BUS 157 BEZA BEAUTY BUSINESS MODEL CANVAS by Leslie

Key Partnerships

bbusa — 2024-08-20 00:31:43 UTC

Key suppliers: Partnered with a reputable wax company specifically for licensed estheticians

Technology suppliers: Acuity scheduling system and partnership with loyalty program

Marketing partners: Hiring social media manager, acquiring business identity with artist

Logistics partner: Partnership with local P.O. Box office

Cost Structure

bbusa — 2024-08-20 00:31:52 UTC

Fixed costs: Studio space rental and insurance

Variable costs: Costs for wax, supplies, and equipment

Key cost drivers: Marketing for business, subscriptions, POS system, and scheduling system

Key Activities

bbusa — 2024-08-20 00:32:00 UTC

Delivering value propositions: Sourcing high-quality wax, reliable equipment, and creating a comfortable atmosphere for guests

Distribution channel: Managing a POS system, maintaining a beauty studio, and handling inventory of equipment and supplies

Customer relationships: Establishing a loyalty program, interacting on social media platforms, and running giveaways

Revenue generation: Speedy service, accounting for financial budget, and holding sale promotions

Key Resources

bbusa — 2024-08-20 00:32:22 UTC

Physical Resource: High foot traffic location, quality product, and privacy setting

Intellectual Resource: Unique brand identity and legality of business

Human Resource: Expert waxing techniques by experienced estheticians that provide great customer service

Financial Resource: Bootstrapped amount for rental space, line of credit for equipment and inventory

Value Propositions

bbusa — 2024-08-20 00:32:30 UTC

Expert hair removal wax technician using quality products and pain-reduced techniques

Customer Relationships

bbusa — 2024-08-20 00:32:46 UTC

A loyalty program is offered for consistent service throughout the year. The program ensures the best hair removal results with the help of products sold in the suite.

Channels

bbusa — 2024-08-20 00:32:52 UTC

Social media advertisements are found on Instagram, Facebook, and TikTok. The booking website is available for easy access to self-service scheduling

Customer Segments

bbusa — 2024-08-20 00:33:01 UTC

Age: 18-50, professionals who want to save time on daily grooming and makeup routine

Gender: predominately female, occasionally men who would like subtle enhancements

Income: middle-upper income brackets

Revenue Streams

bbusa — 2024-08-20 00:33:14 UTC

Revenue streams derive from wax passes on customer's favorite wax service. The wax pass helps customers save money by purchasing future services in a bundle.

Business Description

bbusa — 2024-08-26 02:05:44 UTC

A small business dedicated to aesthetic services in permanent makeup, lash and brow artistry, and intimate waxing. We strive to help individuals look good, so they feel good!