Yr 2 Addressing Audiences Group Padlet by Rosie Higgins

Dans1

2018-10-10 08:43:49 UTC

Media Product: Film
_{https://youtu.be/LY15sNHsffM}Selection of content

Sound track - Background market scene
Traditional James Bond chase scene.
hardly any Dialog
Very cinematic Shots

Construction of content

Pretty secure as long as Daniel Craig is popular
The sequence has a beginning middle end
Pretty simple structure.

Codes of Conduct

Very technical Camera movements - different prospectives
Its for the target audience and the traditional fans since its high action stunts and motorbike chase scenes. But land rovers are better.

James

js208225 — 2018-10-10 08:43:59 UTC

Media Product:
https://youtu.be/_izZxRiNPqg

Selection of Content:
Words:
They use children voice over, to appeal to a mixture of viewers, and defy stigmas and assumptions of how people sound.
Images:
To add to the stigma and assumption, the viewer sees a mixture of aged people form different backgrounds, in a natural setting, that the target audience is used to.

their also located in a relatable environment, everyone has been on a station platform, waiting for a train and had a peculiar conversation with a stranger.
Sounds:
The sounds of a tube station, a voice over through a tannoy system, and the sound of train tracks
Colours:
Classic colours, not only of the British flag, but also of the staple packaging colours of HARIBO them selves.
Fonts:
Helvetica Rounded Bold is used on their packaging towards the end of the video.

Construction of Content:
Narrative: The narrative of the advert is a mixture of daily commuters coming together, and helping each other, giving it a community feel, as if HARIBO brings people together.
Layout : It's linear in its layout, theirs a clear route the camera follows.
Caption:
(How secure is the content)

Codes of Conduct:
Language:
It's voiced over by children, the language is simple yet engaging.
Visuals:
Again, simple yet engaging, the visuals convey a simple message.
Audio:
Audio in this advert consists of platform sound effects, train track sounds.
Technical (Complex edit/camera movements ect (Cinematography):
Theirs a flow to the camera movement, and the voice over is partially complicated, this not-only keeps the viewer engaged, but creates a synergy between the actors.
How does the product speak to the audience:
The video speaks to the audience by keeping the concept simple, and relating the as many people as possible.

Asha

2018-10-10 08:44:02 UTC

Selection of content

charliechap84 — 2018-10-10 08:46:24 UTC

Words, images, sound, sequences, colours, fonts.

joe

joewalker64 — 2018-10-10 08:47:12 UTC

Media Product:
Eminem - Venom
Selection of Content:

The Music Video is a narrative and also an advertisement of the film Venom and it is featured in the soundtrack for the film itself.

The video contains some dialogue so you get a sense of what is happening

Construction of Content:

Narrative-
Due to it being related to the film, you see Venom moving across from one person to another. Starting off with a guy walking down the street to the bus and notices Eminems album on the floor, he picks it up and places it in his bag and some black stuff moves into him and he start getting affected by it and when he touches someone, the venom moves.

Layout: A very easy story to follow as it is only a music video

Codes of Content
There is a lot of camera movement and a lot of editing used in this video to actually create the Venom character in this music video.

Targeted at people who listen to Eminem and people who want to watch the Venom film

Product speaks to the audience by giving a teaser of the film to bring excitement to people who want to watch it

Visuals:
There are a lot of visuals used in this, they are all especially for the film
Audio:
Hip-Hop/Rap music that has a build up to the song at the start.

Colour - The colours used in this video are always dark as it is connected to venom which is a dark version of spider-man

Construction of Content

charliechap84 — 2018-10-10 08:47:34 UTC

Narratives, Layouts, Captions, anchorage ( how secure is the content?)

Codes and Conventions

charliechap84 — 2018-10-10 08:47:59 UTC

visual, audio, symbolic, technical (camera techniques) , modes of address ( How does the product speak to the audience)

Leo

tho15036721 — 2018-10-10 08:51:43 UTC

https://www.youtube.com/watch?v=ZymWSNsIhVg

Media product: Iphone XR Advert

selection of content:
The iPhone XR is promoted by using high quality cinematic shots of the phone. They do this by having a black background so that the iPhone stands out. The voice over is also high quality and the depth in the persons voice gives the advert depth and makes it stand out. The person doing the voice over also emphasises certain words and does this on purpose so that it sticks in the viewers head.

construction of content:

The advert begins by comparing the similarities of this model to older models. This could be to ensure the audience that the phone won't be too difficult to adapt to and that its just as easy to use as older versions.
It then starts explaining how they've changed the look of the IPhone by bringing in new colours. similar to the iPhone 5c however has the same look as the iPhone 6/7/8.
For the rest of the advert it talks about its new camera qualities and how this is transforming the iPhone.

when watching the advert it is easy to follow as the narrative is simple and structured. the narrative follows the visuals which are also as easy to watch.

Iestyn

dl207437 — 2018-10-10 08:54:59 UTC

Selection of content:
Words- The words that are in this music video is very similar to the original all stars song but it makes a big meme of the song. there is text in the video to worn people that because of what is displayed in the video people that have photosensitive epilepsy, seizures or can get triggered that you should not watch it.
Images- The imagery in this music video is for the most part a man wearing a shriek t-shirt and playing different instruments. However, after a little while the imagery gets distorted as the song deteriorates in to more of a meme version of itself.
Sounds- The music at first sound like a proper cover song then after a while the sound starts to deteriorate until it is a broken version of the song.
Sequences-
Colours- In the start of the music video the only colour is the background which is grey, the t-shirt that is a yellow green and the colour of the instruments which is black and white. When it starts to deteriorate there are many colours like red, green, yellow and blue possibly more this is done to make very thing look inverted.
Fronts-

Construction of Content:
Narrative- The narrative of this song that the lyrics are saying that the person is not the best but that does not mean that they need to give up but that they need to keep going. the song is also saying that life can get hard but that means that you have to work harder to overcome it and it can be fun. Then it starts happening, the song deteriorates and the person singing puts on a fake smile and pretends that everything is alright. and this keeps happening until they are fully broken and everything goes out of control. and the narrative is single strand as there is only one person so one character.
Layouts-
Captions- There are captions in this video, they appear when putting warnings on the video, giving information, showing certain lyrics and at the end of the video.
Anchorage (how secure is the content?)-

Codes and Conventions:
Language, visual, audio symbolic, technical (camera techniques), modes of address (how does the product speak to audience)

Imogen

im207694 — 2018-10-10 09:01:54 UTC

https://www.youtube.com/watch?v=Hx0EhEtgQAM

Over The Garden Wall Clip

Aimed at young people from ages 10+; aired on a Channel aimed at 9 to 14 year olds.
Overview/backstory: Two brothers are lost in the woods in a strange unfamiliar land and go into a tavern to ask for directions to get home.
Earthy, dark colour palette, with warm yellow highlights of the lamps. makes the sequence dark and foreboding, but also makes the tavern look almost cozy and safe. It's a neutral location.
Eerie swing music starts up when the Highway Man begins to sing, before that there was no background music only dialogue.
The music is a strange choice as it wouldn't appeal to the target audience. However it fits with the whole soundtrack of the show.
The narrative is confusing; strange things happen and the dialogue is bizarre to convey the confusion and disorientation of the main characters who are lost in a strange place.
Simple animation style , which changes for the Highway Man's song, references the style of animation from the 30s/40s.
The show incorporates old fashioned animation styles and language with history and fairytales from America in the 1700s - 1900s.
Very simple camera angles. Until the dance where it is quite low making the Highway Man loom over the viewer, making him big and intimidating.
Imagery and language is a bit dark for children. Despite this the language is simple and relatively easy to follow.
Very non-sequitur sequence, has no relevance to the narrative or the story of the show.
The show has quite good anchorage, as it has a timeless feel to it and the historical references are unlikely to become obsolete. The absurd, strange comedy used is part of the trend started by the children's show Adventure Time. This style of children's show could fall out of fashion which means the show is not completely secure.

Tali

to207830 — 2018-10-10 09:02:10 UTC

Media Product: Music Video
https://www.youtube.com/watch?v=tiZxDEXwxUA

Selection of Content :

Vocals
Imagery
Visuals
Narrative
Colours

Construction of content :

The music video whilst being a cartoon has a narrative. It tells you about Ocean Wisdoms lifestyle and how he got to where he is.
The layout in the narrative is very confusing and all over the place. Probably a representation of his life.
Will be secure for this generation and the next. Future generations are likely going to not even know this music exists as it is not actually that popular.

Codes of Conduct

The sequence is also very interesting as gives you an insight into Ocean Wisdoms life and it goes with the lyrics.
The cartoon is also very entertaining as it is very psychedelic.

Piff Master

sharky2 — 2018-10-10 09:19:03 UTC

https://www.youtube.com/watch?v=CuGvVJhhedE

_{Media Product : Film Scene}

Selection of Content

Words:

The clip that I choose from the film 'Lock, Stock and Two Shooting Barrels'
didn't have much dialogue. This is because they are trying to create a tense atmosphere and a feeling of uncertainty to whether or not she shoots the robbers. Once the clip is empty, all your left with is silence until you hear the dropping of the bullet cartridges, which metaphorical in it's self references
the saying "You could hear a pin drop". It's then revealed that the robbers weren't shot, they stand up, silence still, until one of them speaks out, cutting the tension that was built up by knocking the girl with the gun out.

Images and Visuals:

Dark, dingy room. Not many lights on, furniture spread about with blankets and such strewn out on them, walls with posters and art. The muzzle flash from the gun being shot turns the darkness into a hectic brightness. Smashed up bottles and holes in the walls follow. The effect these visuals have on the audience is gripping, it draws them in with the air of mystery as to what happens, the camera angles are used very cleverly to show just enough but not too much. As an audience we're unsure as to what's about to happen, we don't see the girl on the couch with the gun and after the shooting we are left questioning whether or not she managed to hurt them till they are dead them, this is drawn out by silence and good camera work.

Construction of Content

Narrative:

This scene takes place in a film that isn't in a chronological order, this scene happens at a different time to the scene following or that just whence. This is because this film follows a non linear narrative.

Colours:

Dark, dull, mysterious. Not a lot of bright colours is need for this scene, it mirrors with the dark and tense tone that is playing through the scene.

Layouts

Captions

Anchorage

Asha (2nd version)

ashamileswebster — 2018-10-11 13:08:17 UTC

First Media Product:
M&S Christmas advert
https://www.youtube.com/watch?v=V5QPXhStb5I

Selection of Content
Words
Some dialogue, but the story is mainly image lead. Also the narrative helps tell the story. Kind of posh voice (Mrs Claus) and the narrator is the little boy, which people find heartwarming and endearing.

Images
Classy, Christmas (as well as shots from throughout the year). Middle class.

Sounds
'Orchestra'/Christmas type music. Sleigh-bells. Hooves clip-clop.

Colours
Christmas colours: red and white, warm colours.

Fonts
M&S well recognised logo and slogan with two font types. Text on side of helicopter 'R-DOLF' short for Rudolph in capital letters.

Sequences
The sequence is a full story - beginning, middle and end.

Construction of Content

Narrative
It's told chronologically in the most part although it cuts back to Mrs Claus reading through the letter (narrated by the child) which helps pull the story together.

Layout
The narrative is simple and easy to follow. The logo and slogan are clearly shown centre screen at the end.

Caption
The M&S slogan and logo at the end. The Christmas berry red stands out from the almost black and white background of the bleak artic.

Anchorage:
(How secure is content)
It's a classic M&S advert of which they produce simular ones each year. It's only meant to last for the Christmas season (people won't usually watch it other times of the year or next Christmas as there will be a new ad). However, it is classic and is made to become part of M&S' archive/history of Christmas adverts.

Codes of Conduct

Language
Told through the voice of a child, so simple language. With jokes for the adults (especially for women in regards to how Mrs Claus pretends to Santa that she hasn't done anything when she's actually gone to grant the narrator's wish. Also in the way she talks to Santa: she is made to seem the typical wife reminding her husband of things and making him a packed lunch, yet she also proves to be her own person. She is relatable to the modern woman and a femanist).

Visuals
Christmas, memories, Winter and a nice house with a middle class setting create a happy, desirable story world that people buy into. The viewer is lead to believe that if they buy presents or food from M&S at Christmas, their Christmas can be just like the family's in the advert.

Audio
'Orchestra' type music with a Christmas feel that builds with the story. The music and sound effects add to the Christmas feel of the advert.

Technical (Complex edit/camera movements etc (Cinematography).
Drone/helicopter shots (including of helicopter). Reindeers (are they real? In which case they had to be sourced). Helicopter is used (on camera). Shots of the North Pole and of flying above ships all lined up. Snow.

How does the product speak to the audience
Through the eyes and voice of a child, but to adults and children alike: children will relate to the children in it and to the excitement of Christmas and adults will relate to Mr and Mrs Claus and the parents of the children. Also, directly at the end when Mrs Claus looks directly at the camera.

Second Media Project:
Music Video by The Killers
https://www.youtube.com/watch?v=Qok9Ialei4c

Selection of Content
Words
Singing (also see 'fonts' below).

Images
Animation and live action mixed seamlessly together.

Sounds
To accompany animations/live action: crickets, motorbike, TV, New Year's (so people counting down, cheers etc).

Colours
Complimentary, muted tones.

Fonts
Title of music video at start; title of place in animated section; handwritten letter.

Construction of Content
Narrative
Non-linere.

Layout
N/A

Caption
N/A

Anchorage
(How secure is content)
It's linked with another of The Killers' songs, 'Mr Brightside' which is a classic, so as long as people remember Mr Brightside and as long as people continue to listen to and watch The Killers, this music video will be remembered.

Code of Conduct
Language
Told through song. Descriptive both literally and metaphorically: 'you were standing with your girlfriends in the street' = literal; 'The dust cloud has settled, and my eyes are clear' = metephorical.
Easy to understand - no complicated words.

Visuals
The visuals illustrate the story, both past and present and succesfully link the non-linere narrative seemlessly together. They also link back to visuals in the music video for 'Mr Brightside' - e.g. the scene where Brandon (lead singer) is playing in the show, is the same place 'Mr Brightside' is set in. At one point it even cuts back to a clip of them together then to remind the viwer of what happened when they first met. The colours have a washed out, wistful, reminiscent feel to them. An animated clock with it's hands spinning round and round is a literal representation of time passing, helping to link the two narrative strands.

Audio
The song and sound effects.

Technical (Complex edit/camera movements etc (Cinematography).
The fact that it is part animation means it took meticulous planning and a lot of work to create and to blend it with the live action. The story line can be appreciated on it's own but takes on a deeper meaning if the viewer has previously watched 'Mr Brightside' as the two are linked and are meant to be watched one after the other (although they came out several years apart).

How does the product speak to the audience?
Through the eyes of the man (young and old); through present day and flashbacks. The animation is enticing as no other The Killers video makes use of this medium (speaking to fans here). The colours are appealing to anyone who has an eye for colour (they're complimentary (see night time scene in particular) and not too bright).

🅱eter

2018-10-11 13:58:41 UTC

https://youtu.be/OB_CMthiuec

Toxic Planet (Skate Video)

SELECTION OF CONTENT:

Words: Story being told between skate clips which makes the video more interesting and entertaining

Images: Everything is professionally filmed. Very retro. Fisheye. VHS effects.

Sound: Retro music. (80s) It flows with the video really well.

Sequences: The video has a beginning, middle and end.

Colours: Unsaturated, retro.

Fonts: Simple, oldschool

CONSTRUCTION OF CONTENT.

Narratives: Chronological.

Layouts: Everything is easy to watch and understand.

Captions: Whenever the actor speaks, we can see the captions. His voice is a little bit distorted which makes it a little bit difficult to understand him. That's why captions were used.

Anchorage: Very unique.

CODES AND CONVENTIONS

Language: The actor sounds like a god which makes us feel smaller than him

Visuals: Retro.

Audio: Flow really good with the video. We can hear both music and skaters.

Camera techniques: Use of fisheye lenses. Following shots. Close ups.

How does the product speak to audience: It shows how interesting and difficult skateboarding is. It also shows an interesting story which is followed by crazy skate clips.

Jake

2018-10-11 14:00:05 UTC

Music video: Amnesia - 5 seconds of summer.
https://www.youtube.com/watch?v=DCCJCILiX3o

Selection of content:

narrative of the feelings in the song
visuals
lyrics

Construction of content:

This music video shows the narrative that go with the lyrics of the song, its a sad song remembering old memories with someone who isn't in their life anymore.
The layout has a chaos of how things used to be and how things are now.
The narrative of the song and its lyrics anchors you to the video you're watching. The audience for this music is mostly for teens.

Codes of Conduct:

There is a lot of camera movements in the video with all the different activities that they do in the video.
The song this video is for can be related to by people who've had their hearts broken by someone that they once loved, or possibly still do love.

Kai

2018-10-11 14:08:00 UTC

Pulp Fiction 'Say What' Scene
Selection Of Content
Construction Of Content
Codes And Conventions

Selection Of Content -
'Say what, say what again I dare you I double dare you muthafucka say what one more god damn time!'
'Does he look like a 🤬?'

Construction Of Content -
Jules Winnfield and Vincent Vega go to see Brett because he messed around with Marsellus Wallace, eventually they killed him.
The scene has a very straight forward structure with a middle beginning and end.

Codes and Conventions -
Starts off with a closeup of Jules and goes to a table 🤬 action scene.
Close ups are very apparent as it is a close up scene.
There is no sound as far as music / soundtrack goes, it is all background noise which contains very little anyway.
Contains a biblical passage

“Ezekiel 25:17. "The path of the righteous man is beset on all sides by the inequities of the selfish and the tyranny of evil men. Blessed is he who, in the name of charity and good will, shepherds the weak through the valley of the darkness. For he is truly his brother's keeper and the finder of lost children. And I will strike down upon thee with great vengeance and furious anger those who attempt to poison and destroy my brothers. And you will know I am the Lord when I lay my vengeance upon you."

Awen

hsgawen — 2018-10-11 14:25:38 UTC

https://www.youtube.com/watch?v=bcEWslp0Tpg

Target audience - 18-30 although it could well be enjoyed by other age groups.

Style
- typography is used for some of the lyrics
-burnt film effect is used, this works is relevant as the song is about the past, hence 'BACK in town'
-the music is a mix of genres, hip hop and reggae

Alicia

am207719 — 2018-10-11 14:50:50 UTC

Media Product:

In This Moment - “Wh*re”

This 5 minute music video has a sexual/lust suggestive tone, through the lyrics and the video. With a minute introduction of a male (Chris Motionless from Motionless In White) and setting the scene the video shows many aspects of what Maria Brink (lead singer) tries to put across.

Opening Sequence:

The music played is not the titled song, but an old timely eerie sound which feels like it should be from an old detective film, to push that idea the whole scene is filmed in black and white using a old camera as there are ‘marks’ on the camera’s footage reel.
It sets the location of being New York, by seeing a skyscraper; but then drops the audience down on the dark streets with a neon sign flashing “GIRLS, GIRLS, GIRLS”.
Before the music starts a small amount of text pops on screen (like silent films would have speech boards, linking back to it being an ‘old film’)with the words:

“In your Hate - I have found god

In your Sin - I have found Love

In your Faith - I have found Forgiveness”

This gives a deeper meaning to the music video as the words are almost contradictory. If read with the lyrics of the song in mind, it could show a power abusive relationship.

The narrative of this is simple, it tells a story of a man going into a building to be amused. The following montage of masked females, dark rooms and alcohol mixed with another substance have been made to prepare the audience but also put an edge and a feeling of uncertainty; and this is what gains the viewers attention to not look away.

There is nothing special about this, the camera shots are simple, the hardest being to keep the camera reflection out of a mirror. But it does address the audience which it is aimed out, and older audience or someone who isn’t squeamish to the topic of sex and money. A symbolic image is when the man looks powerful and is being served by woman until the music starts and it seems the roles change.

(Not finished)

Owen

2018-10-11 14:58:52 UTC

Selection of Content:

Colours- bright orange colours setting a warm happy tone.
Visuals- sparkle effect around Bjork’s face bringing a fantasy element to it.
Sound- the song ‘Venus as a Boy’.
Sequence- the whole music video is on sequence of Bjork cooking an egg.
Images- a lot of close-ups making the music video feel very intimate, also close-ups of an egg which I believe is a metaphor for what the songs about.

Construction of Content:

Narrative- a pretty basic narrative, a woman making an egg.
Anchorage- there’s not really a narrative but it’s the visuals that make it gripping because of nice colourful tone and shots. The song as well because I think that is the anchorage for every music video.

Codes and Conventions:

Technical- camera close-ups, pull-forwards and out on a dolly. Visual effects, hand drawn.
Modes of Address- the video in a strange way can be relatable when you’re on your own cooking food and singing and dancing.

Visuals and Symbolism- the visuals symbolise sex between a couple, which explains the intimate close-ups and the eggs represent the ‘right one’, we see this when one of the eggs gets burnt. The song is about “a boy who saw everything from a beauty point of view” which will explain the glowly colourful visuals.

Ellie

el207480 — 2020-02-06 12:11:17 UTC

Trailer: https://www.youtube.com/watch?v=ETHpMMV8rJU

Soundtrack - Intense music with voiceover
Montage of moments in the series
Voiceover
Very cinematic Shots

Construction of content

Secure as the storyline is compelling

Codes of Conduct

Basic camera shots
Gore and horror fans

Jordan

2020-02-13 11:13:47 UTC

The Mighty Boosh

2020-02-24 15:31:25 UTC