Currency exchange

3) Currency exchange. Many online shopping website do not offer currency exchange and only offer the items in their native currency. This would cause many misconception on how much the item really is as the exchange rate might appear differently online then when being bought which might cause the visitor to abandon their cart.

Translation

4) Many online website do not offer language translation and therefore, consumers who are not familiar with the language would not be able the message being conveyed in the website. This would mean that they are unable to cater to a larger group of consumers  due to the language barrier which would most likely cause the business to have a higher chance of losing their customers as users would get frustrated by not being able to find what they were looking for with the limited information that they are able to understand.

More often than not, the design and layout of a website or the displays on an online shopping app is the first step to sway any customer. Many websites fails to provide customers with web designs that are easy on the eyes and user-friendly. Some web designs are just too difficult to navigate through because there are just too many tabs, advertisements and congested product information displayed. Ideally, four tabs will we enough for a page and short phrases of which to describe the products. This is to make any online shoppers have a pleasant experience. Having some pictures and animations that is relevant to the products in the background must be given more attention by web designers.

2) Information provided about the products and a customer service for customers to acquire more information about the products and the company.

Information about the product must definitely be clearly stated and accurate. There are websites that provide false information of their products. Hence, when customers receive what they have ordered, they might want a refund and never return to those sites. Having negative review from a few customers will cause less and less people to use those sites. Sufficient information must be provided and restricted to maximum number of characters used. If additional information is needed by the customer, a customer service should be available. Due to language barrier being a problem for international companies, they should have services in different languages depending on the country the transaction will be in.

3) Policies to protect both the customers and the company

Some online shops neglect informing customers of the policies that may lead to misunderstandings of the processes that online purchases go through. These policies must be clearly stated and must be accepted by customers before they make any transactions. Such policies include what is to be done whenever there is situations where customers want to return the product or they want a refund. With policies and guidelines provided for both parties (retailer & customer), customers will have more confidence in shopping online as they would know their rights if ever there is a complication with the purchase.