- Outlets around the world (13,728 worldwide)
-PH Outlet's in Malaysia (Chart)  (State & Location)
- Why choose PH
          1) To obatin information on the company, for future referencing
          2) To understand the ins and outs of a successful international F&B corporation

Part 2
-Customer needs (need 5)
       (Safety, Food Hygiene, Security, Halal, Water, Food)
-Customer wants (need 20)
       (wi-fi, music, etc)

Part 3
- Competitors (Dominos)
- Take from padlet, there's 6 section (Demographic..etc)
- (Good or Bad/Why)
- Supported by evidence of research
- 4 Points, 5/6 points for good grades.
- 1 slide, 2 points.

EXAMPLES; 
Demographic
- Population of Malaysia is increasing, more ppl need to 
eat.
- Most of the population are 15-64, has money, can buy food/afford food.
- middle class, can afford to dine out.
- Muslim feel safe to eat, Halal

Economy
-Employment rate is higher, more people can afford
-Inflation rate is getting higher, consumer spend less and cook at home.
-Malaysia GDP slows down, consumers spend less.

Natural
- No bird flue, ppl berani eat there
- Malaysia panas bak hang, lepak mall makan PH
Haze, customer tak keluar rumah.. consumer berkurang
-Rainy season, banjir, cannot keluar.

Technology
- Internet, free advertisemet. Can be good or bad.
- Micros prevents miscommunication between staff and give faster service.
- Variation of payment method, cust. don't have to bring money.. safer for them.
- Electronic menu
- Online ordering

Political
- Malaysia support halal, added marketing value.
-GST makes people eat at home
-Malaysia politically stable, terrorism, ppl avoid crowded places
-HACCP food safety allow consumers to consume food safely

Cultural + Consumer
-High urbanization, busy lifestyle, less time to cook at home, eats out.
-More health conscious, restaurants are able to provide it.
-Festivals and public holidays, customers tend to dine out.
-ppl prefer cafes over restaurant, less ppl going to PH (eating & drinking euromonitor)
-2017 all restaurant will be non smoking