Yiping life's Internal analysis by Freyja Lin https://padlet.com/purplelin319/freyja2001320 The name of the Brand: Yiping life en-us 2018-10-29 16:01:19 UTC 2024-06-07 21:46:49 UTC hello@padlet.com SWOT Analysis- Opportunities purplelin319 https://padlet.com/purplelin319/freyja2001320/wish/297767443
  • potential market size : The stationery category boasts a large consumer base, consisting of 300 million students and 100 million office workers.
  • low market concentration and mostly homogeneous products: There is a large number of manufacturers in the market, with high market fragment and mostly create products without innovation. 
  • Demand of domestic new brand: people always expect new brand.

    • ]]>     2018-10-28 16:10:29 UTC https://padlet.com/purplelin319/freyja2001320/wish/297767443     SWOT Analysis- Strengths purplelin319 https://padlet.com/purplelin319/freyja2001320/wish/297767697
  • Expertise and management experience in homeware & stationery industry;
  • Manpower: Strong and skilled consultant experience
  • unique position: focus on individual workplace


    • ]]>     2018-10-28 16:12:19 UTC https://padlet.com/purplelin319/freyja2001320/wish/297767697     SWOT Analysis-Weaknesses purplelin319 https://padlet.com/purplelin319/freyja2001320/wish/297767738 Limited capital
    Limited man power
    lack of experience
    Less of partner resource
     ]]>     2018-10-28 16:12:41 UTC https://padlet.com/purplelin319/freyja2001320/wish/297767738     Manpower purplelin319 https://padlet.com/purplelin319/freyja2001320/wish/297767932 As a small business company, Yiping life is a start-up with five co-founders who comes from SAP consultant company (abundant and skilled analysis capacity to dispose complicated missions); Store manager of Muji Beijing branch （affluent managerial know-how experience and supplier resources）
    )
    ]]>     2018-10-28 16:14:03 UTC https://padlet.com/purplelin319/freyja2001320/wish/297767932     SWOT Analysis- Threats purplelin319 https://padlet.com/purplelin319/freyja2001320/wish/297768151
  • Declined investment in China
  • huge demand on funds: cost of productivity, need a huge amount of capital invest in improving productivity. 
  • Chinese entrepreneurship under heavy pressure: tax, human cost, property cost, 
    • ]]>     2018-10-28 16:15:52 UTC https://padlet.com/purplelin319/freyja2001320/wish/297768151     Image of Yiping Life purplelin319 https://padlet.com/purplelin319/freyja2001320/wish/297778265 2018-10-28 17:37:19 UTC https://padlet.com/purplelin319/freyja2001320/wish/297778265 Physical resources purplelin319 https://padlet.com/purplelin319/freyja2001320/wish/297778753 Currently lack of advanced technological equipment or device. ]]> 2018-10-28 17:40:47 UTC https://padlet.com/purplelin319/freyja2001320/wish/297778753 Cash flow purplelin319 https://padlet.com/purplelin319/freyja2001320/wish/297788494 The first finance was invested by co-founders that amount is around 100 thousand pounds. ]]> 2018-10-28 18:49:29 UTC https://padlet.com/purplelin319/freyja2001320/wish/297788494 corporate culture purplelin319 https://padlet.com/purplelin319/freyja2001320/wish/297788529 Fill with intellectual atmosphere, encourage employees accept divers culture.]]> 2018-10-28 18:49:47 UTC https://padlet.com/purplelin319/freyja2001320/wish/297788529 Value system purplelin319 https://padlet.com/purplelin319/freyja2001320/wish/303044091 2018-11-11 20:52:05 UTC https://padlet.com/purplelin319/freyja2001320/wish/303044091