Defining Advertising Through an Ad (attendance taken at the end today) by JENNY https://padlet.com/jennyhenggk1/ad "Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media." 1. Select an ad (print/ video) and attach. 2. Define each element of advertising and give examples from the ad you have chosen. a. Paid sponsor; b. mass media; c. audience; d. non-personal information/message; e. products/ services or ideas. READ: https://public.wsu.edu/~taflinge/addefine.html en-us 2020-08-23 05:34:06 UTC 2023-03-24 03:16:47 UTC hello@padlet.com YOUR NAME jennyhenggk1 https://padlet.com/jennyhenggk1/ad/wish/693217170 EXAMPLE:
a. Paid sponsor means .... In this ad, the paying sponsor is Nescafe.
b. Mass media refers to .... The medium of this ad is print medium.
c. Audience is defined as .... The audience for this ad is young busy executives who loves coffee.
d. Non- personal message means .... The message in this ad (testimony from the celebrity) is non personal because ...
e. Product advertised means .... The ad advertises Nescafe's new canned drinks which people are not aware of.]]> 2020-08-23 06:11:59 UTC https://padlet.com/jennyhenggk1/ad/wish/693217170 MAIMUNAH AMIRAH 0336049 https://padlet.com/jennyhenggk1/ad/wish/693888564 EXAMPLE:
a. Paid sponsor means...
 - paid sponsor is what is cost for a creation or time content  in the media,  used to spread information on a product/company . in the ad that i have chosen ,Calpis is the paying  sponsor .

b. Mass media refers to .... 
- Mass media refers to verity of platform used to reach a mass audience , in this advertisement the medium used is a print advertisement.  

c. Audience is defined as .... 
-The audience targeted here are the open and curious cultural diversity music lovers . 

d. Non- personal message means .... 
.- non personal message is the statement in the ad , in this ad the non personal message is '' share the goodness of music with this tone player and calpis ,japan's first cultured milk drink'' , because it it a one way type of communication that doesn't involve people talking to each other .  

e. Product advertised means .... 
The the product that is being promoted , in this advertisement it is Calpis . ]]> 2020-08-24 03:43:44 UTC https://padlet.com/jennyhenggk1/ad/wish/693888564 Harleen Kaur Gill https://padlet.com/jennyhenggk1/ad/wish/693889379 a. Paid sponsor is the paying company who pays a fee that is paid to create  access commercials to promote their brand. For this, the paying sponsor is McDonald's.
b. Mass media refers to media technologies and platforms which would attract wide audiences. For this, it is printed on paper.
c. Audience is defined as the public, which are viewers and listeners. For this, the audience who loves fast food and are attracted to McDonald's.
d. Non-personal message means when there's no personal content or feedback. This ad is non-personal as there are just words promoting the Big Mac and no comments were expected given.
e. Product advertised means that it is a promotion of a good new product to influence customers to purchase it, usually by informing the benefits. This ad promotes the new meal in McDonald's called Big Mac, which provides extra value to buyers.]]> 2020-08-24 03:44:36 UTC https://padlet.com/jennyhenggk1/ad/wish/693889379 Cheong Pui Yee puiyeecheong https://padlet.com/jennyhenggk1/ad/wish/693892708 a. Paid Sponsor:
-is a kind of fee paid to an ad agency by a company/ individual who wants to advertise property to gain a expectation of commercial returns .
-For example,in this ad, the paying sponsor is Milo.

b.Mass Media:
-refers to the medium that are used to reach a mass audiences.
-For example, in this ad, the medium of this ad is print medium.

c. Audience:
-it is a particular group of consumers who are aimed for a particular advertisement or message.
-For example, the audiences in this ad is for those people who like to have energy drinks.

d.Non-personal message:
-means that no interaction between seller and buyer.
-For example, there were no questions or answers in this ad. GOOD ANSWER.


e.Product advertised:
-means to announce a product through a medium to induce people to buy it.
-For example, this ad shows that the energy can be obtained by having Milo every day.]]> 2020-08-24 03:48:23 UTC https://padlet.com/jennyhenggk1/ad/wish/693892708 Hoo Jia Xin https://padlet.com/jennyhenggk1/ad/wish/693988506 a. Paid sponsor
Paid sponsor means the paying sponsor who pays a fee to create an ad  and spread the information through the media.  return obtained to increase the available commercial potential associated with the property. In this ad, the paying sponsor is AirAsia.

b. Mass media
Mass media refers to  mass technologies or communication channels that reach a large audience via mass communication. For example, the medium for this ad is print medium.

c. Audience
The audience is defined as the specific group of customers who like the product or service. Therefore, the audience for this ad is people who love to travel to another country.

d. Non-personal message
The meaning of the non-personal message is the message that can deliver without any face to face communication. The message in this ad is non-personal because there is no way to know who the audience is or how they respond to the message.

e. Product advertised
Product advertised is about the promotion of the good. a product. This ad promotes the AirAsia unlimited pass which can travel to the specific country as many time in a year.]]> 2020-08-24 05:30:29 UTC https://padlet.com/jennyhenggk1/ad/wish/693988506 Nicole https://padlet.com/jennyhenggk1/ad/wish/694060770  a. Paid Sponsor
Paid sponsor means is paid by cash or paid in-kind fee (to an ad agency by a company/ individual who wants to advertise). In this ad, the paying sponsor is Apple.

b. Mass media
Mass media refers to media technology that would reach a large amount of audience via mass communication. For example, in this ad is print advertisement.

c. Audience
The audience is defined as the specific group of listeners to response their opinion. So in this ad, is to let  the consumer choose to get a good gadget.

d. Non-personal message Non-personal message means not relating to or responsive to individual persons. (Which also means, not interactive type, and the sponsor doesn't know who the target audiences are.) For this ad, it is non-personal as there is only a picture of the latest iPhone 11 Pro Max.

e. Product advertised means
Product advertised means the material/ goods that is communicated to the audience, whereby it involves a new launch or feature of the material that may attract people. a different method of communication about the promotion of a product. From this ad, this ad had shown that this iPhone 11 Pro Max have waterproof function.]]> 2020-08-24 06:55:22 UTC https://padlet.com/jennyhenggk1/ad/wish/694060770 Marissa 0344070 marissahanimabdullatif https://padlet.com/jennyhenggk1/ad/wish/694078087 A. Paid Sponsor
Paid Sponsor is when the company that is advertising a product or idea, is legally responsible for communication and has a message to communicate to actual consumers. In this case would be Coca Cola.

B. Mass media
Mass media refers to the plural of medium or channels of communication; advertisers traditionally used this. In this ads case that would be print medium.

C. Audience
A Key Aspect about the relationship between media producers and consumers. They are a group of people whom the message is targeted at.
For this ad, it would be people who loves coca cola and carbonated drinks.

D. Non-personal message
Non-personal message means no personal interaction between buyer and seller. in this case Coca-Cola campaign aims to remind fans of Coke that its recipe hasn't changed in more than 100 years, and won't now.

Featuring distinctive imagery referencing an iconic star - Elvis Presley - the campaign tells viewers that although some things are subject to the passage of time, the taste of Coca-Cola remains the same.


E. Product advertised
Product advertised is any method of communication about the promotion elements or benefits of a good product in an attempt to induce potential customers to purchase the product. In this ad, it would be talking about the original recipe of coca cola


]]> 2020-08-24 07:16:02 UTC https://padlet.com/jennyhenggk1/ad/wish/694078087 Zulaiqa Irdiena https://padlet.com/jennyhenggk1/ad/wish/694086974 A) Paid Sponsor
-  Paid sponsor means the fee that has been paid by an individual or accompany to an ad agency to produce an advertisement and to promote the  allowed their brand to do commercials to make the audience, so that they are aware of their brand.
In this ad, the paying sponsor is Samsung.

B) Mass Media
- Mass media refers to mass technologies or channels of communication that can extend  many reach the mass audience. For this ads it would be print advertisement.

C) Audience
-  Audience is a group of specific people such as the viewers and listeners who response the particular advertising. For this ad, the audiences would be the Samsung users to update their gadgets into a better version. 

D) Non-personal message
- It means the consumers and the sellers didn't communicate to each other persoanlly. For this advertisement it is to send the message that there are is the latest and a better version of their technology.

E) Product advertised means
- To promote and introduce the good product in order to persuade the audience easily to buy the product, usually by telling people of the benefits of the good. For this advertisement it shows the Samsung mobile can flip.
]]> 2020-08-24 07:26:34 UTC https://padlet.com/jennyhenggk1/ad/wish/694086974 Lew Chye Wei https://padlet.com/jennyhenggk1/ad/wish/694109767 A) Paid Sponsor
Paid sponsor means that a company pay for or contributes to the costs involved in staging a sporting or artistic event in return for advertising. In this ad, the paying sponsor is Adidas.

B) Mass Media
Mass media means communication channels technology used that are is intended to reach a mass audience. For this ads, mass media can be print advertisement.

C) Audience
Audience is like a specific group that manifests interest, support, enthusiasm, or the like; a following to that product. For example, in this ads, the audience would be the person who love sports and exercises.

D) Non-personal message
Non-personal message means the messages that carried out without personal contact or feedback between buyer and seller. In this ads, the non-personal message is "be faster" because it directly shows the audience about this product can make him or her be more faster when running and it does not need people to respond how about the product.

E) Product advertised
Product advertised means to let people know about that the benefits provided by the good  product in the advertisement that will had been launched to increase the sales selling rate through the medium. For example, this ads show that this sport shoes can increase the strength, breath-ability and quickness when running and exercising. ]]> 2020-08-24 07:52:59 UTC https://padlet.com/jennyhenggk1/ad/wish/694109767 Lee Yi Wen 0344509 yiwenlee10 https://padlet.com/jennyhenggk1/ad/wish/694133175 a) Paid Sponsor
The definition of paid sponsor is a  in-kind fee that a company/ individual pays wants to advertise their brand or products. In this ad, the paying sponsor i have chosen is Magnum ice cream.

b) Mass Media
Mass media refers to a media technologies which it can reach a large audiences via mass communication. In this ad, the medium of this ad is print advertisement.

c) Audience
Audience is defined as a specific group of consumers who are likely want their products, which the consumer gives their interest and respond to the products. Therefore, the target audience for this ad is for young, teenagers, adults and senior citizens who loves to eat ice cream.

d) Non-personal Message
Non-personal message is a channel of communication which carries the messages without personal contact and feedback. Which it means there are no any interaction between the producer and the consumer. Therefore, the message in this ad is non-personal because they want to let the audience know that they have launched their new flavour of ice cream, which is Hazelnut flavour of their ice cream.

e) Product Advertised
Product advertised is goods a things to offered by their brands and companies a ways to highlight different products, to increase the awareness and demonstrate the products. Therefore, the ad advertise the new flavour of Magnum ice cream, which the new flavour is Hazelnut.]]> 2020-08-24 08:27:14 UTC https://padlet.com/jennyhenggk1/ad/wish/694133175 Chew Yi Hong yhongchew https://padlet.com/jennyhenggk1/ad/wish/694154291 a) Paid Sponsor
Paid sponsor, where an individual or company pays an agency to display their products or brand to the masses as a way to promote and increase sales. In this ad, the paying sponsor is Heinz.
b) Mass Media
Mass Media is whereby an array of media technologies is used to spread the media to the masses. For this medium of this ad is print.
c) Audience
Audience are part of the masses that these ad target to garner their support as well as their following for the product. For this ad, it is targeted at those who loves tomato ketchup.
d) Non-personal Message
In which the message is sent through a channel whereby the producer of the message know not of the audience (no personal contact) other then human contact, in which other medium are used to convey the details and message to the buyer. This targets groups which are interested in tomato sauce like, mothers, chefs, cooks, food enthusiast as well as tomato sauce lovers.
e)Product advertised
Product advertised is the good or service shown and the benefits to buying the  a method to prove why the customers should buy their products are provided. It is a way to persuade their targeted audience to buy their products. In this ad, it tells us their sauce is made out of fresh tomatoes.

]]> 2020-08-24 08:54:20 UTC https://padlet.com/jennyhenggk1/ad/wish/694154291 Shubhi Gupta shubhigupta https://padlet.com/jennyhenggk1/ad/wish/694177288 a. Paid sponsor
When a company or an individual pays in order to promote or increase their brand image. This will result in more people knowing about their brand. Here, the paid  paying sponsor is Nike.
b. Mass Media
Mass media refers to the mode of communications used through the help of latest technologies that help the message to reach a larger number of people, a massive amount of people.
c.  Audience
The audience is defined as the consumers who wish to consume those advertisements. Here the audience is mainly the atheists  atheletes
and other sports interested people.
d. Non-personal message
it as a one way communication where there is no interaction. Here, in this print media ad, they are showing that the product can be used by anyone and it will always provide a comfort.
e. Product advertised
This is a persuasive way so that the audiences or the consumers buy it. The more attractive and relatable it looks, more people are intended to buy. Here, they show that this athlete won the race due to the Nike shoes that she is wearing and as the slogan quoted 'legends run forever'. 

]]> 2020-08-24 09:28:24 UTC https://padlet.com/jennyhenggk1/ad/wish/694177288 Mikhail https://padlet.com/jennyhenggk1/ad/wish/694914757 a. Paid Sponsor 
A paid sponsor is when a company pays in cash/ items for exposure or exploitable commercial. here is the sponsor KFC 

b. Mass Media 
Mass media refers to media and communications. It also refers to variety of outlets and broadcasting medias. broadcasting media transmit information electronically via media such as films, radio and recorded music 

c. Audience 
The audience is the target demographic or consumers who are likely to purchase the product. For example the product is targeted for people who wants to save money on food. 

d. Non personal message 
Is a way of communications without needing direct contact. This ad is non personal because it is talking about the product. This target group are mostly students, families and etc. (who are unknown to the advertiser.)

e. Product advertised 
The product advertised is the good(s) sold by the advertiser with a new feature and its 
benefit shown, eg. it is a new meal and budget friendly options. It is promoting KFC's new meals. 


]]> 2020-08-24 15:41:00 UTC https://padlet.com/jennyhenggk1/ad/wish/694914757