Examine a Public Relations Campaign by Melony

Jenna Gamblin - Barbie PR Campaign

JennaGamblin — 2025-11-11 19:26:04 UTC

The PR campaign I have chosen is the Barbie (2023) campaign.

Jenna Gamblin - Barbie PR Campaign

JennaGamblin — 2025-11-11 19:28:37 UTC

The public relations team behind this campaign caused the film and the Barbie brand to skyrocket. Mattel and Warner Bros. were the two organizations associated with the campaign, which lasted over a year (2022-2023). Almost every kind of media was used in this campaign. Some key details from this campaign were its movie teasers, social media trends and interactive content, staged photos, promotional events, brand partnerships, news releases, etc. One could not simply look at something on their phone or in most stores without seeing something Barbie-related.

Jenna Gamblin - Barbie PR Campaign

JennaGamblin — 2025-11-11 19:41:50 UTC

While the different models of public relations can co-exist, the main model used by Mattel and Warner Bros. for the Barbie (2023) campaign was the two-way asymmetric model. This model uses an understanding of the public's wants, attitudes, and needs towards an organization or individual to best deliver and translate the intended message. This model allows feedback from the public as well. Prior to fully launching the PR campaign, the PR practitioners conducted research on the market and the public's views on Barbie. After obtaining this research, they began planning the best way to bring awareness to the brand that was slowly losing traction. Their PR plan was divided into a few stages: pre-launch, launch, and post-launch. By breaking the plan down, they could focus their attention on each stage and what would work best for it, rather than everything all at once. All throughout this campaign, the practitioners were listening to audience feedback. All of this goes hand-in-hand with the definition of a two-way asymmetrical model.

Jenna Gamblin - Barbie PR Campaign

JennaGamblin — 2025-11-11 19:56:38 UTC

Public relations is a very broad field with a multitude of concepts. One of those being corporate rebranding with an emphasis on corporate social responsibility. CSR is the actions organizations take to show that they care about social, environmental, and ethical issues and matters. While Mattel has been trying to rebrand Barbie for years, the PR campaign with the movie really helped their efforts. For generations, Barbie has been seen as one thing, but it no longer fit as times and society had changed. They began rolling out new campaigns, such as the "You can do anything" and "You can be anything" movements. This rebrand helped Mattel showcase its efforts to comment on and aid in social and ethical issues related to gender diversity, feminism, and sexism. The practitioners continued this endeavor with the ideals and themes centered in the movie and their actions during the PR campaign. For example, they cast people from all walks of life in the movie, allowed people a space to talk about themselves and their journeys, and made the Barbie brand accessible. Mattel continues to place an emphasis on CSR, even after the movie's PR campaign has ended.

Jenna Gamblin - Barbie PR Campaign

JennaGamblin — 2025-11-11 20:09:12 UTC

It was hard to come up with two things I would have done differently with the Barbie (2023) PR campaign because I think they did an excellent job. One thing I would have done would've been starting stage one, pre-launch, earlier than they did. While they started the campaign quite early, I think more awareness could have been brought to both Mattel's Barbie and the movie if they had increased the campaign by a few months. For example, people were going to be hooked on the campaign's tactics anyway, so why not get them excited a bit earlier? The customizable Barbie sign on different social media platforms was a big hit, so they could have made something similar to publish in that extra time. Another thing I would have done would've been creating more local events and watch parties because while they had several for bigger cities and influencers, the little guys were sometimes left out. All in all, they did an amazing job, but those two things could have added onto its success.

Gabby Hayden

2025-11-12 04:18:18 UTC

Public Relations Campaign: Taylor Swift’s “Eras Tour”

Gabby Hayden-Taylor Swift Campaign

2025-11-12 04:20:28 UTC

Taylor Swift’s Eras Tour (2023–2025) is one of the most successful and talked-about public relations campaigns in recent years. Announced in November 2022, the tour was promoted as a celebration of all ten of Swift’s musical “eras,” each representing a different album and artistic phase. The campaign used multi-platform media, including social media teasers, short-form video, traditional interviews, and press releases, while also relying heavily on fan-generated content. Every detail from costumes to set design was used strategically to create nostalgia, community, and storytelling.

Gabby Hayden- Taylor Swift Campaign

2025-11-12 04:30:36 UTC

This campaign best fits the Two-Way Symmetrical Model of public relations. Swift and her team actively engaged with fans through direct communication on social media, including platforms like Instagram, TikTok, and X (Twitter). She responded indirectly through hidden clues and surprises that rewarded fan participation, creating a sense of mutual respect and collaboration. This model emphasizes dialogue and relationship building, both of which were central to the campaign’s massive success.

Gabby Hayden- Taylor Swift Campaign

2025-11-12 04:33:45 UTC

A key PR concept demonstrated here is Brand Loyalty and Relationship Management. Swift’s team has carefully maintained a strong, authentic relationship with her fanbase known as “Swifties.” The campaign reinforced her image as approachable, creative, and deeply connected to her fans. Even in moments of crisis, such as the Ticketmaster controversy, Swift addressed the issue directly and empathetically, preserving her credibility and trustworthiness. Her PR strategy proves that maintaining authenticity and emotional connection is crucial for longterm brand sustainability.

Gabby Hayden- Taylor Swift Campaign

2025-11-12 04:35:23 UTC

1. The Ticketmaster crisis showed that fans felt excluded due to high demand and pricing. Swift’s PR team could have implemented a verified fan lottery system or partnered with smaller venues to improve fairness.

2. The campaign’s scale had environmental impacts due to travel and production. Incorporating more visible sustainability initiatives would have strengthened the tour’s image of social responsibility.

Addalynn DeArmond: Snickers Campaign

adearmond2 — 2025-11-13 02:30:04 UTC

Addalynn DeArmond: Snickers Campaign

adearmond2 — 2025-11-13 02:35:28 UTC

This campaign was launched in 2010 by Mars, Inc. The ad campaign aimed to connect hunger with irritability and personality changes, positioning Snickers as a solution to regaining one's "real self." This campaign used television commercials, print ads, social media, celebrity endorsements, and live events. One of the most memorable ads featured Betty White, immediately making it viral.

Addalynn DeArmond: Snickers Campaign.

adearmond2 — 2025-11-13 02:41:08 UTC

This campaign aligns with the two-way, symmetrical model of public relations, focusing on open dialogue and mutual understanding between the organization and the public. Snickers used social media platforms like Twitter, Facebook, and Instagram to interact directly with consumers. These interactions encourage the audience to share their own "You're Not You When You're Hungry" moments. This type of communication reflected Snicker's understanding of its audience's humor and cultural references, which allowed the brand to refine and tailor messages that aligned with its audience.

Addalynn DeArmond: Snickers Campaign

adearmond2 — 2025-11-13 02:45:02 UTC

The Snickers campaign highlighted the brand's image consistency. The company continued to maintain a cohesive brand message across all media platforms and reinforced the same core message: hunger can change behaviors, and Snickers can fix that. With the slogan and theme staying consistent while adapting humor and tone to different cultural contexts, Snickers created a stronger global identity.

Addalynn DeArmond: Snicker Campaign

adearmond2 — 2025-11-13 02:48:16 UTC

I would expand this campaign to include a social responsibility angle, like donating meals to food-insecure families with every Snicker purchase. I would also launch a global contest that encouraged users to submit a short video/memes showing their "hungry alter-ego". The best one would be featured in an official Snickers ad.

Parker Lally

2025-11-13 05:01:20 UTC

Public Relations campaign: Spotify Wrapped

Parker Lally- Spotify Wrapped

2025-11-13 05:03:54 UTC

Spotify wrapped is a PR campaign that began in 2016 that allows Spotify users to see their listening history of the year. It is now a cultural phenomenon that brings Gen-Z together and talking about Spotify all across social media.

Parker Lally- Spotify Wrapped

2025-11-13 05:07:52 UTC

This campaign used the two-way symmetrical PR model in the way that Spotify understands how impactful their platform is to Gen-Z
and their music listening habits. This campaign even more so emphasized the importance of relationships and dialogue, because this campaign continues to bring so many people together on social media discussing their own Spotify Wrapped each year and finding things in common with others, in turn creating relationships

Parker Lally- Spotify Wrapped

2025-11-13 05:16:49 UTC

Community engagement is the biggest PR concept that is showcased within the campaign of Spotify Wrapped. It is a great campaign that gets people talking about music, which is already one of the most popular media platforms. People post their individual Spotify Wrapped and find common ground with others on their listening history. This is exactly what PR is all about, creating communities and relationships through media.

Parker Lally- Spotify Wrapped

2025-11-13 05:19:52 UTC

What I would have done differently within this campaign would honestly be to do it sooner. Everything about this campaign has been successful and could have created more publicity around Spotify earlier than it did. Another thing that could be evolved regarding this campaign and Spotify in general is turning Spotify into more of a social media, where Spotify Wrapped can be shared with others on the app and discussed on the app. I think having comments on other people's Spotify Wrapped would create the community on the actual app.

2025-11-13 12:53:36 UTC

2025-11-13 12:53:52 UTC

2025-11-13 12:54:18 UTC

This campaign is using a two-way asymmetric communication model because Dove researched to know how audiences feel, then designed ways to communicate that would be used to shape audiences’ attitudes. Dove used surveys, as well as focus groups, to hear what they had to say in order to craft stories to connect them to real women (Mahmoud et al., 2021). The lines of communication were open, but Dove is basically taking up an initiative to make an influence in shaping attitudes of the people toward beauty as well as establishing brand trust, which is connected to the two-way asymmetric concept as discussed in this module.

2025-11-13 12:54:28 UTC

Corporate social responsibility was a significant element of the Dove Real Beauty Campaign. Dove assumed a social responsibility to address unrealistic beauty standards that harm women's self-esteem. This created goodwill between the company and the public. The campaign also adhered to Aristotle's use of pathos by appealing to the emotions through candid visuals and personal tales. It thus stirred feelings of empathy and called for introspection about social values regarding beauty.

2025-11-13 12:54:43 UTC

I would have extended the campaign to involve more representation of people with disabilities and nonbinary identities, making the campaign even more inclusive. Secondly, I would have created a long-term mentorship program whereby Dove can be connected with schools in order to support young girls' confidence beyond advertising. These ideas would make this campaign more effective and continue its message into the future.

References

Kim, J., & Kim, M. (2025). From Comparison to Confidence: The Dove Self-Esteem Project and the Transformation of Beauty Perceptions on Social Media. Behavioural Sciences, 15(4), 414–414. https://doi.org/10.3390/bs15040414

‌Mahmoud, A. B., Dieu Hack-Polay, G., N., Mohr, I., & Fuxman, L. (2021). A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa. Journal of Brand Management, 28(5), 526–544. https://doi.org/10.1057/s41262-021-00244-8

Marlee Riddle - Share a coke PR Campaign

2025-11-13 22:47:41 UTC

Marlee Riddle - Coca-Cola "Share a Coke" PR Campaign

2025-11-13 22:53:12 UTC

Marlee Riddle - Coca Cola "Share a Coke" PR Campaign

2025-11-13 22:59:28 UTC

Marlee Riddle - Coca Cola "Share a Coke" PR Campaign

2025-11-13 23:02:26 UTC

Marlee Riddle - Coca Cola "Share a Coke" PR Campaign

2025-11-13 23:09:52 UTC

Brayden Shorter - Nike “Just Do It” Campaign

2025-11-14 23:35:38 UTC

The PR campaign I have decided to go with is the Nike “Just Do It” Campaign.

Brayden Shorter - Nike “Just Do It” Campaign

2025-11-14 23:37:13 UTC

Nike’s “Just Do It” campaign is a powerful marketing effort that promotes athleticism, perseverance, and motivation. It features inspiring ads with famous athletes and everyday people pushing their limits, along with social media content and new product launches to encourage people to stay active and believe in themselves.

Brayden Shorter - Nike “Just Do It” Campaign

2025-11-14 23:38:00 UTC

This campaign aligns with the Two-Way Asymmetrical Model because Nike uses advertising to influence how people think about sports and fitness, encouraging them to buy their products. While they aim to shape attitudes, they also collect some feedback from fans through social media and other channels to see how their message resonates.

Brayden Shorter - Nike “Just Do It” Campaign

2025-11-14 23:38:34 UTC

Nike effectively uses brand storytelling by sharing real stories of athletes overcoming obstacles, which creates an emotional connection with their audience. This approach helps Nike build a strong, positive brand image centered around determination and achievement.

Brayden Shorter - Nike “Just Do It” Campaign

2025-11-14 23:38:54 UTC

If I could suggest improvements, I would recommend Nike create more local community events or programs that involve everyday athletes, making the brand feel more accessible. Additionally, highlighting more diverse athletes in their campaigns could help Nike reach a broader, more inclusive audience.

Trish Lofton

plofton1 — 2025-11-15 18:34:31 UTC

Trish Lofton - 2010 Old Spice PR Campaign

plofton1 — 2025-11-15 19:41:10 UTC

Old Spice is an icon brand of men's grooming products that launched in 1937. The brand had become stale with younger generations and underwent a couple of unsuccessful rebrands. To try once more in shedding an "old man" image, Old Spice conducted another rebrand PR campaign in 2010. Their advertising campaign was named "Smell Like a Man, Man" and primarily focused on television commercials and social media but did include some print. The first commercial was aired during the 2010 Superbowl. It was an instant hit with audiences. Instead of pitching the product to men, the ads "talked" to the wives and girlfriends of men 20-40 years old. Prior to developing their campaign strategy, the ad agency conducted extensive market research. The results showed that 60% of bodywash was purchased by women. Their research was the determining factor in creating a data-driven campaign that was highly successful. The campaign ran for nearly six months. Old Spice saw a 300% increase in website traffic, their sales doubled by July of that year, and Sesame Street even produced a full parody of the commercials.

Trish Lofton - Old Spice PR Campaign

plofton1 — 2025-11-15 19:59:15 UTC

While all four PR models could be applied in some form, the two-way asymmetric model was used. The ad agency conducted market research prior to gather information about the intended audience. The ad agency's goal was to use research to persuade the audience to purchase their products. Communication was also asymmetrical because they wanted to change the audience's purchasing habits. There was not a need to get audience input about their products. The message needed to come across in a way that would eventually change the way people viewed Old Spice as an old man's grooming products. By developing persuasive messaging, it changed the brand's image to a product that 20-40 year old men would buy.

Trish Lofton - Old Spice PR Campaign

plofton1 — 2025-11-15 20:45:59 UTC

The primary concept used for this campaign was corporate rebranding. Rebranding is done to enhance the brand image, increase brand awareness, and attract new customers. Even though Old Spice has been a trusted brand since 1937, it had lost its appeal to young men. For years it had been seen as a product for old men. Old Spice wanted to have an updated image that was appealing to a younger audience, specifically men ages 20-40. By rebranding, Old Spice achieved their goals of a revitalized image, increased product sales, and attracted a new audience.

Trish Lofton - Old Spice PR Campaign

plofton1 — 2025-11-15 20:58:28 UTC

While this campaign was highly successful, I think there should have been more engagement on social media. Facebook, Twitter, and Instagram was popular during this time. This campaign would have been highly engaging with audiences. The second thing I would have done differently is follow-up with additional commercials on television as well as social media. Once the campaign was over, you didn't see many of the commercials and the excitement around the brand faded.

Sam Guest-Apple “Shot on iPhone” PR Campaign.

2025-11-16 19:30:38 UTC

The PR campaign I chose is the (2015) campaign

Sam Guest- Apple "Shot on iPhone" PR Campaign

2025-11-16 19:35:13 UTC

The “Shot on iPhone” campaign, which Apple launched in 2015, showcased photos taken by regular iPhone users. Apple gathered real images people had already shared online and turned them into billboards, ads, and short videos with the simple tag, “Shot on iPhone.”

Instead of using staged or professional shoots, the campaign focused on everyday moments. Apple wanted to show that anyone—not just photographers—could capture sharp, impressive photos using only their phone. The campaign quickly spread worldwide, with Apple featuring user photos from more than 80 countries. It became one of Apple’s most recognizable marketing efforts and helped solidify the iPhone’s reputation for top-tier photography. By putting everyday users in the spotlight, Apple built a stronger sense of trust, creativity, and loyalty around the brand.

Sam Guest- Apple "Shot on iPhone" PR Campaign

2025-11-16 19:37:32 UTC

The “Shot on iPhone” campaign lines up well with the Two-Way Symmetrical Model, since Apple based the entire campaign on real photos from everyday users. Instead of creating everything themselves, they paid attention to what people were already doing with their phones and built the campaign around that. It showed that Apple was listening and valuing its audience’s creativity.

The campaign also reflects the Public Information Model because the message was simple and straightforward. Apple didn’t rely on heavy explanations or tech jargon—just real images that demonstrated what the iPhone camera was capable of in normal situations.

Sam Guest- Apple "Shot on iPhone" PR Campaign

2025-11-16 19:39:05 UTC

Another PR idea that applies to the “Shot on iPhone” campaign is community engagement. Apple didn’t just promote the iPhone’s camera—they encouraged people to take part in the campaign by posting their own photos. This helped create a community built around creativity and sharing.

The campaign also relied heavily on user-generated content, which is when everyday people help shape a brand’s message. In this case, the photos came straight from iPhone users, giving the ads a more genuine and relatable feel.

Along with that, Apple benefited from earned media. People talked about the campaign online, shared their photos, and spread the message on their own, which added even more attention without Apple having to push it directly.

Together, these concepts made the campaign feel real and community-driven, which played a big role in its success.

Sam Guest-Apple "Shot on iPhone" PR Campaign

2025-11-16 19:40:20 UTC

One thing I would have done differently is include more behind-the-scenes stories from the people who took the photos. The campaign featured amazing user photos, but sharing a little about how or why they captured the shot would make it feel more personal and relatable.

Another change would be to show even more variety in the types of photos and locations. While Apple included images from over 80 countries, the campaign often focused on landscapes or portraits. Highlighting everyday moments—like sports, city life, or family activities—would better showcase the iPhone camera in real-life situations.

2025-11-16 22:38:34 UTC

Erica Smith - Charmin's "Bears" Campaign

2025-11-16 22:50:24 UTC

Erica Smith - Charmin's "Bears" Campaign

2025-11-16 23:02:01 UTC

2025-11-16 23:12:53 UTC

2025-11-16 23:18:34 UTC

Jacob Roettgen: Coca-Cola Share a Coke Campaign

2025-11-16 23:40:31 UTC

Jacob Roettgen

2025-11-16 23:46:16 UTC

Jacob Roettgen

2025-11-16 23:51:54 UTC

Coca-Cola uses the two-way asymmetric model in their campaign. They collected research on popular names in each country, social habits, and sharing behaviors in order to come up with what names to put on bottles and where to distribute the bottles the most. The entire campaign was to get customers to feel personally connected to the product.

Jacob Roettgen

2025-11-16 23:54:48 UTC

Another PR concept used in the Share a Coke campaign is the press agent/publicity model. Coca-Cola used many publicity stunts and tactics to create some momentum for the campaign. They has store displays, billboards, commercials and also many social media posts. Having first names pop up on bottles on the shelves of stores was already a huge creation of momentum and "buzz" on its own.

2025-11-16 23:56:34 UTC

Brock Vice – Dove “Real Beauty” Campaign

Jacob Roettgen

2025-11-16 23:57:00 UTC

Coca-Cola is still advertising and doing a great job with this campaign so I am not sure what I would do differently. I am sitting here watching football and saw a commercial about it. The only thing that I can think of to maybe do different is put more names and nicknames on bottles. The only thing with this is that they have an option to where you can customize and create your own logo and name on a bottle. They did such a great job with the Share a Coke campaign.

LC Sholar - ALS Ice Bucket Challenge

lcgirl8 — 2025-11-17 00:05:29 UTC

LC Sholar

lcgirl8 — 2025-11-17 00:10:36 UTC

Andrew Allen

2025-11-17 00:14:33 UTC

IBM’s Watson in Healthcare PR Campaign

LC Sholar

lcgirl8 — 2025-11-17 00:17:58 UTC

The PR model that best describes the ALS Ice Bucket challenge is the two-way symmetric model. This model best describe it because the campaign relied on mutual communication and participation between the public and the organization. The foundation encouraged users to create the challenge video and nominate their friends to also complete the challenge. The ALS foundation encouraged the spread of awareness and patients of ALS to spread their own stories online.

IBM Watson in Healthcare PR Campaign

2025-11-17 00:19:51 UTC

Watson, IBM's artificial intelligence system created to assist physicians in analyzing medical data and enhancing patient care, was the main focus of the company's "Watson in Healthcare" public relations campaign. IBM attempted to persuade the general public and the medical community that AI could accurately and securely support healthcare decisions using TV advertisements, press releases, hospital collaborations, conference presentations, and internet videos. The campaign, which lasted for a number of years, sought to establish IBM as a pioneer in medical AI technology, raise awareness, and establish credibility.

IBM Watson in Healthcare PR Campaign

2025-11-17 00:25:15 UTC

Because IBM largely relied on audience research to design its communication on Watson's capabilities, the IBM Watson in Healthcare campaign aligns with the Two-Way Asymmetric Model of public relations. The company collected data on concerns raised by physicians, hospital managers, and the general public, primarily on accuracy, safety, and the reliability of AI in medical decision making. IBM used this information to create convincing messaging, including films of Watson helping doctors, conference presentations, and hospital success stories.Although IBM paid attention to user concerns, the communication was unbalanced; the objective was to convince people that Watson was dependable and helpful rather than to alter the product itself. The Two Way Asymmetric Model, which uses feedback to create more effective communications rather than equal interaction, is directly aligned with that strategy.

LC Sholar

lcgirl8 — 2025-11-17 00:25:35 UTC

Another PR concept that applies to the ALS ice bucket challenge is community engagement. The encouragement to participate in this challenge was not only meant to ask for donations to the foundation, but simply to participate. By encouraging the engagement of social media users, this allowed for the message to be spread quickly across media creating global shared engagement. This spread from user to user is what allowed for the success and many donations brought in.

Google AI Principles Campaign

2025-11-17 00:28:53 UTC

Identifying subpublics is another public relations idea from the lesson that relates to the IBM Watson in Healthcare campaign. The module emphasizes that this is crucial for successful messaging. Organizations must segment their publics into smaller groups with distinct demands because PR campaigns can fail if the audience is too large. IBM achieved this by classifying physicians, hospital staff, patients, and legislators as distinct subpopulations. Each group had a different perspective on AI in healthcare physicians were concerned with precision, administrators were concerned with cost and efficiency, patients were concerned with safety and trust, and legislators sought innovation and regulation.

LC Sholar

lcgirl8 — 2025-11-17 00:30:26 UTC

The ALS ice bucket challenge was already extremely successful, but there are a few things I would have done differently. These ways include making the challenge an annual challenge to continue the donations yearly rather than a one time challenge. There have been several ice bucket challenges from different foundations and I believe the ALS foundation could be extremely successful again. The other way could have been to have famous people are ambassadors for the challenge. Several famous people and athletes participated, but if they had a specific famous person as their ambassador this could have possibly brought in even more donations and participation.

IBM Watson in Healthcare PR Campaign

2025-11-17 00:30:29 UTC

Giving more precise explanations of Watson's limits is one thing I would have done differently. The campaign's theme felt unduly positive because it concentrated almost completely on success stories. Watson's credibility with physicians and hospital administrators would have increased if he had been more open about his areas of difficulty. Additionally, rather of depending on polished promotional content, I would have developed additional real time communication channels, such Q&A livestreams or interactive demos, so medical professionals could ask questions directly. This would have improved trust and strengthened the company's relationship with its target viewers by giving the campaign a more genuine feel and enabling IBM to promptly address issues.

Dylan Anderson - Dove Real beauty campaign

2025-11-17 01:29:04 UTC

Dylan Anderson

2025-11-17 01:31:54 UTC

Alc Ice bucket challenge

Alc bucket challenge

2025-11-17 01:37:25 UTC

Dylan Anderson

Ella Harrell- Always "Like a Girl" Campaign

2025-11-17 02:48:48 UTC

I chose to discuss the Always "Like a Girl" Campaign

Ella Harrell- "Like a Girl" Campaign

2025-11-17 02:52:02 UTC

In 2014, the public relations team behind the brand "Always" did a campaign that promoted female empowerment to promote self confidence for young adolescent teen girls. The campaign involved young teenage girls being asked to complete a task "like a girl", as the term is normally used as an insult for females being weak. However, the campaign wanted to showcase the idea that the term should not have a negative meaning and that to do something "like a girl" means to be strong and brave.

Ella Harrell

2025-11-17 02:57:12 UTC

The model that could be applied here is the Hypodermic Needle Theory, as the campaign aims to help growing teenage girls become confident with themselves in their own bodies by showcasing females completing active and physically challenging tasks "Like a Girl" to counteract the sexist ideas of females being "weaker" than males.

Ella Harrell

2025-11-17 03:00:40 UTC

I'd say that the most prevalent concept within the campaign was the corporate social responsibility idea. The brand felt the need to address the social ideas of women being "weak", to prevent young girls from becoming self conscious with themselves and their gender.

Ella Harrell

2025-11-17 03:04:01 UTC

I will admit coming uo with two things I would change about this campaign was difficult as I think it was a well executed public relations campaign. However, in the advertisements I would probably have shown women of a diverse age spectrum, and not just teenage girls, as sexism has been an ongoing issue and social problem for decades, so having older generations complete tasks would inspire even more generations of women. Another thing I would have done was shown women doing other activities besides athletic or action-packed sports, like reading or showing academic excellence to appeal to a demographic of girls that may not be athletic.

Drew Deremer

2025-11-17 03:34:55 UTC

Drew Deremer

2025-11-17 03:36:40 UTC

Nike’s “Dream Crazy” campaign, launched in 2018 and led by former NFL quarterback Colin Kaepernick. The campaign lasted several months and used television commercials, social media platforms, billboards, and digital storytelling. “Dream Crazy” encouraged people to pursue ambitious goals while highlighting athletes who overcame adversity.

Drew Deremer

2025-11-17 03:37:54 UTC

The Public Information Model applies well to this campaign because Nike used strategic messaging to inform the public about its stance on social justice without expecting two-way dialogue. Nike shared clear, value-driven messages through mass media, aiming to shape public perception and strengthen loyalty among younger and socially conscious consumers. The campaign focused on presenting information that aligned Nike with courage, activism, and empowerment.

Drew Deremer

2025-11-17 03:38:23 UTC

Another public relations concept that relates to this campaign is brand identity management. Nike deliberately aligned its brand with cultural values such as equality, resilience, and social advocacy. By using a prominent activist-athlete, Nike strengthened its identity as a bold, purpose-driven company willing to take risks in support of its values.

Drew Deremer

2025-11-17 03:39:00 UTC

If I were involved in the campaign, I would have recommended two additional strategies. First, I would include community-based events or partnerships with social justice organizations to demonstrate real-world action behind the messaging. Second, I would create follow-up campaigns highlighting measurable contributions Nike made to racial equity, reinforcing authenticity and long-term commitment.

Brenna Brosmer

2025-11-17 03:49:08 UTC

2025-11-17 03:50:41 UTC

Brenna Brosmer- Got Milk?

2025-11-17 03:54:13 UTC

Brenna Brosmer- Got Milk?

2025-11-17 03:56:05 UTC

Brenna Brosmer - Got Milk?

2025-11-17 03:57:29 UTC

Alyssa Dawson

2025-11-17 04:26:42 UTC

Alyssa Dawson

2025-11-17 04:29:03 UTC

Alyssa Dawson

2025-11-17 04:31:11 UTC

Alyssa Dawson

2025-11-17 04:33:27 UTC

Alyssa Dawson

2025-11-17 04:34:30 UTC

Daniel Cole

2025-11-17 04:50:54 UTC

Daniel Cole

2025-11-17 04:59:18 UTC

Mya Bolton- Netflix’s “Stranger Things” Immersive PR Stunts

2025-11-17 06:15:33 UTC

I have chosen Stranger Things PR Campaign.

Mya Bolton - Netflix’s “Stranger Things” Immersive PR Stunts

2025-11-17 06:27:11 UTC

To promote Stranger Things and make it seem like a major event, Netflix used innovative marketing techniques. They created 1980s-themed experiences that went well with the program in actual locations, such as a mall. They also collaborated with companies like Eggo and Coca-Cola to revive vintage goods and nostalgic advertisements. These thing made fans excited and intrigued, they then shared them widely on social media, further expanding the campaign. By making the actual world with the universe created, Netflix produced a really cool, interesting, and effective public relations campaign.

Mya Bolton - Netflix’s “Stranger Things” Immersive PR Stunts

2025-11-17 06:34:55 UTC

Mya Bolton - Netflix’s “Stranger Things” Immersive PR Stunts

2025-11-17 06:40:58 UTC

PR concept where a brand creates an experience that people can interact with in reality, instead of just watching a commercial or reading the ad for it. The goal is to make the audience feel emotionally connected to the brand.

Daniel Cole

2025-11-17 13:48:18 UTC

Daniel Cole

2025-11-17 13:52:53 UTC

Daniel Cole

2025-11-17 13:57:11 UTC

Airbnb "Belong Anywhere" Campaign

sleady — 2025-11-17 18:52:28 UTC

Airbnb "Belong Anywhere" Campaign

sleady — 2025-11-17 18:54:57 UTC

Airbnb "Belong Anywhere" Campaign

sleady — 2025-11-17 19:23:12 UTC

This campaign seems to follow the Two-way asymmetric model. The company did a significant amount of research on hospitality and what travelers may want to have changed. They were inclined to take the "impersonal" out of traveling and insert a very "personal" feel to it.

Airbnb "Belong Anywhere" Campaign

sleady — 2025-11-17 19:48:08 UTC

Airbnb put a brand new spin on overnight stays for travelers. It aimed a brighter marketing strategy at travelers beginning with its logo, the Belo Symbol. The symbol's meaning was the "universal symbol of belonging". Airbnb wanted to create a new concept to overnight stay, emphasizing that it's more than just a place to stay, it's home. Another part of their marketing strategy was "emotional story telling". Airbnb encouraged its consumers to tell their stories and experiences to help spread the word of their new branding via the voices of real travelers.

Airbnb "Belong Anywhere" Campaign

sleady — 2025-11-17 19:59:06 UTC

This campaign was executed gracefully. One thing I would have done differently would have been to incentivize stays when consumers shared or spread the information on social media. Granted, Airbnb had a major presence on television and through online ads, but social media was lacking. Had the consumer shared special hashtags, they could get wither so much off their stay or an extra night at a lower cost.