1. enables us to communicate effectively and navigate the digital world responsibly

2. makes us think critically about what we are seeing online

I found the article published by Forbes on how micro-influencers actually have a bigger impact on consumer decision making than that of influencers with millions of followers. This idea was surprising to be at first as you would presume the best marketing strategy for businesses would be to aim for the biggest celebrities/influencers with the biggest following to promote their brand. Research has shown that this is no the case, as influencers with a smaller audience often have much more engagement with their followers, such as replying to comments, doing livestream Q and A's and posting 'relatable' content. This results in the consumer feeling like they can relate to the influencer and be more inclined to try products and brands that they are promoting.

1. Authority - is the author clearly identified or is the organisation a credible source ? could the content be biased ?

2. Accuracy - is the author qualified to write about this topic ? does the information contain errors ?

3. Objectivity - what is the purpose of the site ?

4. Content - is the content presented in a professional manner ?

5. Currency - does the website have up to date content ?

Collaborative content refers to content that is created by two or more individuals or organisations with an online presence. The aim of this content is to expand reach and grow your online presence by essentially being promoted on another creators platform. This is an excellent tactic to gain more followers by collaborating with creators with similar content to your own. It is also very effective for business owners or to spread a message you are passionate about.

I tend to save all of my content in fear I might regret deleting it for whatever reason. Hoarding all of this content is in most cases very unnecessary as I highly doubt I will need some of my first year college assignments in the future. Although I know it is a complete waste of storage, I can't bring myself to delete many of the files saves to my laptop.

https://getpocket.com/saves?src=navbar

Unlike Pocket, Pinterest was not new to me before starting this module. It is actually one of my most frequently used online platforms. I can spend hours scrolling through the abundance of content that is curated for my specific interests. One of Pinterests best features is the how it requires you to choose the categories that are of interest to you when setting up your account. This allows for content that you will most likely enjoy to show up on your home page. This makes for a much easier and enjoyable experience when using the app as most of the content shown to you will be specific to the categories you chose. Pinterest allows users to collect, store and share their findings in an easy and organised way. It allows you to create boards in your profile, separating your saved posts containing recipes, workouts, makeup, nail and fashion inspiration, keeping everything visually pleasing and easy to access.

POCKET -

Pocket, on the other hand was completely new to me and I was interested to see what it had to offer. It is a social bookmarking app for storing, sharing and discovering articles online. It allows users to save an article to their laptop for later reading. Pocket allows to users a more personalised reading experience by taking into account user activity and recommending articles based on previous saves and allowing you to adjust text size for the best reading experience. Pocket also removes unrelated content and leaves the relevant text. Overall I was pleasantly surprised by this platform as I was came across many articles that were of interest to me and save to read at a later date and was recommended many other articles based on the ones I saved to my account.

I used the Google maps guide to create my map mashup and it was and it was an efficient way of compiling all my favourite restaurants and pin pointing them on a map of my area.

• To consider the potential of social media in the workplace

• To consider digital strategy in the workplace context

• scripting, storyboarding

• royalty free visuals and sound

production :

• lighting, sound, location

• takes

• time needed

• equipment

• advanced tricks

postproduction :

• editing

• effects

• upload to social media

I definitely make use of social media as a tool in making my college assignments easier to compete. I had not fully thought the benefits of social media in my academic life and actually how much I make use of them for a variety of reasons. Social media is extremely beneficial for collaborative work when completing group projects. It makes the whole process much easier and allows me to work much more effectively with group members. Social media is also useful for visual aids when setting out to complete an assignment. I have never thought to use Pinterest as a tool in college, but it can be very helpful in brainstorming ideas and encouraging me to think more creatively. Social media is also very important for finding future employment opportunities. It allows for the perfect platform to showcase academic achievements and put myself out there and network with potential employers. I will be creating a Linked In for this module and I'm interested to see the job opportunities that may be of interest to me in the future and how the platform may benefit me down the line.

1. Transparency - individuals should be transparent about their identity and interests while engaging with others on social media platforms

2. Respect - users of social media platforms should respect the privacy, dignity and rights of others and should avoid engaging in derogatory and abusive behaviour

3. Responsibility - users should take full responsibility for the content they share and ensure that is accurate, truthful and not misleading

4. Authenticity - users of social media platforms should be authentic and avoid engaging in behaviour that is deceitful or manipulative

From my reading of 'Top 10 social media trends in 2023' I found that there may be a shift towards a more privacy focused experience when using social media platforms with much more clarity on what data is being collected from third party entities. This will have an impact on how brands market themselves on social media. There may also be less filtering of content on social media allowing for increased freedom of speech. This change will allow more freedom of speech to users, but also may contribute to internet trolling if there is not some form of regulation. Brands may change their marketing strategy of influencer endorsements to promote their brand, instead they will broadcast their content between community members.

Wearable technology devices such as fitness trackers and smart watches have grown considerably in popularity in recent years. Although they offer useful benefits, using sensors and monitors to help people achieve their fitness goals, they also can invade the privacy of users. These devices require individuals to provide a lot of personal information to get the most out of what they offer. The data they capture includes :

• weight, blood pressure, heart and lung function and sleep patterns

• calories burned

• steps taken

• location data through GPS

• fitness goals and progress

• distance travelled

By using these devices, you are allowing much of your personal data to be collected and given to third party companies, sometimes without proper consent due to users not being fully aware of this collection.