https://padlet.com/Mapp_Digital/4wm37i1yaqam en-us 2016-11-21 15:56:44 UTC 2025-11-19 23:58:38 UTC hello@padlet.com Mapp_Digital https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763554 It’s hard to keep up, and the continuous evolution of technologies, platforms and digital channels is creating a nationwide skills gap in marketing. Nothing new so far. What is becoming increasingly clear, however, is that employers are addressing the issue by targeting more junior professionals with specific technical skills.

OG Comments: 

•  We wanted to flag this piece as an FYI.

]]> 2016-12-09 11:31:05 UTC https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763554 Mapp_Digital https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763616 From VR and augmented reality content to influencer marketing, new inventions and practices in media are allowing brands to tell their stories in new ways. These tools are making marketing professionals more creative and strategic, and branding experts are getting excited about them.

OG Comments: 

•  We wanted to flag this as an FYI, as it's an interesting piece that looks at the use of alternative marketing platforms. 

]]> 2016-12-09 11:31:37 UTC https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763616 Mapp_Digital https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763643 Email intelligence company Return Path has unveiled some worrying stats for retailers around Black Friday. Despite 12.5% of marketing emails sent in November focused on the sales event users were unimpressed. The rate of emails marked as Spam was up significantly. Complaints about spam were up 13% and email marked as spam in user inboxes was up 8%.

OG Comments: 

• This could be a good opportunity for Mapp to comment, and perhaps provide a short best-practice comment on how to 'avoid the dreaded spam folder'

]]> 2016-12-09 11:32:01 UTC https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763643 Mapp_Digital https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763677 The UK Digital Skills Gap remains a blistering topic, this crisis affects organisations across all sectors – no one is safe, including marketing, and yet many sectors are unconscious to the issue, because these ‘digital skills’ sometimes come in the shape of periphery tactics, such as website monitoring, CRM management and search knowledge.

OG Comments: 

•  We wanted to flag this as an FYI as it explores one of the key themes we would like to discuss moving forward; the digital marketing skills gap.

]]> 2016-12-09 11:32:20 UTC https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763677 Mapp_Digital https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763723 We are fast moving towards a future where traditional channels across multiple devices will be a thing of the past. Instead, we will live in a world where a single device will deliver everything we need into the palm of our hand or the shell of our ear.

OG Comments: 

•  We wanted to flag this as an FYI, as it is interesting to see AI starting to be discussed within the context of customer engagement. This is something for us to consider discussing into 2017 as a key trend.

]]> 2016-12-09 11:32:44 UTC https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763723 Mapp_Digital https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763757 While many marketing functions are now being assisted by algorithms, one area seems to be immune to automation - customer engagement centres.According to recent reports, contact centres currently employ millions of people globally and are set to grow by 10% annually until 2019 at least.

OG Comments: 

•  This could be a good opportunity for Mapp to provide comment with reference to the Digital Customer Engagement Index.

]]> 2016-12-09 11:33:04 UTC https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763757 Mapp_Digital https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763808 There might not be a shortage of data, but marketers are still struggling to “deal intelligently” with all the information at their disposal. A new study from IBM carried out by Econsultancy found that just 3% of marketers would label their ability to act on insights derived from customer data as ‘excellent’, with more than half (54%) labelling it either ‘poor’ or ‘very poor’.

OG Comments: 

• This presents a good opportunity for Mapp to provide a comment about social marketing. 

]]> 2016-12-09 11:33:26 UTC https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142763808 Mapp_Digital https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142820987 Marketers now face an increasingly diverse set of challenges. On one hand, they are pushing out messages at a breakneck pace to a continually fragmenting number of digital channels. At the same time, they have never had more pressure to be accountable in pursuit of return of investment (ROI). It is no wonder that so much attention is now being paid to how marketing activities, channels and messages perform – and how it is all measured.

OG Comments:

• As more publications are starting to publish their 2017 predictions, now is a good time to start considering and finalising our own ahead of the Christmas break.

]]> 2016-12-09 15:24:05 UTC https://padlet.com/Mapp_Digital/4wm37i1yaqam/wish/142820987