IDM Creative Journal Assignment 1 by Callisto, Jonathan - caljy024

Week 1 Initial Thoughts

caljy024 — 2023-03-03 05:20:53 UTC

Going into this course I have mixed emotions, feeling slightly overwhelmed but enthusiastic at the same time. I have developed a general concept for my promotional video, however, this may change throughout the journalism process as I brainstorm, research and more.

80 Ideas To Promote

caljy024 — 2023-03-03 05:27:23 UTC

1. Film - Via trailer
2. New beverage
3. New electronic invention
4. Social media software
5. Drug abuse
6. Lucid Dreaming
7. Kidnapping awareness
8. Shoes with rocket boosters
9. Social media awareness (cyberbullying)
10. Backpack with infinite storage
11. Global warming awareness
12. Cancer awareness
13. Diabetes awareness
14. Smart glasses (like phones)
15. Magic Keyboard
16. Tablet that enhances one's intellect, physical attributes, etc
17. Software that allows users to enter any game and experience it as if they are there.
18. Slow-motion gadget
19. Watch that converts time into money
20. Film where fingers are guns
21. Climate change awareness
22. Notebook that makes wishes come true
23. Book that makes drawings come to life
24. Livestreaming software where the viewers decide what happens to the content creator.
25. iPhone 2.0
26. 2D headphones that can fold out and become 3D.
27. Electronic device that allows the user's soul to detach from their body.
28. Electro Magnetic Pulse that charges every device in the area.
29. Hoverboard (levitates)
30. Double-sided phone
40. Sleep gun
41. Alcoholic shot that makes the user drunk for an hour.
42. Tablet that makes the user sober
43. Drink that refills when empty
44. Retractable laptop
45. Holographic keyboard
46. Auto editing software
47. Greenscreen that can transform (simulate) any setting/location.
48. Door that opens up to any location
49. Contact lenses with the ability to see into the future
50. Tablet to solve every cure (miracle drug)
51. Talk box that can interpret everyone's voice perfectly
52. Promote an original song
53. Human trafficking awareness
54. Employment
55. Software that helps code games
56. Local volleyball team
57. Virtual reality
58. Gender equality
59. Local farmers
60. Cold showers
61. Frequent sanitation
62. Pen that never runs out of ink
63. Local supermarkets (Drakes)
64. Road safety
65. R U OK day
66. Frequent consumption of fruit and vegetables
67. Exercise
68. Interacting with new people
69. Social media platform (similar to YouTube) without any ads
70. Swimming clubs
71. Photography business
72. Socialising with new people
73. Glow-in-the-dark hair dye
74. Album
75. Sunglasses
76. SA talent show
77. Dog Rescue
78. Endangered animals awareness
79. A card that contains the details of a person's metro, credit/debit and student card
80. Suicide awareness

Target Audience

caljy024 — 2023-03-10 04:22:29 UTC

The target audience ranges between students in school/university to those aged around 34 that partake in long periods of studying or exercise. The target audience may have past experiences with energy drinks which is how I'll lure them in. Furthermore, people in this age bracket tend to like video memes, with this in mind I'll combine memes in my ad to capture their attention.

Week 2 Message Getting Across

caljy024 — 2023-03-10 04:22:48 UTC

After coming up with 80 candidates to promote I finally selected one, this being the second idea on my list which is creating a new, never-before-seen beverage. The message I'll be getting across to my target audience is that Jolt energy (the drink I'm promoting) isn't like any other. This will be accomplished by having actors complete tasks more efficiently stating that Jolt can assist those struggling to focus.. An examples that may be in my advertisement is a student accomplishing more work or an athlete not becoming tired.

Advertisement Strategy

caljy024 — 2023-03-10 05:10:31 UTC

People aged within my target audience tend to consistently watch YouTube and may have heard of two YouTubers that go by Logan Paul and Ksi. Recently they created a hydration drink called Prime Hydration and a fan of theirs ended up creating an ad for this drink. Within this ad the creator can be found including different types of colourful fruits that match each flavour/colour of Prime. This makes the whole scene stand out and attracts the audience towards the product itself. In regards to my ad, I'll create something similar that way my target audience finds the advert visually appealing and don't see my product as "just another drink."

Annotated Bibliography

caljy024 — 2023-03-10 05:25:50 UTC

Green Seed Group, (2021). 10 Marketing Strategies For the Beverage Industry, viewed 31st march 2023, .
Green Seed International Food Expertise presents valuable information when it comes to marketing beverages. Brand positioning is important when it comes to advertising. To take advantage of the opportunity to reach as many customers as possible a strong brand image has to be produced, this way it takes up a permanent place in customer's minds. This can be accomplished by having a unique selling point. When securing investors/customers Green Seed states that the "one thing people are looking for more than anything else is your product or brand's unique selling point." This will allow my drink to stand out from other similar beverages on the market. The last point that I could potentially implement into my advertisement would be partnering with other successful businesses. By associating myself with existing brands that have a similar but not identical customer base I can get my drink out there and known by more people. An famous example of a past collaboration is Coca-Cola and McDonalds. Overall Green Seed's provides several marketing techniques for new brands to get their name out and become well known. I'll definitely use 'Product Packaging and Brand Positioning' as they let the audience know what drink brand they're buying.

Bergstrom, B (2022). 'Red Bull Marketing Strategy,' viewed 31st march 2023, <https://coschedule.com/marketing-strategy/marketing-strategy-examples/red-bull-marketing-strategy.>.
Red Bull Marketing Strategy: The 9 Ways Red Bull Changed The Marketing Game, Bergstrom (CoSchedule, 2022) goes over Red Bull's unbeatable marketing power and strategies to get customers to purchase their drink/s. Their marketing took the form of three well-executed strategies. The first is that they interest their target audience by advertising and sponsoring extreme sports, concerts and music festivals. In another Padlet box, an example of Red Bull executing this type of advertisement for their target audience can be found. Second is their ability to effectively sell their drink without forcefully pushing it onto others. Tons of companies try to force their product/s onto others by making customers view the product as something essential in life. In regards to Red Bull, their content focuses on the reader's enjoyment. This means that when other audiences are watching a concert, music festival or extreme stunt they'll instantly associate the activity with Red Bull. Lastly, they publish videos, blogs, landing pages, and other content at the same professional level as other media sites where their target audience consumes content.
This website has provided me with useful insight into three major techniques Red Bull uses to attract their target audience. Furthermore, the website breaks down what makes this brand so powerful, The 4 Ps, price, product, place and promotion.

‌buildd, (n.a.), Monster Energy Marketing Strategy: How Monster become a market leader by ‘Unleashing the Beast’? viewed 31st March 2023 Available at: https://buildd.co/marketing/monster-marketing-strategy.

‌This next website goes over Monster's marketing schemes and how they're able to compete with other major beverage companies such as Pepsi, Coca-Cola and Red Bull (just to name a few). Similar to Red Bull, Monster also considers the 4 Ps. When it comes to their product Monster has developed over 34 distinct products that help them capture a wider target audience. Outside of the original energy drink their drink is split into 4 segments which are:
* Expresso Monster - A milk and coffee blend
* Monster Ultra - Sugar-free Monster drink
* Reign Total Body Fuel - for fitness enthusiasts
* Monster MAXX which tastes like fine champagne
As part of its targeting strategies Monster costs less than other drinks. In regards to its competitor Red Bull, Monster contains twice as much liquid in its can for the same price. "Such a pricing strategy is suitable for the targeting strategy of 18-35-year-old potential consumers where they may choose Monster brand to save costs."

If I take anything away from Monster Energy Marketing Strategy: How Monster become a market leader by ‘Unleashing the Beast' it'll be that people in my target audience are considering more than just the brand. They also consider the price and product itself. How much does it cost? What flavour is it? Does it taste good?

Name/Design of My Beverage

caljy024 — 2023-03-13 07:18:51 UTC

The name of my beverage will be called Jolt and contain a picture of a lightning bolt to symbolise the jolt of energy consumers feel after consuming my drink. Above is the final design that will be printed on cans, bottles, etc.

Week 4 Creative Problem Solving

caljy024 — 2023-03-30 00:33:05 UTC

In this week's tutorial, I created a mind map as it allowed me to solve problems and address issues from different angles/perspectives. A total of 6 sub-topics arose with each coming up with different ways to make my advertisement improve. These six topics of discussion were collaboration, message/content, adjustments towards the product, advertisement genres, appeal to the audience and essentials (what can I eliminate). My promotional video will stand out from the rest of the completion by containing famous scenes from multiple shows. Furthermore, the video will start like Coca-Cola and Sungazer's ad, displaying the drink being opened and poured before being consumed.

RED BULL ADVERT

caljy024 — 2023-03-30 00:59:23 UTC

sthebsas 2018, Red Bull Gives You Wings — World of Red Bull Commercial, video, YouTube, viewed 1st April 2023, .

SUNGAZER ADVERT

caljy024 — 2023-03-30 04:28:59 UTC

Sungazer Fruity Beer 2023, Meet Sungazer Fruity Beer, video, YouTube, viewed 1st April 2023,

COCA-COLA ADVERT

caljy024 — 2023-03-30 04:34:01 UTC

Mister Alcohol 2015, Coca-cola - "Yummmmmmm" (2015), video, YouTube, viewed 31st March 2023, .

Energy Drink Market Size

caljy024 — 2023-03-30 07:11:02 UTC

Week 3 Building the website

caljy024 — 2023-03-31 01:30:14 UTC

In this week's lecture, the class received information on HTML coding. We explored this further in the tutorial by transferring over to a website called w3schools where the class expanded their knowledge on the basics of HTML. In this website different subheading would go over different aspects of HTML coding which I went over for 45 minutes. After learning the basics I was able to further my knowledge by looking at different website's 'source code' to see how they created their websites.

Week 5 Part 2 Colour Palette

caljy024 — 2023-03-31 04:25:50 UTC

The colour palette for my promotional video will be:
#000000 (Black)
#DEE1E6 (Grey)
#F4FC0A (Yellow)
#DEDE33 (Dark Yellow)
#FFFFFF (White)

Week 5 Part 1 Typography

caljy024 — 2023-03-31 04:35:10 UTC

The Typography will be the same text font that's found on my logo.
RIG SOLID