Video virality is on the rise, which means you should be incorporating it into your social media strategy. People love to see video content, and fans especially love to see it from their favourite artists. You can clearly see this trend in the rise of music marketing on Tik-Tok over recent years. So your socials should be a place where you post short-form videos of you in action. 

Now that there’s such an array of social media platforms to play with, you can use your exposure on one platform to aid your following on another. The way to do this is through syncing up all your social media channels to each other.

Say you know how to promote music on Instagram effectively, following but not so much when it comes to promoting music on Twitter, you can divert fans from your Instagram page over to your Twitter by creating easy access routes for Instagram users. The best ways to do this are including links of course, but also, using content on one platform to drive viewers to another.

And even the biggest names in music are using this trick.

 Tagging will be your best friend. When you tag other accounts in your social media posts, it’s like sending a direct line to the followers of those accounts. More often than not, those followers can end up becoming your followers. And vice versa – meaning you get more visibility and so do they!
So when it comes to tagging, don’t miss out on opportunities for smart tagging. You can use it to;

- Boast brands (e.g. instruments and clothes) you’re working with or just sporting

- Give a shoutout to a venue you’re performing at – bonus points for independent venues!

- Tag fellow musicians you’re gigging, touring or collaborating with.

Another really important tip for making sure your socials and music appear professional, is maintaining a sense of consistency throughout. This means there should be consistency in the content you’re sharing across all your profiles. For example, if you’re shouting out about your latest tour dates on your Twitter, it’s a good idea to also post the tour dates on your Instagram and Facebook. Not only does this make your profiles look well put together and related, it gets across any big news to the widest possible audience!

The true OG of social media marketing. Bigger more established artists tend to veer away from hashtagging, it can actually have a lot of value for emerging artists who are still finding their audiences. This is because hashtags help users find you and your music, even when they aren’t already following you. The trickiest part is choosing which hashtags to use. 

- Keep it relevant: Only use hashtags that describe or say something about you or your music.

- Be specific: Don’t use hashtags that already have millions of posts or you’ll never been seen, try and narrow it down via perhaps genre, or type of artist.

- Think about location: Try using geo-tagging to target local audiences and potential listeners. Location-based search is HUGE right now!

And if you’re feeling creative, why not use a hashtag-based campaign to really drive engagement with your followers