https://padlet.com/firefly870727/50cp58k5n2p3 Effective Social Media Marketing en-us 2017-06-01 12:47:47 UTC 2025-11-06 09:53:59 UTC hello@padlet.com jmuller_jm https://padlet.com/firefly870727/50cp58k5n2p3/wish/174803321 This article is a great way to look at the different approaches craft breweries are using social media. With the great examples listed there is one common theme between them all. That is, to use social media as a window into how you want other to see/fell about you rather than to force information out in the public. Most companies that use social media well are doing other things well like having successful event and making unique products. By using social media as a tool to direct people to these events and unique things they're doing as a company their followers are much more engaged and excited about their brand.

]]> 2017-06-01 12:57:30 UTC https://padlet.com/firefly870727/50cp58k5n2p3/wish/174803321 firefly870727 https://padlet.com/firefly870727/50cp58k5n2p3/wish/174805711 Kristen Gramigna

The article discusses effective social media strategy as being planned and coordinated, versus simply posting random thoughts and pictures.  It is important to leverage local events and festivals for the interest generated around them, and include keywords and phrases that people commonly use with search engines in your posts.  It has been shown that people respond very well to two-way communication with a brewery, especially if it can occur as close to real time as possible.  People are also heavily influenced by reviews from others, so it is therefore imperative to monitor online reviews of your product and respond to them.  Express gratitude for the positive, and acknowledge the negative.  There is a small chance that an unhappy customer may be turned around by your response, but if they are ignored, that chance is zero and others will be influenced by the negative message about your brand.


The article offers some very useful tips for a brewery developing their social media plan, pointing out key areas where a brewery can effectively integrate strategy into their postings.  Effective use of social media is fun, fresh, relevant, engaging, and interactive. The article was sourced from a website called Craft Brewing Business, which focuses on professional insight and articles on all professional brewing related aspects such as Business & Marketing, Equipment, Ingredients & Supplies, and Packaging & Distribution. The author is the Chief Marketing Officer for Bluepay, and has over 15 years experience in the industry. She has seen the evolution of social media during her career, and given her success and high position, has mastered the strategies for effective use of social media for business purposes.]]> 2017-06-01 13:10:46 UTC https://padlet.com/firefly870727/50cp58k5n2p3/wish/174805711 prathit178 https://padlet.com/firefly870727/50cp58k5n2p3/wish/174805822 This article focuses on some of the strategies that have been adopted by popular craft breweries to become a significant presence on Instagram. As this article considers small to mid to large sized craft breweries, it serves to highlight the main differences as well as some similarities that one sees in the social media strategy of these different breweries. 
The article showcases the type of image that a brewery wants to promote from a local microbrewery which posts behind-the-scenes photos to some of the larger guys who want to be seen as omnipresent as is the case with Sierra Nevada's repost of a consumer's photo. I believe that the image a brewery wants to portray should change as they evolve while still staying true to their original 'mission statement' or values and this article sheds some light on how the evolution might look like. 
The article is posted on Impact which is a great resource as all content creators are industry experts or atleast have been through a good vetting process. The author herself is a brewer turned marketeer and hence would be aware of how the consumers react to certain trends and what kind of marketing would work for various target audiences. ]]> 2017-06-01 13:11:34 UTC https://padlet.com/firefly870727/50cp58k5n2p3/wish/174805822 jmuller_jm https://padlet.com/firefly870727/50cp58k5n2p3/wish/174807362 As mentioned in the summary the best use of social media is to like your social media the the best things you do as a company. This helps create and invite others to the culture you're trying to create. I think if you want to be a company that engages with your customer base you should invite them into the business process through your social media. People need to connect through social media like it is the heart of the company. When social media approaches seem distant (I.e. the posts are generated from a marketing person and not the people with influence in the company) it can fall apart. 

I believe this information can be trusted because it's filled with real world examples. Additionally, there's plenty of links to these company's social media pages which allows you to see for yourself. As far as the content the article does lack some deeper insight into where company's go wrong but as an overview it provides many useful tools and tricks for improving your social media game. Lastly, looking at Derek Bullard's background he has deep roots in marketing and writes regularly about the craft beer industry.]]> 2017-06-01 13:19:53 UTC https://padlet.com/firefly870727/50cp58k5n2p3/wish/174807362 ronparwin https://padlet.com/firefly870727/50cp58k5n2p3/wish/174814240 In the ever-increasing sea of craft breweries, knowledge of "self" and knowledge of "customer" is more important than ever. With this knowledge in hand, a foundation for a strong social media strategy is incubated. CODO Design, an Indianapolis - based marketing and design firm created a DIY system that places professional - grade market research tools in the hands of the novice (non marketing people). Reflection on "what you do", "who you do it for", and "how you are different" helps the user converge on creating a concept, a story, and brand focus. Further, CODO provides a matrix which yield a quantitative picture of information. Success in social media hinges on self reflection and knowing your customer.]]> 2017-06-01 13:48:17 UTC https://padlet.com/firefly870727/50cp58k5n2p3/wish/174814240 cjhobbie https://padlet.com/firefly870727/50cp58k5n2p3/wish/174821811 This article gives great insight on how a good social media campaign can have a great impact your brewery's image and business. It tells you and shows you the impact of social media had on real life brewery's. 
This article is relevant to my own social media plan as it gives me great insight into what makes a good social media campaign. In my social media I would like to have a very transparent feel, showing daily activities in our brewery. This article talks about that and gives examples of brewery's who have done this.
The information on this article can be trusted because it does not show and bias toward the craft or macro brewery's, it just talks about both explains the social media campaigns of each. It is written in a professional manner in a trusted website. ]]> 2017-06-01 14:24:00 UTC https://padlet.com/firefly870727/50cp58k5n2p3/wish/174821811