https://padlet.com/30202913/4yo6c3hgejh3 by Lydia Sinclair en-us 2019-01-24 22:29:44 UTC 2026-03-22 17:31:02 UTC hello@padlet.com 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/326499416 The initial task for this project is, as a group we will plan, promote and publicise a variety of different up and coming productions performed by Burton and South Derbyshires Performing arts team for example 'In The Heights' HNC/D's musical performance and 'Unite performing arts festival' performed by a variety of learners of all levels. As a member of BSDC's performing arts sector, it is often the case that not only am i a part of the regular performances, it is also my own responsibility to become involved in promoting the actual material in which we will be performing. As well as promoting the performances in which i will be apart of, as a dancer within an increasingly competitive sector, i will also use portfolios and headshot images to promote myself to further my career. In order to gain in depth knowledge about marketing techniques and the modern way in which performances are promoted, i have carried out research from a variety of different performing arts buisness's and venues. This research is displayed throughout this research portfolio. ]]> 2019-01-31 21:51:46 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/326499416 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/326503091 (Live Research carries out)]]> 2019-01-31 22:00:49 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/326503091 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/326503244 2019-01-31 22:01:34 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/326503244 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/327084893 In order to collate a range of accurate information from the establishments in which we visited, we focussed on categories that are in which targeted towards the marketing subject area. These categories in which we prepared questions around for during our visits as a marketing team involved elements such as branding of the company as well as differentiation and uniqueness, Theories of marketing such as legalisation, competition within the areas and demand, Promotional techniques such as advertising, press liaison and multi media approaches, Growth strategies such as market research, demographics and Geographic's mass markets, niche markets, arts and genres, target audiences matching means of promotion to the audience type, Audience development for example questionnaires and surveys, budgetary guidelines such as working with budgets, costing, pricing and profit margins, specific selling points such as style and the image and finally marketing activities for example free marketing, marketing techniques and compliance e.g. legislation and codes of practice. In order to collate this accurate information, as a marketing team, we independently arranged meetings with the professional marketing teams of small and large scale performance venues to allow us to collate an accurate research portfolio. The evidence of gaining meetings to conduct live research is displayed below.]]> 2019-02-03 18:06:23 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/327084893 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/327325767 The Brewhouse 
(Live Research carried out)]]> 2019-02-04 14:53:46 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/327325767 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/327330979 2019-02-04 15:00:51 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/327330979 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/327331834 2019-02-04 15:02:12 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/327331834 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/327341775 2019-02-04 15:17:51 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/327341775 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/327344828 2019-02-04 15:21:59 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/327344828 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/327346492 2019-02-04 15:24:51 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/327346492 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/327348191 2019-02-04 15:27:20 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/327348191 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/327350087 In order to collate a wide variety of research for a non biased forms of research as a group we visited three different venues all ranging in size and usage from an arts centres to a local small scale theatre to the opposite end of the spectrum being The Genting Arena in Birmingham where large scale audiences visit for concerts and exhibitions etc. Below are the minutes of each meeting i have attended to conduct the live research. ]]> 2019-02-04 15:30:19 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/327350087 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/327362772 Through time the Genting Arena has changed its branding several times from being named the NEC since the early 1970's which then was changed to the Birmingham International during the late 1970's and also holds a significant amount of history through time. Throughout the 70's the hall space was used for emergency refuge and therefore Air handling can go below 0 degrees as a back morgue for the Birmingham airport. During the time of the 1980's the first concert was held by Queen. The venue is live for 200 days a year. At that time, the management was for The Genting and Arena Birmingham. Between the years of 2008 and 2009 ticket pricing increased and the building was beginning to look worn, therefore the arena was closed and out of action for 12 months for regeneration to change the hall to an opening space with a restaurant, box office, entrance area and adding a barcode scanning . After this period of time, the stage was unsigned and therefore the local talent could perform before gigs to support and promote upcoming talent. The capacity of the fore room is 6000. Known for being the best merchandising stand in the country. A 1 hour early entry is allowed to promote merchandising, queue control and increasing spend per head that visits the arena. In order to control the significant amount of people in which enter and visit the venue through the one entry available to the public, security arches to control safety and queue control were installed. Throughout the time of the concerts being held, there are a heavily marked areas in which need to be managed to ensure the customers get the best journey. The venue receives sponsorship from external companies such as Citreon. The Genting Arena is owned by the Resorts world which is why the name will be changing to the Resorts World Arena in the future. Barclays supplied the Arena with sponsorship for 5 years and they deterrent to return to the NIA. It is a versatile venue as the stage can be moved depending on the event. Originally when it was built and designed to be a perfect square and was the largest span building in the country. Seating bowl around the side of the arena includes 9000 seats around the top and 6000 on the floor with maximum capacity of 1500/1600 which is the same as Arena Birmingham. Cashless payment is essential to aid the speed of sale to ensure that customers move through as quickly as possible. Labourers, local crew, caterers always ask for a lump of cash payment before any event. For every event, the staging shell, the stewards and catering is supplied by the venue/Arena and the artist/performance company supply everything else for the performance. In terms of costs for the arena, the bigger the artist the higher the costs are depending on whether they know if they'll be sold out or not. Security control through the security suite in the venue is monitored by camera. 3000 amps worth of electricity/power is used throughout the building. For each show, a grid system is installed to allow them to locate the rigging and for each performance the weight of the equipment needs to be monitored due to severe weather. A heating pad is installed to try and attempt to reduce the pressure from severe weather such as snow. Televised events such as the sports personality of the year is held at the Genting Arena this year.     ]]> 2019-02-04 15:50:26 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/327362772 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330067239 2019-02-11 19:45:43 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330067239 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330074914 2019-02-11 20:01:55 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330074914 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330096098 2019-02-11 20:51:25 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330096098 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330097226 2019-02-11 20:54:47 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330097226 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330115506 2019-02-11 21:53:18 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330115506 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330120333 2019-02-11 22:13:51 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330120333 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330120953 2019-02-11 22:17:12 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330120953 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330122677 2019-02-11 22:25:38 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330122677 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330123324 2019-02-11 22:28:45 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330123324 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330124715 2019-02-11 22:35:46 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330124715 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330126660 2019-02-11 22:45:19 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330126660 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330127941 2019-02-11 22:51:43 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330127941 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330128923 2019-02-11 22:56:50 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330128923 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330130421 2019-02-11 23:05:18 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330130421 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330132054 2019-02-11 23:13:52 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330132054 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330138694 2019-02-11 23:51:17 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330138694 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330139070 2019-02-11 23:53:09 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330139070 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330139867 2019-02-11 23:56:50 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330139867 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330141390 2019-02-12 00:05:23 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330141390 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330141566 2019-02-12 00:06:25 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330141566 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330142669 The consumer Protection]]> 2019-02-12 00:12:17 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330142669 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330143927 2019-02-12 00:19:02 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330143927 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330144946 2019-02-12 00:23:34 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330144946 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330145874 2019-02-12 00:28:54 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330145874 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330146764 2019-02-12 00:33:25 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330146764 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330147820 2019-02-12 00:39:35 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330147820 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330149084 Within this project I have collated a bank of research to allow me to understand the types of research that is used ]]> 2019-02-12 00:45:09 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330149084 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330149925 2019-02-12 00:49:43 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330149925 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330278777 Television=
Using television for a method of marketing has many advantages and disadvantages for example within the modern day today, the majority of households have a television and therefore advertisment's are a regular occurance when watching certain channels. All ages of people have access to a television to watch within the households that have the televisions and therefore within advertisement breaks there are a variety of adverts shown that are targeted at a range of different people with a wide variety of target audience. This aspect may be an advantage as well as a disadvantage as people may be intrigued into other products that are advertised although on the other hand, people may loose interest in the advertisements that are not targeted at them and in that instance television adverts are not successful. This method of marketing allows the company to use a variety of different camera angles and effects which will entice the target audience in as they are able to create innovative and interesting images and scenes for the advert that are aesthetically pleasing to the eye and are an advantage to this style and are more successful than a newspaper advertisement for example.
Radio=
With radio advertisement, it is very limited in both time and visual aids and therefore has to get the point across in an innovative way through the use of voice and the script they use. The advantage of a radio advertisement is that it is straight to the point and highlights the main aspects in which are required to be put across to the target audience. It is often the tone of voice in which allows the company to target it towards a certain target audience as well as the choice of music. Companies often research the statistics of the ages of people of who in which listen to each radio station for example it is likely that the younger generation listen to capital fm and therefore this will assist the company when choosing the right station to put the advert on. The downsides are that there is no visual aspect to entice the target audience in and therefore is required to be more informative through speech and can often feel like the target audience is being overloaded with information. Radio advertisements are a useful method for events although are not successful for products as it is always helpful to provide the target audience with an image of the product in which the company is marketing.
Leaflets=
Using leaflets as a method of marketing has many advantages and disadvantages for example; delivering leaflets around an area can be time consuming as well as expensive for printing out quality, the leaflets are only delivered to a small area compared to online advertising where it can reach a target audience that is vast in comparison. An advantage of this method of marketing includes, there being a tangible object such as the leaflet for the target audience to look at and therefore it requires an innovative design that will draw the target audience in. The design of the leaflet is vitally important to suit the target audience to enable the correct type of audience to be targeted. Leaflets can also be a waste of expenses as they are often handed out to a wide variety of people and therefore they are not very personal and specific to a certain target audience when they are distributed out unless they are distributed out to certain groups people such as dance groups for dance related advertisements etc.
Billboards=
Billboards are an old traditional way to market and have a variety of advantages and disadvantages. Advantages involve it being able to reach masses around a local area within businesses, social areas as well as the side of the roads. Unlike other types of marketing such as the radio or television, billboards cannot be switched off and are therefore constantly there until the intention of the advert is put across to the target audience. This makes them cost effective and is exposed to potential users or customers 24/7. Disadvantages involve them not targeting a specific audience although for people that regularly pass the billboards, repetition can deliver value, both in increasing awareness and spurring action from the motorists.
Social Media=
Social media is classed as the most current and most accessible form of marketing as it is low in cost, it can be specific in who the target audience is and who it is aimed at, it can be constantly adapted and updated even once it has been posted, the segmentation is wide and means if a certain product/service/event is being sold you can advertise to specific users, Brand visibility is clear, It can clearly show customer loyalty and experience and can allow the company to build a close relationship with their customers and keep in close contact for future sales/marketing. The disadvantages involve, not everyone having access to social media and internet access especially the very young and older generations, therefore it is only suitable for teenagers and above to around 60 years of age. Social media is also ideal for spreading the word and sharing products/services from person to person with the same interests quickly and efficiently allowing the marketing aspect to spread swiftly and to a vast audience. 
Journal posters=
Newspaper=
Reading the newspaper is not seen as an activity in which the younger generation carries out and therefore straightaway the target audience is specific to the older and middle-aged generations. As time moves on and people become more conscious about saving the resources and the planet, printing and the use of paper becomes less and less and therefore this is why online advertisements are becoming more and more popular. Newspaper advertisements can be restrictive in terms of the information you are able to provide and therefore the target audience may not become enticed into the advert. Newspaper advertisements are not classed as cost effective as once you have read the newspaper you won't then re-read it and therefore it is only once that the reader will read the advert.
Outdoor and transit=
Advertisements on transits are effective and have a variety of advantages and disadvantages for example: buses are used by a vast amount of people and therefore the target audience and mass of people is large. The buses within an area are also repeatedly seen by the locals as well as commuters and therefore, allows the target audience to absorb the information. On the side of buses, the information is limited in terms of what can be supplied as the image of the service/production or product in which is being marketed is essential to catch the correct target audience's eye.
Online pop-ups=
Online pop-ups can be successful for people in which are frequently online and is similar to the social media aspects. Online pop-ups are commonly seen as an interference and therefore can be an annoyance for some people in the way that if it isn't related to the source that the person was on line for, they can just be closed down easily. The advertisements online are frequently related to the persons common searches and therefore are often specifically suited to a specific target audience. On youtube for example when a product or service is advertised prior to a video, the vast majority press the skip ad button as this will take them to the internet source in which they originally searched for.

]]> 2019-02-12 11:48:14 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330278777 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330611764 2019-02-12 23:43:44 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330611764 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330627524 2019-02-13 01:08:21 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330627524 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330627556 2019-02-13 01:08:30 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330627556 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330627576 2019-02-13 01:08:37 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330627576 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330627607 2019-02-13 01:08:43 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330627607 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330627632 2019-02-13 01:08:51 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330627632 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330627691 As part of the marketing team for BSDC's performances and courses, we are frequently posting on social media as this is shown to be the most popular way of advertising within the modern day. As part of marketing the performances and courses, I ensure that i frequently check the Instagram fleet street page statistics as this will then help with targeting a specific audience. These current statistics demonstrate the amount of profile views per day, the highest percentage of gender in which visits the page, the times and days in which are the most popular for visiting the page, the percentages of the ages who visit the page as well as the locations of the people as to where they are from who are visiting the page. This information now allows us as group to target a specific audience as well as specific areas within the radius of performance space in Burton. ]]> 2019-02-13 01:09:12 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330627691 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/330629374 The research I have collated clearly demonstrates the main facts that marketing is a business terms in which is defined in a variety of different ways. The research portrays that marketing is perceived as a process in which products and services go from concept and an idea to the customers use or experience. Marketing involves aspects such as the identification of the product or service, finding out and determined the demand from the public for the product or service, deciding on a price and making the decision on how to distribute the products or services as well as developing and implementing a promotional strategy being one of the many ways also demonstrated within my research. In conclusion to my research, it also demonstrates the different strategies of marketing for example; Online pop-ups, social media, television, radio, leaflets, billboards, newspaper and outdoor and transits. As part of my research I arranged meetings as a marketing group that i attended to carry out live research in which backs up my internet and journal based research. In order to gain an accurate research collection , I ensured that I used a variety of sources such as internet, journals, books as well as the live research. My research also stated the legal aspect of the marketing industry stating that all marketing and advertising must be: an accurate description of the product or service, it must be legal, decent, truthful, honest, socially responsible (not encouraging illegal, un-safe or anti-social behaviour)all of which are formal regulations that restrict what advertisers can and cannot do. Through meeting with venues such as The Genting Arena and The Brewhouse as part of my live research, it has allowed me to understand how my internet, book and journal research is carried out within business that are currently working and currently have on-going real life marketing situations today. By visiting both small and large scale performance venues, it has allowed me to collate information and understand a range of research from opposite ends of the spectrum in terms of how large and small scale companies promote their performing arts events. ]]> 2019-02-13 01:18:12 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/330629374 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331942228 2019-02-16 00:24:12 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331942228 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331942279 2019-02-16 00:25:10 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331942279 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331942325 2019-02-16 00:25:44 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331942325 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331942562 2019-02-16 00:28:46 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331942562 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331942653 2019-02-16 00:30:05 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331942653 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331943109 2019-02-16 00:36:14 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331943109 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331943160 2019-02-16 00:36:55 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331943160 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331943189 2019-02-16 00:37:19 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331943189 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331943232 2019-02-16 00:37:49 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331943232 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331943308 This is the pack of information in which the Brewhouse's marketing team provided us with as it provides myself with the information as to how they marketed a particular performance as well as the certain steps in which they take as a team such as what marketing strategies were used to market and advertise events such as performances. ]]> 2019-02-16 00:38:46 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331943308 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331943603 2019-02-16 00:42:58 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331943603 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331944816 2019-02-16 01:02:11 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331944816 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331944866 2019-02-16 01:03:02 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331944866 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331945081 Here is a source of information in which the Brewhouse provided us with, representing the research the marketing team have collated based around the audience type for each genre of performance. This helps the marketing team to target their events to the correct target audience in the correct areas. This allow the marketing to be more successful in terms of who it reaches within the local areas. ]]> 2019-02-16 01:06:25 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331945081 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331946403 What are the job roles within the marketing department?
How do they recruit learners to the college ?(specifically for the meeting 
with BSDC)
How do you promote courses and internal events?
How is social media used and what platforms are used e.g. Facebook, Instagram etc ?
What forms of advertising/marketing do you use?
How is promoting performing arts different to any other subject within the college?
What PR do you have in place?
What are the financial costs and do you have a budget?
What obstacles do you have to overcome? 
How do you promote your performances?
How does the theatre ensure its fully booked for the entire season?
How much time in advance do you advertise for an event? 
What is your main and predominant target audience ?
Do you have any links with any local media e.g. newspaper etc.

]]> 2019-02-16 01:25:22 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331946403 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331947161 2019-02-16 01:35:45 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331947161 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331947215 2019-02-16 01:36:38 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331947215 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331947310 2019-02-16 01:38:02 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331947310 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331947602 2019-02-16 01:42:23 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331947602 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331947628 2019-02-16 01:42:56 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331947628 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331947696 2019-02-16 01:44:00 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331947696 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331947751 2019-02-16 01:44:46 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331947751 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331947814 2019-02-16 01:45:35 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331947814 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331947865 2019-02-16 01:46:12 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331947865 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331948054 2019-02-16 01:48:57 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331948054 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331948084 2019-02-16 01:49:25 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331948084 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331948128 2019-02-16 01:49:59 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331948128 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331948191 2019-02-16 01:50:47 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331948191 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331948236 2019-02-16 01:51:24 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331948236 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331948261 2019-02-16 01:51:50 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331948261 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331948295 2019-02-16 01:52:24 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331948295 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331948335 2019-02-16 01:53:00 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331948335 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331948372 2019-02-16 01:53:34 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331948372 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331948416 2019-02-16 01:54:10 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331948416 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331948455 2019-02-16 01:54:45 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331948455 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331948492 2019-02-16 01:55:20 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331948492 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331948927 Graham Watts . (2019). Advertisement . Dancing Times . feb 2019 (N/A), 1-46.

]]> 2019-02-16 02:02:29 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331948927 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331949010 2019-02-16 02:04:04 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331949010 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331949067 2019-02-16 02:04:59 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331949067 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331949220 Here are a variety of website links of places in which are well known within the performing arts industry. The marketing methods are clearly successful as some performances are showing to be sold out. The most frequent aspect about all of the web links below are that they show a clear representation of the style of the performance in which is being advertised, they have demonstrated the main factor of the performance with the use of photography, bright vibrant colours as well as dark and morbid colours are used for the advertisement, depending on the style of the performance being advertised. The use of the colour scheme will help ensure that the correct target audience is being drawn in to the web link to purchase their tickets as well as set the scene for the certain genre of performance. The below links are successful as in observation, they all relate to the above aspects. Each one of the websites below are also easy to access as well as use for anyone, which is another aspect as to why the websites are successful. ]]> 2019-02-16 02:06:35 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331949220 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331949709
Theatre Trust. (2019). Birmingham Hippodrome. Available: https://www.birminghamhippodrome.com/about-us/. Last accessed 10th January 2019.]]> 2019-02-16 02:13:21 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331949709 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331949851
The Garrick . (2019). Theatre and studio. Available: http://www.lichfieldgarrick.com. Last accessed 13th February 2019.]]> 2019-02-16 02:15:22 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331949851 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331949877
Arts Council England. (2019). Royal Opera House. Available: https://www.roh.org.uk. Last accessed 10th January 2019.]]> 2019-02-16 02:15:51 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331949877 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331949940
N/A . (2019). Theatre Severn . Available: https://www.theatresevern.co.uk. Last accessed 10th January 2019.]]> 2019-02-16 02:16:45 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331949940 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/331949984
NEC Group . (2019). NEC Group Arenas . Available: https://www.resortsworldarena.co.uk. Last accessed 10th January 2019.]]> 2019-02-16 02:17:23 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/331949984 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/332042978 In house performances are promoted within the college as the audience for the past performances have been predominantly college students. This information is known through the ticket sales and therefore allows us to target the correct audience allowing the marketing strategy to be successful. ]]> 2019-02-16 21:44:53 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/332042978 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/332151163 Within the MAC complex people and companies can hire the studios and spaces, but technicians are needed for the use of the equipment as it is a technically advanced area, especially the main theatre, although for companies and people that wish to hire out the studio space, they do not require a technician as they are not as technically advanced. In order to hire the space, you can talk to the hire team or the in house team about hiring the spaces and they will decide on what they can offer for what the company will require. Once you have enquired about the space, the MAC will then give the person or company a quote as to how much the cost will be. The process will take around 2 weeks and the MAC will need at least 2 weeks notice to allow the management time to staff the events and plan ahead. Catering is available in house and therefore who who enter the MAC are not allowed to consume their own food as it is supplied onsite. 
In terms of cost for studio and space hire, all prices are kept the same no matter what group of people are hiring out the space or studio. The price of the for the customers all depends on the size of the room/space. There is a standard set price for every customer wanting to hire out the space depending on the space/equipment they require. The hexagon space within the MAC is mainly used mainly for stand-up comedy, music, musical theatre and conferences as it is a close and small intimate space. They can also offer screenings despite the projection being poor quality although it is still useable. It seats 84 people and has a unique shape designed around the staging area. The hexagon space is not a technically advanced space and therefore the main stage is offered to the people who wants something more advanced and complex. The lighting rigs are significantly older in comparison to the main stage and therefore it restricts the lighting and only offers basic lighting. Another space that is available for hire is the Foyle studio which is a flexible space that seats 126 people as there is a benched seating area. It can be used as either a performance space, or just as a technically advanced studio space. Its flexibility means that, it is a popular space to hire out and therefore it is used regularly. It was built in 2010 as it was previously a roof although when provided with funding they turned it into a studio with performance spaces. The cinema screens stream films everyday sometimes twice a day, with a combination of current films, live screenings, new releases and older films. In terms of marketing, the social media is run by the communications team, they all run twitter and Facebook pages. Nobody is specifically dedicated to running the accounts as everyone has access. The communications team is also their marketing and sales team and they have a variety of jobs to partake in. They have a small team considering such a large venue and the amount of jobs that require being done. In terms of ticket sals for the performances that occur at the MAC, they offer to sell the tickets of the performances if they require it, or the company can sell them independently. The MAC have a preference to sell the tickets themselves as they can get the background of the audience and know where they are coming from to assist in promoting and marketing future performances. The MAC is seen as being a unique venue as they have such a lot to offer to the community well as local talented artist and amateur companies. Relating back to the cinema section of the MAC, if they make the decision to screen new releases, they have to show them a certain amount of times which is something they tend not to do which is why they show them a long time after their release date. They made a deal with the distributors to allow them to screen the films and live productions such as ballets and operas. Within the complex, they have a cinema producer that chooses and allocates what is screened on each day. The cinema at the MAC seats 150 people in total. Throughout the year, the MAC partake in a variety of film festivals such as Birmingham Indian film festival and can also hold conferences within the cinema too. The price is similar to that of normal cinema but slightly cheaper. 
Depending on the performance, the show turn around is between 4 and 8 hours, including the process of the audience entering and exiting. All technicians within the MAC are versatile and therefore do not specialise in one area. For smaller showcases, they will often bring their own technicians and have one from the MAC also. The MAC get funding from the council as well as the arts council England, lottery funding and the postcode lottery. They are obliged to have particular opening times as they provide amenities to the local park such as toilets, thats why they are open 364 days a year. 86 staff a year that work full time with 200 employees overall but some work as a little as 2 hours per week to put input into their projects. As the MAC constantly have several events on at the same time, it is not possible to market everything at the same time. The audiences that visit the MAC prefer to receive a physical copy of the brochure as most of the audiences especially the cinema are the older generations.Despite this social media still has a big influence for their marketing strategies. For the big performances, billboards are placed around the city only for shows that are running for a time of 5+ weeks. In terms of their publicity, they often have may companies that perform that have a high reputation for their reperatory. Companies such as Motion house ]]> 2019-02-17 19:13:54 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/332151163 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/334179998 Throughout this unit, it has come to my attention as well as the groups that in order to promote a performance to the best of our ability, there is a cost involved in doing so. Sponsorships have proven to be successful within the industry as the companies with sponsors will often supply the company with a beginning budget in order to market the performance, service or product. As well as doing a favour for the performance company in terms of giving them a starter point, it is not unusual that the program will include an advertisement for the company. ]]> 2019-02-22 15:36:38 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/334179998 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362074771 2019-05-21 10:28:47 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362074771 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362515842 2019-05-22 12:43:54 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362515842 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362515845 Within today's session, we had a group discussion as to what are the job roles involved within the theatre. Once we had discovered the amount of roles within the theatre, we then were asked to choose the job role in which we desire to carry out for the HNC/HND showcase in several weeks time. Once i had requested to be stage manager, this now means i can research further into the job role itself to ensure that i do he best possible job on the night of the performance as well as ensuring that i know the correct responsibilities of the stage manager. Within today's session we also made the decision to create and spend our budget on a professionally printed programme in which the audience will buy on arrival to the performance. During the discussion about the programme we went through a variety of our initial ideas in terms what we would like the programme to look like in the final stages of design. Within this session we also ensured that everyone had a suitable headshot to use in the programme and i also wrote a short description about myself to summarise my past performing experiences and opportunities in general within dance and the theatre.Throughout this session, we all also researched our job roles and made sure that we were all clear on what our job role entailed, by re-visiting my research about the role of the stage manager. Below is an image of the short passage that I wrote to be added into the programme next to my headshot. 
At the end of this session we compiled an email to Steph Bonner (student support officer) to plan a meeting for next weeks session to allow us to discuss and ask a variety of questions in which we had thought of throughout today's session. These questions involved discussion points such as what is our allocated budget we will receive from the college?, where does the profit from the tickets go within the college ?.]]> 2019-05-22 12:43:55 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362515845 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362516095 Today's session was centred around a meeting with Steph Bonner where we asked the questions in which we compiled last within last weeks session. As a result of the meeting, we have had to arrange another meeting for next week to allow Steph to collate the answers to our questions asked in today's meeting. Within this session, we also gathered as a group in order to create a prototype of the programme which demonstrates the ideas of what we have in mind. We felt this was the best way to express our ideas and thoughts for the programme. Below are images of the finished prototype. In order to save money, we had the idea in which meant that we had one programme in which covered both the dance and the acting performances. This we felt would be cost effective as we are on a limited budget. Throughout this session we also gathered a variety of programmes from professional performances in order to gain inspiration for the design. Throughout this session we also arranged a meeting with programme designer for next week so we can explain our ideas to her in person. Within the programme we have decided to involve images such as headshots and we will eventually have a photoshoot in which we will have pictures taken of the choreography within the performance to allow the audience to gain an insight into the dances.This photoshoot will take place in few weeks time and will be arranged with the media department as soon as possible throughout this week.  There are also images of the professional programmes in which we looked at below. To add my contribution to the programme, i chose my favourite sections and expressed my opinion to my peers. The images of my favourite sections are displayed below. Questions that were asked within the meeting with Steph include: is there a HE budget? this is for the choreography pieces, if we are able to go from a budget then this allows us to buy a variety of costumes and props as opposed to the students using their maintenance to buy them separately. An answer we came up with to save money and be cost effective is to use the costumes that already exist within the costume cupboard and embellish them with material brought with the budget. This is cost effective and will also be beneficial to us in the future as they will be freshly renovated and embellished. The reason for this being cost effective is because when researching costumes for the performance, the average lyrical jazz dress is between £20 and £30. 
At the moment in terms of the actors performance, their material is non-existent at the moment and therefore it will become apparent that their budget will be predominantly spent on their costume and set for the performance. 
The marketing unit is tied into this unit as the fundraising for the performance will be arranged by the marketing team. Once the fund raising has began, we can then begin to form budget for the overall performance spends. The four main areas in which the budget will be spent on is costume, set, props and embellishment of the existing costumes. The question ' is the budget set at a specific amount per performance?' was asked and the answer to the question was that the budget is dispersed by the amount of budget that the college has and is then separated in terms of what is required e.g. maintenance and materials etc. The budget given by Steph will be a set budget that we can work with and add to through our own fundraising. Advice in which we received from Steph within today's meeting was to buy reusable/flexible resources, allowing us to get the most out of our money as opposed to purchasing consumable resources that can only be used once. We also received the advice to be clever with the resources we already, have for example :try to minimise the excessive/un-necessary spending. 
We will contact the media department to ask them if they are able to help by taking photos of the dancers and actors in costume ready for the construction and design of the programme. 
In terms of safety, we asked Steph what is the evacuation procedure is with an audience? It is said that there is no expected fire alarms but if the fire alarms sound then the procedure is to remain calm and exit the building via the fire exits and make your way to the car park on Fleet street. It is also our responsibility to remind the audience that n flash photography or filming is to be done during the performance. 
At the end of the meeting we then planned another meeting set for the 23/01/19 to answer our questions and arrange for a member of the graphic design team to attend so we can discuss the programme. Throughout this week we will also contact the BSDC marketing team as well as other printing companies to gain quotes for the printing of the programmes. 
Places in which we contacted involve: 
Prinitng.com
Rink Print 
Pintrest to create a mood board in the style of the desired look of the programme. 
Steph would like to know the amount of pages that are required for the programme ( 4pp) 4 pages =8 sides size A5 as well as the paper stock (glossy, uncoated, matte). ]]> 2019-05-22 12:44:32 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362516095 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362517033 Week Three's meeting consisted of thinking of fundraising ideas and as a result we came up with ideas such as Cake Sales, throw a cream pie at a teacher, funky leotard day, halloween scary make-up day, pyjama day and selling sweet cones, popcorn and other refreshments at the Unite performance at BSDC. In order to add to the budget received from BSDC, as a group we will carry out different forms of fund raising. As this unit is linked with the marketing unit, posters will be made to promote and market the events by the marketing team. The posters are displayed below for the fundraising events. Throughout this session, we also arranged a meeting with the graphic designer to ensure that the programme is coming along how we imagine it to be. Within today's session, we also identified issues with the programme for example spelling errors and therefore we made a note of these to inform the graphic designer by email prior to the next time we meet as a group with the graphic designer. These issues with the programme were then sent over to the designer via email. ]]> 2019-05-22 12:46:49 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362517033 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362517508 2019-05-22 12:48:05 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362517508 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362517764 2019-05-22 12:48:36 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362517764 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362517993 2019-05-22 12:49:08 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362517993 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362518197 2019-05-22 12:49:37 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362518197 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362518668 2019-05-22 12:50:44 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362518668 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362518834 2019-05-22 12:51:13 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362518834 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362519493 As a group we were able to market the performance on the social media platform. We were also able to keep an eye on the statistics of social media platforms such as Instagram to ensure we are reaching out desired target audience. ]]> 2019-05-22 12:52:53 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362519493 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362521132 2019-05-22 12:57:01 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362521132 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362522611 2019-05-22 13:00:24 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362522611 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362522795 2019-05-22 13:00:50 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362522795 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362523099 2019-05-22 13:01:35 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362523099 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362523302 2019-05-22 13:02:03 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362523302 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/362523489 2019-05-22 13:02:30 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/362523489 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/363115038 2019-05-23 23:13:20 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/363115038 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/363117087 Here are the links of the articles that advertise the performances that have occurred by Burton and South Derbyshire college. This marketing strategy allows the target audience to become wider and therefore reaches a wider spectrum of people. ]]> 2019-05-23 23:26:00 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/363117087 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/363117737 2019-05-23 23:30:19 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/363117737 30202913 https://padlet.com/30202913/4yo6c3hgejh3/wish/363117803 2019-05-23 23:30:47 UTC https://padlet.com/30202913/4yo6c3hgejh3/wish/363117803