IBF HCD MUSEUM OF FAILURE by Trechelle Lyn Ras https://padlet.com/trechras/museum Failure is the greatest teacher. en-us 2020-12-02 14:49:11 UTC 2026-02-16 22:05:54 UTC hello@padlet.com https://padlet.net/icons/png/1f34b.png Digital Convergence Corporation :CueCat trechras https://padlet.com/trechras/museum/wish/979971722 Free to internet users, a cat-shaped handheld barcode reader to open a URL by scanning a barcode on a printed matter. "CueCat isn't worth installing and using, even though it's available free of charge ... In order to scan in codes from magazines and newspapers, you have to be reading them in front of your PC...  fails miserably. Using it is just unnatural and ridiculous... ."  WSJ, 2000

"...not solving a problem... feeble business idea" Spolsky, 2000

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971722 Nokia N-Gage trechras https://padlet.com/trechras/museum/wish/979971726
"The N-Gage was a smart  smartphone combining features of a mobile phone and a  handheld game system. N-Gage attempted to lure gamers away from the Game Boy Advance by including telephone functionality. This was unsuccessful, partly because the buttons, designed for a telephone, were not well-suited for gaming. The original N-Gage was described as resembling a taco, which led to its mocking nickname "Taco phone" - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP
]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971726 Genesis Toys My Friend Cayla trechras https://padlet.com/trechras/museum/wish/979971728
Dolls which uses speech recognition  technology in conjunction with a mobile app to recognise the child's speech and have a conversation. The doll uses the internet to search what the child said which then answers with what it collected online. The doll is banned in Germany as an illegal surveillance device.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971728 Rejuvenique Electric Shock Facial Mask trechras https://padlet.com/trechras/museum/wish/979971729 "Made of rigid plastic, this 1990 mask only comes in one size. The shocks are set up to “exercise” your face and reduce wrinkles. Many of us search for a facial product that will help reduce the look of aging and leave us looking refreshed and youthful. This one simply leaves us with nightmares." - plaidswan.com

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971729 Sony Betamax trechras https://padlet.com/trechras/museum/wish/979971730 "A consumer-level analog-recording and casette format of magnetic for video. Its competitor VHS could record for 2 hours against its 1 hour bu tit launched in spite of the product inadequacy." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971730 Twitter Peek trechras https://padlet.com/trechras/museum/wish/979971731 "The original Peek was an email-only mobile device that came onto the market in 2008 with promise. Then a year later, they came out with Twitter Peek, a Twitter-only device which ended up being a dud. 

It didn’t solve any problems, only created them." - Medium



Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL
]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971731 Apple Newton trechras https://padlet.com/trechras/museum/wish/979971733 "The Newton is a series of personal digital assistants (PDAs) developed and marketed byApple Computer, Inc. An early device in the PDA category it was the first to feature handwriting recognition. Considered technologically innovative at its debut, but a combination of factors, some of which included its high price and early problems with its handwriting recognition feature, limited its sales. This led to Apple ultimately discontinuing the platform at the direction of Steve Jobs  in after his return to the company." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL
]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971733 Google Glass trechras https://padlet.com/trechras/museum/wish/979971735
"Google Glass is a brand of optical head-mounted display designed in the shape of a pair of eyeglasses. It displayed information in a  smartphone-like, hands-free format. The headset received a great deal of criticism amid concerns that its use could violate existing privacy laws.

On January 15, 2015, Google announced that it would stop producing the Google Glass prototype, to be continued in 2017 tentatively. In May 2019, Google announced the Google Glass Enterprise Edition." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL
]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971735 DMC DeLorean trechras https://padlet.com/trechras/museum/wish/979971737 "It is remembered for the one model it produced — the stainless steel sports car featuring gull wing doors.   The lack of demand, cost overruns, and unfavourable exchange rates began to take their toll on DMC's cash flow in late 1981. The company had estimated its break-even point to be between 10,000 and 12,000 units, but sales were only around 6,000." -Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971737 Microsoft Kin trechras https://padlet.com/trechras/museum/wish/979971741
"Kin was a short-lived mobile phone  designed for users of social networking  Microsoft described the phones' target demographic as men and women between ages 15 and 30. Microsoft invested two years and about US$1 billion developing the Kin platform." - Wiki

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971741 Sony E-Reader (Joelle) trechras https://padlet.com/trechras/museum/wish/979971743 Sony were first to develop a e-book reader with electronic paper display in 2004. It had initially strong reviews but as soon as Amazon brought out the Kindle, there was no further competition and Sony eventually discontinued their e-reader product line.

"Sony spent more than twice of what Amazon spent on measured media, but it lost mind share by not sustaining its marketing, and failing to highlight its product superiority. It also didn't cash-in on its first-mover advantage"

Hype Level: Kardashian
Failure Proportion: Epic
Cost to Company: Painful]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971743 Coca-Cola New Coke trechras https://padlet.com/trechras/museum/wish/979971745
The reformulated Coke was introduced in April 1985. In 1992, it was renamed Coke II. However, the American public's reaction to the change was negative, and "New Coke" was considered a major failure. Coke II was discontinued in July 2002. It remains influential as a cautionary tale against tampering with a well-established and successful brand

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: PAINFUL
]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971745 Google + trechras https://padlet.com/trechras/museum/wish/979971747 "Google+, the social media platform from Alphabet, launched in 2011 to compete with Facebook.

 While the site experienced an initial surge in subscribers, by April 2015, Google+ had experienced a 98% decline in user engagement. "

Hype Level: KARDASHIAN
Failure Proportion: Moderate
Cost to Company: So-so

Sean]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971747 MULAN (Live-action film) trechras https://padlet.com/trechras/museum/wish/979971748 For a super-hyped film that was targeted to capture the Chinese audience, it's getting a lot of dismal failures now. It's one of the most expensive live-action films produced by Disney, however it seems like it's not gonna do well. Couple with the fact that they released it on Disney + (which eventually became pirated, it doesn't seem that Mulan will meet business expectations at all.
HYPE LEVEL: Kardashian
Failure proportion: MASSIVE
Cost to company: Painful]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971748 Pet ROCK trechras https://padlet.com/trechras/museum/wish/979971750 Pet Rock is a collectible toy made in 1975 by advertising executive Gary Dahl. Pet Rocks are smooth stones from Mexico's Rosarito Beach.[1] They were marketed like live pets, in custom cardboard boxes,[1] complete with straw and breathing holes.[2] The fad lasted about six months, ending after a short increase in sales during the Christmas season of December 1975. Although by February 1976 they were discounted due to lower sales, Dahl sold over 1 million Pet Rocks for $4 each,[1] and became a millionaire.

Hype Level: SATANIC
Failure Proportion: Moderate
Cost To Company: Nada]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971750 Office Assistant Clippy, Microsoft, 1990s trechras https://padlet.com/trechras/museum/wish/979971752 Clippy is described by some as one of the worst user interfaces ever developed. Clippy was designed to pop up whenever the software thought that the user needed help and managed to annoy quite a few people. After Microsoft acknowledged it's unpopularity they decided to remove the feature.
Hype Level
Kardashian
Failure Proportion
Massive
Cost to Company
Painful]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971752 APPLE MOUSE trechras https://padlet.com/trechras/museum/wish/979971753 Apple designed a sleek-looking mouse that looks very on-brand but the failure is that the charging point is at the bottom of the mouse...

Hype Level: KARDASHIAN
Failure Proportion: MODERATE
Cost to Company: SO-SO]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971753 MoviePass trechras https://padlet.com/trechras/museum/wish/979971758 The Netflix of Cinemas. Their subscription plan offered users a movie ticket a day - access to films in any theatre, in any market - for less than USD10 a month. The company played the middleman by buying movie tickets at list price, then giving them to subscribers.

Hype Level: KARDASHIAN
Failure Proportion: EPIC
Cost to Company: RIP]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971758 Mini Disc trechras https://padlet.com/trechras/museum/wish/979971760 Sony announced the MiniDisc in September 1992 and released it in November of that year for sale in Japan and in December in Europe, Canada, the US and other countries. -wiki

Hype Level: Kardashian
Failure Proportion: Epic
Cost to Company: Painful]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971760 CHEETOS LIP BALM trechras https://padlet.com/trechras/museum/wish/979971764 Launched in 2005, Cheetos Lip Balm experienced a backfire from the market. The company assumed that people would want a Cheeto-flavoured lip balm as it rides on other brands creating flavoured lip balms (Hershey’s, Holly Rangers, Stardust). They assumed that if they created something innovative, customers would be even more loyal to the products.
Hype Level: Medium
Failure Proportion: Epic
Cost to Company: So-So]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971764 trechras https://padlet.com/trechras/museum/wish/979971766 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971766 Samsung Galaxy Note 7 trechras https://padlet.com/trechras/museum/wish/979971769 Due to a design flaw in component placement, the battery size of 3500mah caused multiple cases of the phone exploding. To reduce their losses, Samsung recalled and refurbished the phones with smaller batteries and sold them as the Galaxy Note Fan Edition.

Hype Level: Kardashian
Failure Proportion: Massive
Cost to Company: Painful]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971769 film cameras are long gone trechras https://padlet.com/trechras/museum/wish/979971770 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971770 Google+ trechras https://padlet.com/trechras/museum/wish/979971773
It was a product that never really took off despite hefty marketing efforts. Facebook was already the main dominant player and had created the ecosystem it needed to sustain. Surprisingly, it is still around under the guise of Google Currents.

Hype Level: Medium
Failure Proportion: Epic
Cost to Company: Painful

]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971773 Windows Phone trechras https://padlet.com/trechras/museum/wish/979971777 The lack of apps wasnt able to convince buyers to take the leap in a market full of androids and I Phones.

Hype Level: Kardashian
Failure Proportion: Epic
Cost to Company: Moderate]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971777 Trump Shuttle trechras https://padlet.com/trechras/museum/wish/979971778
This product never took off due to lack of customer interest despite the pomp and hype, and high fuel prices when the airline was launched led to high costs and the airline cant turn a profit.

Hype Level - Kardashian
Failure Proportion - Epic
Cost to Company - RIP]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971778 Ghostbusters (2016) trechras https://padlet.com/trechras/museum/wish/979971779 Hype Level: Kardashian
Failure Proportion: Massive
Cost to Company: PAINFUL]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971779 Burger King Ad trechras https://padlet.com/trechras/museum/wish/979971785 Do you guys think it is a fail or win? ]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971785 Microsoft Zunes - Steve trechras https://padlet.com/trechras/museum/wish/979971786 In 2006 Microsoft came up with the Zune, a product that was supposed to rival the iPod. However, Zune failed to convince consumers that it was on par with the iPod. ]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971786 GAP Rebranding trechras https://padlet.com/trechras/museum/wish/979971792 Back in October 2010, GAP announced a rebranding of their classic logo which was met with massive backlash, with comments such as it looking "cheap" and "uncool". GAP reverted their rebranding within just a week of the release, in response to the backlash.

A painful lesson on the importance of how much, and if you should change an iconic brand.

Hype Level: Low
Failure Proportion: Massive
Cost of Company: Painful]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971792 Heinz EZ Squirt Ketchup trechras https://padlet.com/trechras/museum/wish/979971794
In the first three years, the Heinz company sold more than 25 million bottles of EZ Squirt ketchup and rolled out three more funky hues, including purple, blue, and Mystery Color, which could be either purple, orange, or teal. Although the kid-friendly condiment was initially a success, consumers eventually lost interest and the product was discontinued in 2006. 

]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971794 LEGO Scala (Joelle) trechras https://padlet.com/trechras/museum/wish/979971797 First LEGO set for girls however with very few building bricks which is, of course, the core of LEGO.

Many years later LEGO did a huge piece of research to establish how to tap into the girls market, learning how girls interact with LEGO, and LEGO friends was created which was a much more successful product line.

Hype Level: Medium
Failure Proportion: Moderate
Cost to Company: So-so]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971797 FAILURE (noun) trechras https://padlet.com/trechras/museum/wish/979971800 - a lack of success in doing something
- the fact of something not working as it should

Criteria to be in the Museum of Failure according to its curator, Samuel West:
"It was an innovation and it was a failure. A failure is a deviation from its desired outcome."
]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971800 TASK 2: DISCUSS IN YOUR GROUP trechras https://padlet.com/trechras/museum/wish/979971802
1. What role does failure play in innovation? 
2. What hinders us from accepting failure? ]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971802 TASK 1: CO-CURATE THE MUSEUM trechras https://padlet.com/trechras/museum/wish/979971804 What else do you think belongs here? Feel free to add them all!  Don't forget to add wall notes. Analyse the failure based on:
1. Hype Level
LOW
MEDIUM
KARDASHIAN
2. Failure Proportion
MODERATE
MASSIVE
EPIC
3. Cost to Company
SO-SO
PAINFUL
RIP]]> 2020-12-02 14:49:11 UTC https://padlet.com/trechras/museum/wish/979971804 Pets.com (circa 2000s) https://padlet.com/trechras/museum/wish/982306082
Pets.com was a dot-com enterprise headquartered in San Francisco that sold pet supplies to retail customers. It began operations in November 1998 and liquidated in November 2000. A high-profile marketing campaign gave it a widely recognized public presence, including an appearance in the 1999 Macy's Thanksgiving Day Parade and an advertisement in the 2000 Super Bowl. Its popular sock puppet advertising mascot was interviewed by People magazine and appeared on Good Morning America.


Although sales rose dramatically due to the attention, the company lost money on most of its sales through mismanagement. Its high public profile during its brief existence made it one of the more notable victims of the dot-com bubble in the 2000s.

Source: Wikipedia

1. Hype Level
KARDASHIAN
2. Failure Proportion
EPIC
3. Cost to Company
RIP

]]> 2020-12-03 01:52:20 UTC https://padlet.com/trechras/museum/wish/982306082 G-suite New Logo Design https://padlet.com/trechras/museum/wish/982309669 2020-12-03 01:54:19 UTC https://padlet.com/trechras/museum/wish/982309669 Simple Design Mistakes https://padlet.com/trechras/museum/wish/982322182 Nice vs user experience?]]> 2020-12-03 02:01:40 UTC https://padlet.com/trechras/museum/wish/982322182 https://padlet.com/trechras/museum/wish/982324966 Singapore e-payments ad taken down for being racially insensitive

]]> 2020-12-03 02:03:31 UTC https://padlet.com/trechras/museum/wish/982324966 Iphone 12 without the charging head & earpiece https://padlet.com/trechras/museum/wish/982328112 2020-12-03 02:05:23 UTC https://padlet.com/trechras/museum/wish/982328112 https://padlet.com/trechras/museum/wish/982329652 2020-12-03 02:06:20 UTC https://padlet.com/trechras/museum/wish/982329652 https://padlet.com/trechras/museum/wish/982331184 2020-12-03 02:07:20 UTC https://padlet.com/trechras/museum/wish/982331184 https://padlet.com/trechras/museum/wish/982333907 2020-12-03 02:09:05 UTC https://padlet.com/trechras/museum/wish/982333907 https://padlet.com/trechras/museum/wish/982335563 2020-12-03 02:10:09 UTC https://padlet.com/trechras/museum/wish/982335563 https://padlet.com/trechras/museum/wish/982337509 2020-12-03 02:11:27 UTC https://padlet.com/trechras/museum/wish/982337509 https://padlet.com/trechras/museum/wish/982340483 2020-12-03 02:13:25 UTC https://padlet.com/trechras/museum/wish/982340483 https://padlet.com/trechras/museum/wish/982343743 2020-12-03 02:15:22 UTC https://padlet.com/trechras/museum/wish/982343743