‌Oral Health Foundation. (2019). Dentures. [online] Available at:https://www.dentalhealth.org/dentures#:~:text=People%20wear%20dentures%20to%20replace,the%20upper%20or%20lower%20jaw. [Accessed 12 Apr. 2022].

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The ad already tells how tasty is gardenia bread by itself. The use of different age range also displayed that the bread itself is loved by everyone. Adding to that, the use of their famous slogan “It’s fresh! It’s good! So good…you can even eat it on its own!” in the background music which creates the popular culture itself as the more people watches this ad, the more memorable the slogan gets into people’s mind which results as a corollary statement for gardenia. 

The classic gardenia white bread is so good that you can even eat it on its own 

 

The product is about the classic gardenia white bread.

 

The classic gardenia white bread is cholesterol free and bromated free, vitamin and mineral fortified, has zero trans-fat,with its product slogan "So good… you can even eat it on its own" best describes the beauty of its product quality.

 

The classic gardenia white bread video advertisement catches the viewers attention by repetitively promoting the bread is as tasty as its own. The constant use of the addictive bgm not only adds the effect of promoting the bread but also allows the viewers to be constant reminded of the product quality.The ad also emphasizes that no matter what age or what gender the classic gardenia white bread is love by anyone even on its own! The strong emphasis on the product quality and the repetitive use of slogan really makes consumers addicted and excited to try the classic gardenia white bread.

Reference:
https://worldofbuzz.com/how-many-of-these-7-nostalgic-malaysian-ad-jingles-do-you-know/

This McDonald's commercial, reenacted customers’ dilemmas while ordering their massive menu that is full of options. As a regular Mcdonald’s customer, I realised I reacted the “uhhhh” part the same as the actors were while watching this commercial. In my opinion, Mcdonald’s are proud and not ashamed to proclaim that they have such great menus that one would always have to make a hard decision in order to make an order. Mcdonalds wanted to prove that even celebrities like ‘Kanye West’! (as shown ordering a drive-thru)  in the video or even ordinary citizens like teengers will face the dilemma of ordering Mcdonalds’ menu. 

I believe Mcdonald’s also wanted to show that their menus are catered for everyone in the world! In the commercial itself, actors of different races were cast for this commercial to imply that no matter you’re young, old, black or white; everyone could get something they like here at Mcdonalds. 

From main menus to condiments, I believe Mcdonalds also wanted to emphasize that they have so much to offer! Just like how the orderer asked the young lady what sauces would you prefer which just makes one fall into another dilemma of choosing again! Mcdonalds assures that everyone could get what they want,  and yes everyone gets their  “uhhh” menu that they would like in this advertisement.

Copy strategy:

In regards to the 2022 annual super bowl commercial blitz, McDonald's decided have a gentle roast on their prospects by emphasizing the commercial on their customers’ usual phrase of “can I get uhhhh” for a tease. It can be seen that Mcdonalds is trying to imply a sense of humour to their audiences and also wants to make their customers relate to the commercial’s scenarios. The dilemma faced by each and every person in the commercial brings out the fact that “One will always struggle to make a choice while ordering Mcdonalds”; to show how diverse the options of Mcdonald’s menu are, how each customer won’t only have a single favourite and also proves that how well Mcdonalds know their customers that they relate to their dilemma situation of ordering. 

Fast food artificial additives have always been a matter of intrigue and criticism. Many fast food industries strive to reduce the use of preservative and increase the freshness of ingredients(Jiang, 2020). Burger King particularly, had take the opportunity of this campaign to announce that they’re are officially serving preservative-free whoopers starting in 2020. In my opinion, the visuals of the advertisement may seem unapettizing and unsettling for a fast food chain, nevertheless the message of moving away from artificial perservative rather creates a message of assurance to their customers, exclaiming that even though they are a fast food company, they prefer to serve natural and fresh ingredients too. 

This ad was actually a result of the Burger King’s burger going through a 34 days molding campaign. With the realistic visuals of the moldiness of a burger, Burger King decided to emphasize the beauty of an artificial-free whooper and applying a “outstanding benefit” approach by proving they believe that serving real food is better. With the promising campaign of Burger King 34days whooper molding experiment, "Natural" beauty is finally making its appearance in fast-food advertisements.

The fast-food conflicts are about more than simply costs. Chains are squabbling over who produces the finest chicken sandwiches, and it appears like KFC is so sure of its own that the competition is invisible. As seen from the image above, it is obvious that KFC purposely placed their ads with the surroundings of their pugilists such as Mcdonalds, Wendy’s who subsequently do sell chicken sandwiches too. What caught my eye about KFC’s ad is that they didn’t use words such as ‘Best’ or ‘tastiest’ superlatives words that will hornblow their product but rather with a simple note of reminder that they sell THE chicken sandwiches here and they are known for it too. 

KFC did not exaggerate or hornblow their product in the advertisement but rather state the obvious to the world with a simple and blunt message that they sell chicken sandwiches even though there are other chains that sell the same thing too. As the Fried Chicken experts (a.k.a the OG of fried chicken chain), KFC isn’t shy to REMIND and REEMPHASIZE that they are the ones who knows how to are known on how to serve a proper chicken sandwich (burger), and this business should be handled by KFC and KFC only.

Well, Petronas has always given us teary ads that are meaningful and full of emotions hence, this is one of the ads that I relate to the most. The ad uses the word "uni" (you and I) to emphasize the variety and backgrounds of various races, languages, cultures and values of every Malaysian bringing abundance and blessings in a university life scenario. As a uni student myself, the plots and the storyline really is relatable and touching, and yet I couldn’t agree more to the ad’s message that together as a nation, despite different backgrounds and histories within us; as a Malaysian, U and I can create a better Malaysia.

U N I (you and I) 

As Petronas celebrate its 45th Anniversary, they produced this webfilm in conjunction to National & Malaysia Day by bringing the Malaysians together through the message of unity in the ad.

 

The ad emphasizes unity together as a nation; every Malaysian should unite and get along despite our background, cultures, and different races. The storyline portrays that two Malaysians of different races didn’t get along at first but with understanding and tolerance and with love they united as one and accomplished things that they weren't able to do at first. The ad does not only show the importance of unity but also portrays Petronas encouraging message to all Malaysians to be together as one as to celebrate national day and be reminded of the hardship and sufferings of the past in order to gain the Independence for Malaysia. 

 

As the ad uses a university student’s life as the storyline, many Malaysians especially the younger generations will relate to the scenarios of the ad. This encourages the message of togetherness to the younger Malaysians especially students as they are the future drive of the country and the hope for the country’s better development. 

Reference:
https://www.petronas.com/media/press-release/petronas-unveils-national-malaysia-day-webfilm-conjunction-its-45th-anniversary

The headline really caught my attention as it portrayed differently compared to other ads and made their ad a little unusual than others that makes it interesting. The idea itself is brilliant as readers will be really intrique by the layout wondering why is it so empty with only a few words hence discovering the purpose of the ad as the products and brand listed at the bottom. By doing so, I agree that it really has won the  readers’ attention and the products itself will be remembered as it is displayed in such a genius and unique way.

Copy Strategy:

The headline is applied towards a curiosity and humour approach to catch the reader’s attention. The emptiness and the font of the text definitely makes readers to be curious and wonder what is going on. Seth & Riley’s used an opposite psychology by creating a “dumb ad” in such a genius way to let the readers laugh about it but yet remembers the ad still.

Reimagined headline:
There's nothing here. Want some lemonade ? (Question Approach)

I'm not here look down. (directive approach)

Best of both worlds (Headline)
Lemon. Alcohol (subhead)
- direct benefit claims

Reference:
https://id.pinterest.com/pin/333547916124803800/

Genre: TV commercial
Approach: Storyline