MGMT 680 JitterBug Cell Phones by ID https://padlet.com/redlands/506jqfbq7arv Now add your thoughts about the commercial to the class Padlet. What elements of the marketing mix are appropriate for the segment? Can you think of other commercials that target this segment? What similarities or differences do you notice between those commercials and the JitterBug example? Feel free to link us to other commercials and pose questions of your own. en-us 2018-03-21 20:24:46 UTC 2025-12-31 21:29:27 UTC hello@padlet.com JitterBug & Life Alert eescatel20 https://padlet.com/redlands/506jqfbq7arv/wish/269233229 The elements of the marketing mix that are appropriate for this segments is that is targeting those of an elder age, those possibly on a fix income, a simple to use product, a product you can be taken anywhere and possibly individual with certain health issues that can count on a product like the Jitterbug. One commercial in particular comes to mind when watching the Jitterbug commercial and that is the “I have fallen and I can’t get up” by life Alert. It a same device goes around the neck, like a necklace that is target towards the seniors who possibly live alone, who possibly have healthy issues and who possibly needs immediate help is something happens.  Both commercial are targeting the elderly, who need device that are simple to use, accessible, and possibly cheaper than other services offered. 

]]> 2018-07-03 06:41:54 UTC https://padlet.com/redlands/506jqfbq7arv/wish/269233229 (1) Price - They advertised the product for a low price to capture interest of consumers(2) Placement – Jitterbug is using tv media in order to sell their product as the majority of their consumers are older adults that may fall into the retirement age and may spend most of their time in leisure activities (ie. Watching tv)(3) Product differentiation – they compared the product to that of a regular cell phone to highlight what makes the jitterbug phone different (larger screen, easy to navigate, customer support, etc.)(4) market segmentation -older adults that are generalized as having difficulty reading fine print and adapting to complex technology marlyn_plascencia https://padlet.com/redlands/506jqfbq7arv/wish/269415824 2018-07-04 23:29:20 UTC https://padlet.com/redlands/506jqfbq7arv/wish/269415824 thekris940 https://padlet.com/redlands/506jqfbq7arv/wish/269700893 GreatCall is offering a low price, lower quality product. However, they supplement the quality of the product by offering a service they show as superior.  The value-added service can help push the product position into the category of good value. This was a needed compromise because the product itself needs to not appear too complex to the older demographic. It seems like a smaller segment they can differentiate themselves in with the customer service feature. It looks like the sort of ad that would run during the day, on cable news networks. I'm curious to know if marketers think the boomer market will enjoy a similar product when they supplant the previous generation, taking into consideration they are already using more complex phones?]]> 2018-07-09 05:03:17 UTC https://padlet.com/redlands/506jqfbq7arv/wish/269700893