Contents page -Report structure by https://padlet.com/parmindervirk1/4ztchf4c99sm0129 Made with whimsy en-us 2021-03-17 09:29:52 UTC 2021-03-18 18:48:23 UTC hello@padlet.com Sophie marrowsophie https://padlet.com/parmindervirk1/4ztchf4c99sm0129/wish/1319812814 1. Introduction - what the opportunity is. 
Rationale - based on stage one, key insights 
Aims & Objectives - for the whole report 
 
2.     Key insight reflection – what does the business reflect in relation to the 
2.2.The problem – what insight didn’t you get from 
2.3.Opportunity platforms 
2.4.Testing concepts 
2.5.Consumer feedback 
2.6.Expert feedback as well as consumer feedback 
 
3.     Business overview 
3.2.The golden circle model – what, how and why is your business needed 
3.3.The business model canvas 
 
4.     Branding – brand overview speaking as the brand
4.2.Brand story – adding personality 
4.3. Brand DNA / Values / Essene / Tone of voice/ Personality 
4.4.Brand prism – physique, reflection, self-image, personality 
4.5.Brand guidelines / Alternative logo 
4.6.Colours/ voice 
 
5.     Market health 
5.2.Market drivers – pestle etc.
5.3.Macro trends 
5.4.Micro environment / trends 
5.5.Competitor analysis/ primary and secondary 
5.6.Competitor onion 
5.7.Market positioning 
5.8.Competitor case study – see what they’re doing well and what your business could do differently 
5.9.TOWS analysis 
5.10        . Porters five forces
5.11        Market readiness – there is a gap for your business
 
6.     Consumer 
6.2.Segmentation 
6.3.VALS framework – consumer personality 
6.4.Consumer profiles 
6.5.Value proposition 
6.6.Benefit ladder – emotional and functional benefits, consumers, feature 
 
7.      Three year strategy 
7.2.Marketing mix 
 
8.     Communication 
8.2.Looked at each platform, collaborations, pop ups etc. Mock ups really help
8.3.Brand launch 
8.4.Including – hashtag, what, the look, activity etc. 
8.5.Communication time plan – to see the activity of each month 
8.6.Year two and three overview 
 
9.     Finances 
 
10.  Objective review of the report – making sure you’ve met the objectives 
 
11.  Conclusion  



]]> 2021-03-17 10:08:02 UTC https://padlet.com/parmindervirk1/4ztchf4c99sm0129/wish/1319812814 Mia https://padlet.com/parmindervirk1/4ztchf4c99sm0129/wish/1319814175 Introduction - Rationale, Aims and objectives, Methodology.

Key insight reflection from stage 1
The problem and opportunity.
Concept testing

Business overview -
Story , DNA, Prism, brand guidelines.

Market analysis -
Market health
Competitor analysis
Porters 5 forces

Consumers -
consumer overview
b2b consumer profile -
What type of business would be interested in my concept
b2c consumer What type of business would be interested in my concept
Profiles
Values proposition

Marketing and communication 
Marketing objectvies 
3 year strategy 
Marketing mix 
Comms objectives 
- what are my comms 
Timeline for year 1 
overview of 2 and 3 

Finance 
Raising capital 
Financial objectives 
Profit and lost 
How will the business generate revenue and when will it be profitable?
MArigns 

Operations 
KPIS - focus on strategic and operational improvement.
Risk assessment 
 and conclusions 

 
 
]]> 2021-03-17 10:08:33 UTC https://padlet.com/parmindervirk1/4ztchf4c99sm0129/wish/1319814175 Tash https://padlet.com/parmindervirk1/4ztchf4c99sm0129/wish/1319816124 Introduction:
(Rationale
Aims
Objectives)

Methodolgy

the problem 

The opportunity
(insights, idea generation, evolution, concept testing)

Brand development
(brand story)

Consumer segmentation
consumer segmetation/ profiles. adoption


Market Analysis
(market health etc)

Marketing plan
(year 1-3)

Comms plan

Finance

the future

Evaluation/ business logistics 
(risk assessment, KPI, conclusion) 



References etc..




]]> 2021-03-17 10:09:17 UTC https://padlet.com/parmindervirk1/4ztchf4c99sm0129/wish/1319816124 lauren laurenmohindra99 https://padlet.com/parmindervirk1/4ztchf4c99sm0129/wish/1319816455 introduction - rationale aims and objectives, methodology
opportunity - insights, markets, the problem, trends
business idea - idea generation, concept testing, business concept
business overview
market analysis
consumer segmentation, consumer adoption
marketing plan - 3 year
communication strategy
finance
risk assessment
future growth
conclusions]]> 2021-03-17 10:09:24 UTC https://padlet.com/parmindervirk1/4ztchf4c99sm0129/wish/1319816455 Beth https://padlet.com/parmindervirk1/4ztchf4c99sm0129/wish/1319817580 Introduction
Aims and Objectives
Rationale
Methodology
Concept Testing...
Links to Key insights from stage 1
Business Plan/Overview
The need for my business
The opportunity it has
USP
Whats on offer
Value
Branding - Story, mission/vision, Logo etc
Market Analysis/ Overview
Market Readiness
Competition
Positioning
The Consumer - Profiles
List of who I want as clients (3 year plan)
Consumer Journey
Marketing strategy
Communication Plan
(With Goals/Objectives)
3 year plan
Financials
Funding
Key Start Up Costs 

Conclusion 



 

]]> 2021-03-17 10:09:48 UTC https://padlet.com/parmindervirk1/4ztchf4c99sm0129/wish/1319817580 https://padlet.com/parmindervirk1/4ztchf4c99sm0129/wish/1319859895 Introduction
Rationale
Aims
Objectives 
Methodology 
Business overview
Market health
Market analysis 
Consumer
3 year strategy
Comms plan
Finances
Conclusion
KPI
Risk assessment
]]> 2021-03-17 10:24:58 UTC https://padlet.com/parmindervirk1/4ztchf4c99sm0129/wish/1319859895