehensive Guide

jsibley6_2 — 2026-02-22 09:44:42 UTC

Some interesting information about Athletes and "From Logo to Legacy" as discussed in the week 4 lecture.

Why Do Brands Partner With Multiple Sports?

jsibley6_2 — 2026-02-25 09:34:59 UTC

How marketers can turbocharge performance in 2026

jsibley6_2 — 2026-02-25 09:39:51 UTC

The episode spans everything from what levers marketers could pull to help gain investment and influence, to the shifting media and marcomms landscape, social media's growing share of brands’ budgets and the impact of AI on martech.

Event Marketing Redefined: Podcast

jsibley6_2 — 2026-02-25 09:40:54 UTC

The importance of community in mass participation events.

jsibley6_2 — 2026-03-09 09:26:07 UTC

Running is becoming less of a solo pursuit and more of a shared experience.

"This is a business where the product is a human experience, the raw material is emotion"

jsibley6_2 — 2026-03-09 09:32:08 UTC

An interesting article about the commercialisation of events.

Micro-influencers work, but they aren't a substitute for brand building

2026-03-15 11:33:35 UTC

As the world of influencers changes before our very eyes, this thought provoking article gives a timely reminder of how critical brand building is. When thinking about your events and any possible inclusion of influencers, this may be worth considering.

Food Festival Sponsor Example

2026-03-15 11:50:17 UTC

Are we seeing the change in trends for alcohol v non-alcohol sponsorship at a food festival event?

2026-03-30 09:26:52 UTC