https://padlet.com/stemg008/4xoz081tewwilywk Molly Stenhouse en-us 2023-03-08 02:22:24 UTC 2023-04-27 04:07:56 UTC hello@padlet.com stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2507889509 Besides my iMovie days back in 2014, I have never filmed or produced a promotional video before, so I feel excited about this assignment. I am currently lost as to how I am going to create 80 possibilities, but I believe inspiration will keep flowing as I continually change my environment. For instance, today I went on a walk down North Adelaide where ideas came to me through, nature, advertisements, cafes and boutique stores. 

I am a resident of St Anns College, so I constantly see and hear about the issues students from different courses face. This gives me the idea to target university students or young adults, in my promotion video. I am thinking I might promote a product that will benefit a young audience, and I could target my product to students who study a specific degree. For example, I could promote a fictional energy drink aimed at nursing students, as the ones I live with always study late at night due to their days spent at their placement. 

Overall, I am feeling eager in tackling this assignment, because it allows me to be creative and promote something I am passionate about. However, finding and choosing a passion will definitely be a challenge. ]]> 2023-03-08 02:27:30 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2507889509 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2507893780 1. College couches - encourage residents to socialise with each other
2. A fictional new brand of coffee - gives students the energy to study
3. A new clothing collection released by a fictional fashion brand
4. The benefits of being zen - meditation group
5. A college sporting events - encouraging residents to come support our team
6. A fictional art class - using your body to paint 
7. A new wacky hairstyle trend 
8. A fictional drama series - inspired by the Days of Our Lives
9. A new makeup trend aimed at inspiring individuality 
10. Encouragement of regular dental checkups
11. St Anns college - my residency
12. A fictional hip hop class
13. Awareness for the side-effects of too much screen time
14. A fictional walking group - increase social connection/fitness/mental health
15. A new style of fuzzy socks created for optimum comfort/support/warmth
16. Encourage people to stop littering
17. Encourage people to practice mindfulness - decrease anxiety
18. Encourage people to eat more carrots - health benefits of carrots
19. Fictional "glam" assistants - a beauty service where a team of makeup artists travel to your door to give you a full makeover
20. A fictional moisturiser for anti-aging - encourage youth to look after their skin before it is too late
21. Sunscreen promotion
22. Metal straws - encourage people to stop using plastic straws
23. A fictional funky phone case brand - aimed at youth
25. A early morning beach group - encourage people to come together and start off their morning refreshed 
26. A fictional book club - encourage students to read - good study break
27. Encourage students at St Anns to put their dishes away when sitting on the couches 
28. A fictional podcast aimed at women - encourage them to go on daily walks for mental and physical health benefits
29. A fictional sleep hypnosis app - help people with insomnia develop a healthy sleep pattern
30. A fictional tattoo parlour - promote patch work tattoos
31. Encourage children to wear helmets when they ride their bikes
32. Encourage college students to apply to become a residential advisor for 2024
33. Encourage students to have cold showers - boost their concentration and overall wellbeing 
34. Fictional sanitary underwear - limit sanitary product waste - sustainability 
35. Lifeline - "hows your mate?" campaign 
36. Encourage students to run for college club in 2024
37. Encourage young adults to quit vaping - harmful side effects on the adolescent brain development 
38. A fictional crochet group - bring together youth and their grandparents - promote family connection
39. Encourage students at St Anns who smoke to use the "Pavillion" 
40. A fictional pottery wheel class - encourage adults to practice mindfulness 
41. A fictional florist workshop - encourage students to relax and unwind
42. "City Pub Crawl" - college event 
43. Raise awareness for youth cocaine abuse - promote a fictional helpline 
44. Encourage adults to drink matcha lattes instead of coffee - promote the health benefits of fictional matcha brand
45. A fictional drag bingo event - bring together the elderly and youth
46. A fictional recipe app targeted adults with in interest in healthy lifestyle choices
47. A fictional new brand of chip made from whole and organic ingredients 
48. A fictional reusable shopping bag brand that sells reusable bread and produce bags 
49. A fictional plant delivery service - improve indoor air quality 
50. Encourage people to buy used books - promote sustainability among students
51. A fictional wine brand - promotion towards younger consumers - make it a fun drink instead of a sophisticated one
52. Fictional hot chocolate powder - healthy alternative/perfect for winter/help students (young people) sleep 
53. Fictional family counselling service
54. Raise awareness for the dangers of energy drinks - target young people
55. Fictional club for 2000's punk music lovers
56. Fictional modelling agency for middle aged women and men
57. Fictional club for cat lovers - target elderly Australians 
58. Fictional hip hop album created by a young Australian boy group
59. Encourage parents to check in with their child’s mental health and wellbeing 
60. Raise awareness for the benefits of sunlight in regards to mental health - vitamin d 
61. Fictional 1975 fan club - university students 
62. Raise awareness for the negative side effects dexamphetamines have on children and young people who are prescribed the medication
66. Encourage people who think they have ADHD to go to the doctor - target women who were not diagnosed as a child
67. Fictional North Adelaide clean up group - target college students and older people who live in the area
68. Spread the message that it is okay to say no - target young people in regards to sexual activities 
69. Educate college residents on what to do if they are sexually assaulted or hear of someone who was
70. Encourage teens and young adults to stay away from "nangs" (negative impact on the developing brain)- target predominantly men 
71. Fictional eyelash serum that is made of natural ingredients
72. Fictional gluten free chocolate - help kids who feel left out during the Easter period
73. Encourage young people to travel solo 
74. Encourage UniSa students to use the library to study 
75. Encourage young people to get regularly tested for STDs
76. Encourage football players to have mental health conversations - raise awareness for men's mental health
77. Encourage middle aged people/ elderly to adopt a fury friend - promote the wellbeing benefits 
78. Fictional sustainable diva cup company - target teens and young people
79. Fictional helpline/ online support for university students who struggle with social anxiety 
80. Fictional nail polish for children - target parents so they know it is a mess free activity that inspires creativity in all children.]]> 2023-03-08 02:30:00 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2507893780 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2520368548 I am feeling quite lost as to what message I want to promote, which is making me feel a tad uneasy. I managed to think of 40 ideas, but I don't really like any of them. I think I need to take a step back and stop focusing on achieving 80 possibilities, because the large number makes the task feel overwhelming. Instead, I need to let the ideas flow to me through practicing mindfulness in my everyday activities. This allows me to take in more of my surroundings, and decreases my stress; which was limiting my creative thinking skills.

Although I had a massive creativity block this week, last night a wonderful possibility came to me in the shower. I think I want to promote my own fictional wine brand. The idea sounds really fun and interesting to me, because I love wine and I want more people my age to enjoy it. 

I had a conversation with a group of girls at my college last week, and they were saying how much they hate wine and only enjoy moscato because it's sweet. They also believe wine is a mature drink, that is only suited for the older generation. So for my video I really want to challenge this assumption and create a wine brand that targets a young audience. To be more specific with my target audience, I'll need to think of the different interests and characteristics found within young Australians. For instance, I could target young surfers, farmers, or dancers...maybe even a mix. ]]> 2023-03-17 03:59:44 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2520368548 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2520387197 This week we're learning how to build a website which sounds quite daunting, but I'm keen to create my own. Last week, I decided on promoting my own fictional wine brand. However, I realise the laws on alcohol promotion limits what I can actually do in my promotion video for assignment 2. As I am quite new to video promotion, I figure I should choose a more simple idea. This would allow me to focus on growing my creative thinking skills when it comes to video production, and the visual techniques I can use to target my audience. Hence, I have decided to promote my own fictional hot chocolate brand, that is a healthier alternative to coffee, beneficial for sleep, and supports the brain health of students. 

 ]]> 2023-03-17 04:24:26 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2520387197 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2520483010 "Cat Nap Choccy's" (a fictional drink brand) organic hot chocolate powder is extremely tasty and super beneficial for the sleep health of young Australians. ]]> 2023-03-17 06:22:25 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2520483010 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2520483699 Target audience: Female university students, aged 18-24, who study in Australia, and suffer with sleep issues. They struggle with falling asleep or relaxing, due to stress, anxiety, or being overworked. They have an interest in health and wellness. They enjoy chocolate and sweet drinks, but are cautious of how much they indulge, due to their knowledge on nutrition. The target audience also have an appreciation for sustainability, because climate change is a culturally relevant issue. Being university students, they have a lower income.

I plan on creating a fun, cool and calming video that enlightens my audience, and encourages them to better their sleep health. It will act as a positive distraction from their studies, whilst drive them to buy my product. I will also incorporate some silliness and trendy music in the video to insure it connects with my young audience. 

I decided to target this audience, because I feel like many young Australians, including myself, struggle with sleep issues related to stress or study. I often see sleep aid ads target the older generations, which leaves me clueless on what sleep remedies are suitable for my age (19). Until I researched "hot chocolate for sleep," I had no clue nutritious chocolate was really beneficial for sleep. This discovery sparked my interest, so I thought it would do the same for other young people. 


]]> 2023-03-17 06:23:35 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2520483699 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2521477118 2023, Our Story: Nib and Noble: https://www.nibandnoble.com/pages/about

The Nib and Noble packaging inspired me, because the earthy colours signify the organic and plant based aspect of their brand.]]> 2023-03-18 02:57:44 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2521477118 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2526257928 What is the message you wish to promote in your video?
After tossing up between hot chocolate for sleep and hot chocolate for energy, I have decided on a sleep aid approach. I will label the drink as "organic" because being sustainable and healthy is an important value in young Australians, particularly women who follow the "clean girl aesthetic."

How is your video 'creative' and different to those that already exist?

I believe my message is new and different, because most of the sleep aid ads I have seen target older generations. They are often boring, or two slow, which does not capture the attention of younger audiences. Organic hot chocolate video advertisements are also not very popular, as the majority of organic chocolate brands I have come across are small businesses, that don't have the money or time to produce a promotion video. Furthermore, aside from fashion brands, I don't feel as though many brands successfully engage young Australian women. Health and wellness has been an ongoing trend among young women, since it arose on TikTok in 2020. Although plenty of brands consider this interest when targeting youth, I feel like they forget to consider the weird and playful side of the younger generation. Hence, I aim to create a video that will capture the calm and peaceful side of being healthy, whilst delivering my message in a unique and strange way.]]> 2023-03-22 00:36:36 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2526257928 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2532420912 Sources
Savage, S (2016), "Why I Don't Buy Organic, And Why You Might Not Want To Either", Forbes; Business; Food & Drink:
https://www.forbes.com/sites/stevensavage/2016/03/19/why-i-dont-buy-organic-and-why-you-might-want-to-either/?sh=5312976a69c3

This Forbes article provides the author's perspective on organic products, and a list of limitations and ethical concerns associated with institutional organic. The reasons against buying organic foods include: informed confidence about the safety of purchasing "conventional foods", environment friendly farming practices do not always align with organic rules, and tactics employed by organic advocates are sometimes unethical.

I always believed the organic label on food products meant it was super nutritious and safe. However, Savage helped me realise that studies can not support this belief. Although, this article does not address "organic hot chocolate" specifically, it still makes me aware of the different perspectives consumers may have when they view my product.

Grassi, Davide; Socci, Valentina; Tempesta, Daniela; Ferri, Claudio; De Gennaro, Luigi; Desideri, Giovambattista; Ferrara, Michele (2016), Flavanol-rich chocolate acutely improves arterial function and working memory performance counteracting the effects of sleep deprivation in healthy individuals, Journal of Hypertension, Ovid, vol 34, issue 7:
https://oce.ovid.com/article/00004872-201607000-00011/HTML

This article investigates the cardiovascular and neurological benefits of cocoa flavonoids. The data they collected strongly supports their claim, that the consumption of flavonoid-rich chocolate mitigates the detrimental side effects of sleep loss. In particular, cocoa flavonoids preserve the working memory of young women who suffer from sleep deprivation.

This article helped me understand how chocolate can improve the sleep health of young people. I found it quite interesting how, with the right ingredients, a sweet treat can benefit the general cognition, processing speed, executive function and memory of its consumers. I also found it very useful in regards to how my product can help my target audience.

Morton, A (2018), Sleep Well's Chocolate Milk Drink sleeping aid - Product Launch, just-drinks.com, GlobalDate Ltd.
https://go.gale.com/ps/i.do?p=AONE&u=unisa&id=GALE%7CA569950597&v=2.1&it=r

This article is an overview of Sleep Well's chocolate milk product launch. The drink is a sleeping aid that should be consumed 30 minutes before going to bed. It is made with valerian; a herb used as a traditional sleep aid, as well as honey and UHT Jersey milk.

This product launch was very useful to me, as it helped clarify how I should promote my product. I found it interesting how Sleep Well emphasised their inclusion of "valerian" and even educated the press and their audience on what their special ingredient is. This makes me wonder if I should do something similar, such as "this hot chocolate is rich in cocoa flavonoids".

Promotion Videos
Jardine, A (2021), "This Chocolate Ad is Like a David Attenborough Documentary and Music Video Mashup", AdAge; https://adage.com/creativity/work/green-blacks-wildly-deliciously-organic/2314736

The organic chocolate brand, Green and Black Organic, launched a nature documentary style advertisement for their chocolate blocks. They show viewers a range of footage shot in a forest, and set it to the soundtrack of "Born Free" by M.I.A. This footage is intense and vibrant; it captures the vicious nature of forest wildlife, as they destroy cocoa beans and other plants for their delicious insides. The ad ends with flashing viewers the words from their slogan: "Widely. Deliciously. Organic."

I found this ad very inspiring, because the footage they used contained a lot of visual metaphors in regards to their chocolate blocks. For instance, they represented the breaking of chocolate through volcanic activity, in order to show viewers the high intensity of organic cocoa chocolate. This has given me the idea to include metaphors and symbolism in my video, but not as chaotic, because that is not suitable for a sleep aid ad. I also admire how the vibrant colours in the video are the same colours on their chocolate block packaging. I plan on doing something similar, once I figure out my colour palette. This video helped me think of ways I can incorporate visual techniques into my video. However, my video will not be as loud, fast-paced, or vibrant as the Green and Black Organic advertisement.

2013, Galaxy Hot Chocolate Ad, Youtube: SMR Animation; https://www.youtube.com/watch?v=8t07r3pajlU

The Galaxy Hot Chocolate video is an animation advertisement, that aims to promote their hot chocolate as a relaxing indulgent. It begins with the alarm clocking going off, signifying the start of a busy day. What follows is the phrase: "There is a time for everything," which is narrated by a feminine voice, over a hasty soundtrack. However, when the narrator says "time for yourself?", the mood shifts from stressful to calm. Chic imagery and smooth transitions are used to convince viewers their hot chocolate is elegant and sophisticated.

I find this ad is very helpful, because we share a similar target audience. The ad targets predominately women, aged 30-50, as it goes through the stereotypical day of a mother. Although I am targeting younger women, I like the idea of trying to relate to my audience through their daily activities. 
Furthermore, my video will be similar in how the mood shift was executed. During my video, I plan on suddenly changing its soundtrack and pace.  However, my video will not be animated, nor elegant or sophisticated, like Galaxy’s   promotion video.

2022, Sleep-Eze: Get the Sleep You've Been Dreaming Of, Youtube: FUSE Create; https://www.youtube.com/watch?v=IecA2IJEaRg

The Sleep-Eze advertisement video promotes their over-the-counter sleep aid, targeted at adults aged 35-55. The video is vibrant, dreamy and engages the audience through curiosity. The soundtrack is "My Hula Hula Baby," enforcing the idea that by taking Sleep-Eze, you will sleep like you are on holiday. Overall, the video follows a man as he wakes up in a dream, after taking the sleep aid. 

I was really inspired by this promotion video, because it's a unique sleep aid advertisement. Instead of being calm and slow, like a lot of sleep ads, the video is happy and weird. I am targeting young people, so I need to incorporate some form of strangeness into my video, that will grab and maintain their attention. Hence, most of my video will be a weird or adventurous dream, similar to the Sleep-Eze ad. My video will also have a similar slogan to this ad, because our products share the same purpose; to help people sleep. 
However, my promotion video will be more upbeat and youthful, compared to the Sleep-Eze ad. My promotion video will also have more focus on nature, as I am trying to promote my product as organic, in order to entice my target audience. ]]> 2023-03-27 04:00:37 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2532420912 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2534173799 For my fictional hot chocolate brand I need to think of a brand name that will capture the attention of my target audience. It needs to be catchy, youthful, and resonates with sleep or rest in some way. I am also thinking of adding an Australian animal into the name so it connects with an Australian audience.
- Sleepy Toad/Frog
- Cat Nap Chocolate
- Placid Possum
- Moonlight Sips
- Mindful Sips
- Placid Possum
- Goofy Gecko
- Quirky Quoll
- Guiddy Gecko
- Quiet Quoll
- Woozy Wallaby 
- Dopey Dingo
- Dazed Dingo
- Dozy Dingo]]> 2023-03-28 01:39:40 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2534173799 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547566303 This is a rough mindmap sketch I created when I was thinking of how I want to approach my video. I like the idea of filming the mouth with a milk moustache, and it switching to a dream setting. ]]> 2023-04-08 10:48:47 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547566303 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547576242 - For More Blissed-out Mornings 
- Gateway to Slumberland
- Your Journey to Slumberland Begins
- Sip. Dream. Rise.
- Sleep Like Your Furry Friend 
- Sleep as good as your furry friend 
- Sleep better than your cat/furry friend 
- A Delicious Dream 
- A Creamy Dream
- Be Grounded. Be Satisfied]]> 2023-04-08 11:29:08 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547576242 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547609847 My goal is to create a fun and dreamy promotion video for the launch of my fictional hot chocolate.

BLUE (process):
In order to plan my promotion video, I need to start by thinking of how I want my video to flow. I will need to plan my scenes from start to finish, so I have a clear idea on what I need to organise for it.

The next step will be deciding on the basics, which include my participants, location and props. I will need to find one participant to play the lead, and around three others to play the extras. For the location, I am thinking of filming in two contrasting areas, preferably one inside and one outside location. I really want my outdoor setting to be vibrant and full of nature, to capture the "organic" aspect of my product. Therefore, I will need to scout a range of areas easily accessible to me, and that match the atmosphere suitable for my brand. In regards to props, I will need some form of container, tin, or mug that can represent or hold my hot chocolate. Due to the fact my product is fictional, I will need to make a store bought hot chocolate, and find something to store or use it in. This will require further planning, as I need to work out my brand design, and how I will bring it into physical form, such as printing a label and sticking it on a mug.

Once these are sorted I can start working out my desired camera position, and what angles will work best for an iPhone camera.

WHITE (facts):
Through my research I gathered the different perspectives people have on "organic" products. However, I did not gather any information of how people perceive sleep remedies, especially those that use natural ingredients. It would be handy for me to know, just in case my target audience does not believe my product will benefit them, due to a lack of trust in my message.

Regarding film production, I will need to gain more knowledge on what camera angles and visual techniques are going to be most effective in achieving my goal.

RED (feelings):
My product is a natural sleep remedy, which is tied to feelings of calm and peacefulness. Being a hot chocolate, it also ties in feelings of happiness and contentment. Organic beverages tend to be linked with a sense of culture and belonging, as  many organic consumers share the same values and beliefs, in relation to the environment and healthy living.

According to the research director for Packaged Facts, David Sprinkle (2020), the younger generation favours organic foods and beverages. Hence, my target audience will feel a sense of trust and pride when they engage with my product. Furthermore, hot chocolate is a beloved winter beverage for many young people. For example, I live with nearly 300 students (aged 18-25), at a residential college, where there are two hot chocolate machines. The majority of collegians greatly appreciate these machines, as many love to drink a hot chocolate during their study break.

My target audience already ties a sense of joy and peace to the organic and sweet aspect of my product. However, in the past, sleep aids and natural remedies have been promoted to ignite feelings of calm and serenity. This may bore my target audience and make it too mature for them. So my aim is to make them feel excited about drinking a yummy drink, and happy that there's a delicious natural sleep remedy made for them.

Reference:
Packaged Facts 2020, Gen Z and Millennial Consumers
naturally Favor Organic foods and beverages, reports Packaged Facts, Cision PR Newswire: https://www.prnewswire.com/news-releases/gen-z-and-millennial-consumers-naturally-favor-organic-foods-and-beverages-reports-packaged-facts-300982951.html

GREEN (creativity):
My vision is to have someone drink the hot chocolate, and then enter a funk dream that is uplifting and youthful. At the end I will capture them snoring in bed, with the brand packaging highlighted on the bed side table. I am thinking the dream may involve either a dancing cat, slow motion dancing or running, breakdancing, a choreographed dance routine, or a musical sequence.
Costume ideas:
- polka dots (pastels)
- blue pyjamas
- brown cloths to represent cocoa beans 
- cat costume
Prop ideas:
- oversized sunglasses
- massive/normal sized mug
- hot chocolate powder
- sachet to represent powder

YELLOW (benefits):
By consuming my product, young university students can easily fall into a restful and deep sleep. A good nights sleep will benefit my audiences social, physical and psychological wellbeing (The Lancet 2022). My product is environment friendly, which makes my consumers feel purposeful. It is also a guilt-free indulgent, as it is made from natural ingredients, making if full of nutrients.

My promotion video will be enlightening to viewers, providing them with some entertainment during their day.

Reference:
Carbonell, L, Mignot, E, Leschziner, G and Dauvilliers, Y (The Lancet) 2022, Understanding and approaching excessive daytime sleepiness, The Lancet (British edition): Waking up to the importance of sleep, London: Elsevier Ltd://www.sciencedirect.com/science/article/pii/S0140673622010182

BLACK (cautions):
I need to make sure I don't give viewers the idea, that the consumption of my beverage, will cause them to have crazy dreams. I need to make it clear that it is a natural sleep remedy and not an over-the-counter sleep aid. My brand name could be misleading as "Cat Nap Chocolate", because a "cat nap" is a short sleep, and I am promoting a remedy for deep sleep. ]]> 2023-04-08 13:30:05 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547609847 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547635237 ATTENTION - In the first five seconds I will show my audience a smile with a milk moustache. It will be accompanied by a trendy song or instrumental, preferably indie pop or coastal music. The actress will look similar to my target audience, in order to instantly connect with them.
INTEREST - I will intrigue my audience through making my hot chocolate appear rich, delicious and warm. I will introduce my product in a bedroom setting, so it resonates with bedtime, and gains the interest of my audience who wants to sleep.  A trendy soundtrack, vibrant colours of nature, and strange costumes/props/dance moves will appeal to my youthful audience.
DESIRE - The actress will appear happy to be going to bed after consuming the drink. This will make my audience jealous, as they struggle to find happiness in sleep. Seeing someone with similar demographics to them, have something they don't, will motivate them to solve their sleep issues. Hence, the desire to have good sleep health will direct them towards my product.
ACTION - After the short dream sequence, I will cut back to the bedroom where the actress will be snoring. This will represent a state of deep sleep. Beside her will be the product brand. When the brand is salient/in focus the voice will say a slogan that persuades my audience to take action.]]> 2023-04-08 14:53:50 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547635237 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547862546 TONE:
I want to explore a curious and friendly tone in my promotion video. The dream sequence will gently push the idea that my hot chocolate is beneficial for the sleep health of students. In order to connect with my youthful target audience, I will need to present my dialogue in a simple and informal tone. This will encourage them to listen and pay attention, whereas a formal tone would push them away. ]]> 2023-04-09 06:43:01 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547862546 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547921618 Hudson, J. Slabo 27px, Google Fonts, https://fonts.google.com/specimen/Slabo+27px

I plan on using the Slabo 27px font for my design label. This font is easily readable, and suits the gentle, friendly tone of my product. I will keep the font in lowercase, to satisfyingly compliment the catchy name. This simple font will leave room for a little picture below, such as an outlined cat or mug of hot chocolate. ]]> 2023-04-09 10:22:57 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547921618 stemg008 https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547938830 My colour palette is made up of purple, green, brown and lime green. Purple is my primary colour because it conveys creativity and imagination, which is associated with dreams. By making purple my primary colour, I reinforce to my audience that my product is specifically for sleep. I chose a warm brown and forest green as my secondary colours, because they were analogous on the colour wheel. This creates more contrast in my design, which makes it easier for my audience to view my product design, and distinguish it's message. Brown and green are very earthy colours, setting the mood of my product as healthy , organic and peaceful, which compliments the friendly tone of my promotion video. Brown is also the colour of chocolate; it resembles the actual flavour of my beverage. I decided on lime green as my complimentary colour, because it adds more vibrance into the colour scheme, and increases the contrast so the purple is magnified. ]]> 2023-04-09 11:29:23 UTC https://padlet.com/stemg008/4xoz081tewwilywk/wish/2547938830